Storz & Bickel

What Storz & Bickel does

Storz & Bickel GmbH is a German manufacturer of premium dry-herb vaporizers, founded in 1996 by Markus Storz and Jürgen Bickel and headquartered in Tuttlingen, Germany, with a US subsidiary (Storz & Bickel America, Inc.) in Oakland, California. The company designs and produces both desktop units (VOLCANO HYBRID, VOLCANO CLASSIC, PLENTY) and portable units (MIGHTY+, CRAFTY+, VENTY, VEAZY), built around a patented combination of convection and conduction heating with precision temperature control (approximately 130°C–202°C) and an air jet system delivering up to 30 L/min. A separate medical-device line, VAPORMED, supplies pharmacy-grade vaporizers to medical cannabis patients under EU Medical Device Regulation (MDR) compliance.

The company has operated as a wholly-owned subsidiary of Canopy Growth Corporation (NASDAQ: CGC) since 2018, generating revenue primarily through direct-to-consumer e-commerce (storz-bickel.com, multi-language), a B2B wholesale portal for authorized retailers, parts and accessories (EASY VALVE, SOLID VALVE, wear-and-tear sets), fee-based repair services, and digital gift cards. Pricing is one-time hardware purchases in the ~€200–€700 band with an S&B Points loyalty program and 2- to 3-year warranties. Customer segments span adult recreational consumers (21+), medical cannabis patients via pharmacies, and an authorized global retailer network (headshops, growshops, vapor lounges, social clubs) across more than 100 countries. Leadership transitioned in April 2026 with co-founder Jürgen Bickel departing after 25 years and David Männer appointed Managing Director; parent-reported figures show the S&B vaporizer business declining 14% in fiscal Q4 2026.

Name

Storz & Bickel

Legal name

STORZ & BICKEL GmbH

Website

https://storz-bickel.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Storz & Bickel is a German manufacturer of premium dry-herb vaporizers (VOLCANO, MIGHTY+, VENTY, CRAFTY+, VEAZY, PLENTY) operating for over 27 years as a wholly-owned Canopy Growth subsidiary, serving adult consumers, medical cannabis patients via the VAPORMED sub-brand, and a global authorized retailer network across 100+ countries.

Ownership category

akta.pro rank

Product category

Consumer Vaporizers

NAICS

Medicinal and Botanical Manufacturing (325411), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

akta.pro secondary industries

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH), Anesthesia & Respiratory Gas Delivery Equipment (Breathing Circuits, Vaporizers, Gas Mixers) (HLAHAGAK)

Keywords

• Premium vaporizers
• Dry herb vaporization
• Medical cannabis vaporizers
• Desktop vaporizers
• Portable vaporizers

Headquarters

HQ city

Tuttlingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vaporizer Hardware Sales: Direct-to-consumer sales of premium vaporizers (VOLCANO HYBRID, VOLCANO CLASSIC, VEAZY, VENTY, MIGHTY+, CRAFTY+, PLENTY) through owned e-commerce storefront and authorized retailers
2. Parts & Accessories Sales: Sales of original S&B spare parts, wear and tear sets, valves (EASY VALVE, SOLID VALVE), and accessories
3. B2B Wholesale: B2B portal for authorized retailers to purchase STORZ & BICKEL and VAPORMED products for resale
4. Repair Services: Fee-based repair services for S&B products through online portal, including diagnostic fees and warranty-covered repairs
5. Gift Cards: Digital gift cards with 12-digit codes ranging from €/$20.00 to €/$600.00, valid for 3 years

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Storz & Bickel designs, engineers, and manufactures premium dry herb vaporizers and inhalation devices at its S&B Vapor Factory in Tuttlingen, Germany. Its product range covers desktop vaporizers (VOLCANO HYBRID, VOLCANO CLASSIC, PLENTY), portable vaporizers (VEAZY, VENTY, MIGHTY+, CRAFTY+), a medical-grade sub-brand (VAPORMED), and original spare parts and accessories such as the EASY VALVE and SOLID VALVE systems. Products are sold direct-to-consumer through the company's multi-language online store and through authorized retailers and pharmacy sales points globally.

Product overview

Storz & Bickel is a German manufacturer of premium dry herb vaporizers made in Germany for over 25 years. The company produces two primary product lines: the STORZ & BICKEL consumer vaporizer portfolio and the VAPORMED medical device line. The consumer lineup includes desktop vaporizers (VOLCANO HYBRID, VOLCANO CLASSIC, PLENTY) and portable vaporizers (VEAZY, VENTY, MIGHTY+, CRAFTY+), offering combustion-free vaporization technology through patented convection and conduction heating systems. The company also provides accessories including valve systems, spare parts, and merchandise, supported by a loyalty program (S&B Points), digital gift cards, and a web application for device management. Products are sold directly to consumers via the official online store and through an authorized retailer network including pharmacies, vapor lounges, and headshops.

Differentiator

Problem solved

Functional benefit

Brands

• VAPORMED: Medical vaporizer product line for healthcare and clinical use

Products and services

• VOLCANO HYBRID Desktop vaporizer combining convection and conduction heating with hybrid functionality for combustion-free dry herb vaporization, targeted at premium home-use consumers.
• VOLCANO CLASSIC Classic desktop vaporizer with convection heating technology for dry herb vaporization, positioned as a long-standing premium home-use device.
• VEAZY Portable vaporizer with smartphone/web-app connectivity and precise temperature control for on-the-go dry herb vaporization.
• VENTY Portable vaporizer with adjustable airflow and precise temperature control for mobile dry herb vaporization.
• MIGHTY+ Premium portable vaporizer using a hybrid heating system (convection and conduction) for efficient combustion-free dry herb vaporization.
• CRAFTY+ Compact portable vaporizer with convection heating for convenient on-the-go dry herb vaporization.
• PLENTY Handheld vaporizer with extra-wide filling chamber that combines patented convection and conduction heating with a powerful cooling system for high vapor production.
• VAPORMED medical vaporizer line Medical-grade vaporizer product line operated under the VAPORMED sub-brand for medical cannabis vaporization therapy, distributed through pharmacy sales points.
• EASY VALVE Disposable valve system with balloon functionality designed for use with VOLCANO-series desktop vaporizers.
• SOLID VALVE Reusable valve system designed for use with VOLCANO-series desktop vaporizers, sold as an original S&B accessory.
• S&B Digital Gift Card Digital gift card redeemable on the Storz & Bickel online store, available in denominations from EUR/USD 20 to EUR/USD 600 and valid for 3 years from issue.
• Manufacturer repair service Manufacturer-direct repair service for S&B vaporizers, accessed through the online repair portal with diagnostic fees and warranty-covered repair options.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DaVinci: DaVinci manufactures premium dry-herb vaporizers (IQ, MIQRO) positioned at the high end of the market, directly competing with S&B's MIGHTY+, VENTY, and CRAFTY+ on premium build quality and precise temperature control.
• Arizer: Arizer is a Canadian premium dry-herb vaporizer maker (Solo, Air, Extreme Q) competing in the same category and price tier as S&B's portable and desktop units, with a comparable enthusiast-focused consumer base.
• PAX Labs: PAX Labs is a leading US-based premium vaporizer brand (dry herb and concentrate) with strong consumer brand equity, similar direct-to-consumer and retail distribution, and overlapping target customer base with Storz & Bickel's portable vaporizer line.
• Mighty Medic: Mighty Medic (VAPORMED) is S&B's own medical sub-brand; included as a comparable medical-grade cannabis vaporizer with MDR certification, directly comparable to other certified medical inhalation devices in the EU pharmacotherapy channel.
• Firefly Vapor: Firefly produces premium convection-heating dry-herb vaporizers (Firefly 3+) targeting connoisseur consumers, overlapping directly with S&B's high-end portable offerings on heating technology and user experience.

Broad incumbents

• Canopy Growth Corporation: Canopy Growth is S&B's parent company and a major Canadian cannabis producer; it is comparable as the strategic owner integrating premium hardware with cannabis brands across medical and consumer channels.
• JUUL Labs: JUUL is a broad incumbent in the vaporizer category (nicotine-focused e-cigarettes); while not a direct dry-herb competitor, it shares the same hardware retail channels, regulatory exposure, and vape-device manufacturing footprint as S&B.

Emerging players

• Grenco Science (G Pen): G Pen is a US-based vaporizer brand offering dry-herb and concentrate devices at mid-tier price points, competing with S&B in headshop and DTC channels for the value-conscious consumer segment.
• XMAX Vaporizers: XMAX is an emerging Chinese-origin vaporizer OEM offering budget dry-herb devices; relevant as a low-cost alternative that pressures S&B's premium pricing tier in price-sensitive markets.

Regional players

• Smoant: Smoant is a China-based vaping hardware maker primarily serving Asia-Pacific markets with mid-tier dry-herb and e-cigarette devices; comparable as a regional hardware competitor with overlapping form factors but limited Western distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/storz_bickel
• YouTubeyoutube.com/channel/UC3j4Lc4Rglrcx4U3LyKnVtg
• Facebookfacebook.com/storz.bickel.official
• Instagraminstagram.com/storz.bickel
• TikToktiktok.com/@storz.bickel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storz & Bickel