Author Marketing Experts
Author Marketing Experts is a privately held, bootstrapped book marketing agency founded in 2000 that provides customized marketing and publicity campaigns to fiction and non-fiction authors, with tiered engagements from $2,500 to $8,500+ and a San Diego-based team of 11-50 employees.
- Company typePrivate
- Founded2000
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Author Marketing Experts does
Author Marketing Experts, Inc. is a privately held, founder-led book marketing agency founded in 2000 by Penny Sansevieri and headquartered in San Diego, California. The company provides customized marketing and publicity services to authors across fiction and non-fiction categories, including strategy development, Amazon optimization, traditional and digital publicity, podcast outreach, influencer engagement, social media strategy, launch planning, and author branding. It operates with 11-50 employees and no disclosed external funding, with Penny Sansevieri as the founder and primary spokesperson and Amy Cornell as Campaign Manager and podcast co-host.
The business generates revenue through project-based and multi-year professional services contracts sold directly to authors, with investment tiers ranging from $2,500 (entry-level) to $8,500+ (full-service). There are no resellers, distributors, or third-party sales channels; all client relationships are initiated through website consultation requests, phone, or email contact. Customer segmentation is horizontal, spanning fiction authors, non-fiction authors, first-time authors, and established multi-book authors, with the customer base skewed toward individual SMB/consumer authors rather than enterprise accounts. The company has served "thousands of authors" over its 25+ year operating history.
Author Marketing Experts has built a content-marketing engine anchored by the Book Marketing Tips & Author Success podcast (6+ seasons, distributed across eight audio platforms), a company blog with educational content, a monthly email newsletter, and active social media accounts on Facebook, X, Instagram, LinkedIn, and YouTube. This owned-audience content distribution drives inbound consultation requests and supports the company's positioning as a strategy-first, consultative agency rather than a packaged-services provider. There is no disclosed use of AI/ML technology; the offering is entirely human-delivered professional services.
Author Marketing Experts firmographics
Firmographics- Name
- Author Marketing Experts
- Legal name
- Author Marketing Experts, Inc.
- Website
- https://amarketingexpert.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Author Marketing Experts is a privately held, bootstrapped book marketing agency founded in 2000 that provides customized marketing and publicity campaigns to fiction and non-fiction authors, with tiered engagements from $2,500 to $8,500+ and a San Diego-based team of 11-50 employees.
- Ownership category
- akta.pro rank
Author Marketing Experts industry classification
Industry- Product category
- Book Marketing Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)
- akta.pro secondary industry
- Author Business Tools & Analytics (Royalty Tracking, Pricing, Keyword/Market Research) (MPAJAJAO)
Keywords
Where Author Marketing Experts is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Author Marketing Experts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Book Marketing Campaign Services: Project-based professional services for book marketing campaigns. Services include strategy development, Amazon optimization, publicity, podcast outreach, influencer engagement, social media strategy, launch planning, and author branding. Pricing tiers range from $2,500 to $8,500+ based on campaign scope and author needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-service marketing campaigns |
| Other | Multi-year contract | Enhanced marketing campaigns |
| Other | Multi-year contract | Standard marketing campaigns |
| Other | Multi-year contract | Entry-level marketing support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Author Marketing Experts product offering
Product offeringCore offering
Author Marketing Experts is a book marketing agency that provides authors with customized marketing strategy, publicity campaigns, Amazon optimization, advertising management, podcast outreach, influencer engagement, and launch planning services. Campaigns are scoped per author and priced at investment tiers ranging from $2,500 to $8,500+, with specialized tracks for fiction and nonfiction authors. The firm positions itself as a strategy-first consultancy rather than a vendor of pre-packaged marketing packages.
Product overview
Author Marketing Experts operates as a service-based book marketing agency rather than a software platform. The company offers a portfolio of marketing services organized around its core Book Marketing Services offering, with specialized modules for Fiction Book Marketing and Nonfiction Book Marketing. Additional services include Amazon Retail Page Optimization, Amazon Advertising Management, Book Publicity Services, and Consultation Services. The company also produces the Book Marketing Tips & Author Success Podcast as an educational resource. Pricing follows a tiered structure ranging from $2,500 to $8,500+, with services designed to be customized based on each author's book type, goals, and budget.
Differentiator
Problem solved
Functional benefit
Products and services
- Book Marketing Services Core book marketing agency service providing strategic guidance, campaign management, and visibility-building for authors across genres, with project-based engagements priced from $2,500 to $8,500+.
- Fiction Book Marketing
- Nonfiction Book Marketing Specialized marketing services for nonfiction authors focused on building authority, thought leadership, and credibility around the author's message and expertise.
- Consultation Services One-on-one consultation and strategy sessions helping authors understand their marketing needs, evaluate opportunities, and determine the best path forward.
Quantifiable outcome
- Sales improvements reported by clients range from 30% increases in KDP numbers to ten-fold improvements in overall book sales
- +1 more outcomes
Companies that use Author Marketing Experts
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Author Marketing Experts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Author Marketing Experts partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Author Marketing Experts competitors and assessment
Company assessmentBroad incumbents
- Reedsy: Author services marketplace connecting writers with vetted editors, designers, marketers, and publicists. Overlaps with AME's author marketing offering but as a broader publishing-services platform rather than a niche book marketing agency.
- BookBaby: Self-publishing services provider offering editing, design, printing, ebook distribution, and book marketing. Comparable to AME in serving self-published authors with marketing services, but bundled into a wider publishing-services suite.
- IngramSpark: Major self-publishing distribution and services platform offering print-on-demand, ebook distribution, and marketing tools to authors. Comparable to AME in serving the same indie author base with book marketing support, but at much larger scale and via platform infrastructure.
Emerging players
- Book Brush: DIY marketing graphics and ad creation platform designed for authors to produce book promos, ads, and social media visuals. Comparable to AME in addressing the same author marketing problem (visual promo creation) through a productized, self-serve model.
- Publishers Rocket: Software tool (from Kindlepreneur) that helps authors identify profitable keywords and categories on Amazon. Comparable to AME's Amazon optimization services, but delivered as a self-serve tool rather than bespoke consulting.
Direct peers
- Smith Publicity: Established book publicity and marketing agency offering PR campaigns, media outreach, and author branding services. Directly comparable to Author Marketing Experts as a boutique agency serving the same SMB author and publisher segments with similar service bundles.
- Kindlepreneur: Education and tools platform run by Dave Chesson that helps authors with Amazon optimization, keyword research, and book marketing strategy. Comparable to AME in serving authors seeking visibility and Amazon-specific marketing expertise.
- Written Word Media: Book marketing platform offering author promotions, newsletter featured deals, and advertising services to fiction and nonfiction authors. Closely comparable to AME's marketing service orientation for the same independent-author buyer.
- BookBub: Leading book discovery and marketing platform that helps authors promote titles via featured deals, ads, and partner newsletters. Comparable to AME because it serves the same self-published and traditional author base with book marketing and audience development solutions.
- Marketing Mentor: Boutique marketing agency serving publishers and authors with publicity, advertising, and digital marketing services. Directly comparable to AME's agency model, pricing tiers, and SMB/indie author target customer.
Market position
Strengths5 records
Competitive moat4 records
Key risks6 records
Key highlights4 records
Customer concentration
Author Marketing Experts social profiles
Digital presenceAuthor Marketing Experts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Author Marketing Experts leadership team
Management profileNumber of profiles
Profiles2 records
Author Marketing Experts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Author Marketing Experts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Author Marketing Experts
What does Author Marketing Experts do?
Author Marketing Experts is a book marketing agency that provides authors with customized marketing strategy, publicity campaigns, Amazon optimization, advertising management, podcast outreach, influencer engagement, and launch planning services. Campaigns are scoped per author and priced at investment tiers ranging from $2,500 to $8,500+, with specialized tracks for fiction and nonfiction authors. The firm positions itself as a strategy-first consultancy rather than a vendor of pre-packaged marketing packages.
Is Author Marketing Experts a public or private company?
Author Marketing Experts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Author Marketing Experts founded?
Author Marketing Experts was founded in 2000. It employs 11 to 50 people.
Where is Author Marketing Experts based?
Author Marketing Experts is headquartered in San Diego, United States, in the North America region.
How does Author Marketing Experts make money?
One revenue line is on record: book Marketing Campaign Services.
Who are Author Marketing Experts's main competitors?
Broad incumbents on record are Reedsy, BookBaby and IngramSpark. Emerging players are Book Brush and Publishers Rocket. Direct peers are Smith Publicity, Kindlepreneur, Written Word Media, BookBub and Marketing Mentor.
Does Author Marketing Experts have an API?
No public API is recorded for Author Marketing Experts.
What industry is Author Marketing Experts in?
Author Marketing Experts's product category is Book Marketing Services. Its primary akta.pro industry code is MPAJAJAL, Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers), with a secondary code of MPAJAJAO, Author Business Tools & Analytics (Royalty Tracking, Pricing, Keyword/Market Research). Its NAICS code is 541613 and its SIC code is 7311.