Arabella Reisen & Touristik

What Arabella Reisen & Touristik does

Arabella Reisen & Touristik GmbH is a privately held German luxury travel agency and tour operator headquartered in Munich, operating under the consumer brand "Arabella's World of Travel." With five employees, the company runs two physical offices — a headquarters in Munich (Arabellastraße 5) and a second location in Essen (Rüttenscheider Str. 149) — both affiliated with the Lufthansa City Center franchise network. Its service portfolio covers individualized luxury vacations (Luxusreisen), cruises on premium ships such as MS World Explorer and MS Europa Hapag Lloyd, golf travel (Golfreisen), wellness retreats under the "Away from it all" label, and business travel (Geschäftsreisen) via the Lufthansa City Center partnership.

The company's go-to-market is high-touch and sales-led: personalized travel advisory delivered by phone and in-person consultation, supported by an editorial content platform called "My Life. My Way." and an active social media presence across Facebook, Instagram, and YouTube. Revenue is generated through travel agency commissions on supplier bookings and margins on bespoke tour packages; pricing is quote-based and not publicly disclosed. The target customer is the affluent individual traveler in the DACH region seeking exclusive, curated experiences rather than mass-market tourism. Leadership rests with managing director Eva Abend, and the company shows no external investment, parent company, or public listing in the available sources.

Name

Arabella Reisen & Touristik

Legal name

Arabella Reisen und Touristik GmbH

Website

https://arabellareisen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Arabella Reisen & Touristik is a five-employee Munich-based luxury travel agency operating as Arabella's World of Travel within the Lufthansa City Center network, serving affluent German travelers with bespoke vacations, cruises, golf trips, wellness retreats, and business travel.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Personal Services (7200)

akta.pro industry

PRIMARYTHAKAFAA

Luxury Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Specialty/Niche Travel Agencies (Luxury, Adventure, Honeymoon, etc.)

SECONDARYTHAJALAA

Private Guided Tours & Personal Tour Guides

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

SECONDARYTHAKAOAN

Destination-Specific Custom Itinerary Specialists

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

Keywords

• Luxury travel agency
• Bespoke vacation planning
• Cruise and golf travel
• Wellness retreat packages
• Business travel management

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Travel Agency and Tour Operations: Arabella Reisen operates as a luxury travel agency and tour operator, offering individualized luxury travel packages including exclusive hotels, cruises, golf travel, and bespoke travel experiences. Revenue generated through commission from travel suppliers and tour package pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Arabella Reisen & Touristik is a German luxury travel agency that designs and books personalized high-end vacations, including cruises, golf trips, wellness retreats, and business travel. The agency operates small offices in Munich and Essen, serves individual affluent clients through advisor-led consultation, and is affiliated with the Lufthansa City Center network. The company also publishes the digital magazine "My Life. My Way." as a content channel targeting its clientele.

Product overview

Arabella's World of Travel is a German luxury travel agency offering a portfolio of travel services including luxury travel packages (Luxusreisen), cruises (Kreuzfahrten), golf travel (Golfreisen), wellness retreats (Away from it all), and business travel (Geschäftsreisen). The company operates as part of the Lufthansa City Center network with locations in Munich and Essen. The digital presence includes a lifestyle magazine 'My Life. My Way.' featuring travel content, destination guides, hotel recommendations, and culinary experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Lufthansa City Center Arabella Reisen: Business travel services under Lufthansa City Center network

Products and services

• Luxury Vacation Planning Advisor-led design and booking of personalized luxury vacation itineraries for affluent German individual travelers, couples, and small groups.
• Cruise Holidays Curated cruise bookings, including luxury ocean and river cruises, planned and reserved for individual clients seeking premium cruise experiences.
• Golf Travel Specialist golf vacation packages and tee-time-inclusive itineraries at premium international and domestic golf destinations for enthusiast clients.
• Wellness Retreats Curated wellness and spa retreat bookings at premium health resorts and destination spas for individual leisure travelers.
• Business Travel Booking and management of business travel arrangements for individual executives and professionals, leveraging Lufthansa City Center network infrastructure.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lufthansa City CentercoreChannel Partner/ Reseller/ DistributorArabella Reisen operates as part of the Lufthansa City Center franchise network with two locations: Lufthansa City Center Urlaubsreisen München and Lufthansa City Center Arabella Reisen Essen. This partnership provides distribution infrastructure, brand credibility, and access to corporate and leisure travel markets.

Recent moves5 records

Expansion highlights4 records

Peers

• DER Touristik:

Broad incumbents

• TUI Deutschland: Germany's largest tourism group operating across mainstream and premium travel. Overlaps with Arabella in luxury and cruise offerings but operates at vastly greater scale and breadth.

Direct peers

• Windrose Finest Travel: German luxury tour operator offering high-end individual travel, cruises, and bespoke itineraries. Comparable product mix (luxury, cruises, custom itineraries) and similar affluent DACH customer base.
• Design Reisen: German luxury travel agency specializing in individual, design-focused boutique hotels and curated travel experiences. Directly comparable to Arabella Reisen's luxury, curated-travel positioning for affluent German travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCdKRPWSBq6qA56hhjqALngg
• Facebookfacebook.com/ArabellasWorldofTravel
• Instagraminstagram.com/arabellas_world_of_travel
• LinkedInlinkedin.com/company/arabella-reisen-&-touristik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arabella Reisen & Touristik