Aquabatix
Aquabatix is a London-based professional services company providing live synchronised swimming entertainment and underwater production for global enterprise clients in luxury fashion, automotive, hospitality, film/TV, and music, delivered by Olympic-level performers across EMEA, Asia Pacific, and the Americas.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aquabatix does
Aquabatix is a privately held, London-headquartered professional services company that delivers synchronised swimming entertainment and underwater production services for enterprise clients worldwide. The company operates two integrated service lines: live event entertainment — pool parties, brand launches, fashion shows, hotel activations, and luxury venue performances featuring its own roster of Olympic-level athletes and award-winning choreographers — and underwater production for film, television, music videos, and advertising, supplying skilled underwater models, body doubles, and movement direction. Sub-products include Aquabatique (signature theatrical act), mermaid entertainment, underwater photography, aquarium residencies, and underwater body doubles. The company has built permanent performance teams across EMEA, Asia Pacific, and the United States, supported by regional contacts and working relationships with three scarce underwater filming facilities (Pinewood Underwater Stage, Warner Brothers Studio Leavesden, Under Water Media), and operates a long-term residency at Yas Waterworld Abu Dhabi. The core technology is human athletic and creative skill rather than software; there is no AI component, no platform, no APIs, and no disclosed data assets — service delivery depends on bespoke choreography built around elite performers' ability to execute complex underwater movement and extended submersion. GTM motion is direct enterprise field sales: engagements are quote-based and project-specific, structured around regional offices (EMEA, Asia Pacific, America) plus a primary London HQ, targeting buyers in luxury fashion (Stella McCartney, Burberry, Chanel, Nike, Adidas), luxury automotive (Rolls Royce, Mercedes, BMW), luxury hospitality (Maybourne Group, Berkeley, Burj Al Arab, Cipriani), film and streaming (Netflix, ITV, BBC, Rocketman, Muppets Most Wanted), music (Adele, Lady Gaga, Chemical Brothers, Moby, Bombay Bicycle Club), and consumer brands (Disney, Maybelline, Diet Coke, John Lewis, Omega). Named customers numbered in the high twenties, with celebrity testimonials serving as marketing collateral. The company is independently owned with no disclosed funding rounds, parent entity, or institutional investors.
Aquabatix firmographics
Firmographics- Name
- Aquabatix
- Legal name
- Aquabatix
- Website
- https://aquabatix.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aquabatix is a London-based professional services company providing live synchronised swimming entertainment and underwater production for global enterprise clients in luxury fashion, automotive, hospitality, film/TV, and music, delivered by Olympic-level performers across EMEA, Asia Pacific, and the Americas.
- Ownership category
- akta.pro rank
Aquabatix industry classification
Industry- Product category
- Live Entertainment Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)
- akta.pro secondary industry
- Underwater Photography & Videography Tours/Workshops (THAAAIAK)
Keywords
Where Aquabatix is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Aquabatix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Entertainment: Synchronised swimming performances for live events including pool parties, corporate events, brand launches, fashion shows, and luxury hotel entertainment. Revenue is generated through performance fees for bespoke choreography and live shows.
- Underwater Production: Underwater filming services, body doubles, and aquatic models for film, TV, music videos, commercials, and photography. Includes underwater movement direction and choreography for productions.
- Aquabatique Act: Specialty underwater performance act featuring synchronized movements, available for high-profile events and television appearances including Britain's Got Talent performances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom event entertainment quoting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Aquabatix product offering
Product offeringCore offering
Aquabatix is a professional synchronised swimming entertainment company providing live water-based performances for high-end brands, luxury events, and private functions globally. The company also offers underwater production services supplying skilled underwater models, body doubles, and movement directors for film, TV, music video, and advertising shoots. Services are delivered by teams of Olympic-level athletes and award-winning choreographers across EMEA, Asia Pacific, and the Americas.
Product overview
Aquabatix is the world's leading professional synchronised swimming entertainment company offering two core service lines: Synchronised Swimming Event Entertainment for live performances at high-end events, pool parties, and luxury venues; and Underwater Production for film, TV, advertising, and music video projects. The portfolio includes sub-products such as Mermaid Entertainment, Aquabatique performances, Underwater Photography, Underwater Body Doubles, and Aquarium Entertainment. Services are delivered globally across EMEA, Asia Pacific, and the Americas through teams of Olympic-level athletes, choreographers, and aquatic specialists. The company works with luxury fashion brands (Stella McCartney, Burberry, Chanel), automotive (Mercedes, Rolls Royce, BMW), beauty (Maybelline, E.L.F.), hospitality (The Maybourne Group, John Lewis), and entertainment companies (Netflix, Disney, National Geographic).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Aquabatix has performed for Britain's Got Talent as finalists, gaining significant national television exposure
- +2 more outcomes
Companies that use Aquabatix
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles4 records
Aquabatix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aquabatix partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Diving Services at Pinewood Underwater StagecoreAquabatix has established strong relationships with Pinewood Underwater Stage's Diving Services for underwater filming and production support, enabling professional underwater shoots at one of the UK's most renowned underwater filming facilities.
- Warner Brothers Studio LeavesdencoreStrong working relationship with Warner Brothers Studio in Leavesden for underwater production needs, providing access to major film studio facilities for Aquabatix performers and clients.
- Under Water Media South LondoncoreEstablished partnership with Under Water Media in South London for underwater filming equipment and production support services.
- Yas Waterworld Abu DhabiminorLong-term residency show at Yas Waterworld underwater theatre, performing four times daily with their synchronised underwater performances.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Aquabatix competitors and assessment
Company assessmentDirect peers
- IMG Artists (IMG): Talent representation and entertainment booking agency supplying world-class performers for corporate events, brand activations, and luxury hospitality engagements; direct peer in the enterprise event entertainment intermediary model Aquabatix operates.
- Pulse Events Group: Boutique entertainment booking agency representing specialist performers for luxury events and brand activations; comparable as a specialist intermediary serving the same enterprise entertainment buying motion as Aquabatix.
Broad incumbents
- MKG Events: Experiential marketing agency producing premium brand experiences and live entertainment for luxury and lifestyle clients; comparable as a competitor for the same brand activation budgets that fund Aquabatix performances.
- Cirque du Soleil: Global leader in premium live entertainment spectacles combining athletic performance with theatrical production; comparable to Aquabatix as a provider of large-scale, athletic-driven entertainment acts for corporate, hospitality, and brand clients, though Cirque operates at vastly greater scale and broader portfolio.
- Dragone Entertainment: Producer of large-scale theatrical and aquatic-themed shows for residencies, cruise lines, and theme parks; highly relevant as a competitor for premium aquatic venue residencies (e.g., Yas Waterworld) where Aquabatix also competes for long-term contracts.
- Blue Man Group: Premium live performance brand delivering distinctive, repeatable theatrical entertainment for global venues and corporate clients; relevant peer for Aquabatix as a niche, talent-led live entertainment act serving corporate, hospitality, and brand activation use cases.
- Sparks (Creative Agency): Global live experience agency producing large-scale brand experiences, activations, and entertainment for Fortune 500 clients; relevant as a broader competitor for the brand activation and event entertainment wallet Aquabatix targets.
Regional players
- Eventive (Event Entertainment Agency): London-based boutique entertainment booking agency curating high-end performers for luxury brand events and corporate functions; directly comparable as a UK-anchored competitor in the same premium event-entertainment niche.
Emerging players
- The Mermadia Group: Specialist mermaid and underwater entertainment performers for corporate events, aquariums, and productions; direct niche competitor to Aquabatix's Mermaid Entertainment sub-product with overlapping buyer profile.
Others
- Pinewood Studios (Underwater Stage): Owner of the Pinewood Underwater Stage facility and Diving Services partner of Aquabatix; relevant peer in the underwater production supply chain where Aquabatix supplies performers for film/TV shoots.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aquabatix social profiles
Digital presenceAquabatix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquabatix leadership team
Management profileNumber of profiles
Aquabatix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquabatix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquabatix
What does Aquabatix do?
Aquabatix is a professional synchronised swimming entertainment company providing live water-based performances for high-end brands, luxury events, and private functions globally. The company also offers underwater production services supplying skilled underwater models, body doubles, and movement directors for film, TV, music video, and advertising shoots. Services are delivered by teams of Olympic-level athletes and award-winning choreographers across EMEA, Asia Pacific, and the Americas.
Is Aquabatix a public or private company?
Aquabatix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aquabatix founded?
Aquabatix was founded in 2007. It employs 11 to 50 people.
Where is Aquabatix based?
Aquabatix is headquartered in London, United Kingdom, in the Europe region.
How does Aquabatix make money?
Three revenue lines are on record. Event Entertainment is the primary driver. The others are underwater Production and aquabatique Act.
Who are Aquabatix's main competitors?
Direct peers on record are IMG Artists (IMG) and Pulse Events Group. Broad incumbents are MKG Events, Cirque du Soleil, Dragone Entertainment, Blue Man Group and Sparks (Creative Agency). Eventive (Event Entertainment Agency) is listed as a regional player. The Mermadia Group is listed as an emerging player. Pinewood Studios (Underwater Stage) is listed as an others.
Does Aquabatix have an API?
No public API is recorded for Aquabatix.
What industry is Aquabatix in?
Aquabatix's product category is Live Entertainment Services. Its primary akta.pro industry code is THAJAEAL, Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks), with a secondary code of THAAAIAK, Underwater Photography & Videography Tours/Workshops. Its NAICS code is 512 and its SIC code is 7812.