Arassa Nusga

What Arassa Nusga does

Arassa Nusga (ХО «Arassa Nusga») is a privately held IT consulting and systems-integration firm headquartered in Ashgabat, Turkmenistan, operating in the market since 2019. Its core offering is end-to-end digital transformation for local Turkmen businesses — from diagnostics and process reengineering through to ERP/CRM implementation (Bitrix24, Logo Tiger 3 / Logo Go Wings, AKINSOFT Wolvox), custom web and mobile application development, cybersecurity distribution (Kaspersky, ESET, PRO32), and AI-based intelligent video surveillance. The firm has delivered 100+ projects across verticals including food production, plastics, textiles, furniture, healthcare, education, retail, publishing, and engineering, with named clients such as Altyn Yunus, Aetrex, Bereketli Polat Plastik, Seda Medical, and Däp.

Its technology stack is a hybrid integrator-plus-product model: it resells and configures foreign ERP/CRM platforms while building proprietary IP on top, most notably ArassaBI — a multi-platform business intelligence application with mobile app, 10-minute auto-updating KPI dashboards, multilingual interface, two-factor authentication, and predictive forecasting integrated with AKINSOFT and Logo data. The intelligent video surveillance product combines face/LPR recognition with anomaly detection (intrusions, falls, fires, abandoned objects) and is per-site neural-network calibrated.

The business model is sales-led B2B services revenue, combining project-based professional services engagements (consulting, ERP/CRM implementation, custom development), software reselling for Bitrix24, Logo, Akinsoft, and cybersecurity vendors, and emerging recurring revenue from ArassaBI licensing and intelligent video deployments. Pricing is primarily quote-based with published tiers for Bitrix24 and Logo/Akinsoft. Go-to-market relies on direct sales outreach, free consultations, industry events, webinars (including the "Business on the Pulse" forum), and client referrals, all delivered through a single Ashgabat headquarters serving exclusively the Turkmenistan market. Leadership is the Petrosov family — Alexander Petrosov (General Director) and Gulshat Petrosova (Executive Director) — supplemented by Roman Ikonnikov (Operations Director) and a small team of certified specialists. The company holds ISO 9001:2015 certification, EGRPO registration through 2029, and consecutive Bitrix Awards Central Asia wins (2024, 2025) for boxed Bitrix24 sales in Turkmenistan.

Name

Arassa Nusga

Legal name

ХО «Arassa Nusga»

Website

https://arassanusga.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Arassa Nusga is an Ashgabat-based IT consulting firm founded in 2019 that delivers ERP/CRM implementation (Bitrix24, Logo, Akinsoft), custom web and mobile development, cybersecurity distribution, AI-based intelligent video surveillance, and the proprietary ArassaBI business intelligence platform to Turkmen businesses across SMB to enterprise.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Transformation Services

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

ERP Implementation & Systems Integration Services (BPAEAGAA), ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

Keywords

• IT consulting services
• ERP implementation services
• CRM implementation services
• Business process automation
• Custom software development

Headquarters

HQ city

Ashgabat

HQ country

Turkmenistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. IT Consulting and Implementation Services: Professional services including business process reengineering, ERP/CRM implementation, systems integration, and digital transformation consulting. Revenue is generated through project-based engagements with B2B clients in Turkmenistan.
2. Software Reselling: Reselling and distributing software solutions including Bitrix24, Logo Tiger 3, Akinsoft ERP systems, and cybersecurity software (Kaspersky, ESET, PRO32) in Turkmenistan.
3. Web and Mobile Development: Custom web development services including websites, landing pages, e-commerce platforms, mobile applications, and internal digital platforms for various industries.
4. Cybersecurity Solutions: Sale of antivirus software licenses (Kaspersky, ESET, PRO32) and implementation of comprehensive cybersecurity measures including network, information, and cloud security solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Arassa Nusga is an IT consulting and digital transformation firm that sells ERP/CRM implementation (Bitrix24, Logo Tiger 3, Logo Go Wings, AKINSOFT Wolvox), custom web and mobile application development, cybersecurity deployment, AI-powered intelligent video surveillance, and its own ArassaBI business intelligence platform, together with business consulting, to businesses in Turkmenistan.

Product overview

Arassa Nusga is an IT consulting and digital transformation company operating in Turkmenistan since 2019. Rather than a single unified product, it operates as a platform-plus-services portfolio offering technology implementation, custom development, and consulting across multiple domains. The core offerings include Bitrix24 implementation and configuration (CRM, task/project management, HR, communication), ERP system implementation (Logo Tiger 3 / Logo Go Wings and AKINSOFT Wolvox for financial, warehouse, and operational management), mobile application development for iOS and Android (corporate, e-commerce, analytics dashboards), web development (custom sites, e-commerce, online catalogs, corporate portals), cybersecurity services (antivirus deployment: Kaspersky, ESET, PRO32), intelligent video surveillance with AI (face/LPR recognition, anomaly detection), and ArassaBI — the company's own business intelligence platform with mobile app, admin panel, auto-updating dashboards, and predictive forecasting. These offerings are complemented by business consulting and internship/training programs, creating a full-service digital transformation stack for Turkmen businesses.

Differentiator

Problem solved

Functional benefit

Brands

• ArassaBI: Multi-platform business intelligence system enabling real-time reporting, KPI dashboards, data visualization, forecasting, and mobile access with multi-language support (Russian, English, Turkmen) and two-factor authentication.

Quantifiable outcome

• Up to 40% productivity increase for employees using mobile applications
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Seda MedicalcoreStrategic or Co-development Partner · 11 October 2025Strategic partnership for healthcare digitalization in Turkmenistan. Seda Medical is a leading medical equipment and reagent supplier serving hundreds of hospitals and laboratories. The partnership focuses on integrating IT solutions into medical equipment supply chains and optimizing clinic operations in Ashgabat and throughout Turkmenistan.
• Bitrix24coreTechnology or IntegrationOfficial Gold Partner and certified Bitrix24 implementation specialist in Turkmenistan. The partnership involves selling, implementing, configuring, and supporting Bitrix24 CRM and corporate portal solutions. Arassa Nusga has won consecutive awards as the top boxed Bitrix24 seller in Turkmenistan (2024, 2025).
• Logo (logo.com.tr)coreTechnology or IntegrationAuthorized partner for Logo Tiger 3 and Logo GO Wings ERP systems in Turkmenistan. Arassa Nusga provides implementation, configuration, training, and ongoing support for Logo accounting and management systems.
• AkinsoftcoreTechnology or IntegrationPartner for Akinsoft ERP solutions including Akinsoft Wolvox for retail and business accounting. Arassa Nusga implements, configures, and supports Akinsoft systems for Turkmen businesses.
• Lotta Business GroupstrategicStrategic or Co-development PartnerStrategic partner co-organizing the 'Business on the Pulse' forum with EBRR support, bringing together Turkmen businesses for digital transformation discussions.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• EPAM Systems: Large global IT services firm with CIS/Eastern European roots delivering ERP/CRM implementation, custom software, and digital transformation services to enterprise clients, far larger than Arassa Nusga but covering overlapping solution categories.
• Itransition: IT consulting and custom software development company with established practice in ERP/CRM implementation, enterprise application integration, and BI/analytics, comparable in service portfolio breadth to Arassa Nusga.
• Computools: IT consulting and software engineering firm offering custom application development, ERP/CRM integration, and digital transformation services with comparable solution scope to Arassa Nusga.
• TietoEVRY: Nordic-headquartered IT services and software firm with deep ERP/CRM implementation practice and managed services; comparable in consulting-led digital transformation delivery even though scale and geography differ.
• Softline: Global IT services and software reseller with a strong CIS footprint that combines software licensing (similar to Arassa Nusga's Bitrix24/Logo/Akinsoft reselling) with implementation and managed services.
• ScienceSoft: Global IT consulting and software development firm offering ERP/CRM implementation, custom software development, BI, and cybersecurity services. Operates at much larger scale than Arassa Nusga but competes for similar B2B digital transformation mandates.
• Croc: Major Russian IT services and systems integrator offering enterprise application implementation, custom development, and managed services across CIS markets, providing regional scale comparable to Arassa Nusga's role in Turkmenistan.
• Andersen Lab: IT consulting and software engineering firm with custom development, enterprise software integration, and digital transformation offerings; comparable in the mix of consulting plus delivery that Arassa Nusga sells to its Turkmen clients.

Emerging players

• Oxagile: Software development company with BI, AI/ML, and custom application offerings similar to ArassaBI and Arassa Nusga's mobile/web practice; smaller scale and partial overlap in solution areas.
• HQSoftware: Custom software development and IoT/AI solutions provider with comparable focus on bespoke enterprise applications and AI-enabled platforms, though typically serving different geographies than Arassa Nusga.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/arassa.nusga
• LinkedInlinkedin.com/company/arassanusga
• Instagraminstagram.com/arassanusga

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arassa Nusga