APS Accountancy Limited

What APS Accountancy Limited does

APS Accountancy Limited is an independent, ACCA-accredited accountancy practice headquartered at 4 Cromwell Court, New Street, Aylesbury, with a team of 14 serving individuals, sole traders, limited companies, and start-ups primarily across Buckinghamshire, Hertfordshire, Bedfordshire, and Oxfordshire, with additional clients in Liverpool, Kent and Devon. The firm operates a horizontal segmentation model with a portfolio of eight interconnected service lines: Limited Company Accountancy, Sole Trader Accountancy, Payroll (including RTI, auto-enrolment, and PAYE), Personal Tax, Tax Investigation Protection (fee protection up to £100,000 for HMRC enquiries), Business Advisory (including part-time financial controller services), Start-Ups, and an OpenSpace-based secure client portal for document upload, storage, and electronic approval.

The business model is sales-led and relationship-driven, anchored on a free initial consultation and a dedicated personal accountant model that creates deep client knowledge and switching friction. Revenue is generated under fixed-fee subscription packages billed annually, with payment plans available to spread fees across the year; pricing is not publicly disclosed. Service delivery is omnichannel (face-to-face at the Aylesbury office, email, and phone) and is supported by digital infrastructure including the OpenSpace client portal and a monthly opt-in email newsletter. Marketing channels are limited to the firm website, Twitter, and the newsletter, consistent with a local relationship-led GTM rather than scalable digital acquisition.

There are no disclosed funding events, M&A activity, institutional investors, or parent entities; the firm appears to be founder/partner-owned and has operated continuously for approximately 45 years under ACCA accreditation. No AI/ML capabilities, mobile app, or public API are present, and the firm does not disclose revenue or headcount history.

Name

APS Accountancy Limited

Legal name

APS Accountancy Limited

Website

https://apsaccountancy.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

APS Accountancy Limited is an independent ACCA-accredited accountancy practice in Aylesbury serving individuals, sole traders, limited companies, and start-ups across South East England via fixed-fee accountancy, payroll, tax, and advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accountancy and Bookkeeping Services: Fixed-fee accountancy services for limited companies, sole traders, and individuals. Services include year-end statutory accounts, management accounts, VAT returns, payroll processing, and tax return preparation. Payment plans available for clients who wish to spread payments throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

APS Accountancy Limited provides fixed-fee accountancy and tax compliance services for limited companies, sole traders, start-ups, and private individuals across South East England. Core deliverables include year-end statutory accounts, corporation and personal tax returns, payroll (including RTI and auto-enrolment), VAT returns, management accounts, and ongoing business advisory. The firm differentiates through a dedicated single-accountant model, jargon-free advice, and secure document handling via its OpenSpace Client Portal.

Product overview

APS Accountancy Limited offers a unified suite of accountancy and business advisory services, primarily delivered as service offerings rather than software products. The core portfolio comprises eight interconnected service lines: Limited Company Accountancy, Sole Trader Accountancy, Payroll Services, Personal Tax Services, Tax Investigation Protection, Business Advisory Services, Start-Up Services, and a Client Portal (OpenSpace) for secure document management. The services are designed to work together—a client using limited company services may also leverage payroll, business advisory, and the document portal—with all offerings tied together through a dedicated personal accountant model and fixed-fee pricing structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Limited Company Accountancy Services Comprehensive accountancy services for established and newly formed UK limited companies covering statutory accounts, corporation tax, company secretarial services, and management accounts.
• Sole Trader Accountancy Services Year-end tax return completion, bookkeeping advice, and tax efficiency services for self-employed individuals, contractors, freelancers, and small businesses operating as sole traders.
• Payroll Services Full-service payroll management including RTI submission, auto-enrolment, statutory payments (SSP, SMP, SPP) and PAYE form preparation for UK employers.
• Personal Tax Services Personal tax planning, self-assessment return completion, inheritance tax advice, and management of income tax, pensions, ISAs, and foreign income for private individuals.
• Tax Investigation Protection Service Fee protection insurance covering up to £100,000 for representation during HMRC compliance checks, visits, or investigations across corporation tax, self-assessment, VAT, PAYE, and other tax matters.
• Business Advisory Services Expert business advisory including part-time financial controller services, budgeting and forecasting, business plan development, cash flow management, and process improvements for SMB clients.
• Start-Up Services Comprehensive support for new businesses including trading structure advice, company formation, compliance setup, business planning, tax planning, and bookkeeping guidance for UK start-ups.
• OpenSpace Client Portal Secure document sharing and collaboration platform enabling clients of APS Accountancy to upload, store, and electronically approve documents with GDPR-compliant data protection.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• FreeAgent: UK-focused cloud accounting platform for freelancers, sole traders and small businesses. A technology-enabled competitor that increasingly automates the bookkeeping and tax-return work APS performs for SMB clients.

Broad incumbents

• Mazars UK: International audit, tax and advisory firm with a substantial UK SMB and mid-market practice. Overlaps with APS in tax, payroll and advisory services for smaller clients.
• BDO UK: Top-tier UK accounting and advisory firm serving SMB, mid-market and large corporate clients. Comparable service lines but operates at much greater scale and with a national footprint.
• RSM UK: Large UK mid-market accounting and consulting network serving owner-managed businesses through to listed groups. Comparable in core compliance + advisory services but materially larger and broader in scope.

Direct peers

• MHA MacIntyre Hudson: UK Top-20 accountancy and advisory firm with strong regional presence serving SMBs and mid-market clients. Comparable service portfolio (audit, tax, payroll, advisory) and similar client persona.
• Haines Watts: UK Top-30 accountancy network focused on owner-managed businesses and SMBs across the regions. Closely comparable to APS in target market, fixed-fee advisory model and regional delivery.
• Kreston Reeves: UK chartered accountancy firm serving private clients, SMEs and owner-managed businesses in the South East. Directly comparable in segment focus, regional delivery and breadth of compliance + advisory services.
• Bishop Fleming: Mid-tier UK accountancy firm serving SMBs, individuals and not-for-profits across the South West and Wales. Comparable in size, service mix (compliance, tax, advisory, payroll) and SME focus.
• Crowe UK: Mid-tier UK accounting and business advisory firm serving SMEs and mid-market clients with tax, audit and advisory services. Comparable in segment and full-service positioning.
• Begbies Traynor: UK chartered accountancy group with regional offices serving SMBs and individuals on compliance, tax and business advisory. Closely comparable in local, SMB-focused delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/APSAccountancy
• LinkedInlinkedin.com/company/aps-accountancy-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APS Accountancy Limited