Aqua Tech Pool & Spa
Aqua-Tech is a Winnipeg, Manitoba-based retailer, installer, and service provider established in 1977, selling hot tubs, swim spas, pools, saunas, cold plunges, and home renovation services to residential customers across Manitoba and Northwestern Ontario.
- Company typePrivate
- Founded1977
- HeadquartersLewiston, Maine, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aqua Tech Pool & Spa does
Aqua-Tech (operating name for Aqua Tech Pool & Spa) is a privately held Winnipeg, Manitoba-based retailer, installer, and service provider established in 1977, serving residential homeowners across Manitoba and Northwestern Ontario. The company sells and services a portfolio of third-party branded recreational and wellness products — Sundance Spas hot tubs (20+ models across the 680, 780, and 880 series), PDC Spas and Sundance swim spas, custom fiberglass pools, True North Saunas, Kodiak Cold Plunge units, ZA Massage Chairs, and putting greens — alongside professional pool and home renovation services (bathroom, kitchen, whole-home). It also distributes BioGuard, Mineraluxe, SpaGuard, and Pentair water-care chemicals and equipment, and operates an in-house water lab ([email protected]) that provides professional water analysis and personalized chemistry prescriptions to customers.
The company does not develop proprietary technology; its technical differentiators are domain-specialization in cold-climate installation, winterization, and water chemistry management tailored to Manitoba's extreme winters, plus 433+ combined years of industry experience across its team. Customer-facing digital tools include online 'Build & Price' hot tub configurators, 'Design Your Pool' and 'Design Your Bathroom' interactive tools, an e-commerce storefront at shop.aqua-tech.ca, and a content-rich support site (support.aqua-tech.ca) with how-to videos and owner resources.
Aqua-Tech operates a direct-to-consumer go-to-market anchored by its physical showroom at 1065 Dugald Rd, Winnipeg MB R2J 0G8, supported by in-home design consultations and a 'Book an Appointment' CTA. Revenue is generated across five streams: (1) one-time product sales of pools, hot tubs, swim spas, saunas, cold plunges, and massage chairs; (2) installation services for pools and home renovations bundled into project quotes; (3) recurring service and maintenance (pool openings/closings, repairs, hourly-rate service calls, water lab drop-offs); (4) ongoing parts, accessories, and chemical consumables; and (5) a financing referral relationship with FinanceIt.ca that lowers the upfront barrier on $20K+ projects. Typical bathroom renovation projects are priced at $23,000–$25,000 for a 5' x 8' space, and hot tub financing is advertised from under $50 bi-weekly.
Aqua Tech Pool & Spa firmographics
Firmographics- Name
- Aqua Tech Pool & Spa
- Legal name
- Aqua-Tech
- Website
- https://aqua-tech.ca
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aqua-Tech is a Winnipeg, Manitoba-based retailer, installer, and service provider established in 1977, selling hot tubs, swim spas, pools, saunas, cold plunges, and home renovation services to residential customers across Manitoba and Northwestern Ontario.
- Ownership category
- akta.pro rank
Aqua Tech Pool & Spa industry classification
Industry- Product category
- Pool and Spa Retail and Services
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industry
- Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH)
Keywords
Where Aqua Tech Pool & Spa is headquartered
LocationHeadquarters
- HQ city
- Lewiston, Maine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aqua Tech Pool & Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Product Sales (Pools, Hot Tubs, Swim Spas, Saunas): Aqua-Tech sells a wide range of branded recreational products including fiberglass pools, Sundance Spas hot tubs, PDC Spas swim spas, True North Saunas, massage chairs, cold plunge units, and related accessories. Revenue is generated on a per-transaction basis at point of sale. Products range from entry-level to premium, with financing available.
- Installation Services (Pools, Renovations): The company provides professional installation of custom fiberglass pools, pool build projects, and home renovation projects (bathrooms, kitchens, whole home renovations). Installation fees are bundled into project quotes. This stream targets homeowners undertaking significant backyard or home transformation projects.
- Service & Maintenance: Recurring service revenue from pool and spa maintenance contracts, one-time cleanings, repairs (pumps, filters, heaters, salt cells), pool openings and closings, and winterization services. Service is offered on an hourly rate, per-visit, or contract basis, providing recurring revenue touchpoints throughout the year.
- Parts, Accessories & Chemicals: Ongoing sales of replacement parts (covers, filters, jets, pumps), hot tub and pool accessories, and water care chemicals (BioGuard, Mineraluxe, Dazzle, SpaGuard products). These are consumable and replacement items that drive repeat purchases from existing customer base.
- Financing Revenue (Partnership): The company offers financing through FinanceIt.ca for hot tubs, swim spas, pools, and home renovations, enabling customers to pay over time. While financing itself is through a third-party lender, the financing option expands the addressable market to customers who may not be able to pay upfront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sundance Spas Hot Tubs (20+ models) — Entry to Premium |
| One time/ perpetual license | Multi-year contract | Bathroom Renovation — Typical 5' x 8' Project |
| Unit Pricing | Pay-as-you-go | Pool & Spa Service (Hourly Rate) |
| Unit Pricing | Pay-as-you-go | Parts & Accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Aqua Tech Pool & Spa product offering
Product offeringCore offering
Aqua-Tech is a Winnipeg-based retailer, installer, and service provider for residential pools, hot tubs, swim spas, saunas, cold plunges, massage chairs, and related accessories, alongside home renovation services (bathrooms, kitchens). The company sells branded products from Sundance Spas, PDC Spas, True North Saunas, BioGuard, and Pentair, and provides professional installation, ongoing maintenance, repair, water care analysis through an in-house water lab, and renovation contracting, with financing available through FinanceIt.ca.
Product overview
Aqua Tech Pool & Spa is a locally-owned Winnipeg business operating since 1977, offering a comprehensive portfolio of backyard and home improvement products and services. Their core product lines include Sundance Spas hot tubs (Hamilton, Prado, Optima, Edison, Peyton models across 680, 780, and 880 series with patented Fluidix jets and smart Wi-Fi controls), PDC and Sundance swim spas (Stream 17, SX219s, TSX219), custom fiberglass pools with renovation services, True North Saunas, Kodiak Cold Plunge units, and massage chairs. They also provide professional service offerings including pool and hot tub maintenance, repair, opening/closing, pump and heater service, green-to-clean restoration, and home renovation services (bathrooms, kitchens). Their portfolio is supported by water care products including ZetaMix water clarifier, TRIO, Mineraluxe, and SpaGuard chemical systems. The company holds A+ BBB accreditation and serves Manitoba and Northwestern Ontario from their Winnipeg location at 1065 Dugald Rd.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Hot tub maintenance can be reduced to 15 minutes per week with the right water care approach
- +3 more outcomes
Companies that use Aqua Tech Pool & Spa
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Aqua Tech Pool & Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aqua Tech Pool & Spa partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sundance SpascoreSundance Spas is a leading hot tub manufacturer. Aqua-Tech is an authorized Sundance Spas dealer in Winnipeg and Manitoba, carrying over 20 models. The partnership includes exclusive territory representation, Sundance-certified technicians, and access to Sundance's full product lineup including the Fluidix jet technology series (680, 780, 880 series). Aqua-Tech uses the Sundance brand prominently in its marketing, including a co-branded logo 'Sundance Manitoba AQT'.
- PDC SpascorePDC Spas is a manufacturer of swim spas. Aqua-Tech is an authorized PDC Spas dealer, offering the TruSwim and Summit series swim spas in Winnipeg. Products are featured with dedicated product pages and co-branded imagery on aqua-tech.ca.
- True North SaunasminorTrue North Saunas is a Canadian sauna manufacturer. Aqua-Tech serves as a dealer for True North Saunas in Winnipeg, offering saunas as part of its wellness and relaxation product category.
- BioGuardcoreBioGuard is a leading provider of pool and hot tub water care chemicals and equipment. Aqua-Tech operates as a BioGuard water lab/dealer, using BioGuard products for water testing and distributing BioGuard chemicals (Filter Brite, Burn-Out, Polysheen, Smart Shock, etc.) through its retail and service operations.
- PentairminorPentair is a manufacturer of pool and spa equipment including pumps, filters, and salt chlorine generators (IntelliChlor). Aqua-Tech sells and services Pentair equipment, recommending Pentair products for replacements and upgrades.
- FinanceIt.cacoreFinanceIt.ca is a financing platform partner that enables Aqua-Tech customers to spread payments over time for pools, hot tubs, swim spas, and home renovations. Aqua-Tech embeds FinanceIt pre-qualification links on its website, directing customers to apply for financing to make high-ticket purchases more accessible.
- Pool and Hot Tub Council of CanadaminorAqua-Tech is a member of the Pool and Hot Tub Council of Canada, an industry association that sets standards and represents the pool and hot tub industry in Canada.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Aqua Tech Pool & Spa competitors and assessment
Company assessmentBroad incumbents
- Caldera Spas (Watkins Wellness): Premium hot tub brand from the same parent as Sundance — competes in the same high-end residential hot tub category Aqua-Tech serves.
- Hot Spring Spas (Watkins Wellness): Established North American hot tub brand with a large dealer network — directly comparable premium product category competing for the same affluent homeowner segment.
- Sundance Spas (Watkins Wellness): Major hot tub brand and Aqua-Tech's primary supplier; competes indirectly via national dealer footprint and any DTC push — relevant incumbent benchmark for brand power and channel dynamics.
- Bullfrog Spas: Hot tub manufacturer with a JetPak customization system and dealer network — comparable in product offering and target buyer to Aqua-Tech's Sundance lineup.
- Jacuzzi: Global hot tub/spa brand with broad retail presence — competes for the same residential hydrotherapy buyer with a much larger marketing and distribution footprint.
- Master Spas: US-based hot tub and swim spa manufacturer with broad dealer network — relevant incumbent competitor in residential hydrotherapy and swim spas.
Direct peers
- Hydropool: Canadian hot tub and swim spa manufacturer with its own retail/dealer network across Canada — comparable in product mix (hot tubs + swim spas) and channel model to Aqua-Tech.
- Beachcomber Hot Tubs: Canadian hot tub manufacturer with a long-established dealer network — comparable as a Canadian hot tub brand competing for the same residential hydrotherapy customer.
- Arctic Spas: Canadian hot tub manufacturer with a strong cold-climate positioning — directly comparable to Aqua-Tech's Manitoba-winter specialization, and a competing brand in the same end market.
- Endless Pools: Swim spa manufacturer and category creator — directly competes with Aqua-Tech's PDC TruSwim and Sundance swim spa lines for the at-home fitness/recovery buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aqua Tech Pool & Spa social profiles
Digital presenceAqua Tech Pool & Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Tech Pool & Spa leadership team
Management profileNumber of profiles
Profiles5 records
Aqua Tech Pool & Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Tech Pool & Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Tech Pool & Spa
What does Aqua Tech Pool & Spa do?
Aqua-Tech is a Winnipeg-based retailer, installer, and service provider for residential pools, hot tubs, swim spas, saunas, cold plunges, massage chairs, and related accessories, alongside home renovation services (bathrooms, kitchens). The company sells branded products from Sundance Spas, PDC Spas, True North Saunas, BioGuard, and Pentair, and provides professional installation, ongoing maintenance, repair, water care analysis through an in-house water lab, and renovation contracting, with financing available through FinanceIt.ca.
Is Aqua Tech Pool & Spa a public or private company?
Aqua Tech Pool & Spa is a private company. It is classified as family owned and is currently operating.
When was Aqua Tech Pool & Spa founded?
Aqua Tech Pool & Spa was founded in 1977. It employs 11 to 50 people.
Where is Aqua Tech Pool & Spa based?
Aqua Tech Pool & Spa is headquartered in Lewiston, Maine, United States, in the North America region.
How does Aqua Tech Pool & Spa make money?
Five revenue lines are on record. Product Sales (Pools, Hot Tubs, Swim Spas, Saunas) is the primary driver. The others are installation Services (Pools, Renovations), service & Maintenance, parts, Accessories & Chemicals and financing Revenue (Partnership).
Who are Aqua Tech Pool & Spa's main competitors?
Broad incumbents on record are Caldera Spas (Watkins Wellness), Hot Spring Spas (Watkins Wellness), Sundance Spas (Watkins Wellness), Bullfrog Spas, Jacuzzi and Master Spas. Direct peers are Hydropool, Beachcomber Hot Tubs, Arctic Spas and Endless Pools.
Does Aqua Tech Pool & Spa have an API?
No public API is recorded for Aqua Tech Pool & Spa.
What industry is Aqua Tech Pool & Spa in?
Aqua Tech Pool & Spa's product category is Pool and Spa Retail and Services. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAH, Leak Detection & Repair (Pool/Spa Plumbing & Shell).