URocked
URocked is a UK-based cashless tipping platform that separates bill and tip at point-of-sale, routing 100% of tips directly to staff via card terminals, QR codes, and a mobile app, primarily serving hospitality and hair-and-beauty merchants plus self-employed workers in the UK and Ireland.
- Company typePrivate
- Founded2020
- HeadquartersLeicester, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What URocked does
URocked (legal entity UR Payment Technologies Ltd, company number 12913114, incorporated in England and Wales) is a UK-headquartered fintech operating a cashless tipping platform for hospitality, hair and beauty, and other tipped-worker verticals. Its core technical proposition is point-of-sale separation of bill and tip amounts on a single card terminal, routing 100% of tips directly to staff digital wallets and bypassing merchant revenue — an architecture designed to satisfy the UK Employment (Allocation of Tips) Act 2023 and reduce employer NIC exposure on tips by up to 15% (11.05% on Irish employer PRSI). The product surface combines proprietary hardware (OneDevice and QuickTips Android terminals), a Members Tipping mobile app on iOS and Android, a QR-code tipping flow, and a team tip-pooling engine with configurable allocation rules, multi-location and multi-job support, and Mon/Wed/Fri payouts, built on PCI DSS-compliant infrastructure with end-to-end encryption and tokenisation.
The business is monetised entirely on transaction-based fees. Merchants receive the card machine free of charge and pay acquiring fees from 0.49% per transaction on tip-enabled flows; individual tippers using the consumer app pay a 25p service fee on tips of £1 or less and 5% on tips above £1, with a £1–£50 per-transaction range. There is no disclosed subscription or setup fee. URocked operates a dual go-to-market: a free-demo B2B sales motion for hospitality and salon merchants, layered with a self-serve, app-store-driven PLG motion for self-employed individuals who can generate their own QR codes without any business involvement. The company serves the UK and Republic of Ireland, has 1–10 employees, was founded by David Dillon (who also serves as COO), and counts Kate Melsom as Chief Brand Officer; its only disclosed funding is a ~$154k Crowdcube round in February 2021, making it effectively bootstrapped since.
URocked firmographics
Firmographics- Name
- URocked
- Legal name
- UR Payment Technologies Ltd
- Website
- https://urocked.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- URocked is a UK-based cashless tipping platform that separates bill and tip at point-of-sale, routing 100% of tips directly to staff via card terminals, QR codes, and a mobile app, primarily serving hospitality and hair-and-beauty merchants plus self-employed workers in the UK and Ireland.
- Ownership category
- akta.pro rank
URocked industry classification
Industry- Product category
- Cashless Tipping Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where URocked is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
URocked business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Card Machine & Payment Processing: URocked provides card payment machines to businesses free of charge (no hardware cost) and earns revenue through card transaction fees. For businesses accepting tips, transaction fees start from 0.49% per transaction. The company also offers card acquiring services for general bill payments, monetising through interchange/transaction fees on each payment processed through its terminals.
- Employer NIC Savings (Value-Add Hook): While not a direct revenue stream, the bill-tip separation feature enables businesses to save up to 15% on Employer National Insurance Contributions on tips under UK law — a key sales driver. URocked monetises through increased merchant adoption driven by this savings claim, offsetting any reduced acquiring fees.
- Customer Transaction Fees on Gratuities: For consumer tipping transactions via the app, URocked charges a 25p service fee for each transaction of £1 and under, and an additional 5% of the gratuity/donation value for amounts over £1. These fees are passed to the company as the platform operator.
- Charity Donation Portion: URocked donates a portion of its transaction fees to charity partners focused on hunger and poverty relief. This is a cost to URocked and a differentiator rather than a revenue stream, but it drives customer loyalty and brand differentiation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for all — zero cost to join, zero monthly fees, free card machine |
| Usage-based | Pay-as-you-go | Card acquiring fees from 0.49% per transaction for tip-enabled merchants |
| Transaction based/ take rate | Pay-as-you-go | Customer tipping fees: 25p for ≤£1 tips; 5% for tips over £1 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
URocked product offering
Product offeringCore offering
URocked provides a cashless tipping and card payment platform that lets hospitality, hair & beauty, food & drink and similar service businesses accept tips and bills in a single transaction. The OneDevice card machine, QuickTips standalone device, QR Code tipping and Members Tipping App work together to automatically separate the bill from the tip and route 100% of tips directly to staff, removing admin fees and reducing Employer NIC liability under UK law. The platform is offered free of charge to merchants (no setup or monthly fees) with businesses paying only per-transaction acquiring fees.
Product overview
URocked is a cashless tipping platform offering a suite of integrated products for hospitality and service businesses. The core offering consists of OneDevice (all-in-one tipping and payment solution), QuickTips (standalone tipping device), QR Code Tipping, and Card Machines, complemented by the Members Tipping App for staff. Key features include Team Tips tip pooling and Multi-Staff Tipping. The platform is designed to work seamlessly together: OneDevice and QuickTips enable in-person digital tipping at the point of service, QR Code Tipping provides contactless payment options, Card Machines handle payment processing, and the Members Tipping App allows staff to manage and track their tips. The platform ensures 100% tip pass-through to staff with compliance to UK tipping legislation.
Differentiator
Problem solved
Functional benefit
Products and services
- OneDevice All-in-one card terminal that accepts both bill payments and tips in a single transaction, automatically separating the bill from the tip and routing 100% of tips directly to staff. Built for hospitality and service venues, it integrates with existing POS systems, supports contactless, chip & PIN, Apple Pay, Google Pay and Samsung Pay, and is portable with built-in battery and 4G/WiFi connectivity.
- QuickTips Standalone Android tipping device that sits on tables so customers can leave digital tips in seconds. It integrates with tills and bars, channels tips into a shared digital pool, and is aimed at hospitality venues that want a dedicated, low-friction in-venue tipping option without altering their payment terminals.
- QR Code Tipping Smartphone-scan tipping method where each staff member or location is given a unique QR code. Customers scan the code, select a tip amount and pay via debit/credit card or digital wallet, with GDPR-compliant data handling and PCI DSS-secure processing. Offered to merchants as a self-serve deployment and to individuals via the Members Tipping App.
- Card Machines Industry-leading card payment terminals (A920 and A920 Pro) provided free to merchant accounts, with zero fees on tips, automatic bill/tip splitting, and low acquiring fees starting from 0.49% per transaction. Devices support 4G, WiFi, Bluetooth, contactless, chip & PIN, Apple Pay, Google Pay and Samsung Pay, with the URocked tipping software running natively.
- Members Tipping App Mobile app (iOS and Android) that lets tipped workers and self-employed individuals create a free account, connect their bank, generate a personal QR code, view real-time tip earnings, manage multi-location and multi-job tip tracking, and receive instant digital payouts to their wallet. Free to download and free to receive tips.
Quantifiable outcome
- Tripled average tips in one week for small businesses (Whiskers & Cream case study)
- +4 more outcomes
Companies that use URocked
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
URocked technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature12 records
URocked partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PayntcoreURocked partnered with Paynt (another payment tracking company) to jointly produce and publish data on UK tipping behaviour and contactless payment trends. The research, covering June 2024 to February 2026, found that the proportion of UK hospitality customers leaving tips halved from 10.9% to 5.5%, with contactless payments accounting for 62.6% of all transactions. This data partnership positions URocked as a data authority in the tipping space and informs its product roadmap.
- Charity Partners (National & International)minorURocked partners with national and international charity organisations focused on hunger and poverty relief. With every tip sent via URocked, a portion of the transaction fee is donated to these charity partners. URocked's stated goal is to help eradicate world hunger. Users can track their charitable impact through the URocked app profile.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
URocked competitors and assessment
Company assessmentBroad incumbents
- SumUp: European card reader and POS provider with strong UK penetration in SMB hospitality; offers tipping as a feature on its hardware/software stack, competing indirectly for the same merchants.
- Stripe (Payments + Tip): Global payments infrastructure with terminal and POS offerings that handle in-person tipping at scale; an incumbent whose platforms merchants may already use for non-tip payments.
- Square (Block): Dominant POS and payments platform offering built-in digital tipping and payout workflows for hospitality merchants — a broad incumbent with overlapping capabilities, but not a tipping-specialist.
- Zettle by PayPal: POS and payment processing suite from PayPal with tipping features; comparable in person-acceptance infrastructure and SMB/hospitality merchant focus.
Others
- Paynt: Payment tracking and analytics company and URocked's research data partner; adjacent ecosystem participant rather than a direct competitor, useful as a benchmark for tipping market data.
Emerging players
- Truly: Cashless tipping and reward app used in hospitality venues for staff tips, with a similar UK go-to-market and shared target of restaurant/bar staff payouts.
- CharityTip: Tipping platform with a built-in charitable donation component, conceptually similar to URocked's charity-partner feature, and serving hospitality and service verticals.
Direct peers
- Plink: UK digital tipping product targeting hospitality and service businesses with cashless tip collection; closely comparable in product category and UK regulatory positioning.
- TiPJAR: UK-based digital tipping platform offering QR-code and contactless tipping for hospitality and service businesses. Directly comparable product, target verticals, and regulatory positioning as URocked.
- WeTip: Digital tipping and gratuity management platform for restaurants, salons, and service businesses; overlapping feature set including tip pooling and direct payouts to staff.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
URocked social profiles
Digital presenceURocked compliance and trust
Trust signalCompliance3 records
URocked financial estimates
Financial estimateRevenue estimate
Valuation estimate
URocked leadership team
Management profileNumber of profiles
Profiles2 records
URocked funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
URocked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about URocked
What does URocked do?
URocked provides a cashless tipping and card payment platform that lets hospitality, hair & beauty, food & drink and similar service businesses accept tips and bills in a single transaction. The OneDevice card machine, QuickTips standalone device, QR Code tipping and Members Tipping App work together to automatically separate the bill from the tip and route 100% of tips directly to staff, removing admin fees and reducing Employer NIC liability under UK law. The platform is offered free of charge to merchants (no setup or monthly fees) with businesses paying only per-transaction acquiring fees.
Is URocked a public or private company?
URocked is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was URocked founded?
URocked was founded in 2020. It employs 1 to 10 people.
Where is URocked based?
URocked is headquartered in Leicester, United Kingdom, in the Europe region.
How does URocked make money?
Four revenue lines are on record. Card Machine & Payment Processing is the primary driver. The others are employer NIC Savings (Value-Add Hook), customer Transaction Fees on Gratuities and charity Donation Portion.
Who are URocked's main competitors?
Broad incumbents on record are SumUp, Stripe (Payments + Tip), Square (Block) and Zettle by PayPal. Paynt is listed as an others. Emerging players are Truly and CharityTip. Direct peers are Plink, TiPJAR and WeTip.
Does URocked have an API?
No public API is recorded for URocked.
What industry is URocked in?
URocked's product category is Cashless Tipping Platform. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 52232 and its SIC code is 6199.