Aqualogica™

What Aqualogica™ does

Aqualogica™ is an Indian direct-to-consumer skincare brand marketed by Honasa Consumer Limited, headquartered in Gurgaon, Haryana. The brand sells a portfolio of vegan, cruelty-free skincare products — including sunscreens, moisturizers, cleansers, serums, body mists, fragrances, lip care, eye care and toners — organized into eight themed sub-brands (Glow+, Refresh+, Radiance+, Detan+, Illuminate+, Barrier+, Bright+ and Hydrate+) and unified by a proprietary hydration technology platform called Unique Water Lock Technology™, which is positioned around the science of Aquaporin water channels and claimed to deliver 80% more hydration. Formulations pair fruit-derived actives (papaya, watermelon, cherry tomato, wild berries, coconut water, avocado, blueberry) with clinical actives (niacinamide, hyaluronic acid, kojic acid, alpha arbutin, glycolic acid, ceramides, vitamin C) and photostable UV filters (Tinosorb M/S, Uvinul T 150/A Plus, Mexoryl SX), with broad-spectrum SPF 50+ PA++++ protection validated by in-vivo testing under CTRI-registered clinical trials.

The business model is digital-first direct-to-consumer commerce: products are sold exclusively through the owned e-commerce site (aqualogica.in) and native Android and iOS applications, with no disclosed physical retail, marketplace or wholesale channels. Pricing is in Indian Rupees on a pay-as-you-go basis, ranging from approximately ₹200 for entry SKUs to ₹1,500+ for gift sets, with recurring bundle discounts (Buy 2 Get 15% off, Buy 3 Get 30% off), promotional codes (MEGADEAL, TRIPLEUP, FRESH, STEAL40) and a referral program that issues AquaCash (₹100) to referrers and 30% off first orders to referred friends. Customer acquisition relies on organic and paid social (Instagram, Facebook, YouTube, Twitter), email, in-app messaging, and Judge.me verified reviews on product pages.

The target customer is Indian consumers — primarily Gen Z, across both men and women and all skin types — with products specifically formulated for Indian skin characteristics, Indian climate conditions (high UV index, humidity, pollution) and Indian beauty preferences for lightweight, non-sticky textures. Manufacturing is outsourced to five contract/partner facilities across Haridwar, Vadodara, Baddi, Gurugram and Kangra, while corporate, brand and digital functions sit at the Gurgaon headquarters. The brand operates a "Water for All" social impact partnership with Watershed Organisation Trust (WOTR), funding clean-water interventions in remote Indian communities for each purchase.

Name

Aqualogica™

Legal name

Honasa Consumer Limited

Website

https://aqualogica.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqualogica™ is an Indian direct-to-consumer skincare brand under Honasa Consumer Limited, selling vegan, cruelty-free sunscreens, moisturizers, cleansers, serums and fragrances formulated for Indian skin and climate and unified by a proprietary Water Lock Technology™ hydration platform, distributed exclusively through its owned website and mobile apps and targeting primarily Gen Z consumers across India.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Sunscreen (Body) (CRABAHAB), Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK)

Keywords

• Skincare products
• Face moisturizers
• Sunscreen lotions
• Facial cleansers
• Beauty serums

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of skincare products including sunscreens, moisturizers, cleansers, serums, body mists, and lip care through owned e-commerce platform and mobile app. Revenue generated through one-time product purchases with various promotional offers and bundle discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Aqualogica is described in the supplied input as a skincare brand offering products including sunscreens, moisturizers, cleansers, serums, and body mists. No source-attributed product descriptions, ingredient lists, or detailed specifications were provided in the input.

Product overview

Aqualogica™ is an Indian skincare brand marketed by Honasa Consumer Limited, offering a comprehensive portfolio of skincare products organized under multiple sub-brands (Glow+, Refresh+, Radiance+, Detan+, Illuminate+, Barrier+, Bright+, Hydrate+). The product line includes sunscreens (SPF 50+ PA++++ broad-spectrum with Anti-Pollution Factor Technology), moisturizers (Hydra Gel, Oil-Free, Milk Fluid variants), cleansers/face washes (Smoothie Face Wash collection), serums (Concentrate Face Serums, Essence Serums), body care (body lotions, shower gels, body mists), fragrances (Perfume Body Mists with multiple scent profiles), eye care, lip care, toners, and dew drops. The portfolio is unified by the company's proprietary Unique Water Lock Technology™ that leverages Aquaporin science to deliver 80% more hydration. Products feature natural fruit extracts and clinical actives, are vegan and cruelty-free, and are formulated specifically for Indian skin and climate.

Differentiator

Problem solved

Functional benefit

Brands

• Glow+: Product line featuring Papaya and Vitamin C for brightening and glowing skin
• Refresh+
• Radiance+
• Detan+
• Illuminate+
• Barrier+
• Bright+
• Hydrate+

Quantifiable outcome

• 80% more hydration compared to baseline with Water Lock Technology
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• WOTR (Watershed Organisation Trust)coreStrategic or Co-development PartnerAqualogica has partnered with WOTR, a globally recognized organization headquartered in Pune, Maharashtra, established in 1993. WOTR transforms lives through participatory watershed development, ecosystems restoration, climate-resilient sustainable agriculture, integrated water management, and climate change adaptation. For every Aqualogica purchase, the company provides clean drinking water access to people in need across remote parts of India through interventions including Water Budgeting, Ground Water Mapping, Water Harvesting, and constructing drinking water storage tanks and borewells.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• mCaffeine: India's largest caffeinated skincare D2C brand covering face, body, hair and sun care with actives-led positioning; competes head-to-head with Aqualogica on the young Indian consumer's digital shelf.
• Plum: Indian vegan, cruelty-free beauty and skincare D2C brand offering face care, body care, and makeup with comparable price band (₹200–₹1,000+) and digital-first positioning against Aqualogica.
• Minimalist: India-based direct-to-consumer skincare brand built around science-backed, actives-led formulations (Niacinamide, Salicylic Acid, Retinol). Targets the same Indian Gen Z and millennial skincare consumer with a similar premium-DTC model.
• Juicy Chemistry: India-based clean, organic, certified-vegan and cruelty-free skincare D2C brand. Comparable on Indian consumer targeting, vegan/cruelty-free positioning, and DTC channel mix.
• Dot & Key: Indian D2C skincare and body-care brand popular with Gen Z, with comparable focus on Instagram-led marketing, fun packaging, and affordable skincare/bath/body SKUs that overlap with Aqualogica's body mist and moisturizer portfolio.
• The Derma Co: India D2C dermatologist-backed skincare brand (also part of the broader Honasa Consumer ecosystem earlier) selling actives-led serums, sunscreens and cleansers with similar price points and digital-first, India-specific formulations.

Broad incumbents

• CeraVe: US-originated ceramides-and-barrier skincare brand with rapidly growing Indian footprint through Nykaa and offline retail. Directly comparable on moisturizers, cleansers, sunscreens with ceramide/barrier claims paralleling Aqualogica's Barrier+ line.
• Cetaphil (Galderma): Global dermatologist-recommended cleanser and moisturiser brand with strong Indian presence. Comparable because it occupies the same science-backed, gentle daily-use skincare segment Aqualogica targets, including sunscreens, though distributed through pharmacy and offline retail.

Others

• Mamaearth (Honasa Consumer): Sister brand under the same parent (Honasa Consumer Limited) for natural/toxin-free personal care, including skincare, haircare, and baby care. Useful internal comparable for pricing, channel mix, and consumer profile within the same corporate ecosystem.

Emerging players

• Foxtale: India-based D2C skincare brand focused on actives-led, science-backed formulations for Indian skin, launched by Mensa Brands. Operates in the same digital-first, Gen Z-targeted category as Aqualogica.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/login
• YouTubeyoutube.com/channel/UCUq8lpm2Akn9thoGCMPWpCA
• Facebookfacebook.com/aqualogica.in
• Instagraminstagram.com/aqualogica.in
• LinkedInlinkedin.com/company/aqualogica%E2%84%A2

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqualogica™