Aprosoja Brasil

What Aprosoja Brasil does

Aprosoja Brasil (Associação Brasileira dos Produtores de Soja) is the national representative organization for Brazilian soybean growers, founded in 1990 and headquartered in Brasília, DF. The non-profit federation serves rural producers linked to soybean cultivation through a network of 16 state associate organizations covering Brazil's main soybean producing states (AP, BA, GO, MA, MG, MS, MT, PA, PI, PR, RO, RR, RS, SC, TO, SP). Its mission is to guarantee the competitiveness and sustainability of soy production in Brazil, achieved through policy advocacy, large-scale communication initiatives such as the Projeto Soja Brasil (described as one of the largest rural communication projects in the world), the Soja Plus sustainability program, and the Instituto Soja Livre conventional soybean initiative co-founded with Embrapa in 2017.

The association's underlying technology is limited to communications infrastructure — a website, multi-platform social media presence (YouTube, Facebook, Twitter, Instagram, LinkedIn, SoundCloud), and a dedicated news agency — with no proprietary AI, APIs, or software products. Activities center on advocacy (e.g., recent legislative wins on rural debt renegotiation via PL 5122/2023 and MP 1.376/2026), producer education (drone usage guide co-developed with SINDAG, CropLife Brasil, Sindiveg, and AENDA in 2024), and convening events such as the biennial Brazilian Congress of Soybean Producers. Strategic partnerships span government relations (Frente Parlamentar da Agropecuária, Instituto Pensar Agro), research institutions (Embrapa), media (Canal Rural), and adjacent producer associations (ABRAPA, AMPA).

The business model is a non-profit membership-dues structure. Revenue is derived from contributions by soybean growers and the 16 state affiliates, with no publicly disclosed pricing; membership fees are determined internally through organizational bylaws and vary by state associate. A lean 13-employee headquarters staff coordinates the federation rather than delivering direct services, and the association does not pursue commercial monetization beyond dues, project sponsorship, and partnership-driven programs. Current leadership is in interim transition: Lucas Costa Beber assumed the presidency on June 16, 2026, replacing Mauricio Buffon who took leave to run for federal deputy in Tocantins.

Name

Aprosoja Brasil

Legal name

Associação Brasileira dos Produtores de Soja

Website

https://aprosojabrasil.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aprosoja Brasil is a non-profit federation founded in 1990 that represents Brazilian soybean growers through 16 state associates, providing policy advocacy, communications (Projeto Soja Brasil), sustainability programs (Soja Plus), and event convening across Brazil's main producing states.

Ownership category

akta.pro rank

Product category

Agricultural Industry Association

NAICS

Soybean Farming (11111), Soybean Farming (111110)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Soybean Farming (AFAGABAA)

akta.pro secondary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Soybean grower association
• Agricultural policy advocacy
• Rural producer representation
• Sustainable soy production
• Commodity industry association

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership dues: As a non-profit representative organization made up of rural producers linked to soybean cultivation, Aprosoja Brasil operates through membership contributions from soybean growers and its 16 state associate organizations. Revenue supports the association's mission to guarantee competitiveness and sustainability of soy production in Brazil.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Aprosoja Brasil is a non-profit representative association of Brazilian soybean growers, funded by member dues and operating through 16 state associates. Its core offering is industry representation and advocacy on policy, sustainability, credit, and market access issues affecting rural soybean producers. The organization also delivers communication programs (Projeto Soja Brasil), sustainability programs (Soja Plus), and conventional-soy market initiatives (Instituto Soja Livre) for its member producers.

Differentiator

Problem solved

Functional benefit

Brands

• Projeto Soja Brasil: One of the largest rural communication projects in the world, informing about soybean crop situations in Brazil and other countries through reports, interviews, forums, debates and expeditions.
• Soja Plus
• Instituto Soja Livre

Products and services

• Industry representation and advocacy membership Non-profit membership that gives Brazilian rural soybean producers access to unified national representation, policy advocacy on issues such as rural credit renegotiation and tax disputes, and engagement with the Ministry of Agriculture, Frente Parlamentar da Agropecuária and Instituto Pensar Agro.
• Projeto Soja Brasil communication project One of the largest rural communication projects in the world, providing reports, interviews, forums, debates and expeditions informing about soybean crop situations in Brazil and other countries. Co-developed with Canal Rural.
• Soja Plus sustainability program A transparent and participatory rural property management program at national level for sustainable products, covering environmental, social and economic aspects of soybean production for member producers and supply-chain stakeholders.
• Instituto Soja Livre Institute (co-founded with Embrapa and Aprosoja Mato Grosso) focused on developing Brazil's Conventional Soybean market and preserving rural producers' freedom to choose technology, cultivar, and production systems.

Quantifiable outcome

• 7.5 million direct and indirect jobs generated by soybeans in Brazil
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Canal RuralcoreStrategic or Co-development PartnerCo-developer of the Projeto Soja Brasil, one of the largest rural communication projects in the world. The project provides reports, interviews, forums, debates and expeditions informing about soybean crop situations in Brazil and other countries.
• Embrapa (Brazilian Agricultural Research Corporation)coreStrategic or Co-development PartnerCo-founded the Instituto Soja Livre on July 24, 2017. The institute aims to contribute to the development of the Conventional Soybean market, keeping alive the freedom of choice of the rural producer in technology, cultivar and productive system selection.
• Aprosoja MT (Associação dos Produtores de Soja e Milho de Mato Grosso)coreStrategic or Co-development PartnerState associate organization and founding partner of the Instituto Soja Livre. Aprosoja MT is the largest soybean producing state association in Brazil.
• AMPA (Associação Mato-Grossense dos Produtores de Algodão)majorStrategic or Co-development PartnerPartner in joint advocacy efforts with the Ministry of Agriculture regarding rural debt and agricultural policy. Represents cotton producers alongside soybean and corn producers.
• ABRAPA (Associação Brasileira dos Produtores de Algodão)majorStrategic or Co-development PartnerPartner in joint meetings with the Ministry of Agriculture regarding rural debt issues. Represents national cotton producers in policy discussions.
• Instituto Pensar Agro (IPA)coreStrategic or Co-development PartnerProvides technical analysis and formulation support for agricultural policy. Contributed to the rural debt renegotiation measures and agricultural legislation.
• Frente Parlamentar da Agropecuária (FPA)coreStrategic or Co-development PartnerAgricultural Congressional Front that leads political negotiations with the Ministry of Finance and Presidential Palace. Key in constructing agricultural policy agreements and rural debt renegotiation measures.
• Japan Embassy (Japan-Brazil Cooperation)majorStrategic or Co-development PartnerAprosoja Tocantins received the Japanese ambassador to discuss cooperation opportunities inspired by the Prodecer program legacy. Discussed investments in storage, credit access, low-carbon agriculture and food security.
• SINDAG (Sindicato Nacional das Empresas de Aviação Agrícola)minorStrategic or Co-development PartnerCo-authored the drone usage guide for agricultural spraying. Provides expertise on aerial application regulations and safety standards.
• CropLife BrasilminorStrategic or Co-development PartnerCo-authored the drone usage guide for agricultural spraying. Represents plant biotechnology and crop protection companies.
• Aenda (Associação Nacional das Empresas de Produtos Fitossanitários)minorStrategic or Co-development PartnerCo-authored the drone usage guide for agricultural spraying. Represents phytosanitary product companies.
• Sindiveg (Sindicato Nacional da Indústria de Produtos para Defesa Vegetal)minorStrategic or Co-development PartnerCo-authored the drone usage guide for agricultural spraying. Represents crop defense product manufacturers.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• American Soybean Association: U.S. national soybean growers' trade association. Comparable in mandate (advocacy, market development, sustainability) for the soybean sector in another major producing country, providing a model for international benchmarking.
• Sociedade Rural Brasileira (SRB): Historic São Paulo-based rural society representing broad agricultural producer interests. Operates a similar representative and event-driven model but with a cross-commodity, regional emphasis rather than a national single-commodity focus.
• CNA (Confederação da Agricultura e Pecuária do Brasil): The umbrella confederation of Brazilian agriculture and livestock. Operates as a broader incumbent across all agricultural commodities, providing overlapping advocacy capabilities but without Aprosoja's soybean-specific focus.

Direct peers

• ACSOJA (Asociación de la Cadena de la Soja Argentina): Argentine soybean chain association representing producers, processors, and exporters. Closest international peer in terms of commodity focus, organizational mission, and policy advocacy for soybean competitiveness.
• AMPA (Associação Mato-Grossense dos Produtores de Algodão): State-level cotton producers' association in Mato Grosso that partners with Aprosoja on joint advocacy. Comparable as a regional commodity association representing growers before government, similar in scope to Aprosoja MT.
• OCB (Organização das Cooperativas Brasileiras): National confederation representing agricultural cooperatives in Brazil. Comparable as a member-based organization aggregating farmer voice for policy and market access, with overlapping mandate on rural credit and sustainability advocacy.
• Instituto Pensar Agro (IPA): Brazilian ag-policy think tank that provides technical analysis and legislation support to producer associations including Aprosoja. Highly comparable as a partner/enabler in policy formulation for the agricultural sector.
• ABRAPA (Associação Brasileira dos Produtores de Algodão): National Brazilian cotton producers' association that operates the same representative/advocacy model for a different commodity. Highly comparable in structure, governance, and political engagement approach, including joint advocacy with Aprosoja on rural debt.

Others

• CONAB (Companhia Nacional de Abastecimento): Brazilian federal supply company that produces official agricultural statistics and policy intelligence. Comparable as a stakeholder shaping the soybean data and policy environment in which Aprosoja operates, though state-owned rather than member-funded.
• CropLife Brasil: Industry association representing plant biotechnology and crop protection companies in Brazil. Co-authored Aprosoja's drone usage guide and is an ecosystem partner; thematically related as an ag-industry representative body, though representing input suppliers rather than producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aprosojabr
• YouTubeyoutube.com/aprosojabrasil
• Facebookfacebook.com/aprosojabr
• LinkedInlinkedin.com/company/aprosojabrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aprosoja Brasil