Invisalign
Invisalign, the flagship brand of Align Technology, Inc., designs and sells clear aligner systems and a digital orthodontic workflow platform to certified orthodontists and dentists in 90+ countries, serving adult, teen, and pediatric patients seeking discrete orthodontic treatment.
- Company typePublic
- Founded1997
- HeadquartersSan Jose, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Invisalign does
Align Technology, Inc., the parent of the Invisalign brand, is a global medical device company that designs, manufactures, and sells the Invisalign clear aligner system and a surrounding ecosystem of orthodontic products to certified dental providers. Founded in 1997 and headquartered in Tempe, Arizona (with a US West Coast HQ in San Jose), the company operates in 90+ countries through regional hubs in Morrisville (Americas), Rotkreuz (EMEA), Singapore (APAC), and São Paulo (LATAM), and has cumulatively treated more than 22 million smiles as of December 2025.
The core offering is a platform-plus-modules product architecture. The platform comprises Invisalign Clear Aligners built on proprietary SmartTrack material, the ClinCheck treatment planning software (including the ClinCheck Live Plan feature delivering qualified plans in as little as 15 minutes), the iTero Element intraoral scanner, and the Align Digital Platform spanning Connect, Scan, Diagnose, Plan, Treat, Monitor, and Retain workflow stages. Adjacent modules include Vivera retainers for post-treatment retention, the Invisalign Palatal Expander System (FDA-cleared for children ages 6-11), the Invisalign Professional Whitening System powered by Opalescence, and the My Invisalign mobile app with SmileView simulation, insurance lookup, and Virtual Care.
Commercially, Invisalign operates a B2B2C go-to-market: the company sells directly to a global network of certified orthodontists and general dentists (segmented into specialist and GP workflows) who then deliver treatment to consumer patients across three demographic segments — adults, teens, and children. Patient demand is generated through consumer marketing channels (social media, NFL sponsorship, influencer testimonials, content marketing), a doctor locator tool, and the My Invisalign app, then routed to providers who order custom aligners via the Invisalign Virtual Invoice Platform. Pricing is set by individual providers based on case complexity, typically comparable to traditional braces, with insurance covering up to $3,000 and FSA, HSA, and financing plans accepted at the patient level.
Invisalign firmographics
Firmographics- Name
- Invisalign
- Legal name
- Align Technology, Inc.
- Website
- https://invisalign.com
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Invisalign, the flagship brand of Align Technology, Inc., designs and sells clear aligner systems and a digital orthodontic workflow platform to certified orthodontists and dentists in 90+ countries, serving adult, teen, and pediatric patients seeking discrete orthodontic treatment.
- Ownership category
- akta.pro rank
Invisalign industry classification
Industry- Product category
- Orthodontic Devices
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH), Orthodontic Group Practices (HLABAKAC)
Keywords
Where Invisalign is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Invisalign business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Clear Aligner Sales to Providers: Invisalign generates revenue by selling custom clear aligners and related products (Vivera retainers, whitening systems) to certified orthodontists and general dentists. Treatment costs are determined by doctors based on case complexity, with patients paying providers who then pay Align Technology for the aligners.
- Professional Whitening System: Invisalign Professional Whitening System powered by Opalescence, sold through dental providers for use with Invisalign aligners or Vivera retainers, available as in-office or at-home treatment.
- Align Digital Platform: Digital workflow platform (ClinCheck, iTero scanning) sold to dental providers as part of the comprehensive Invisalign treatment ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Treatment cost varies by case complexity as determined by treating doctor |
| Subscription | Multi-year contract | Invisalign Palatal Expander cost determined by doctor |
| One time/ perpetual license | Pay-as-you-go | Professional Whitening System pricing set by doctor |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Invisalign product offering
Product offeringCore offering
Invisalign designs, manufactures and sells custom 3D-printed clear aligners made from proprietary SmartTrack material, sold exclusively through a certified network of orthodontists and general dentists. Treatment is supported by an integrated digital ecosystem — ClinCheck treatment planning software, iTero intraoral scanners and the Align Digital Platform — that enables providers to scan, plan, treat and monitor orthodontic cases for kids, teens and adults. Adjacent products include Vivera post-treatment retainers, the Invisalign Palatal Expander System for children ages 6-11, and a co-branded Professional Whitening System.
Product overview
Invisalign is a comprehensive clear aligner treatment system offered by Align Technology, operating as a platform-plus-modules architecture. The core offering is the Invisalign® Clear Aligners system using proprietary SmartTrack material, supplemented by the Vivera™ Retainers for post-treatment maintenance, the Invisalign Palatal Expander System for young children (ages 6-11), and the Professional Whitening System powered by Opalescence for complementary cosmetic treatment. Patient engagement is supported through the My Invisalign™ App featuring SmileView simulation, insurance lookup, doctor locator, wear tracking, and Virtual Care. For providers, the ecosystem includes ClinCheck® Live Plan for treatment planning, the Align Digital Platform for end-to-end workflow management, and the iTero Element™ scanner for digital impressions. Treatment solutions span across demographic segments including children (Invisalign First™), teens (with Mandibular Advancement features), and adults.
Differentiator
Problem solved
Functional benefit
Brands
- Vivera: Retainer brand for maintaining smile alignment after Invisalign treatment. Vivera retainers are the most recommended brand for retaining teeth in position by dentists who have prescribed Vivera retainers.
- Invisalign Palatal Expander System
- Invisalign Professional Whitening System
Products and services
- Invisalign Clear Aligners Custom 3D-printed clear aligners made from proprietary SmartTrack material that gradually straighten teeth for kids (ages 6+), teens and adults. Removable, virtually invisible, and designed to be faster and more comfortable than traditional metal braces. Sold to and administered by certified orthodontists and general dentists.
- Vivera Retainers
Quantifiable outcome
- Treatment can be completed in as little as 6 months for mild to moderate malocclusion cases
- +3 more outcomes
Companies that use Invisalign
Customer profileSegments5 records
Ideal customer profiles2 records
Invisalign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Invisalign partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NFL (National Football League)coreInvisalign has renewed its sponsorship deal with the NFL for an additional five years. This high-profile sports sponsorship provides brand visibility through NFL events, teams, and media properties, reaching a broad consumer audience and reinforcing brand awareness in the mass market.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Invisalign competitors and assessment
Company assessmentDirect peers
- Straumann Group: Straumann owns ClearCorrect, a clear aligner brand that directly competes with Invisalign in the dentist-channel segment, particularly in value-sensitive and international markets. Both serve orthodontists and general dentists with custom-fabricated aligner systems.
- Solventum: Solventum, spun off from 3M in 2024, is the maker of 3M Clarity Aligners, the closest direct competitor to Invisalign in the doctor-channel clear aligner market. Both companies target orthodontists and general dentists with branded aligner systems, similar clinical workflows, and global distribution.
- Envista Holdings: Envista's Ormco subsidiary sells Spark Clear Aligner System, a direct competitor to Invisalign using proprietary TruGEN and TruGEN XR materials. Both companies compete in orthodontist and general-dentist channels with branded aligners and integrated digital workflows.
- Dentsply Sirona: Dentsply Sirona offers SureSmile Aligners and acquired Byte (the DTC aligner brand) in 2020, making it a direct competitor across both the doctor and direct-to-consumer segments. Both companies target orthodontists with digitally planned aligner treatment.
Emerging players
- SmileDirectClub: SmileDirectClub pioneered the direct-to-consumer clear aligner model that pressured Invisalign to expand into lower-priced offerings. While it ceased operations in late 2023, it remains a relevant historical peer and competitive model whose playbook may be revived by new entrants.
- Candid Health: Candid is a direct-to-consumer and hybrid-channel clear aligner company competing in the mild-to-moderate case segment. It is comparable to Invisalign's lower-tier and consumer-facing initiatives, particularly for price-sensitive adult patients.
- uLab Systems: uLab Systems offers in-office aligner treatment planning software and printed aligners, enabling orthodontists to produce aligners chairside. It is comparable as a technology-driven challenger targeting the same dental providers Invisalign serves.
Broad incumbents
- Henry Schein: Henry Schein is the world's largest dental distributor and a major channel partner for Invisalign as well as competing aligner brands. While not an aligner manufacturer itself, it is highly comparable as a broad dental products incumbent that influences doctor choice and shapes aligner market access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Invisalign social profiles
Digital presenceInvisalign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invisalign leadership team
Management profileNumber of profiles
Profiles1 record
Invisalign subsidiaries and ownership
Company hierarchySubsidiaries3 records
Invisalign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invisalign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invisalign
What does Invisalign do?
Invisalign designs, manufactures and sells custom 3D-printed clear aligners made from proprietary SmartTrack material, sold exclusively through a certified network of orthodontists and general dentists. Treatment is supported by an integrated digital ecosystem — ClinCheck treatment planning software, iTero intraoral scanners and the Align Digital Platform — that enables providers to scan, plan, treat and monitor orthodontic cases for kids, teens and adults. Adjacent products include Vivera post-treatment retainers, the Invisalign Palatal Expander System for children ages 6-11, and a co-branded Professional Whitening System.
Is Invisalign a public or private company?
Invisalign is a public company. It is classified as public and is currently operating.
When was Invisalign founded?
Invisalign was founded in 1997. It employs 51 to 100 people.
Where is Invisalign based?
Invisalign is headquartered in San Jose, United States, in the North America region.
How does Invisalign make money?
Three revenue lines are on record. Clear Aligner Sales to Providers are the primary driver. The others are professional Whitening System and align Digital Platform.
Who are Invisalign's main competitors?
Direct peers on record are Straumann Group, Solventum, Envista Holdings and Dentsply Sirona. Emerging players are SmileDirectClub, Candid Health and uLab Systems. Henry Schein is listed as a broad incumbent.
Does Invisalign have an API?
No public API is recorded for Invisalign.
What industry is Invisalign in?
Invisalign's product category is Orthodontic Devices. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339116 and its SIC code is 3842.