Aqua Swim Academy

What Aqua Swim Academy does

Aqua Swim Academy is a Swiss boutique swim school operating under AO Imagine Sports Sàrl, founded in 2022 and headquartered in the Lac Léman / Geneva region. It provides bilingual (English and French) aquatic instruction for babies, children, and adults across seven pool locations, using a nine-level progressive curriculum with class sizes capped at four to six students. The core technology stack is operational rather than novel: iClassPro for class scheduling and student-level tracking, and Stripe for payments and billing. The company also runs an Anthropic-powered chatbot on its website for customer inquiries.

Revenue is generated through multiple streams: monthly memberships at approximately CHF 159, semester enrollments priced at CHF 560–690, private lessons, holiday camps, and a branded swim shop. The company holds QualiCert certification, which allows Swiss families to claim up to CHF 1,300 per year in insurance reimbursement across eight or more major Swiss insurers, materially lowering the net cost of lessons for price-sensitive customers. Instruction is delivered by coaches holding Swiss Swimming, STA, and Brevet Plus Piscine certifications, and the school carries ISSA accreditation.

The business is small and operator-led: roughly six employees, seven venue-based locations, and an active expansion pipeline that includes a Fribourg site (2025) and a Geneva Vernier site (September 2026). Customer base is exclusively consumer — families and adult learners — with no enterprise or institutional accounts, making the model highly diversified at the account level but geographically concentrated in the Lake Geneva basin and adjacent Fribourg.

Name

Aqua Swim Academy

Legal name

AO Imagine Sports Sàrl

Website

https://aquaswim.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aqua Swim Academy is a Swiss boutique swim school operating seven pool locations across Lac Léman and Geneva, offering bilingual (English/French) progressive swim instruction for babies, children, and adults through memberships, semesters, private lessons, camps, and a retail shop.

Ownership category

akta.pro rank

Product category

Swim Instruction Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Swim school services
• Children's swim instruction
• Bilingual swim coaching
• QualiCert certified lessons
• Aquatic education programs

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Monthly Membership Subscription: Recurring monthly membership at CHF 159/month (cancel anytime) covering unlimited classes within the enrolled level. Includes one annual registration fee of CHF 50. Bank transfer payments incur a CHF 25 admin fee.
2. Semester Enrolment: One-time upfront payment for a full semester of classes (22–25 lessons depending on location). Priced at CHF 560–690 per semester depending on pool location. Geneva Vernier is semester-only (no monthly option). Early-bird pricing available at some locations (e.g., CHF 660 vs CHF 690). Annual registration fee of CHF 50 may be waived as a launch promotion (e.g., free until 1 October 2026 for Geneva Vernier).
3. Trial Lessons: Single one-time lesson at CHF 39 per trial. Credited towards first month if customer enrols. Used as a low-commitment acquisition tool.
4. Private & Semi-Private Lessons: 45-minute private (1:1) lessons at CHF 95 per swimmer; semi-private (2 swimmers, 1 coach) at CHF 120 per class (CHF 60 each). At-customer-pool option at CHF 100/lesson + CHF 40 per additional swimmer, sold in packs of 5+. Pre-pay 10 lessons gets the 11th lesson free.
5. Holiday Swim Camps: 5-day bilingual camps at CHF 490/week (half day, 9:00–12:00) or CHF 690/week (full day, 9:00–16:00 including lunch). Early drop-off (from 08:00) and late pick-up (until 17:00) available for CHF 75/week each. 10% sibling discount and 10% multi-week discount available.
6. Swim Shop — Retail Products: E-commerce shop selling swim gear including reusable swim diapers (CHF 18), kids swim goggles (CHF 16), baby wetsuits (CHF 45), thermal wetsuits for ages 4–6 (CHF 34), quick-dry towels (CHF 18), and water bottles (CHF 13). Pickup at next class is free for orders over CHF 50; home delivery costs CHF 8. Payment via Stripe (card or TWINT).
7. Referral Discount: Referral programme where both referrer and referee receive CHF 20 off their next month's membership. One redemption per referral code. Supports customer acquisition and retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Aqua Swim Academy is a Swiss boutique swim school providing bilingual (EN/FR) swim instruction for babies (3+ months), children, and adults across seven heated indoor pool locations in the Lac Léman and Geneva regions. The core offering is a 9-level progressive curriculum (Swim Starters Levels 1–3, Swim Strokes Levels 4–6, Swim Masters Levels 7–9) plus Adult classes, delivered through monthly memberships, semester enrolments, trial lessons, private/semi-private coaching, and holiday swim camps. All group classes are QualiCert certified, making lessons reimbursable by Swiss supplementary health insurers.

Product overview

Aqua Swim Academy is a Swiss swim school operating as a single integrated platform offering swim lessons through multiple service formats. The core product is group swim classes structured across 9 progressive levels (Swim Starters Levels 1-3, Swim Strokes Levels 4-6, Swim Masters Levels 7-9) plus adult classes, available at 7 pool locations. This core is complemented by private coaching services (1:1, semi-private, and at-home/on-site), holiday swim camps, an online swim shop for accessories, a QualiCert reimbursement form generator, and a referral program. The company uses iClassPro for class management and customer portals, with payments processed via Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Swim Classes (9-Level Curriculum + Adult Classes) Bilingual (EN/FR) group swim coaching for babies (3+ months), children, and adults delivered at 7 heated indoor pool locations. Structured into 9 progressive levels plus Adult tiers, with maximum 6 students per class and skill-by-skill tracking updated by coaches after each session.
• Private Swim Lessons (1:1) One-on-one bespoke swim coaching for focused attention, with 45-minute sessions at CHF 95 per lesson per swimmer. Custom progress tracking is provided after each session.
• Semi-Private Swim Lessons Small group coaching with 2 swimmers sharing 1 coach. 45-minute sessions priced at CHF 120 per class (CHF 60 per swimmer), suited for siblings, friends, or parent-and-child duos at similar levels.
• At-Home / On-Site Swim Coaching Mobile coaching service where coaches travel to the customer's home pool, private pool, or Lac Léman swim spot. CHF 100 per 45-minute lesson per swimmer, sold in packs of 5 or more; pre-pay 10 lessons to receive the 11th lesson free. Available across the Swiss and French Lac Léman region.
• Holiday Swim Camps Bilingual (EN/FR) 5-day camps combining swimming with football, basketball, athletics, and team games, run during Swiss school holidays at Lausanne EHL and Coppet locations for children aged 4–14. Half day (09:00–12:00) from CHF 490/week; full day (09:00–16:00 with lunch) from CHF 690/week.
• Swim Shop Direct e-commerce storefront selling swim gear (reusable swim diapers, kids swim goggles, baby and thermal wetsuits, quick-dry towels, water bottles). Checkout via Stripe with free pickup at next class for orders over CHF 50 or CHF 8 home delivery.
• QualiCert Reimbursement Form Generator Digital tool that converts iClassPro invoices into pre-filled, QualiCert-signed PDF confirmation forms (swimmer name and total paid auto-populated) ready for submission to Swiss supplementary health insurers; automatic QualiCert-signed receipts are also emailed after 3 months of classes.

Quantifiable outcome

• Up to CHF 1,300/year reimbursable through Swiss supplementary health insurance (QualiCert certified)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• QualiCertcoreOthersQualiCert is the certification body that grants Aqua Swim Academy its QualiCert-certified status. This certification is the cornerstone of the company's value proposition, enabling families to claim up to CHF 1,300/year in reimbursements from Swiss supplementary health insurers. Aqua Swim Academy automatically sends QualiCert-signed receipts to customers after 3 months of enrolment and also offers an online form generator for customers to download pre-filled, signed QualiCert PDFs for their insurers.
• Swiss Supplementary Health Insurers (Helsana, CSS, Swica, Visana, Groupe Mutuel, Sanitas, Concordia, KPT)coreOthersMajor Swiss complementary health insurers that reimburse QualiCert-certified swim lessons. Recognition by these insurers is a primary demand driver — families can recover CHF 200 to CHF 1,300/year depending on their plan, making Aqua Swim Academy effectively free or low-cost for many households. The company maintains a list of recognised insurers on its health insurance page and provides QualiCert receipts pre-filled with all information needed for claims.
• iClassPro Inc.coreTechnology or IntegrationiClassPro provides the class management, attendance tracking, customer portal, skill tracker, and booking infrastructure powering Aqua Swim Academy's operations. Customers create accounts, book classes, track skill progression, manage makeup tokens, and access QualiCert invoices through the iClassPro portal (portal.iclasspro.com/aquaswimacademy). iClassPro processes data including swimmer names, class attendance, skill assessments, and billing data. US-based (EU SCCs in place per Privacy Policy).
• Stripe Inc.coreTechnology or IntegrationStripe Inc. processes all payments for class enrolment, holiday camps, private lessons, and the swim shop. Supports card payments (Visa, Mastercard, Amex) and TWINT. PCI DSS compliant. Used across the entire Aqua Swim Academy website for secure checkout. US-based (EU SCCs in place per Privacy Policy).
• EHL Hospitality Business SchoolminorOthersEHL Sports Center (Rte de Berne 303, Lausanne) is a venue partner hosting Aqua Swim Academy classes. The prestigious EHL campus provides a professional 25m indoor pool environment with modern facilities and free parking. Also hosts holiday swim camps.
• Clinique ValmontminorOthersClinique Valmont (Route de Valmont, 1823 Glion sur Montreux) is a venue partner providing access to a warm 32°C therapeutic pool with panoramic Lac Léman views. Offers a luxury environment for swim classes with over 30 free private parking spaces.
• Centre Aquamed (Aubonne)minorOthersCentre Aquamed (Chemin de Clamogne 4, 1170 Aubonne) is a venue partner providing a warm 32°C pool ideal for beginner and baby swimmers. Modern changing rooms, parent viewing area, and step-free access.
• Piscine des Rojalets (Coppet)minorOthersPiscine des Rojalets (Route du Jura, 1296 Coppet) is a venue partner. The newest pool in Vaud features a large 27°C pool and a 29°C baby pool. Modern facilities with snacks on-site and family-friendly changing rooms.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• British Swim School: US franchise swim school operating at partner pools (YMCAs, hotels) with progressive level structure (Little Splashers through Adult classes). Comparable in venue-partnership model and franchise-style multi-location operations.
• Swim!: Multi-country swim school chain (UK, Germany, Switzerland) offering baby, child, and adult lessons with progressive levels and small class sizes. Direct competitor in the DACH/Swiss market with similar indoor heated pool venue model.
• Sunsational Swim School: US in-home and community-pool swim lesson provider serving babies through adults with private and small-group formats. Comparable in flexible venue model (partner pools and at-home) and level structure.
• Puddle Ducks: UK-based baby and child swim school with structured levels (Ducklings through Stroke Development) and small class ratios. Closest direct competitor in business model, age segmentation, and progressive curriculum philosophy.
• Water Babies: UK-founded baby and toddler swim school operating franchised lessons globally with structured progressive curricula and small class sizes. Highly comparable to Aqua Swim Academy in target audience (babies and pre-school), progressive level system, and instructor-led small group format.

Broad incumbents

• Big Blue Swim School: US-based swim school franchise with year-round warm-water facilities and progressive curriculum. Comparable in target audience and level structure; larger scale incumbent.
• Goldfish Swim School: Largest US swim school franchise with proprietary facilities, progressive curriculum (Mini through Pro levels), and year-round enrolment. Broader incumbent; differs by owning rather than partnering on pools.
• Aqua-Tots Swim Schools: International swim school franchise (US, Middle East, Asia) with proprietary warm-water facilities and progressive curriculum from infants to advanced. Comparable curriculum but larger incumbent with owned facilities.

Regional players

• Swimming Nature: UK-headquartered 1:1 and small-group swim school operating in the UK and select international markets with progressive levels. Comparable adult and child curriculum but primarily UK-focused rather than Swiss.

Others

• STA (Swimming Teachers' Association): UK-based international swim teacher certification body whose qualifications certify Aqua Swim's coaches. Enabling/ecosystem partner — comparable standards and curriculum frameworks that underpin both Aqua Swim and many of its peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/shorts/J--fnQmVhbo
• LinkedInlinkedin.com/company/aqua-swim-academy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Swim Academy