Boro

What Boro does

Boro is a Toronto, Canada-based for-profit startup founded in 2017 that operates a peer-to-peer marketplace enabling women to list, discover, and borrow clothing. Positioned within the circular fashion and sharing-economy segments, the platform targets female consumers seeking wardrobe variety without permanent ownership, and female lenders looking to monetize underutilized apparel. Access to the marketplace is delivered through its web property at boroit.ca, with the core product being a community-driven listing-and-discovery experience connecting the supply side (clothing owners) with the demand side (borrowers). No app, API, or SDK is disclosed; no proprietary AI, recommendation, or computer-vision features are referenced in the available data.

The company runs lean, with a disclosed headcount of 1-10 employees, consistent with an early-stage operation. Disclosed business model mechanics (commission rates, subscription fees, deposit handling, insurance/shipping logistics) are absent from the provided sources, so the precise revenue model cannot be triangulated with confidence. Public-facing materials cover only the high-level marketplace concept, with no published pricing tiers, customer counts, GMV, or unit economics.

The only documented capital event is a single $37,500 funding round in July 2017 from Ontario Centres of Excellence, suggesting grant-driven rather than venture-scale launch capital. Operating status, current transaction volume, and headcount trend beyond the 1-10 band are not disclosed in the input data.

Name

Boro

Website

https://boroit.ca

Company type

Private

Founded year

2017

Headcount range

1–10 employees

Short description

Boro is a Toronto-based peer-to-peer marketplace founded in 2017 that enables women to list, discover, and borrow clothing. The small-team startup serves female consumers seeking apparel variety through a community-driven rental platform.

Ownership category

akta.pro rank

Product category

Peer-to-peer clothing rental

NAICS

Recreational Goods Rental (532284), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)

Keywords

• Peer-to-peer fashion
• Clothing rental marketplace
• Apparel lending platform
• Women's fashion sharing
• Sustainable clothing exchange

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Core offering

Boro operates a peer-to-peer online marketplace where women can list, discover, and borrow clothing from one another. The platform enables individual users to share apparel items in their personal wardrobes with other users, facilitating short-term clothing access without ownership transfer. Based in Toronto, Canada, the service is positioned as a community-driven alternative to traditional fashion retail and clothing rental operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Boro Peer-to-Peer Clothing Marketplace

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Le Tote: Women's apparel rental subscription service providing access to clothing on a recurring basis; targets the same consumer need as Boro for affordable wardrobe variety.
• Rent the Runway: Established women's clothing rental subscription service; competes for the same end-user demand (women renting apparel for occasions) as Boro, but with owned inventory and a B2C model.
• Nuuly: URBN-owned clothing rental subscription service for women, offering monthly apparel rental — overlapping with Boro's target customer and rental use case, though B2C rather than P2P.
• Armoire: Women's clothing rental service with curated inventory; competes with Boro for the same occasion-wear and wardrobe-variety use cases among professional women.

Direct peers

• Tulerie: Peer-to-peer designer fashion rental platform aimed at women; very similar model to Boro, including sharing-economy dynamic and designer/occasion wear focus.
• By Rotation: A peer-to-peer fashion rental app where users lend and borrow clothing from each other — directly comparable to Boro's P2P women's clothing lending model.
• Style Lend: Peer-to-peer designer dress and clothing rental platform, directly comparable to Boro's women-focused P2P marketplace.
• Hurr: UK-based peer-to-peer fashion rental marketplace focused on women, offering the same lender–borrower dynamic as Boro.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boro