WMAC Cloud
WMAC Cloud is a New Zealand-based IoT company providing wireless sensor solutions for monitoring and controlling low-voltage electrical distribution networks. It serves utilities, distribution network operators, and industrial customers across Oceania and North America via hardware sales, managed services, and subscription software.
- Company typePrivate
- Founded2017
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What WMAC Cloud does
WMAC Cloud is a New Zealand-based IoT company that provides wireless sensor solutions for monitoring and controlling Low Voltage (LV) electrical distribution networks. Founded in 2017 and headquartered in Christchurch, the company targets asset managers, planners, operations teams, and maintenance personnel at utilities, distribution network operators, and industrial facilities. It operates regional offices in Oceania (led by CEO & CRO Robert Burke) and North America (led by President & GM Byron Kaufman), and lists reference customers spanning nearly every major New Zealand electricity distributor (Mainpower, Vector, ScanPower, Counties Power, Aurora Energy, Wellington Electricity, EA) alongside industrial accounts including Kellogg's and Oji.
The company's core product is the WMAC DTM (Distribution Transformer Monitor), a wireless, battery-powered sensor designed for retrofit installation on LV distribution transformers to monitor voltage, current, and power quality in real time. The platform combines IoT sensors, radio networks, edge processing, and cloud computing to deliver network-wide visibility and to enable Distributed Energy Resources (DER) integration. Complementary offerings include a scalable ceiling-mounted EV Charging solution (10 to 100s of chargers, 12 per panel, fully managed on monthly billing) and a Hot Water Control system that applies just-in-time heating and time-of-use pricing optimization with asset health monitoring. Reported operational metrics include 100 million+ data points collected and 36+ MWh of energy moved out of peak periods.
WMAC Cloud monetizes through a combination of hardware sales (sensors and EV chargers), managed services, and subscription-based cloud platform access. Pricing is quote-based and not publicly disclosed, reflecting the custom-engineered nature of deployments. The company is privately held with no disclosed institutional investors beyond a small 2020 Callaghan Innovation grant of $35,885, and no public revenue, ARR, or detailed headcount figures are available beyond a 1–10 employee range.
WMAC Cloud firmographics
Firmographics- Name
- WMAC Cloud
- Legal name
- WMAC.Cloud
- Website
- https://wmac.cloud
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WMAC Cloud is a New Zealand-based IoT company providing wireless sensor solutions for monitoring and controlling low-voltage electrical distribution networks. It serves utilities, distribution network operators, and industrial customers across Oceania and North America via hardware sales, managed services, and subscription software.
- Ownership category
- akta.pro rank
WMAC Cloud industry classification
Industry- Product category
- Industrial IoT Electrical Monitoring
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Relay and Industrial Control Manufacturing (335314)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industries
- HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls) (BPABAGAB), Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK)
Keywords
Where WMAC Cloud is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
WMAC Cloud business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales - Sensors and Monitoring Equipment: Sale of WMAC DTM (Distribution Transformer Monitor) sensors and other monitoring hardware. Sensors are battery-powered, wireless devices designed for easy retrofit installation on LV distribution transformers. Hardware sales represent the upfront capital component of the solution.
- Monitoring and Control Services (Software/Managed Services): Cloud-based monitoring services providing real-time data collection, power quality analysis, and network-wide visibility. Includes intelligent control capabilities for load management responding to spot market and time-of-use pricing. EV charging management is provided as a fully managed service.
- Subscription-based Software Platform: Ongoing subscription for cloud computing platform access, edge processing capabilities, and analytics. Supports transformer monitoring, DER management, and operational insights for asset managers and operations teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on network scale and requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
WMAC Cloud product offering
Product offeringCore offering
WMAC Cloud sells battery-powered, wireless IoT sensors (WMAC DTM) that retrofit onto Low Voltage distribution transformers to monitor voltage, current, and power quality in real time. The offering is complemented by a cloud-based monitoring and analytics platform, a scalable ceiling-mounted EV charging solution for multi-storey car parks, and an intelligent Hot Water Control system that optimizes energy use against time-of-use and spot market pricing. Sales are direct to utilities, electricity distributors, and large industrial customers in Oceania and North America.
Product overview
WMAC Cloud is an IoT-based wireless monitoring and control platform for low-voltage electrical distribution networks. The core product is the WMAC DTM (Distribution Transformer Monitor), which provides wireless sensors for retrofit installation on LV Distribution Transformers to monitor voltage, current, and power quality. The platform is complemented by an EV Charging solution for multi-unit residential and commercial sites, and a Hot Water Control system for industrial and agricultural applications. All products utilize advanced IoT, radio networks, edge processing, and cloud computing to enable real-time monitoring, diagnostic tools, and intelligent optimization responding to spot market and time-of-use pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- WMAC DTM (Distribution Transformer Monitor) Wireless, battery-powered IoT sensors designed to easily retrofit onto Low Voltage Distribution Transformers to monitor voltage, current, and power quality in real time, providing network-wide visibility for asset managers, planners, operations teams, and maintenance personnel. Targets utilities, electricity distributors, and large industrial customers.
- EV Charging Scalable ceiling-mounted EV charging solution designed for underground and multi-storey car parks, supporting 10 to 100s of chargers with no trip hazards. Fully managed service that works within existing electrical connections, with monthly billing and no app or credit card requirements. Targets apartment buildings, commercial sites, and property operators in Oceania and North America.
- Hot Water Control Intelligent hot water heating control system that reduces costs through just-in-time heating and time-of-use power pricing optimization. Includes monitoring for asset health, operational procedures, and compliance. Designed for dairy and industrial sites with significant hot water demand.
Quantifiable outcome
- 100+ million data points collected through monitoring solutions
- +2 more outcomes
Companies that use WMAC Cloud
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
WMAC Cloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
WMAC Cloud partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
WMAC Cloud competitors and assessment
Company assessmentEmerging players
- Uplight: Energy management software provider for utilities focused on customer engagement, DER programs, and load management. Comparable in targeting utility load optimization and EV program management as software overlays on utility infrastructure.
- Smarter Grid Solutions: Specialist in DER management and active network management software for utilities. Comparable in addressing DER integration challenges and grid-edge visibility, though software-only versus WMAC's hardware-plus-software approach.
- Enetics: Specialist in LV distribution network monitoring sensors for utilities. Comparable as a smaller vendor of LV transformer and feeder monitoring hardware - representing a closer size and product match to WMAC.
Broad incumbents
- Kamstrup: Supplier of smart metering solutions and energy monitoring for utilities and district heating. Comparable in metering sensors and analytics for distribution networks, though primarily in European markets.
- GridPoint: Provider of energy management solutions for commercial and industrial customers, including submetering, monitoring, and optimization. Comparable in IoT-based energy monitoring and load optimization, with overlap on the commercial/industrial use cases WMAC serves.
- Itron: Global leader in utility IoT and smart metering, offering AMI solutions and grid analytics. Directly comparable as a vendor of networked sensors and software for electricity distribution networks, though Itron serves high-voltage AMI at much larger scale than WMAC's LV focus.
- Aclara (Hubbell): Provider of smart infrastructure solutions for electric, gas, and water utilities, including AMI and distribution monitoring. Comparable as a vendor of distribution network sensors and analytics, though focused on higher-voltage AMI.
- Schneider Electric: Global energy management and automation provider with EcoStruxure platform for LV distribution monitoring and energy optimization. Comparable in LV monitoring and load management, though as one offering within a much larger portfolio.
- Landis+Gyr: Major smart metering and grid management provider for utilities worldwide. Comparable in targeting utility distribution network visibility and load management, but with a broader portfolio and global footprint.
- Sensus (Xylem): Smart utility network provider offering metering, communications, and software for water, gas, and electric utilities. Overlaps with WMAC in utility IoT sensors and grid-edge data collection.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
WMAC Cloud social profiles
Digital presenceWMAC Cloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
WMAC Cloud leadership team
Management profileNumber of profiles
Profiles3 records
WMAC Cloud funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WMAC Cloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WMAC Cloud
What does WMAC Cloud do?
WMAC Cloud sells battery-powered, wireless IoT sensors (WMAC DTM) that retrofit onto Low Voltage distribution transformers to monitor voltage, current, and power quality in real time. The offering is complemented by a cloud-based monitoring and analytics platform, a scalable ceiling-mounted EV charging solution for multi-storey car parks, and an intelligent Hot Water Control system that optimizes energy use against time-of-use and spot market pricing. Sales are direct to utilities, electricity distributors, and large industrial customers in Oceania and North America.
Is WMAC Cloud a public or private company?
WMAC Cloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WMAC Cloud founded?
WMAC Cloud was founded in 2017. It employs 1 to 10 people.
Where is WMAC Cloud based?
WMAC Cloud is headquartered in Christchurch, New Zealand, in the Oceania region.
How does WMAC Cloud make money?
Three revenue lines are on record. Hardware Sales - Sensors and Monitoring Equipment is the primary driver. The others are monitoring and Control Services (Software/Managed Services) and subscription-based Software Platform.
Who are WMAC Cloud's main competitors?
Emerging players on record are Uplight, Smarter Grid Solutions and Enetics. Broad incumbents are Kamstrup, GridPoint, Itron, Aclara (Hubbell), Schneider Electric, Landis+Gyr and Sensus (Xylem).
Does WMAC Cloud have an API?
No public API is recorded for WMAC Cloud.
What industry is WMAC Cloud in?
WMAC Cloud's product category is Industrial IoT Electrical Monitoring. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of BPABAGAB, HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls). Its NAICS code is 334512 and its SIC code is 3822.