Prefeitura Municipal de Araruama

What Prefeitura Municipal de Araruama does

Prefeitura Municipal de Araruama is the municipal government of Araruama, a city in the Lagos Região of Rio de Janeiro state, Brazil. As a constitutionally mandated local administrative entity, it delivers public services to residents and businesses within the municipal boundary — including healthcare through a network of UBS clinics, a municipal hospital, and pharmacies; primary education across a network serving approximately 22,000 students; social assistance; public safety and civil defense; urban infrastructure, transportation, environment, tourism, and culture. It is led by Mayor Daniela Soares and operates with a workforce of approximately 1,207 employees distributed across 17+ secretarias and supporting orgãos such as PROCON, the Procuradoria Geral, and the Controladoria Geral.

Its core technology layer is the Cidade360 cloud-based municipal services platform, hosted on dedicated cloud servers with security layers and integrated with state and federal systems. The platform delivers tax administration (ISS Digital for service tax invoices, ITBI Online for property transfer tax, IPTU and Alvará Web for licensing), electronic citizen health records (PEC), payroll access (Contra Cheque), process tracking, the e-SIC information access system, and the Ouvidoria citizen complaint channel. A Portal da Transparência publishes public spending, contracts, payroll, and budgets, and a Dados Abertos Open Data API (Swagger-documented) exposes structured government data. Compliance with Brazil's LGPD (Law 13.709/18) and Lei 12.527/2011 (Access to Information) is operationalized via a designated DPO, formal privacy policies, and contracted operator clauses.

The entity's revenue mechanics combine locally levied taxes — IPTU (annual property tax), ISS (service tax, transaction-based), ITBI (property transfer tax, transaction-based), and service/license fees for alvarás, certificates, and permits — with intergovernmental transfers from federal and state governments including FPM (Fundo de Participação dos Municípios), SUS healthcare transfers, and FUNDEB education transfers. Pricing to residents is effectively free for most services, with fees limited to specific documents and licenses. Direct citizen engagement is delivered through the official website, Instagram and Facebook accounts, the Diário Oficial, the transparency portal, and itinerant mutirão service campaigns. The municipality received Nota A from Tesouro Nacional in July 2026, joining the elite tier of Brazilian municipalities for fiscal management.

Name

Prefeitura Municipal de Araruama

Legal name

Prefeitura Municipal de Araruama

Website

https://araruama.rj.gov.br

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prefeitura Municipal de Araruama is the municipal government of Araruama in Rio de Janeiro state, Brazil, delivering public healthcare, education, social assistance, taxation, and administrative services to local residents and businesses through the Cidade360 cloud platform and physical service units.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Municipal Tax & Revenue Administration (Local) (BPAIACAD), Local Public Health & Human Services Administration (BPAIACAK), Local Education Authorities & Municipal Education Offices (EDADABAD), Solid Waste & Recycling Services Administration (BPAIACAH)

Keywords

• Municipal public services
• Public healthcare services
• Public education services
• Municipal tax administration
• Citizen services portal

Headquarters

HQ city

Araruama

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Property Tax (IPTU): Annual municipal property tax collected from real estate owners in Araruama municipality based on property values.
2. Service Tax (ISS): Municipal tax on services collected from service providers operating within the municipality, including digital service invoices through ISS Digital system.
3. Federal and State Transfers: Intergovernmental fiscal transfers from federal and state governments including FPM (Fundo de Participação dos Municípios), SUS transfers for healthcare, FUNDEB for education, and other categorical transfers.
4. Property Transfer Tax (ITBI): Tax collected on real estate transactions within the municipality, processed through the ITBI Online system.
5. Service Fees and Licenses: Fees for various municipal services including business licenses (Alvará), certificates, building permits, and other administrative services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Prefeitura Municipal de Araruama is the local municipal government of Araruama in Rio de Janeiro state, Brazil. It administers and delivers public services to residents and local businesses, including public healthcare (municipal hospital, UBS clinics, pharmacies, mobile health campaigns), public education (municipal schools, early childhood centers, the Araruama Aprender + social-currency program), social assistance, public safety, infrastructure, urban planning, environmental protection, transportation, tourism, culture, and municipal tax administration (IPTU, ISS, ITBI). It also operates a transparency portal, electronic citizen health records (PEC), an open-data API, and integrated e-government platforms for citizen services and business licensing.

Product overview

Prefeitura Municipal de Araruama operates a comprehensive e-government platform offering multiple interconnected digital services. The core infrastructure includes the Portal da Transparência for government transparency, e-SIC for information access requests, and the Dados Abertos open data API. Citizen-facing services encompass healthcare (PEC electronic health records, medication inventory, specialty waiting lists, health plans), taxation (IPTU, ITBI, ISS Digital), administrative services (Alvará Web licenses, payroll), and citizen engagement (Ouvidoria complaints system). Services are delivered through the Cidade360 cloud platform and integrate with federal and state systems including REGIN, vLibras accessibility tools, and Google Analytics for web metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal da Transparência Government transparency portal providing public access to municipal spending, revenues, contracts, public servant data, payroll, and financial information as required by Brazilian transparency law.

Quantifiable outcome

• 3,000+ specialized consultations and 42 surgeries in health mutirões
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• JUCERJA - Junta Comercial do Estado do Rio de JaneirocoreTechnology or IntegrationIntegration partner for the REGIN business registration system. JUCERJA provides the commercial registry interface allowing Araruama citizens to register businesses through a unified process connecting municipal, state, and federal systems.
• SEBRAE - Serviço Brasileiro de Apoio às Micro e Pequenas EmpresascoreStrategic or Co-development PartnerStrategic partner supporting micro and small business development in Araruama through the REGIN system and municipal economic development initiatives.
• Maxima TecnologiacoreTechnology or IntegrationTechnology provider maintaining and developing the municipal government website and portal systems, with LGPD-compliant data handling.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Prefeitura da Cidade do Rio de Janeiro: State capital prefecture operating at vastly larger scale. Not directly competitive but functions as a broad-incumbent reference point for advanced e-government, transparency, and large-scale public-health operations in Rio de Janeiro state.

Direct peers

• Prefeitura Municipal de Cabo Frio: Neighbouring municipal prefecture in the Lagos Região of Rio de Janeiro state. Directly comparable in population scale, service portfolio, and regional economic base (tourism, fishing, services).
• Prefeitura Municipal de Saquarema: Adjacent Lagos Região municipality of similar size, also focused on tourism, healthcare, and education services — provides a natural comparison for digital service maturity and fiscal indicators.
• Prefeitura de Campos dos Goytacazes: One of the larger interior municipalities of Rio de Janeiro state. Comparable for evaluating scale of public services, education network, and intergovernmental transfer dependence.
• Prefeitura de Niterói: Larger Rio de Janeiro state prefecture with an advanced digital government and transparency infrastructure, often cited as a benchmark — useful upper-bound peer for e-government maturity.
• Prefeitura de Armação dos Búzios: Smaller Lagos Região municipality with tourism-driven economy. Comparable for evaluating service delivery at smaller scale and seasonality-driven fiscal volatility.
• Prefeitura Municipal de São Pedro da Aldeia: Lagos Região neighbour with comparable demographic and economic profile, serving as a close peer for evaluating education, healthcare, and fiscal management performance.
• Prefeitura de Teresópolis: Mountain-region municipality in Rio de Janeiro state of comparable size, useful peer for evaluating municipal education, health, and tourism management practices.
• Prefeitura de Maricá: Rio de Janeiro state municipality well known for pioneering conditional cash-transfer-style programs (Renda Básica da Cidadania). Directly comparable as a Brazilian prefeitura deploying innovative social-policy and digital-government initiatives.
• Prefeitura de Macaé: Rio de Janeiro state prefecture of similar scale with an oil-and-services economy. Comparable for healthcare, education, and fiscal management benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prefeituradeararuama
• Instagraminstagram.com/prefeituraararuama
• LinkedInlinkedin.com/company/prefeitura-de-araruama

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prefeitura Municipal de Araruama