Xenon Arc
Xenon Arc is a technology-enabled services provider that builds and operates digital-first, private-label commercial channels—powered by directibility™ and conntact™ platforms—on behalf of specialty chemical, ingredient, and industrial materials producers to serve their SMB customer tail.
- Company typePrivate
- Founded2010
- HeadquartersBellevue, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Xenon Arc does
Xenon Arc is a technology-enabled business process solutions provider founded in 2010 in Bellevue, Washington, that builds and operates digital-first commercial channels on behalf of specialty chemical, ingredient, and industrial materials producers. The company's core offering, branded the "Exterprise" model, deploys private-label inside and field sales teams combined with proprietary software platforms—directibility™ (an e-commerce portal for research, selection, and ordering) and conntact™ (a business intelligence platform for transaction, SKU, and customer-behavior analytics)—to serve the long tail of small and mid-sized business (SMB) customers that producers find uneconomical to reach with internal resources. Producer clients include ExxonMobil, WACKER, Quaker Houghton, Kerry, DuPont, Cargill, Momentive, Braskem, Huntsman Textile Effects, MacDermid Graphics Solutions, and others; Xenon Arc operates branded channels such as DWS Advantage, Griffith Foods Connect, NaviColor, MacDermidConnect, and Braskem3D under each client's brand identity.\n\nThe company's revenue model blends managed services (ongoing fees for managing the SMB customer base for producer clients), professional services (technical sales and customer support), and subscription/recurring platform licensing for directibility™ and conntact™ deployments. Since 2021, when an affiliate of Peak Rock Capital acquired the company, Xenon Arc has pursued a hybrid organic-plus-M&A strategy, reinforced by the 2024 acquisition of Brandt Technologies and the 2025 acquisition of JNS SmithChem—two asset-lite specialty distributors focused on CASE (coatings, adhesives, sealants, elastomers) products—building a platform with operations in North America, Europe (Dublin), and Latin America (Queretaro, Campinas). The leadership team, led by CEO Mick Slattery (appointed November 2023, previously CEO of CompuCom), is positioning the company as a strategic outsourced channel for materials producers, citing Boston Consulting Group recognition of its role in driving digital transformation in chemical distribution.
Xenon Arc firmographics
Firmographics- Name
- Xenon Arc
- Legal name
- Xenon Arc, Inc.
- Website
- https://xenonarc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Xenon Arc is a technology-enabled services provider that builds and operates digital-first, private-label commercial channels—powered by directibility™ and conntact™ platforms—on behalf of specialty chemical, ingredient, and industrial materials producers to serve their SMB customer tail.
- Ownership category
- akta.pro rank
Xenon Arc industry classification
Industry- Product category
- Specialty Chemical Distribution & Channel Management Services
- NAICS
- Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Chemicals & Allied Products (5160)
- akta.pro primary industry
- Chemicals, Ingredients & Raw Materials Marketplaces (CRAFAHAK)
Keywords
Where Xenon Arc is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Xenon Arc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed Services for Materials Producers: Xenon arc manages the long tail of end customers for materials producers through a suite of value-add services including technical sales, support, technology, and distribution solutions. Revenue derived from fees paid by producer clients (materials manufacturers) for managing their non-core SMB customer base. Combines subscription-like retainer for platform access with transactional fees for sales volume.
- Technical Sales and Customer Support: Product and application experts, inside and field sales teams providing technical commercial support to producers' end customers. Revenue model tied to service delivery for producer clients.
- Technology Platform Licensing: Platforms such as directibility™ and conntact™ are deployed for individual clients (e.g., DuPont Water Solutions DWS Advantage, Braskem, MacDermidConnect). Revenue includes technology platform fees as part of the overall managed services engagement.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Xenon Arc product offering
Product offeringCore offering
Xenon Arc provides technology-enabled managed services that help specialty chemical and ingredient producers reach and serve their small-to-mid-sized business (SMB) customers more effectively. The company combines proprietary e-commerce (directibility™) and business intelligence (conntact™) platforms with dedicated inside and field sales teams, deployed under branded channel-to-market engagements for individual producer clients across chemicals, food ingredients, and industrial materials verticals.
Product overview
Xenon Arc operates as a technology-enabled services provider with a multi-product platform serving materials producers. The core platform consists of directibility™ (eCommerce and ordering portal), conntact™ (business intelligence and analytics), and Xa-DIRECT (go-to-market model) working together as part of the Exterprise business model. These platforms are complemented by numerous client-specific branded channels (DWS Advantage, NaviColor, Griffith Foods Connect, MacDermidConnect, Braskem3D, Jet-Lube | OilSafe Solutions) that deploy Xenon Arc's technology and commercial teams under each producer's brand to serve SMB customers.
Differentiator
Problem solved
Functional benefit
Brands
- directibility™: eCommerce platform providing fully integrated research, selection, and ordering portal for SMB customers in the materials industry
- conntact™
- Exterprise
- Xa-DIRECT
- XA Solutions
- Armacoat
Products and services
- directibility™ Fully integrated e-commerce and ordering platform for the materials industry providing frictionless online purchasing, personalized marketing, integrated digital marketing channels, business intelligence services, live expert support, order tracking, re-order capabilities, tier discount presentation, and technical/regulatory document management. Deployed as white-label or co-branded storefronts for producer clients serving SMB customers.
- conntact™ Business intelligence platform providing clients with comprehensive analytics including real-time visibility into customer behavior, transaction and SKU-level views, forecasting and pricing insights, and business performance metrics. Allows materials producer clients to tailor formulations, services, and offerings to customer needs using data-driven insights.
- Xa-DIRECT Private-label direct-to-market commercial team deployment model that deploys dedicated branded teams to represent specific producers, their products, and brand promises to non-core small business customer bases. Combines digital tools (directibility™ e-commerce, conntact™ BI) with inside and field sales teams to serve SMB customers coast-to-coast.
- XA Solutions Digital-first CASE (coatings, adhesives, sealants, elastomers) distribution model coast-to-coast across North America. Functions as a dedicated team and technology platform configured for each producer client's needs, complementing Xa-DIRECT as one of Xenon Arc's two go-to-market models.
- Exterprise Disruptive proprietary business model that combines digital tools (directibility™, conntact™) with real-time data analytics and human technical sales support to help materials producers serve their SMB customer base. Extends producer brand and brand experience through technology automation balanced with customer demand.
- DWS Advantage Direct channel-to-market supplier of DuPont Water Solutions' multi-technology portfolio of ultrafiltration, reverse osmosis, and ion exchange resin technologies across 250+ products. Powered by Xenon Arc's directibility™ platform, serving industrial, commercial, municipal, pharmaceutical, and residential markets in North America and Western Europe.
- NaviColor Dedicated marketing channel formed with Huntsman Textile Effects to service the unique needs of select customers in the US textiles and apparel industry. Features a dedicated team of professionals using advanced technology to support customers utilizing Huntsman's innovative chemicals, dyes, and digital inks.
- Griffith Foods Connect Commercial channel exclusively focused on the needs of select Griffith Foods' customers in North America, featuring a dedicated team of food experts collaborating in an advanced digital environment to support customers utilizing Griffith Foods' innovative food ingredients. Launched in the US in October 2020.
- MacDermidConnect Online commerce site for MacDermid Graphics Solutions' Alkemi™ screen printing products featuring over 100 products across multiple applications (textile, graphics, electronics, industrial). Serves customers in the United States, Canada, and EMEA regions. Powered by Xenon Arc's directibility™ platform with voice of customer research, data analytics, and customer journey optimization.
- Braskem3D Advanced direct-to-consumer technology platform for Braskem's 3D printing materials distribution throughout North America. Leverages Xenon Arc's directibility™ solution, pairing Braskem's thermoplastic experts with a sophisticated e-commerce platform targeting makerspaces, hobbyists, and educational institutions.
- Jet-Lube | OilSafe Solutions Inside sales and services team jointly developed with Whitmore Manufacturing (a wholly owned subsidiary of CSW Industrials, NASDAQ: CSWI) dedicated to delivering a seamless customer experience to domestic SMB customers for reliability products. Aims to improve operational efficiencies, increase connections and reach, and provide higher visibility into market demand, production planning, and stocking levels.
Quantifiable outcome
- Sales increased more than 30% in 2019 with an accelerating trajectory; profitability nearly doubled.
- +3 more outcomes
Companies that use Xenon Arc
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Xenon Arc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Xenon Arc partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BraskemcoreXenon arc partnered with Braskem (largest polyolefins producer in the Americas) to launch Braskem3D—a direct-to-consumer technology platform for 3D printing materials in North America. Leveraging Xenon arc's directibility™ solution, Braskem paired its thermoplastic experts with a sophisticated e-commerce platform. Xenon arc also helped launch Braskem's first consumer-facing Amazon marketplace storefront for polypropylene filaments, targeting makerspaces, hobbyists, and educational institutions.
- Whitmore Manufacturing (CSW Industrials)coreXenon arc and Whitmore Manufacturing (a wholly owned subsidiary of CSW Industrials, NASDAQ: CSWI) jointly developed Jet-Lube | OilSafe Solutions—a dedicated inside sales and services team specifically for domestic SMB customers. Leveraging Xenon arc's Xa-DIRECT model, the partnership aimed to improve operational efficiencies, increase connections and reach, improve team bandwidth, and provide higher visibility into market demand, production planning, and stocking levels.
- DuPont Water SolutionscoreDuPont Water Solutions, in partnership with Xenon arc's DWS Advantage, launched directibility™ as an online commerce solution (www.DWSAdvantage.com). The platform provides quick and simple access to DuPont Water Solutions' multi-technology portfolio of ultrafiltration, reverse osmosis, and ion exchange resin technologies across 250+ products. Xenon arc provides the technology platform, customer support, and operational execution for DWS Advantage, serving industrial, commercial, municipal, pharmaceutical, and residential markets in North America and Western Europe.
- Griffith FoodscoreXenon arc and Griffith Foods (a family-owned global developer of customized food ingredient solutions) launched Griffith Foods Connect—a commercial channel exclusively focused on select Griffith Foods customers in North America. The channel features a dedicated team of food experts collaborating in an advanced digital environment to support customers utilizing Griffith Foods' innovative food ingredients. Launched in the US in October 2020.
- MacDermid Graphics Solutions (Element Solutions)coreMacDermidConnect (operated by Xenon arc on behalf of MacDermid Graphics Solutions) launched MacDermidConnect.com—an online commerce site for Alkemi™ screen printing products. The site features over 100 products across multiple applications (textile, graphics, electronics, industrial) and serves customers in the United States, Canada, and EMEA regions. Xenon arc's directibility™ platform powers the site, providing voice of customer research, data analytics, and customer journey optimization.
- Huntsman Textile EffectscoreHuntsman Textile Effects partnered with Xenon arc to form NaviColor—a dedicated marketing channel to service the unique needs of select customers in the US textiles and apparel industry. NaviColor features a dedicated team of professionals in an advanced technological environment to support customers using Huntsman's innovative chemicals, dyes, and digital inks. The partnership enables closer customer relationships, greater agility, and enhanced value delivery.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Xenon Arc competitors and assessment
Company assessmentDirect peers
- Knowde: B2B marketplace and digital commerce platform for chemicals and ingredients, connecting producers with buyers; offers producers a SaaS marketplace alternative that overlaps directly with Xenon Arc's digital channel-to-market proposition.
- ChemPoint (Univar Solutions): Digital-first specialty chemical distribution platform owned by Univar Solutions; pioneered the online B2B marketplace model for chemicals and ingredients that Xenon Arc's directibility™ platform directly competes with for producer mindshare and SMB customers.
Broad incumbents
- Univar Solutions: One of the largest global chemical distributors with deep relationships across specialty chemicals; competes with Xenon Arc's distributor clients and could expand its own digital offerings (including ChemPoint) to capture more SMB share.
- Brenntag: Global market leader in chemical and ingredients distribution with extensive specialty chemical coverage; represents an incumbent alternative for producers evaluating outsourced SMB channels versus building internal capabilities or partnering with Xenon Arc.
- IMCD: Leading global specialty chemicals and ingredients distributor focused on formulation-driven end markets; comparable to Xenon Arc's producer client base and increasingly investing in digital customer engagement.
- Azelis: Global specialty chemicals and food ingredients distributor with strong lateral value chain coverage; an incumbent alternative for producers seeking outsourced SMB channels and a potential acquirer in the same consolidation thesis as Xenon Arc.
- Caldic: Specialty ingredients and chemical solutions distributor with global footprint in life sciences, personal care, and food; comparable producer-client focus and a likely PE-backed consolidator that could overlap with Xenon Arc's expansion thesis.
Emerging players
- Chemberry: Digital marketplace and product discovery platform for personal care and beauty ingredients; an emerging digital channel-to-market model targeting a narrower vertical but with the same underlying thesis of connecting producers to SMB customers online.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Xenon Arc social profiles
Digital presenceXenon Arc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xenon Arc leadership team
Management profileNumber of profiles
Profiles7 records
Xenon Arc subsidiaries and ownership
Company hierarchySubsidiaries3 records
Xenon Arc funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xenon Arc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xenon Arc
What does Xenon Arc do?
Xenon Arc provides technology-enabled managed services that help specialty chemical and ingredient producers reach and serve their small-to-mid-sized business (SMB) customers more effectively. The company combines proprietary e-commerce (directibility™) and business intelligence (conntact™) platforms with dedicated inside and field sales teams, deployed under branded channel-to-market engagements for individual producer clients across chemicals, food ingredients, and industrial materials verticals.
Is Xenon Arc a public or private company?
Xenon Arc is a private company. It is classified as private equity controlled and is currently operating.
When was Xenon Arc founded?
Xenon Arc was founded in 2010. It employs 251 to 500 people.
Where is Xenon Arc based?
Xenon Arc is headquartered in Bellevue, United States, in the North America region.
How does Xenon Arc make money?
Three revenue lines are on record. Managed Services for Materials Producers are the primary driver. The others are technical Sales and Customer Support and technology Platform Licensing.
Who are Xenon Arc's main competitors?
Direct peers on record are Knowde and ChemPoint (Univar Solutions). Broad incumbents are Univar Solutions, Brenntag, IMCD, Azelis and Caldic. Chemberry is listed as an emerging player.
Does Xenon Arc have an API?
No public API is recorded for Xenon Arc.
What industry is Xenon Arc in?
Xenon Arc's product category is Specialty Chemical Distribution & Channel Management Services. Its primary akta.pro industry code is CRAFAHAK, Chemicals, Ingredients & Raw Materials Marketplaces. Its NAICS code is 4246 and its SIC code is 5160.