Hearing Life

What Hearing Life does

HearingLife is a U.S. hearing care retailer operating 600+ clinic locations across 42 states, headquartered in Somerset, New Jersey. The company was founded in 1904 and employs between 1,001 and 5,000 people. HearingLife provides diagnostic hearing tests, hearing aid fittings, and ongoing aftercare services through licensed audiologists and hearing instrument specialists, serving primarily individual adults with hearing loss, with secondary segments including first responders (via a dedicated 10% discount program) and senior living facility residents (via on-site care partnerships). The company is a wholly-owned subsidiary or affiliated entity of the Demant Group, a global hearing healthcare conglomerate, with brand assets hosted on demant.com infrastructure.

HearingLife's core offering is the retail distribution of Oticon-branded hearing aids, including the Oticon Zeal, Own SI, Intent, Real, Own, Zircon, and Jet PX models, with device prices ranging from $1,500 to $4,150 per unit. The Oticon Zeal, launched across the network in January 2026, features second-generation AI sound processing, Bluetooth rechargeability, and a near-invisible form factor. The Oticon Own SI uses AI trained on millions of complex sounds for natural sound representation. The HearingLife AfterCare program provides lifetime complimentary batteries, adjustments, cleaning, and repair services, creating an ongoing service relationship beyond the initial device sale. The company also offers free in-person hearing tests, an online self-screening tool, insurance benefit coordination, and CareCredit-based financing to support affordability.

The business model is primarily one-time device sales at the point of service, supplemented by recurring aftercare services and financing-facilitated revenue. Distribution is exclusively through company-owned retail clinics, supported by online appointment booking, phone sales (1-844-836-5003), and channel partnerships with senior living facilities. Marketing spans SEO, social media, email, content marketing, and community events. The company maintains a 4.8/5 customer rating based on 81,890 reviews, operates subsidiary brands including Carolina Hearing Group and COLORADOHearing, and has pursued a multi-year roll-up strategy, with a Director of M&A Integration currently on staff.

Name

Hearing Life

Legal name

HearingLife

Website

https://hearinglife.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HearingLife is a U.S. hearing care retailer operating 600+ clinics across 42 states, distributing Oticon hearing aids and providing diagnostic tests, fittings, and lifetime aftercare through licensed audiologists to adults with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing aids
• Audiology services
• Hearing tests
• Hearing care
• Assistive listening devices

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hearing Aid Sales: Primary revenue from selling digital hearing aids across multiple technology tiers. Hearing aids are sold at retail clinic locations with prices ranging from approximately $1,500 to $4,150 per device depending on technology level and features.
2. Financing Services: Revenue generated through financing partnerships with CareCredit, allowing customers to pay for hearing aids over time. The company earns revenue through this financing arrangement.
3. Professional Audiology Services: Revenue from hearing assessments, fittings, adjustments, and ongoing aftercare services provided by licensed audiologists and hearing instrument specialists at clinic locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HearingLife is a hearing care retailer that sells Oticon-branded digital hearing aids and provides professional audiology services through 600+ retail clinic locations across 42 U.S. states. The company delivers free hearing assessments, hearing aid fittings, ongoing AfterCare support, insurance coordination, and CareCredit-based financing to individuals experiencing hearing loss, with a focus on same-day diagnostics and personalized device selection.

Product overview

HearingLife operates as a comprehensive hearing care platform offering a portfolio of Oticon hearing aid products (including Oticon Zeal, Own SI, Intent, Real, Own, Zircon, and Jet PX models) supported by professional services including free hearing tests, online hearing assessments, insurance coordination, and CareCredit financing. The core product line centers on Oticon-branded hearing aids featuring AI-powered sound processing, Bluetooth connectivity, and rechargeable options. The HearingLife AfterCare program provides ongoing support including complimentary batteries, adjustments, cleaning, and repairs. The company operates over 600 locations across 42 U.S. states, offering both in-person audiologist services and digital touchpoints including online hearing tests.

Differentiator

Problem solved

Functional benefit

Products and services

• Oticon Zeal Hearing Aids Near-invisible hearing aid combining discreet design with Bluetooth rechargeability, up to 20 hours of battery life, second-generation AI sound processing, and same-day testing and fitting at HearingLife clinics.
• Oticon Own SI Hearing Aids Discreet hearing aid using breakthrough AI technology trained on millions of complex sounds for natural sound representation, with stabilization features for managing disruptive noises.
• Oticon Intent Hearing Aids Next-generation hearing solution with improved speech quality and listening comfort, featuring discreet design and fast charging.
• Oticon Real Hearing Aids Hearing solution offering exceptional speech clarity, significant reduction in listening effort, and innovation for managing wind and disruptive sounds.
• Oticon Own Hearing Aids Fully customizable in-the-ear hearing aid tailored to each user for the most comfortable fit and personalized hearing solutions.
• Oticon Zircon Hearing Aids Hearing aid delivering 360° speech and clear sound from all directions even in noisy environments, powered by the Polaris platform.
• Oticon Jet PX Hearing Aids Behind-the-ear hearing aid offering quality sound in an easy-to-use device with five different colors to match hair or skin, positioned as a lower-cost option.
• Free Hearing Tests Complimentary hearing assessments conducted by licensed hearing professionals at HearingLife clinic locations with same-day results, serving as the entry point to personalized hearing care.
• Online Hearing Test Digital self-service hearing assessment allowing users to check their hearing online before visiting a physical clinic location.
• HearingLife AfterCare Program Ongoing support program providing complimentary batteries, adjustments, cleaning, repair services, and regular check-ins for the life of the hearing device.
• Hearing Aid Financing Financing options through CareCredit allowing customers to pay for hearing care over time, covering comprehensive exams, hearing aids, tinnitus care, implants, and tests.
• Insurance Coordination Services Assistance maximizing hearing aid benefits by working with all insurance providers to help customers understand and utilize their coverage, including verification and claims processing.
• Hearing Aid Maintenance and Repair Professional maintenance, adjustment, and repair services for hearing aids to ensure optimal performance throughout the device lifecycle.

Quantifiable outcome

• 4.8/5 customer satisfaction rating based on 81,890 reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• OticoncoreTechnology or IntegrationHearingLife serves as a primary retail channel for Oticon hearing aids, offering the full range of Oticon products including Zeal, Own SI, Intent, Real, Own, Zircon, and Jet PX. Oticon provides advanced hearing aid technology including AI sound processing, Bluetooth connectivity, and rechargeable options.
• CareCreditcoreTechnology or IntegrationCareCredit provides flexible financing for hearing care, allowing customers to pay for hearing aids, exams, and related services over time through a health and wellness credit card accepted at 260,000+ provider locations.
• Insurance ProviderscoreTechnology or IntegrationHearingLife works with all insurance providers to help customers maximize their hearing aid benefits. The company assists with insurance verification and claims processing.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Connect Hearing (Sonova): U.S. hearing care retail network owned by Sonova, providing hearing tests, hearing aid fittings, and audiology services through company-owned clinics, directly competing for the same senior demographic.
• Beltone: U.S. hearing aid retailer and brand owned by GN Hearing, offering hearing assessments, fittings, and aftercare services through a network of independently owned and company-affiliated clinics.
• Miracle-Ear: One of the largest U.S. retail hearing aid chains owned by Amplifon, with a comparable clinic-based model selling hearing aids and audiology services directly to consumers.

Emerging players

• Lexie Hearing: Direct-to-consumer online hearing aid brand offering OTC and bundled subscription hearing aids, representing a digitally native, clinic-bypassing model that competes for entry-level HearingLife customers.
• Costco Hearing Aid Centers: In-store hearing aid centers operated by Costco, offering hearing tests and discounted hearing aids from major manufacturers; increasingly competing on price and convenience for mild-to-moderate hearing loss patients.

Broad incumbents

• Starkey Hearing Technologies: U.S.-based hearing aid manufacturer and operator of retail hearing clinics; competes both as a product supplier alternative to Oticon and through its own clinic network.
• Sonova: Global hearing healthcare company and parent of Connect Hearing and Phonak, offering both hearing aid manufacturing and retail clinic services that overlap with HearingLife's value chain.
• Amplifon: Global leader in hearing care retail and parent of Miracle-Ear, operating thousands of clinics worldwide and competing with HearingLife in the U.S. audiology services market.
• Audika: Demant's primary hearing care retail brand globally and sister brand to HearingLife under the Demant group, operating a comparable clinic network focused on hearing aids and audiology services.
• WS Audiology (Widex/Signia): Major global hearing aid manufacturer formed from the merger of Widex and Sivantos (Signia), supplying devices to retail networks that compete with HearingLife's Oticon-only portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hearinglife
• YouTubeyoutube.com/HearingLifeUSA
• Facebookfacebook.com/hearinglife-114464111980784
• LinkedInlinkedin.com/company/hearing-life
• Instagraminstagram.com/hearinglife_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearing Life