Bitrix24
Bitrix24, operated by Alaio, is an all-in-one online workspace combining CRM, project management, collaboration, HR, and website building with an embedded Copilot AI layer, serving 15 million-plus organizations globally via freemium cloud SaaS, on-premise licenses, and a 50-country certified partner network.
- Company typePrivate
- Founded2011
- HeadquartersAlexandria, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bitrix24 does
Bitrix24 is an all-in-one online workspace platform operated by Alaio that combines CRM, task and project management, team collaboration, HR automation, website building, e-commerce, and telephony into a single product, serving more than 15 million organizations across 18 languages. The platform is built on PHP with a proprietary framework, delivered as cloud SaaS or on-premise/self-hosted (Business license at $3,590 for up to 500 users; Enterprise at $24,990), and hosted on Amazon Web Services in Virginia (US) and Frankfurt (EU) with an MCP server for external AI tool connectivity. The product portfolio spans Bitrix24 CRM with omnichannel Contact Center, Tasks & Projects with Kanban/Gantt/Scrum views, Collaboration (chat, video calls, shared calendars, online documents), Sites & Stores (website builder with AI-generated content, landing pages, online store), HR & Automation (employee profiles, KPI tracking, approvals), and the Bitrix24 Copilot AI layer that applies generative AI, speech-to-text, image generation, and AI agents across modules.
The company runs a primarily product-led growth model with a free-forever tier for unlimited users, paired with flat-fee (not per-seat) subscription plans and a global certified partner network that handles enterprise sales, implementation, customization, and training in lieu of an internal sales function; partners earn 20-50% commission and a $1,000 kickstart bonus. The contracting entity varies by geography (Alaio Inc. in the US, Alaio Cloud Limited in Cyprus for EU, Bitrix24 India Private Limited in Bangalore, and ALAIO ME W.L.L in Bahrain for Gulf states), enabling localized commerce. Bitrix24 reports a 51-100 employee base, no outside funding rounds, and compliance certifications including SOC 1/2/3, GDPR, ISO 27001/27017/27018, PCI DSS Level 1, and HIPAA at the infrastructure layer, supporting enterprise deployments up to 10,000 users and 100 TB storage.
Bitrix24 firmographics
Firmographics- Name
- Bitrix24
- Legal name
- Alaio
- Website
- https://bitrix24.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bitrix24, operated by Alaio, is an all-in-one online workspace combining CRM, project management, collaboration, HR, and website building with an embedded Copilot AI layer, serving 15 million-plus organizations globally via freemium cloud SaaS, on-premise licenses, and a 50-country certified partner network.
- Ownership category
- akta.pro rank
Bitrix24 industry classification
Industry- Product category
- Business Collaboration Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)
- akta.pro secondary industries
- Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Bitrix24 is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Bitrix24 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Subscription Plans: Monthly or annual subscription plans for cloud-hosted service with fixed user limits per tier. Flat pricing model means same price regardless of user count within plan limits.
- On-Premise License Sales: One-time perpetual license sales for self-hosted deployment. Business edition at $3,590, Enterprise edition at $24,990. Includes subscription renewal options for updates and support.
- Partner Reseller Program: Partners purchase licenses and subscriptions at 20-50% discount (based on partner level) and resell at full price. Real profits come from implementation, customization, workflow adjustments, and training services.
- Professional Services (via Partners): Implementation, customization, integration, training, and consulting services provided by certified Bitrix24 partners worldwide.
- Additional Functions & Add-ons: Cloud-based additional functions provided by Bitrix24 or third parties for extra fees, including telephony credits, e-signature, and specialized integrations.
- Telephony Services: Integrated VoIP telephony with call tracking, IVR, call recording, and virtual phone numbers available for separate purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Forever - All-in-one workspace for teams with basic needs |
| Subscription | Monthly | Starter Plus - Enhanced collaboration and automation |
| Subscription | Annual | Professional - Advanced CRM and project management |
| Subscription | Annual | Enterprise - Maximum scale with advanced security |
| One time/ perpetual license | Multi-year contract | Business On-Premise - Perpetual license with annual maintenance |
| One time/ perpetual license | Multi-year contract | Enterprise On-Premise - Full enterprise deployment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Bitrix24 product offering
Product offeringCore offering
Bitrix24 sells an all-in-one cloud-based online workspace platform that combines CRM, task and project management, team collaboration, omnichannel contact center, HR and workflow automation, and an AI assistant (Copilot) under a single subscription. It is offered as both a hosted SaaS (with a free forever tier plus paid plans) and a self-hosted/on-premise edition with perpetual licensing, targeting primarily small and medium businesses with an enterprise tier available for larger deployments.
Product overview
Bitrix24 is an all-in-one online workspace platform combining CRM, project management, collaboration, HR automation, and AI capabilities. The core product portfolio includes Bitrix24 CRM for sales and customer management, Tasks & Projects with Kanban/Gantt/Scrum views, Collaboration suite with chat/video/calendar, Sites & Stores for website building and ecommerce, and HR & Automation for workforce management. The platform integrates Bitrix24 CoPilot AI assistant across all modules for generative AI, automation, and intelligence features. Bitrix24 is available as cloud/SaaS, on-premise/self-hosted, and enterprise deployments supporting up to 10,000 users. The platform offers 740+ marketplace integrations and serves 15 million+ organizations globally in 18 languages.
Differentiator
Problem solved
Functional benefit
Brands
- Bitrix24 Copilot: AI-powered assistant embedded across Bitrix24 CRM, tasks, collaboration, and site-building workflows, providing AI-generated summaries, task descriptions, text creation, and meeting transcription.
- Bitrix24 Enterprise
- Bitrix24 Boards
- Bitrix24 CoPilot Follow-Up
- Bitrix24 Vibe
Products and services
- Bitrix24 CRM Customer relationship management suite covering sales management (leads, deals, contacts, pipelines, access permissions), omnichannel contact center (forms, website widget, live chat, WhatsApp, Instagram, telephony, email), sales enablement (estimates, invoices, payments, catalog, inventory, e-signature), marketing automation, sales analytics and BI, mobile CRM, and Copilot AI features. Targeted at SMB and enterprise sales teams needing an integrated alternative to standalone CRM platforms.
- Tasks & Projects Project and task management product offering Kanban board, Gantt chart, Scrum, and task list views, with checklists, sub-tasks, task summary, time tracking, focus and supervisor modes, projects and workgroups, planning with roles and access permissions, employee performance/KPI reports, workflow automation, mobile task management, and CoPilot-generated task descriptions and summaries. For teams that need an integrated alternative to Asana, Trello, or Jira.
- Collaboration Team collaboration suite including an online workspace (chat, activity feed, comments, reactions, company-wide video announcements), online documents and cloud file storage, workgroups with external users, online meetings (video calls, video conferencing, screen sharing, call recording, custom backgrounds), shared and personal calendars with meeting room booking and sync, and CoPilot in Chat for AI-generated texts and brainstorming. Targets distributed teams looking to replace Slack, Teams, and Google Workspace with one tool.
- Sites & Stores
Quantifiable outcome
- +26% task completion rate improvement
- +2 more outcomes
Companies that use Bitrix24
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Bitrix24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability9 records
Feature10 records
Bitrix24 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Alkem (Argentina)minorBitrix24 implementation partner supporting companies in Latin America with training and implementation services.
- Innovarsi (Italy)minorBitrix24 partner providing implementation and consulting services for Italian businesses.
- KMU Tools (Germany)minorBitrix24 partner serving German SME market with localization and implementation services.
- Luis Cordova Fernandez (Ecuador)minorCertified Bitrix24 partner helping entrepreneurs and companies in Ecuador achieve success.
- Encore IT (Canada)minorBitrix24 partner providing implementation services with expertise in CRM tools.
- Vitranet24 (Vietnam)coreGold partner since 2006, providing expert guidance to large businesses in Vietnam and Asia. Among top on-premise Bitrix24 CRM sellers worldwide.
- FullView Solutions (South Africa)minorBitrix24 partner providing solutions tailored for businesses, enterprises, and start-ups in South Africa.
- SKALA Technology Services (Turkey)coreFirst Bitrix24 partner in Turkey and Gold Partner since 2015. Localized Bitrix24 to Turkish and launched numerous Business and Enterprise projects. Among top five on-premise Bitrix24 CRM sellers worldwide with 10,000+ on-premise licensed users.
- Yolone (Brazil)minorBitrix24 partner providing implementation services for Brazilian businesses.
- Amazon Web Services (AWS)coreAWS provides cloud hosting infrastructure for Bitrix24 in US (Virginia) and European Union (Frankfurt, Germany). AWS maintains certifications including HIPAA, GDPR, ISO 27001, SOC 1/2/3, Directive 95/46/EC, and PCI DSS Level 1.
- 740+ Marketplace Integration PartnerscoreExtensive ecosystem of third-party app developers providing integrations including WooCommerce, Zapier, Make (Integromat), WordPress, Stripe, Telegram, WhatsApp, Google Drive, Dropbox, and many more.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bitrix24 competitors and assessment
Company assessmentDirect peers
- Zoho: Zoho One is the closest direct competitor: a freemium-tier, all-in-one SaaS suite spanning CRM (Zoho CRM), projects, collaboration, HR, and sites with global localization — the same horizontal-workspace strategy Bitrix24 employs.
- HubSpot: HubSpot's CRM platform combines sales, marketing, service, CMS, and operations hubs in a freemium-up workflow targeted at SMBs — directly competing with Bitrix24's CRM, marketing, and Sites & Stores modules.
- Freshworks: Freshworks offers Freshsales CRM, Freshmarketer, Freshteam, and Freshservice as a modular SMB suite with freemium entry — overlapping Bitrix24's CRM, HR & Automation, and collaboration modules for the same mid-market buyer.
- monday.com: monday.com Work OS combines project management, CRM (monday Sales CRM), collaboration, and automations in a single platform — a direct functional competitor to Bitrix24's Tasks & Projects plus CRM modules.
- ClickUp: ClickUp positions itself as "one app to replace them all" with tasks, docs, chat, whiteboards, goals, and CRM in a single freemium workspace — directly competing with Bitrix24's all-in-one positioning.
- Pipedrive: Pipedrive is an SMB-focused sales CRM that has expanded into Campaigns, Projects, and Leads — directly comparable to Bitrix24's CRM and sales-automation modules.
- Notion: Notion offers a freemium, AI-enabled workspace spanning docs, wikis, projects, and lightweight CRM — competing with Bitrix24's Collaboration, Tasks, and Sites modules for the same SMB and team buyer.
- Asana: Asana is a work/project management platform that has expanded into goals, portfolios, and AI Studio — directly comparable to Bitrix24's Tasks & Projects module and a substitute for its collaboration layer.
Broad incumbents
- Salesforce: Salesforce's Sales/Service/Marketing Clouds plus Slack integration form a broad CRM and collaboration portfolio with SMB entry tiers; competes with Bitrix24 across CRM, automation, and contact-center modules.
- Microsoft Dynamics 365: Microsoft Dynamics 365 bundles CRM, ERP, and now Copilot AI alongside Microsoft 365 collaboration tools — a broader incumbent challenging Bitrix24's all-in-one, AI-augmented SMB suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Bitrix24 social profiles
Digital presenceBitrix24 compliance and trust
Trust signalCompliance10 records
Bitrix24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bitrix24 leadership team
Management profileNumber of profiles
Profiles1 record
Bitrix24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bitrix24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bitrix24
What does Bitrix24 do?
Bitrix24 sells an all-in-one cloud-based online workspace platform that combines CRM, task and project management, team collaboration, omnichannel contact center, HR and workflow automation, and an AI assistant (Copilot) under a single subscription. It is offered as both a hosted SaaS (with a free forever tier plus paid plans) and a self-hosted/on-premise edition with perpetual licensing, targeting primarily small and medium businesses with an enterprise tier available for larger deployments.
Is Bitrix24 a public or private company?
Bitrix24 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bitrix24 founded?
Bitrix24 was founded in 2011. It employs 51 to 100 people.
Where is Bitrix24 based?
Bitrix24 is headquartered in Alexandria, United States, in the North America region.
How does Bitrix24 make money?
Six revenue lines are on record. Cloud Subscription Plans are the primary driver. The others are on-Premise License Sales, partner Reseller Program, professional Services (via Partners), additional Functions & Add-ons and telephony Services.
Who are Bitrix24's main competitors?
Direct peers on record are Zoho, HubSpot, Freshworks, monday.com, ClickUp, Pipedrive, Notion and Asana. Broad incumbents are Salesforce and Microsoft Dynamics 365.
Does Bitrix24 have an API?
Yes. Bitrix24 offers a public REST API that allows developers to build custom integrations and automate workflows. The platform also provides webhook capabilities for real-time event-driven integrations. Integration via REST API enables connecting Bitrix24 tasks to other services for advanced task automation. The platform includes an MCP server that allows connecting external AI tools to Bitrix24 and running secure workspace actions. Developer documentation is at helpdesk.bitrix24.com/documentation.php.
What industry is Bitrix24 in?
Bitrix24's product category is Business Collaboration Software. Its primary akta.pro industry code is BPAMAMAL, Remote Access, Virtual Workspaces & Digital HQ, with a secondary code of BPAEAIAA, Managed Workplace Services (DaaS/Workplace-as-a-Service). Its NAICS code is 5132 and its SIC code is 7372.