Arabian Adventures Meetings, Incentives & Events

What Arabian Adventures Meetings, Incentives & Events does

Arabian Adventures Meetings, Incentives & Events (Arabian Adventures MIE) is a Dubai-headquartered Destination Management Company (DMC) wholly owned by Emirates, operating within the Emirates Group alongside Emirates Airlines, Emirates Holidays, dnata, and Congress Solutions International. Founded as part of Emirates in 1985, the company has built over 30 years of regional presence as the pioneer of incentive programs and special events across the Middle East, with operational coverage spanning Dubai, Abu Dhabi, Oman, and the wider UAE.

The company delivers full-service MICE programs covering venue sourcing, tour and activity management, event technology and creative branding, travel/ticketing/visa coordination, airport arrival services and logistics, and production and project management. It maintains a fleet of luxury cars, coaches, and off-road vehicles, employs in-house trained safari drivers and multilingual guides, and serves groups ranging from intimate parties of 12 to mega-events of 12,000+ attendees. Notable marquee events include the Forever Living Global Rally (13,000 attendees from 150 countries), Amway RISE Dubai 2019 (10,000+ attendees from 11 countries), and IATA's 500-guest gala dinner at Lisaili Fort. It is the only DMC in the UAE to have won the SITE Crystal Award twice (2017 and 2019).

Revenue is generated through bespoke, quote-based enterprise contracts with multi-year cadence, sold directly via dedicated sales teams and regional representatives across 14+ global markets. The customer base spans multinational corporates, direct-sales / MLM firms, automotive, technology, pharmaceutical, professional services, and luxury brands, with named logos including Apple, Microsoft, Cisco, Pfizer, BMW, Audi, Bentley, KPMG, PwC, Johnson & Johnson, and Swarovski. The company holds Travelife, CEMARS, and WTTC Safe Travels sustainability credentials, and operates the Client Arena authenticated client portal for account servicing. There is no public listing and revenue is not disclosed.

Name

Arabian Adventures Meetings, Incentives & Events

Legal name

Arabian Adventures Meetings, Incentives & Events

Website

https://arabianadventuresmice.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Arabian Adventures Meetings, Incentives & Events is a Dubai-based Destination Management Company, wholly owned by Emirates Group, providing full-service MICE programs (meetings, incentives, conferences, events) across the UAE and wider Middle East for global enterprise clients.

Ownership category

akta.pro rank

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH), Incentive Travel Design & Rewards Programs (THAHADAB), Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)

Keywords

• Destination management services
• Corporate event planning
• Incentive travel programs
• Conference management
• MICE services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

Revenue model

1. Destination Management Services: Core revenue comes from providing destination management services for meetings, incentives, conferences and events. Services include venue sourcing, tour and activity management, event production, travel and ticketing coordination, arrival services, logistics management, and production and project management. Revenue is generated through service fees for organizing and delivering customized event programs across Dubai, Abu Dhabi, Oman and the wider UAE region.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Arabian Adventures Meetings, Incentives & Events is a destination management company (DMC) that plans and delivers corporate meetings, incentive trips, conferences and events across the Middle East for business clients. Headquartered in Dubai with an additional Abu Dhabi office, the company operates with 360+ staff representing 14 nationalities and 25 languages to support inbound MICE programs in the region.

Product overview

Arabian Adventures Meetings, Incentives & Events operates as a Destination Management Company (DMC) offering a unified service portfolio centered on destination management, venue sourcing, tour and activity management, event technology and creative branding, travel and visa services, arrival services, and production management. The core offering is structured around comprehensive MICE (Meetings, Incentives, Conferences, Events) services with subsidiary access through the Client Arena authenticated portal. Services are delivered through 12 regional offices across the Middle East with global support teams in major international hubs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Guest satisfaction rating of 9.5 out of 10 for the 2019 SITE Crystal Award-winning event, the highest score ever received by one of their incentives
• +2 more outcomes

Named customers20 records

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Emirates AirlinescoreStrategic or Co-development PartnerArabian Adventures is owned and operated by Emirates, part of the Emirates Group. As a sister company, Arabian Adventures has access to the full resources and talent of Emirates Airlines, Emirates Holidays, Congress Solutions International, and other group entities. This provides contacts and influence to support any client requirement.
• Dubai TourismcoreGTM or Marketing PartnerDubai Tourism is referenced as a key destination partner, with Arabian Adventures featuring Dubai Tourism branding and content on its platform, including video content about Dubai's attractions.
• Congress Solutions InternationalminorStrategic or Co-development PartnerPart of the Emirates Group, Congress Solutions International works alongside Arabian Adventures for congress and conference management services, providing combined resources for large-scale events.
• Emirates HolidaysminorStrategic or Co-development PartnerEmirates Holidays, a sister company within the Emirates Group, provides complementary holiday and travel services that work in conjunction with Arabian Adventures MIE services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MCI Group: Global association, conference, and events agency operating in 30+ countries. Direct peer because it competes head-to-head with Arabian Adventures for MICE RFPs across the same enterprise client base, offering parallel full-service meetings, incentives, and event production capabilities.
• BCD Meetings & Events: One of the largest global MICE agencies, part of BCD Travel. Direct peer because it delivers strategic meetings management, incentive programs, and event production for similar global enterprise clients, and increasingly competes in the Middle East destination market.
• ATPI Griffinstone: Global travel and events company with significant MICE and corporate event capability. Direct peer because it competes on incentive travel design, group travel logistics, and corporate event production for enterprise clients, including Middle East destinations.
• Destination Asia: Asia-Pacific DMC operating incentive travel and corporate events in multiple destinations. Direct peer because it competes for multinational incentive travel RFPs across destinations, with a comparable service portfolio of destination management, venue sourcing, and event production.
• Maritz Global Events: Large-scale corporate events and incentive travel provider. Direct peer because it designs and operates large-scale incentive programs and corporate events for Fortune 500 clients, mirroring Arabian Adventures' direct-sales and enterprise customer profile.
• CWT Meetings & Events: Global MICE division of CWT serving large multinational clients with meetings, incentives, conferences, and event solutions. Direct peer for global enterprise incentive programs and corporate event management, including Dubai and Middle East destinations.
• PRA (now part of PCMA): Specialist corporate events and incentive travel agency, recently integrated with PCMA. Direct peer because it designs large-scale incentive programs and corporate events for global enterprise clients, including Middle East destinations.

Emerging players

• Conference Care: UK-headquartered conference and event management agency with corporate incentive capability. Emerging peer because it has a comparable service portfolio but smaller global footprint and Middle East presence relative to Arabian Adventures' 360+ staff and 12 regional offices.

Others

• dnata Travel: Sister company within the Emirates Group providing travel management services. Listed as OTHERS rather than a competitor because it shares the same parent and complementary rather than overlapping offerings with Arabian Adventures MIE.

Regional players

• Heritage Group: Established Dubai-based DMC and corporate event management company. Regional peer because it offers parallel destination management and event services in the UAE, competing for the same Dubai and Abu Dhabi enterprise MICE RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arabian-adventures-meetings-incentives-events
• Instagraminstagram.com/mice_aa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arabian Adventures Meetings, Incentives & Events