Pulse Events
Pulse Events is a Saudi Arabia-based, bootstrapped professional services firm founded in 2018 that delivers integrated event management, exhibition stand design and build, consulting and marketing, and media production services to corporate and government clients in the Kingdom.
- Company typePrivate
- Founded2018
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pulse Events does
Pulse Events is a Saudi Arabia-based professional services firm founded in 2018 that delivers integrated event management, exhibition stand design and build, consulting and marketing, and artistic and media production services to corporate organizations and government or institutional entities in the Kingdom. The company operates across four service pillars: full-scope event management (conferences, exhibitions, and festivals, including venue selection, registration systems, logistics, catering, crowd management, and security); exhibition stand design, build, and dismantling with supporting photography, catering, and technical services; brand activation, e-marketing, road advertising, branding, website and app development, and programming; and interior design, audio-visual and lighting management, music and media production, and printing. The stated value proposition is a one-stop shop that consolidates what would otherwise require multiple vendors, leveraging a cross-disciplinary internal team rather than disclosed proprietary technology.
Commercially, Pulse Events runs a project-based, quote-driven professional services model with no publicly disclosed pricing, no recurring subscription product, and no external funding or institutional investors. The go-to-market is direct sales, with inquiries captured through a website contact form, a Saudi phone number (+966 555 079 050), and a dedicated email address, supplemented by an organic social presence on Instagram (@pulseevsa). The company is operated by First Badya (firstbadya.sa), which functions as a parent or operating entity, providing organizational backing. To date, the firm has delivered 500+ events for 100+ clients over seven years of operation, positions itself as one of the leading Saudi marketing and PR firms for events, and publicly aligns its mandate with Saudi Arabia's Vision 2030 institutional development agenda. Its stated strategic ambition is to extend across the broader Arab world, though no regional offices, hires, or cross-border contracts have been disclosed.
The underlying technology posture is essentially neutral: no proprietary platform, SaaS product, data asset, or AI/ML capability is described, and the offering is fundamentally a human-delivered services business. Revenue mechanics are tied to event volume, ticket size, and project mix rather than recurring contracts, implying lumpiness and exposure to Saudi enterprise and government event-spend cycles. With no disclosed revenue, headcount, or unit economics, the company's scale remains opaque, but cumulative throughput (500+ events, 100+ clients) and the single-country domestic footprint indicate a small-to-mid-sized bootstrapped services firm rather than a scaled platform business.
Pulse Events firmographics
Firmographics- Name
- Pulse Events
- Legal name
- Pulse Events
- Website
- https://pulse-sa.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pulse Events is a Saudi Arabia-based, bootstrapped professional services firm founded in 2018 that delivers integrated event management, exhibition stand design and build, consulting and marketing, and media production services to corporate and government clients in the Kingdom.
- Ownership category
- akta.pro rank
Pulse Events industry classification
Industry- Product category
- Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
- akta.pro secondary industry
- Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)
Keywords
Where Pulse Events is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Pulse Events business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Event Management Services: Project-based revenue from managing conferences, exhibitions, and festivals including all aspects from concept to execution such as venue selection, registration systems, catering, transportation, and crowd management.
- Exhibition Stand Design & Build: Revenue from designing, building, and dismantling exhibition stands including photography, videography, catering, technical support, and cleaning services.
- Consulting & Marketing Services: Revenue from brand activation, e-marketing, promotion services, road advertising, branding, website/app creation, and programming services.
- Artistic & Media Production: Revenue from interior design, media services, music production, audio/visual/lighting management, printing, and technical production services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pulse Events product offering
Product offeringCore offering
Pulse Events is a Saudi Arabia-based event management company that provides end-to-end event services including conferences, exhibitions, and festivals, from concept development and venue selection through to execution, registration, catering, crowd management, and on-site security. The company also delivers exhibition stand design and build, brand activation and marketing consulting, and artistic and media production services as integrated, one-stop offerings. Since 2018, it has served corporate and institutional clients in Saudi Arabia with a vision to expand across the Arab world.
Product overview
Pulse Events operates as a single unified event management service offering rather than a modular platform. The company provides four integrated service pillars: Event Management (covering conferences, exhibitions, and festivals with full planning, registration, venue, catering, and security capabilities), Exhibition Stand Design & Build (concept through dismantling with supporting services), Consulting & Marketing Services (brand activation, digital marketing, branding, and web/app development), and Artistic & Media Production (interior design, audio-visual, lighting, and printing). These services are designed to function as a one-stop solution for clients, allowing them to access comprehensive event and marketing communication capabilities from a single provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Management
- Exhibition Stand Design & Build
- Consulting & Marketing Services
- Artistic & Media Production
Companies that use Pulse Events
Customer profileSegments2 records
Ideal customer profiles2 records
Pulse Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pulse Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- First BadyacorePulse Events is operated by First Badya (firstbadya.sa). First Badya appears to be the parent or operating company providing organizational backing for Pulse Events operations in Saudi Arabia.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Pulse Events competitors and assessment
Company assessmentRegional players
- Flash Entertainment: Abu Dhabi-headquartered event management and entertainment company producing concerts, festivals, and corporate events across the UAE. Regional peer to Pulse Events operating in the same Gulf event production category with similar corporate and institutional client mix.
- dnata Events & Exhibitions: UAE-based events and exhibitions division of dnata, providing event management, exhibition services, and brand activations across the Middle East. Regional peer with comparable service offering in event and exhibition production.
- ProEvents Group: UAE-headquartered event management company serving corporate clients across the Middle East. Regional peer with comparable end-to-end event management, exhibition, and activation service offerings in the Gulf region.
Broad incumbents
- MCI Group: Global events and association management agency headquartered in Switzerland with extensive Middle East presence. Directly comparable as a full-service event management and marketing services firm serving corporate and institutional clients across multiple geographies.
- Jack Morton Worldwide: Global brand experience agency producing events, exhibitions, and sponsorship activations. Comparable to Pulse Events on the event/exhibition production and brand activation services offered to corporate clients.
- GES (Global Experience Specialists): Global event and exhibition services provider owned by Viad Corp, specializing in event production, exhibition services, and brand experiences. Comparable in delivering end-to-end event and exhibition execution for enterprise customers.
- George P. Johnson: Large global experience marketing agency specializing in events, exhibitions, and brand activations. Comparable to Pulse Events in offering integrated event management, exhibit design/build, and brand activation under one roof for enterprise clients.
Direct peers
- Pico International: Asia-headquartered event and exhibition services group with strong Middle East operations. Directly comparable to Pulse Events on exhibition stand design and build, event management, and integrated marketing services for corporate and institutional clients.
- Sparks: US-based event marketing agency producing experiential marketing, conferences, and brand activations. Comparable to Pulse Events on integrated event management, exhibit design, and marketing communications for corporate clients.
- INVNT: Global live brand experience agency producing events, conferences, and brand activations. Comparable to Pulse Events in delivering integrated event management, content production, and brand activation for corporate clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pulse Events social profiles
Digital presencePulse Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulse Events leadership team
Management profileNumber of profiles
Pulse Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulse Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulse Events
What does Pulse Events do?
Pulse Events is a Saudi Arabia-based event management company that provides end-to-end event services including conferences, exhibitions, and festivals, from concept development and venue selection through to execution, registration, catering, crowd management, and on-site security. The company also delivers exhibition stand design and build, brand activation and marketing consulting, and artistic and media production services as integrated, one-stop offerings. Since 2018, it has served corporate and institutional clients in Saudi Arabia with a vision to expand across the Arab world.
Is Pulse Events a public or private company?
Pulse Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pulse Events founded?
Pulse Events was founded in 2018. It employs 11 to 50 people.
Where is Pulse Events based?
Pulse Events is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Pulse Events make money?
Four revenue lines are on record. Event Management Services are the primary driver. The others are exhibition Stand Design & Build, consulting & Marketing Services and artistic & Media Production.
Who are Pulse Events's main competitors?
Regional players on record are Flash Entertainment, dnata Events & Exhibitions and ProEvents Group. Broad incumbents are MCI Group, Jack Morton Worldwide, GES (Global Experience Specialists) and George P. Johnson. Direct peers are Pico International, Sparks and INVNT.
Does Pulse Events have an API?
No public API is recorded for Pulse Events.
What industry is Pulse Events in?
Pulse Events's product category is Event Management Services. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics), with a secondary code of MPAGAHAM, Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers). Its NAICS code is 71132 and its SIC code is 7990.