Wedderspoon

What Wedderspoon does

Wedderspoon is a New Zealand-origin Mānuka honey importer and marketer, established in 2004 and operating today as Wedderspoon Organic USA, LLC from Malvern, Pennsylvania. The company sources raw, unpasteurized Mānuka honey from wild Mānuka flower regions in New Zealand, grades it on a proprietary MGO (Methylglyoxal) potency scale ranging from 50+ to 1100+, and packages it through a triple-filtered, gently creamed process with every batch third-party verified against the New Zealand Ministry for Primary Industries (MPI) Monofloral/Multifloral standards by government-approved laboratories. The product portfolio spans core raw honey jars (Monofloral and Multifloral, including USDA Organic variants), adjacent wellness SKUs such as Organic Mānuka Honey Drops, Vitamin C-enriched Honey Pops, Propolis + Mānuka Throat Sprays, and Apple Cider Vinegar with Mānuka Honey, packaged into themed wellness bundles with up to 25% bundle discounts. Wedderspoon holds industry-leading certifications including SQF Level 3 (the first Mānuka honey brand globally to earn this), the FernMark license, USDA Organic, and glyphosate-free verification.

The business model is direct-to-consumer e-commerce led, centered on the owned wedderspoon.com storefront and supplemented by Amazon US, regional storefronts for Canada (wedderspoon.ca) and the UK (wedderspoon.co.uk), and iHerb for broader international orders. A subscription platform offers 10% recurring discounts with customer-chosen 1-, 2-, or 3-month delivery cadence, free US shipping over a $25 minimum, and full skip/cancel flexibility. The Sweet Rewards loyalty program and an Awin-powered affiliate program (10% commission + 10% partner discount) add retention and partner acquisition layers. Target customer segments are horizontal consumer personas: health-conscious adults seeking functional foods for immunity, gut, and skin; families with children targeted through Pops and Drops; and premium wellness seekers purchasing high-MGO SKUs. Recent strategic emphasis, including a February 2026 'Mānuka Powered by Sunshine' brand platform executed by NZ agency True, is focused on US market deepening rather than international launch into new regions.

Monetization is unit-priced plus subscription, with public price points ranging from $10.99 (Drops, Pops, ACV) through $14.99–$41.99 for mid-tier MGO honeys, up to $124.99 for MGO 1100+. Wedderspoon sells primarily direct (own storefront, subscriptions) and via marketplaces (Amazon, iHerb), with a separate revenue stream implied from physical retail through a store locator tool, though no specific retail partners are disclosed. The company is privately held with no disclosed parent, no institutional funding rounds, and no M&A activity in the available data, indicating a founder/management-operated SME with approximately 11–50 employees.

Name

Wedderspoon

Legal name

Wedderspoon Organic USA, LLC

Website

https://wedderspoon.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wedderspoon is a New Zealand-origin, US-based importer and direct-to-consumer marketer of raw, MPI-certified Mānuka honey and adjacent wellness products (drops, pops, throat sprays, ACV) sold through owned storefronts, Amazon, and iHerb to health-conscious consumers, families, and premium wellness buyers across the US, Canada, UK, and international markets.

Ownership category

akta.pro rank

Product category

Premium Mānuka Honey & Wellness Products

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

akta.pro secondary industries

Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)

Keywords

• Manuka honey products
• Organic honey wellness
• Premium natural supplements
• Honey throat lozenges
• Functional superfood honey

Headquarters

HQ city

Malvern

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-Commerce Sales: Wedderspoon's primary revenue stream is direct online sales through its owned e-commerce storefront (wedderspoon.com), offering a full range of Mānuka honey products, drops, pops, sprays, and bundles. The site supports one-time purchases and subscription plans with 10% recurring discounts, targeting individual consumers in the US and internationally.
2. Retail and Marketplace Distribution: Wedderspoon products are available through third-party retail channels including Amazon, Canadian (wedderspoon.ca) and UK (wedderspoon.co.uk) regional sites, and iHerb for international orders. A store locator indicates presence across physical retail shelves.
3. Subscription / Recurring Revenue: The company's subscription model delivers products on a customer-chosen monthly cadence (1, 2, or 3-month intervals) with a 10% discount. Subscribers receive free shipping within the contiguous US and can skip, modify, or cancel deliveries at any time. Subscriptions must meet a $25 minimum to avoid shipping fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Wedderspoon imports, markets, and sells raw Mānuka honey and Mānuka honey-based wellness products directly to consumers through its own e-commerce stores, subscription plans, and third-party marketplaces. Its portfolio spans raw monofloral and multifloral honey jars graded by MGO potency (50+ through 1100+), organic honey drops, honey pops, propolis throat sprays, and apple cider vinegar blends, alongside curated bundles targeting immunity, throat, gut, and family wellness use cases.

Product overview

Wedderspoon is a Mānuka honey wellness company offering a portfolio of raw, organic honey products centered around Methylglyoxal (MGO) potency levels. The core offering consists of raw monofloral and multifloral Mānuka honeys rated at various MGO levels (50+, 100+, 150+, 400+, 850+, 1100+) for different wellness needs. Adjacent products include Organic Mānuka Honey Drops (throat-soothing drops in multiple flavors), Organic Mānuka Honey Pops (Vitamin C-enriched lollipops), Apple Cider Vinegar with Mānuka Honey, and Propolis and Mānuka Honey Throat Sprays. The portfolio is sold through themed bundles (Throat Soother, Immune Defense, Happy Gut, Organic) that combine multiple products for targeted wellness routines. Products are sourced and packed in New Zealand, with emphasis on third-party verification, organic certification, and glyphosate-free standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Monofloral Mānuka Honey MGO 150+

Quantifiable outcome

• Mānuka honey market projected to reach USD 816.55 million globally by 2033, growing at 5.25% CAGR (2024 baseline: USD 542.26 million)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• True (New Zealand Agency)coreGTM or Marketing Partner · 26 February 2026New Zealand independent agency True developed the 'Mānuka Powered by Sunshine' brand platform for Wedderspoon's US market entry. The campaign shifts consumer perception of Mānuka honey from medicinal necessity to a bright, enjoyable daily ritual, encompassing brand voice, visual identity, and storytelling across digital touchpoints, Amazon, and social media. This was a significant strategic rebrand to position Wedderspoon competitively in the US market.
• ThoughtfullsupportingStrategic or Co-development PartnerConsumer research firm Thoughtfull conducted consumer research to inform the 'Mānuka Powered by Sunshine' brand platform and campaign development for Wedderspoon's US market entry, ensuring the brand positioning was grounded in consumer insights.
• Joy ProductionsminorGTM or Marketing PartnerContent production company Joy Productions handled content capture as part of the 'Mānuka Powered by Sunshine' brand platform launch for Wedderspoon's US market entry.
• AwinsupportingChannel Partner/ Reseller/ DistributorAwin is the affiliate marketing platform powering Wedderspoon's affiliate program. Partners register through Awin's express signup and earn 10% commission plus 10% discount codes, welcome kits, exclusive product previews, and social media features. Awin manages affiliate tracking, payments, and program infrastructure.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Manukora: Manukora is a US-DTC-focused Mānuka honey brand with MGO grading, raw monofloral positioning, and a similar premium price architecture. Comparable because it pursues the same North American health-conscious consumer with direct-to-consumer subscriptions.
• Comvita: Comvita is the largest and most established Mānuka honey brand globally, with a vertically integrated NZ supply chain, multiple MGO-grade SKUs, lozenges, and DTC plus retail distribution. It is the most direct competitor to Wedderspoon in the premium Mānuka category.
• Arataki Honey: Arataki Honey is one of New Zealand's largest beekeeping operations and produces a portfolio of Mānuka and native honeys with grading systems. Comparable as a fellow NZ-sourced, NZ-packed honey brand competing in the same authenticity-led positioning.
• Steens Honey: Steens Honey is a New Zealand Mānuka brand with raw, unpasteurized positioning, MGO/UMF grading, and US DTC distribution. Comparable on product philosophy (raw, minimally processed) and target consumer (premium wellness buyers).
• New Zealand Honey Co. New Zealand Honey Co. is a premium Mānuka specialist offering MGO-rated raw honeys with strong authentication and a similar premium-tier price ladder. Highly comparable on product, sourcing story, and DTC distribution model.
• Manuka Doctor: Manuka Doctor is a UK-anchored Mānuka honey brand with MGO grading, UMF-equivalent certifications, and DTC plus retail channels. Comparable on product format, authenticity messaging, and cross-border (UK/US) distribution overlap with Wedderspoon's UK storefront.
• Egmont Honey: Egmont Honey is a NZ-based Mānuka honey producer with MGO-rated SKUs and international distribution. Comparable as a direct Mānuka competitor operating in the same authenticity and grading narrative.

Emerging players

• Y.S. Eco Bee Farms: Y.S. Eco Bee Farms is a US-based raw honey brand with organic credentials and natural food channel distribution. Comparable as a specialty/raw honey DTC brand but with broader category focus rather than Mānuka specialization.

Broad incumbents

• Nature Nate's Honey: Nature Nate's is one of the largest US honey brands with national retail distribution and raw/unfiltered positioning. Comparable as a US shelf-distributed honey competitor but operating at a mass-market price point below Wedderspoon's premium tier.
• Traditional Medicinals: Traditional Medicinals is a US herbal wellness CPG brand with throat-soothing teas, lozenges, and DTC plus natural-foods retail. Comparable on the throat-soothing/wellness lozenge SKU overlap with Wedderspoon's Mānuka Drops and on natural-channel distribution strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wedderspoonbuzz
• YouTubeyoutube.com/channel/UCOdSwYl_LcQqE9pId2hQlnQ
• Facebookfacebook.com/wedderspoonofficial
• Instagraminstagram.com/wedderspoonofficial
• Pinterestpinterest.com/wedderspoonbuzz
• TikToktiktok.com/@wedderspoonmanuka
• LinkedInlinkedin.com/company/wedderspoonorganicinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedderspoon