What Aqualand Group does

Aqualand Group is a private construction company founded in 1998 and headquartered in Astana, Kazakhstan, with additional offices in Almaty (Kazakhstan) and Bishkek (Kyrgyzstan). The company designs, builds, and services swimming pools and SPA facilities for both residential and commercial clients across Central Asia.

The firm operates three integrated revenue streams: turnkey pool and SPA construction, sale of pool equipment and materials, and ongoing service and maintenance. Its technical differentiators include in-house manufacturing of telescopic pavilions for pool enclosures and a proprietary "7-day removable formwork" system for shotcrete pool shells, as well as captive production of pool chemicals and components. Staff undergo international training in Belgium, Germany, the Czech Republic, France, and Spain, indicating reliance on European pool-construction methods.

Aqualand's go-to-market combines direct project contracts with a "Build Your Pool" online landing page for residential lead capture. Adjacent product lines — fireplaces (sourced from France), sports surfaces, and children's playgrounds — have been added over time. No funding rounds, acquisitions, partnerships, executive biographies, or third-party certifications are disclosed in the available data, leaving capital structure, governance, and external validation as open data gaps.

Name

Aqualand Group

Legal name

Aqualand Group

Website

https://aqualand.su

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Aqualand Group is a Kazakhstan-founded pool and SPA construction firm operating across Kazakhstan and Kyrgyzstan. It delivers turnkey pool builds, equipment and chemical sales, and maintenance services, supported by in-house manufacturing of telescopic pavilions, proprietary formwork, and pool chemicals.

Ownership category

akta.pro rank

Product category

Pool and SPA Construction Services

NAICS

Landscape Architectural Services (54132)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Pool construction services
• Swimming pool equipment
• Aquapark construction
• Spa zone construction
• Pool maintenance services

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Pool & SPA Construction Projects: Full-cycle design, construction, and installation of swimming pools, aquaparks, SPA zones, saunas, hammams, and fountains for residential and commercial clients. Revenue is generated through project-based contracts, likely including design fees, materials, equipment, and installation labor as bundled packages.
2. Equipment & Materials Sales: Sale of pool equipment (dosing systems, counterflow units), finishing materials, telescopic pavilions, and pool chemicals manufactured in-house or sourced from quality suppliers. Revenue from standalone product sales to both new-build and existing client bases.
3. Service & Maintenance: Ongoing servicing of completed pools, aquaparks, saunas, and hammams. Provides long-term client relationships and recurring service revenue post-construction.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aqualand Group designs, manufactures, and constructs swimming pools, SPA zones, aquaparks, saunas, hammams, fountains, and ponds for residential and commercial clients in Kazakhstan and Kyrgyzstan. The company also manufactures and supplies telescopic pool pavilions, proprietary pool chemicals, dosing equipment, finishing materials, spa pools, sports surfaces, children's playgrounds, warm floor and snow-melting systems, and French-import fireplaces. Full-cycle services include design, construction, equipment supply, and ongoing maintenance via its Aqua-Help division.

Product overview

Aqualand Group operates as a comprehensive pool and water infrastructure company offering a unified suite of products and services for residential and commercial clients. Their portfolio centers on core pool construction capabilities — including swimming pools, SPA zones, and water parks — complemented by telescopic pool pavilions manufactured in their own production facilities. They provide an extensive range of complementary products including pool chemicals, dosing equipment, finishing materials, spa pools, saunas, Russian baths, hammams, sports surfaces, fountains, and ponds. The company also offers construction services for children's playgrounds, warm floor systems, snow melting systems, and French-made fireplaces. Their innovative removable formwork technology enables rapid pool construction in 7 days. Services include professional design, construction, and ongoing maintenance (Aqua-Help service) across three office locations in Kazakhstan and Kyrgyzstan.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool, SPA-Zone and Aquapark Construction Full design-build construction services for swimming pools, SPA zones, and aquaparks serving both residential property owners and commercial clients (hotels, sports facilities, municipal operators) in Kazakhstan and Kyrgyzstan.
• Telescopic Pool Pavilions In-house manufactured retractable pool enclosures covering installed pools to extend swimming season, reduce debris, and improve safety; supplied to residential and commercial pool owners.
• Pool Chemicals In-house manufactured proprietary pool water-treatment chemicals (sanitisers, balancers, algaecides) sold to installed-pool owners for ongoing pool maintenance.
• Dosing Equipment Automated chemical dosing systems for pool water chemistry management, supplied to commercial and residential pool operators.
• Finishing Materials for Pools Pool finishing materials including tiles, mosaics, liners, and plaster supplied as part of pool construction projects and to installers across Central Asia.
• Spa Pools Custom spa pool construction services for residential homes, hotels, and wellness centres across Kazakhstan and Kyrgyzstan.
• Saunas, Russian Baths and Hammams Construction of saunas, Russian baths, and hammams for residential clients and commercial SPA facilities.
• Sports Surfaces Supply and installation of sports surfaces for athletic facilities, supplied as a complementary offering alongside pool and sports facility construction.
• Fountains and Ponds Design-build construction of decorative fountains for municipal plazas and commercial sites, plus garden ponds for residential properties.
• Children's Playgrounds Supply and installation of children's playground equipment, typically bundled with aquapark and resort construction projects.
• Warm Floors and Snow Melting Systems Supply and installation of underfloor radiant heating systems and outdoor snow-melting systems for residential and commercial properties in cold-climate Central Asian locations.
• Fireplaces (France) Imported French fireplaces sold and installed for high-end residential properties in Kazakhstan and Kyrgyzstan.
• Pool Design Services Standalone custom pool design services by in-house design staff, available independently or as the first phase of a full pool construction contract.
• Pool Counter-Current Systems Counter-current swimming systems supplied to residential and commercial pool owners for stationary swimming exercise.
• Aqua-Help Maintenance Service Ongoing pool maintenance, water treatment, chemical replenishment, and equipment servicing offered as a recurring service contract to installed-pool owners.

Quantifiable outcome

• Pool construction completed in 7 days using proprietary removable formwork technology

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Niveko: European manufacturer of one-piece and overflow pools with telescopic enclosures. Comparable to Aqualand in combining pool construction with telescopic pavilion offerings.
• Compass Pools: International pool manufacturer known for ceramic-core composite pool shells with rapid-installation technology. Directly comparable to Aqualand's value proposition of fast-build proprietary pool systems.
• Desjoyaux: French pool manufacturer with proprietary modular pool construction systems and a global dealer/installer network. Closely comparable to Aqualand in offering integrated design-build pool solutions plus in-house proprietary construction technology.
• Myrtha Pools: Global designer and builder of competition pools, aquatic centers, and aquaparks. Comparable to Aqualand's commercial pool and aquapark construction segment, especially for hotels, sports facilities, and municipal clients.

Broad incumbents

• Pentair: Multinational pool and water treatment equipment manufacturer. Directly overlaps with Aqualand's pool equipment supply, dosing, and pool chemistry product lines at a global scale.
• AstralPool: Pool equipment manufacturer (part of Fluidra) covering pumps, filters, dosing, and chemicals. Overlaps with Aqualand's pool chemistry, dosing, and equipment sales lines.
• Hayward Holdings: Major manufacturer of residential and commercial pool equipment, including pumps, filters, heaters, and automation. Comparable through its pool equipment and automation offerings that overlap with Aqualand's dosing systems and equipment catalog.
• Fluidra: Global pool equipment and water-treatment manufacturer with a broad portfolio of pumps, filters, dosing systems, and chemicals. Comparable to Aqualand's in-house chemical and dosing operations and equipment distribution business, and a likely supplier/competitor in the Central Asian market.
• BWT (Best Water Technology): European water-treatment specialist with pool and SPA water chemistry offerings. Comparable through pool chemistry manufacturing and dosing technology that mirrors Aqualand's in-house chemical production.

Emerging players

• Riviera Pool: Pool construction and renovation firm operating in select markets. Comparable to Aqualand as a regionally focused pool design-build-maintain operator competing in similar customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aqualand.su
• Instagraminstagram.com/aqualand_group
• LinkedInlinkedin.com/company/aqualand-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqualand Group