What Paynt does

Paynt is a European-headquartered, privately-held payment technology company founded in 2013 and based in Riga, Latvia, with operational entities in Lithuania (Paynt UAB, primary EEA entity), the UK (Paynt Limited, EMD Agent of Rapyd Payments Limited under FCA), and the United States (Paydoo Payments US Inc., DBA Paynt, ISO/MSP of Esquire Bank). A Canadian office in Vancouver and US office in Connecticut were added through the June 2025 acquisition of E-xact Transactions. Paynt operates an integrated platform-plus-modules payment stack centred on the proprietary Paynt Portal for merchant management, with three product pillars: payment acceptance (card machines, POS terminal application, SoftPOS, integrated EPOS payments, online checkouts, virtual terminal, subscription billing, e-commerce platform, pay-by-link, in-app SDK), tipping solutions (OneDevice cashless tipping, Members Tipping App, QR Code Tipping with automated tax declaration in Latvia), and merchant services (acquiring, gateway, digital onboarding, dispute management, fraud prevention, and revenue-based funding up to 2x monthly revenue). The platform spans EU, EEA, UK, USA, and Canada with multi-currency support, PCI DSS Level 1 certification, and 300+ POS system integrations.

The business model is anchored on transaction fees from card processing across Visa, Mastercard, American Express, and major digital wallets, supplemented by subscription billing revenue, hardware sales/leases (PAX terminals with no upfront fees), revenue-based financing income, tax declaration services in Latvia, and partner revenue-sharing with 250+ ISOs/ISVs/PSPs. Go-to-market combines enterprise field sales for mid-market and enterprise merchants, a multi-tier channel partner programme for embedded distribution, and product-led self-serve onboarding enabling SMB merchants to activate within minutes and transact within 24 hours. Primary customer verticals are hospitality (with tip law compliance specialisation in UK, Ireland, USA, and EEA), retail, services sector, and digital businesses, including e-commerce platforms, SaaS, marketplaces, and gaming. Notable partnerships include card networks (Visa, Mastercard), wallet providers (Apple, Google), the Latvian government for tip compliance automation, and POS system integrators. Customer evidence is dominated by SMB case studies (Beer House, GB Pizzas, The Grafton Barber, Orwell Road, Whiskers & Cream, D'Olier Street), and the firm appears bootstrapped with no disclosed external funding rounds; growth has been driven by operational revenue and the E-xact Transactions acquisition.

Name

Paynt

Legal name

Paynt

Website

https://paynt.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Paynt is a European fintech offering integrated payment processing, acquiring, tipping, and merchant funding across EU, UK, USA, and Canada. It serves hospitality, retail, services, and digital businesses via direct sales, 250+ channel partners, and self-serve onboarding.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Contractor / Freelancer Payments (FSAMAKAC)

Keywords

• Payment processing
• Payment acquiring
• Cashless tipping
• Softpos terminal
• Merchant services

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Processing and Transaction Fees: Primary revenue stream from processing card payments (credit, debit, contactless, mobile wallets). Merchants pay transaction fees for each payment processed. Supports Visa, Mastercard, American Express, Apple Pay, Google Pay, Samsung Pay across multiple territories.
2. Subscription Billing Services: Recurring subscription revenue from subscription billing management platform enabling businesses to launch and manage subscription models with automated billing cycles.
3. Card Machine Hardware Sales: Sale of payment terminals including PAX A920, A920 Pro, A8700, A77, A50, A35, A80, IM25, and IM30 devices. Offers zero upfront fees and low transaction rates with flexible financing options.
4. Business Funding and Cash Advances: Revenue-based financing product where Paynt provides cash advances up to 2x monthly revenue with a single fixed fee. Repayments automatically deducted from merchant settlements.
5. Partner Revenue Sharing: ISOs and ISVs earn revenue shares and commissions from every payment processed through their merchant portfolio. Partners receive competitive residual payment revenue and upfront commissions.
6. Tax Declaration Services: Automated tax declaration capabilities for hospitality and beauty workers in Latvia, processing tip income declarations and tax payments as a compliance service.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Paynt is an integrated payment platform and infrastructure provider delivering card-present and card-not-present payment acceptance (card machines, SoftPOS, online checkouts, virtual terminal, pay-by-link, in-app SDKs, subscription billing) combined with merchant services such as acquiring, digital onboarding, payment gateway, fraud and dispute management. The platform also includes cashless tipping solutions and revenue-based merchant funding, deployed across EU, EEA, UK, USA and Canada via direct sales and an ISO/ISV/PSP partner network.

Product overview

Paynt is an award-winning, fully integrated payment solution and infrastructure provider operating as a platform-plus-modules architecture. The core platform, Paynt Portal, serves as the unified management interface for all products. The portfolio comprises three main pillars: (1) Payment Acceptance including Card Machines, POS Terminal Application, SoftPOS, Integrated Payments (EPOS), Online Checkouts, Virtual Terminal, E-Commerce Platform, Pay By Link, and In App Payment SDK; (2) Tipping Solutions including Cashless Tipping (OneDevice), Members Tipping App, and QR Code Tipping; and (3) Merchant Services including Paynt Acquiring, Payment Gateway, Digital Onboarding, Dispute Management, Fraud Prevention, Subscription Billing, and Paynt Funding. All products are designed for cross-channel deployment across EU, EEA, UK, and USA markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Paynt Portal Proprietary end-to-end merchant management platform providing onboarding, activation, customer support, transaction and settlement reporting, performance and compliance (AML) monitoring, fraud and chargeback management in a single unified interface for merchants and partners.
• Card Machines Range of Pay-at-Table and countertop card terminals including PAX A920, A920 Pro, A8700, A77, A50, A35, A80, IM25 and IM30. Supports contactless, chip and PIN, and magstripe payments with 4G, Wi-Fi and Bluetooth connectivity for hospitality, retail and services merchants.
• POS Terminal Application Software application that runs on Paynt card terminals, transforming them into multi-function payment hubs accepting credit/debit cards, digital wallets and QR codes with extensive customization options for merchants.
• SoftPOS Tap-to-phone software that turns Android and iOS smartphones into secure contactless payment terminals accepting Mastercard, Visa, and digital wallets via NFC, eliminating the need for separate card reader hardware.
• Integrated Payments (EPOS) Integrated payment solution connecting directly with Electronic Point of Sale systems via local network, cloud-based APIs or direct App-to-App communication, with native support for 300+ leading POS systems used in hospitality and retail.
• Online Checkouts Conversion-optimised hosted online checkout platform supporting Apple Pay, Google Pay, PayPal, Amazon Pay and Klarna, with one-click purchasing, tokenisation and PCI DSS Level 1 certified security for e-commerce merchants.
• Virtual Terminal Browser-based virtual terminal for processing card-not-present payments via phone or mail (MOTO transactions), with PCI DSS compliance reducing merchant scope to SAQ-A and multi-currency support in 100+ currencies.
• Subscription Billing Enterprise-grade subscription billing software enabling businesses to launch, scale and manage recurring payment models with automated billing cycles, global payment processing and API-driven integration.
• E-Commerce Platform Comprehensive e-commerce payment platform offering frictionless checkout, one-click payments, flexible integrations with major shopping carts (Shopify, WooCommerce, Magento, BigCommerce, OpenCart, Salesforce Commerce Cloud, SAP Commerce Cloud) and advanced fraud prevention tools.
• Pay By Link Digital payment link solution enabling businesses to generate secure unique payment URLs shared via email, SMS or chat apps, accepting payments in 135+ currencies for remote and ad-hoc billing.
• In App Payment Mobile SDK for iOS and Android enabling seamless in-app payments within native mobile applications, supporting Apple Pay, Google Pay and recurring subscription payments with enterprise-grade security and PCI DSS compliance.
• Cashless Tipping (OneDevice) Legally compliant cashless tipping solution that enables customers to tip digitally via Paynt card machines with 100% tip distribution to staff, team tip pooling, and automatic Employer NIC savings for hospitality and services operators.
• Members Tipping App Free mobile tipping management app (U Rocked Members App) enabling staff to manage tips, track earnings, receive digital payments, generate QR codes, and operate across multiple locations.
• QR Code Tipping Digital tipping solution that lets customers tip service providers by scanning QR codes with their smartphones, fully compliant with tipping regulations in USA, UK, Ireland and the EEA.
• Paynt Funding Revenue-based business funding product allowing Paynt merchants to access up to 2x their monthly revenue as a cash advance, with a single fixed fee and automated repayments deducted from settlement, no collateral required.
• Paynt Acquiring Comprehensive payment acquiring service enabling merchants to accept Visa, Mastercard, Google Pay and Apple Pay across EU, EEA, UK and USA markets with multi-currency support and local compliance expertise.
• Payment Gateway Secure payment gateway with tokenisation and end-to-end encryption for online and in-store transactions, featuring dynamic routing, cascading, fraud detection and PCI DSS compliance.

Quantifiable outcome

• Tipping rate halved from 10.9% to 5.5% in UK hospitality over two years (June 2024-February 2026)
• +8 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• E-xact TransactionscoreTechnology or Integration · 11 June 2025Paynt acquired Canadian payment processor E-xact Transactions as part of its North American expansion strategy. E-xact processes over CAD 3.5 billion annually and supports major e-commerce platforms. The acquisition established operational hubs in Vancouver and Connecticut, with plans for additional US acquisitions.
• Latvia Ministry of Finance and State Revenue ServicecoreStrategic or Co-development PartnerDeveloped automated tax declaration capabilities for digital tipping platform in Latvia. The system deducts taxes from each payout and files monthly declarations on behalf of members, bringing tip income into formal, traceable compliance. Only solution in Latvia to automate both tip declaration and tax payment for hospitality and beauty workers.
• URockedcoreTechnology or IntegrationURocked is a payment tracking company that collaborates with Paynt to provide tipping data and analytics. Joint data from Paynt and URocked covering June 2024 to February 2026 revealed insights on UK hospitality tipping behavior, showing contactless payments halving tipping rates.
• ČekisminorChannel Partner/ Reseller/ DistributorČekis is a partner using Paynt's Acquiring-as-a-Service. Paynt manages licensing and compliance while Čekis controls sales and customer satisfaction. Čekis manages 200+ POS devices in public transportation sector and provides acquiring services to Latvia's largest summer festivals.
• YumaminorChannel Partner/ Reseller/ DistributorYuma is a restaurant management software partner praising Paynt's honest partnership approach, prioritising long-term success over quick wins, and full wraparound support from onboarding to ongoing service.
• ZalapayminorChannel Partner/ Reseller/ DistributorZalapay is a partner using Paynt's Acquiring-as-a-Service. Manages more than 200 POS devices in Public Transportation sector and has provided acquiring service to 2 largest summer festivals in Latvia.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SumUp: European-founded mobile payment terminal and acquiring provider for SMBs across multiple countries. Closely comparable on SoftPOS, integrated acquiring/processing, multi-territory EU-UK footprint, and SMB-tilted GTM via partner and direct channels.
• Zettle by PayPal: PayPal-owned mobile POS and card reader business targeting SMBs. Directly comparable on SoftPOS leadership, integrated checkout, tipping, and SMB merchant onboarding motion.
• Dojo (Paymentsense): UK-focused integrated payments provider targeting SMBs with card machines, online checkout, and SoftPOS-style mobile acceptance. Closely comparable on UK/EU SMB acquiring, hospitality vertical focus, and partner-led distribution.
• myPOS: European all-in-one payment terminal and merchant acquiring provider for SMBs. Comparable on integrated card machine portfolio, omnichannel acceptance (in-person, online, mobile), and multi-currency acquiring across the EEA.

Broad incumbents

• Worldpay: Large global merchant acquirer and processor serving enterprise, SMB, and omnichannel merchants across US, UK, and EU. Overlaps with Paynt on integrated in-person and online acquiring, POS integrations, and multi-territory compliance.
• Square (Block): Global SMB payments and software incumbent with hardware terminals, online checkout, and embedded lending (Square Capital). Overlaps broadly with Paynt's full-stack acquiring/processing/capital offering but at vastly greater scale.
• Revolut: UK-licensed digital bank and fintech with merchant acquiring and integrated payments offerings for SMBs. Comparable on cross-border EU/UK acquiring footprint, multi-currency support, and software-embedded payment flows for SMB merchants.
• Stripe: Global online and integrated payment processor for digital businesses, software platforms, and marketplaces. Comparable on API-first developer portal, multi-currency processing, subscription billing, and embedded partner revenue share.
• Adyen: Global unified payments platform serving enterprise and digital-first merchants. Comparable on integrated acquiring, processing, and multi-territory licensing, though positioned upmarket from Paynt's mid-market and SMB focus.

Emerging players

• Yavin (formerly Phos): European SoftPOS specialist turning Android devices into payment terminals. Comparable specifically on the SoftPOS technology layer and developer-led integration model that Paynt's SoftPOS product competes with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa-a5YfmUKERh-l_36NzLGA
• LinkedInlinkedin.com/company/wearepaynt
• Instagraminstagram.com/paynt.global
• TikToktiktok.com/@paynt.tipping
• Facebookfacebook.com/wearepaynt

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paynt