What Aqualand Moravia does

Aqualand Moravia is the largest water park in the Czech Republic, located in Pasohlávky, South Moravia, approximately 20 minutes by car from Brno. Operated by the Czech joint-stock company ŽS REAL, a.s. (IČO: 253 34 271) since its 2013 opening, the facility spans 16 swimming pools (including two outdoor thermal pools at 37°C), 40 water attractions, and 30 sauna and procedure types across two wellness areas (Forum Romanum and Pálava). The core product is the Aquapark, supported by the adjacent wholly-owned Hotel Aqualand Inn, an on-site Aqua Shop, 13 food and beverage outlets, conference facilities for up to 150 persons, salt therapy, animation programs, and a day-spa business.

The company serves three primary customer segments: individual visitors and families (the dominant segment), corporate and business groups hosting events and team-building, and school and youth groups on organized trips. It generates revenue across five streams: admission tickets (one-time pricing from 599 CZK for after-5pm entry to 1,599 CZK for full-day spa access), wellness and spa services, food and beverage, hotel accommodation (subscription/recurring package model), and event and conference services.

Distribution is direct-to-consumer through an owned e-shop (eshop.aqualand-moravia.cz) offering online tickets at up to 200 CZK discount versus the box office, plus on-site walk-in sales and bundled accommodation packages through Hotel Aqualand Inn. Marketing is multi-channel, including a multilingual website (Czech, English, German), email newsletter, organic social media, and dedicated PR support. The company invests continuously in product refreshes (new attractions launched annually 2021-2026) and announced a one billion CZK investment plan in 2022 to expand capacity and offerings.

Name

Aqualand Moravia

Legal name

ŽS REAL, a.s.

Website

https://aqualand-moravia.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqualand Moravia is the largest water park in the Czech Republic, located in Pasohlávky near Brno, offering 16 pools, 40 attractions, and 30 sauna types for individual visitors, families, corporate groups, and schools, supported by an adjacent hotel, F&B outlets, and wellness services.

Ownership category

akta.pro rank

Product category

Water Park and Wellness Resort

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB)

Keywords

• Water park services
• Wellness spa
• Thermal pools
• Hotel accommodation
• Family entertainment

Headquarters

HQ city

Pasohlávky

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Admission tickets: Entry tickets to water park with various time-based pricing (full day, afternoon after 5pm). Online tickets available at discounted rates.
2. Wellness and spa services: Day spa packages, wellness ceremonies, massages, and wellness bar services.
3. Food and beverage: Multiple restaurants and bars on premises including Pizzeria Marcus, Bistro Italia, Grill Bar, and pool-side bars.
4. Hotel accommodation: Adjacent Hotel Aqualand Inn offers accommodation packages combined with water park access.
5. Event and conference services: Corporate events, conferences, team building, and private event hosting with meeting facilities up to 150 persons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aqualand Moravia is the largest water park in the Czech Republic, operating year-round with 16 pools, 40 water attractions, and 30 types of saunas across the Aquapark, Wellness Forum Romanum, and Wellness Pálava facilities. The venue combines water-based recreation, wellness and spa services, on-site hotel accommodation at Hotel Aqualand Inn, 13 restaurants and bars, and conference facilities for corporate and private events. It is located in Pasohlávky near Brno and is operated by the Czech joint-stock company ŽS REAL, a.s.

Product overview

Aqualand Moravia operates as a unified destination water park complex combining aquatic recreation, wellness, and hospitality. The core offering is the Aquapark with 16 swimming pools (including 2 outdoor thermal pools at 37°C), 40 water attractions (slides, wave pools, children's castle), and 30 types of saunas/procedures across two wellness areas (Forum Romanum and Pálava). Supporting services include the Hotel Aqualand Inn for accommodation, an E-shop for discounted online ticketing, conference facilities for corporate events, multiple restaurants and bars, an Aqua Shop, daily animation programs, and specialized services like Mr. Slider (slide companion) and salt therapy. The facility operates year-round with seasonal variations in outdoor areas.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Slider: A superhero mascot character who serves as a ride companion for visitors riding water slides without a partner, available on weekends and public holidays.
• Hotel Aqualand Inn

Products and services

• Aquapark (Water World)
• Wellness Forum Romanum
• Wellness Pálava
• Hotel Aqualand Inn
• Conference and Events Services
• Mr. Slider Service
• School Trips and Children's Camps
• Restaurants and Bars (Moana, Riviera, L'attitude)
• Aqua Shop

Quantifiable outcome

• 720,000+ annual visitors

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Hotel Aqualand InncoreStrategic or Co-development PartnerAdjacent hotel offering accommodation combined with Aqualand Moravia access. Part of the same complex with shared services.
• Aquapark SenecminorOthersPartner aquapark in Slovakia, shown in partner logos section
• Hotel AtriumminorOthersPartner hotel in Slovakia, shown in partner logos section
• Hotel SenecminorOthersPartner hotel in Slovakia, shown in partner logos section
• Hotel SitnominorOthersPartner hotel in Slovakia, shown in partner logos section
• IAAPAminorOthersInternational Association of Amusement Parks and Attractions - industry association membership shown in logos

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aquapalace Praha: Largest indoor water park in Central Europe located in Prague, Czech Republic. Directly comparable as a domestic competitor targeting the same Czech family and tourist segment with thermal pools, wellness, and water attractions.
• AquaCity Poprad: Slovak water park complex with thermal pools, wellness, and on-site hotels; closely comparable destination model with year-round thermal/spa positioning.
• Terme Olimia: Slovenian thermal spa and water park resort with Wellness center, hotel (Breza), and family aquapark (Aqualuna). Comparable Central European family thermal/wellness destination with bundled accommodation.
• Park of Poland Suntago: Largest indoor water park in Poland located near Warsaw, with tropical pools, slides, and on-site hotel. Comparable destination model and Central European competitor.
• Druskininkai Aquapark: Largest water park in the Baltics in Druskininkai, Lithuania. Directly comparable family wellness destination with thermal pools, slides, and integrated hotel offerings.
• Aquaworld Budapest: Hungarian indoor water park and resort complex in Budapest featuring thermal pools, slides, and adjacent hotel; comparable destination model serving Central European tourists.
• Aquapark Senec: Major Slovak water park and wellness complex with slides, pools, and adjacent hotels. Already listed as a partner property of Aqualand Moravia and competes for the same Central European leisure market.
• Babylon Liberec: Czech indoor water park and entertainment complex in Liberec combining aquapark, wellness, hotel, and conference facilities — a multi-component domestic competitor to Aqualand Moravia.

Broad incumbents

• Therme Erding: World's largest water park and thermal spa near Munich, Germany. Offers a comparable mix of thermal pools, slides, sauna worlds, and hotel packages at substantially greater scale across the broader DACH market.
• Tropical Islands Resort: Indoor tropical water park and resort in a converted airship hangar in Germany. Comparable year-round indoor water entertainment and resort destination at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aqualand-moravia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqualand Moravia