Max Internatinal LLC

What Max Internatinal LLC does

Max International LLC, as represented in the dominant operational data, is the streaming subscription business operating the HBO Max service under Warner Bros. Discovery. The product is a multi-tier direct-to-consumer video platform — Basic With Ads ($10.99/mo or $78.99/yr), Standard ($18.49/mo or $132.99/yr), and Premium with 4K Ultra HD and Dolby Atmos ($22.99/mo or $164.99/yr) — distributed through hbomax.com, mobile apps, third-party subscription providers, telecom partners, and bundles with Disney+ and Hulu at $19.99/mo (with ads) and $32.99/mo (ad-free). The underlying technology stack delivers on-demand streaming of HBO originals, Warner Bros. films, DC Comics content, and live sports (NHL, MLB, NASCAR, NCAA March Madness, Roland-Garros) across multiple devices, with tier-dependent downloads (30 to 100) and simultaneous streams (2 to 4).

The business model is recurring subscription revenue, augmented by bundled distribution, pay-per-view events (e.g., Forbidden Door at $39.99), and student pricing. Customer segments are horizontal and consumer-focused: general viewers, families, and sports fans. Geographic expansion is actively underway, with HBO Max launching in Pakistan on October 15, 2025, as the first disclosed node in a 14-market Asia-Pacific rollout, alongside an annual prepay discount strategy of up to 40% to drive retention. The third U.S. price increase since the 2020 launch occurred in October 2025, signaling both pricing power and content-cost pressure.

Note on data integrity: the supplied firmographics block describes Max International LLC as a Midvale, Utah-based provider of Glutathione enhancing products founded in 2007 with 10,000+ employees, which is inconsistent with the operational data describing HBO Max. The analytical outputs above are grounded in the HBO Max operational evidence that constitutes the overwhelming majority of the supplied sources. Separately, the operational data itself shows the company is in active strategic review for a potential sale, merger, or split, with unsolicited interest from Paramount and exploration involving Skydance, Comcast, and Netflix — a material strategic variable.

Name

Max Internatinal LLC

Website

https://max.com

Company type

Private

Founded year

2007

Headcount range

5,001–10,000 employees

Short description

Max International LLC, per its operational data, operates the HBO Max direct-to-consumer streaming subscription service under Warner Bros. Discovery, serving general consumers, families, and sports fans across the U.S. and a growing Asia-Pacific footprint with multi-tier subscription, bundle, and pay-per-view offerings.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Video Tape and Disc Rental (532282)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Premium Pay Cable Networks (MPABAFAB)

akta.pro secondary industries

Pay-TV / Premium Window Distribution (MPADAJAH), Sports OTT & League Pass Streaming Channels (MPABAHAJ), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Video streaming service
• Subscription streaming
• On-demand entertainment
• Digital media platform
• Live sports streaming

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Streaming Subscription Revenue: Monthly and annual subscription fees from direct-to-consumer streaming service with three main tiers: Basic With Ads, Standard (no ads), and Premium (4K Ultra HD with Dolby Atmos). Revenue from recurring subscription payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

HBO Max is a subscription-based streaming service offering on-demand access to HBO original series, Warner Bros. films, DC Comics content, documentaries, and live sports. The service is available through three subscription tiers (Basic With Ads, Standard, and Premium) priced from $10.99 to $22.99 per month, plus a bundled offering combining Disney+, Hulu, and HBO Max.

Product overview

HBO Max is a streaming platform owned by Warner Bros. Discovery offering three subscription tiers (Basic With Ads, Standard, and Premium) with pricing ranging from $10.99 to $22.99 per month, or $78.99 to $164.99 annually. The platform provides on-demand streaming of HBO original series, Warner Bros. films, and licensed content, alongside a Disney+, Hulu, HBO Max Bundle option. Live sports content including NHL, MLB, NASCAR, NCAA March Madness, and other sporting events are available on select plans. The platform operates on a multi-tier subscription model where higher tiers unlock 4K Ultra HD, Dolby Atmos audio, increased simultaneous streams, and offline download capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• HBO Max Streaming Service

Quantifiable outcome

• Streaming now accounts for 60% of all TV time in the US

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Disney+coreChannel Partner/ Reseller/ DistributorBundle partnership offering Disney+, Hulu, and HBO Max together at discounted rates. Customers can access content from each service separately with combined subscription at $19.99/month (with ads) or $32.99/month (ad-free).
• HulucoreChannel Partner/ Reseller/ DistributorBundle partnership offering Disney+, Hulu, and HBO Max together. Hulu provides additional streaming content including current TV episodes and original programming.
• Fox SportscoreStrategic or Co-development PartnerMedia rights partnership for NASCAR content. Fox Sports is part of the multi-platform media deal that includes Amazon, Warner Bros. Discovery, NBC Sports, and Versant.
• NBC SportscoreStrategic or Co-development PartnerPart of NASCAR media rights deal consortium providing sports content across multiple streaming and broadcast platforms.
• Amazon Prime VideocoreStrategic or Co-development PartnerNASCAR media rights deal partner. Amazon streams NASCAR content as part of diversified exposure strategy targeting younger viewers.
• Warner Bros. DiscoverycoreStrategic or Co-development PartnerParent company and content provider for HBO Max. Manages overall streaming strategy and content acquisition including sports rights.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hulu: Hulu is the Disney-owned SVOD that is bundled with HBO Max and Disney+; offers both on-demand and Live TV+Sports. Comparable in tiered SVOD with ad-supported options, current-season TV content, and bundle strategy.
• Peacock (NBCUniversal): Peacock is the NBCUniversal-owned SVOD, co-rights holder in the NASCAR media consortium with HBO Max. Comparable on tiered pricing (ad-supported free tier through premium), live sports (NFL, Premier League, Olympics), and parent-bundled distribution through Comcast.
• Netflix: Netflix is the global SVOD market leader with ~300M subscribers across ad-supported and premium tiers. It is HBO Max's most direct competitor in DTC streaming subscription, premium original content, and now ad-supported tiers and live sports (NFL, WWE).
• Disney+: Disney+ is both a bundle partner (Disney+/Hulu/HBO Max) and direct competitor, offering tiered SVOD with strong original franchises (Marvel, Star Wars). Comparable in tiered pricing, premium content positioning, and family/adult audience segmentation.
• Amazon Prime Video: Amazon Prime Video is a co-rights holder in the NASCAR media deal and a global ad-supported SVOD bundled into Prime membership. Direct overlap with HBO Max in premium originals, sports streaming, and bundled distribution.
• Paramount+: Paramount+ is a tiered ad/ad-free SVOD with strong sports rights (NFL, Champions League) and is reportedly in merger discussions with WBD. Directly comparable on tiered pricing, sports+scripted bundle, and parent-company strategic dynamics.
• Apple TV+: Apple TV+ is a premium-priced SVOD ($9.99/mo) focused on high-budget originals, often bundled with Apple hardware/services. Comparable as a premium-tier DTC streamer competing for the same high-value subscriber household.

Broad incumbents

• YouTube TV: YouTube TV is a virtual MVPD / live TV streaming bundle that competes with HBO Max's Live Sports offering and complements traditional cable cord-cutting. Comparable in offering live sports and premium channels in a streaming-first model.
• Comcast (Xfinity Stream / NOW): Comcast is a major cable/pay-TV distributor and a reported strategic counterparty in WBD's review process. Comparable as an incumbent pay-TV operator and potential bundling/distribution partner for HBO Max.

Emerging players

• Starz: Starz is a premium scripted SVOD (owned by Lionsgate) often bundled with cable and sold as an add-on. Comparable as a premium scripted-focused service competing for the same ad-free tier of subscribers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/maxintl
• Facebookfacebook.com/maxintl
• LinkedInlinkedin.com/company/max-international-associate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Internatinal LLC