Grupo Aratu

What Grupo Aratu does

Grupo Aratu (legal name: Grupo Aratu) is a privately held Brazilian media conglomerate headquartered in Salvador, Bahia, operating a diversified communications portfolio across broadcast, digital, and outdoor advertising channels. The group's core digital product is Aratu On (aratuon.com.br), a regional news portal covering Salvador city, Bahia state, local sports clubs (EC Bahia and EC Vitória), 2026 elections, lotteries, and broader Brazilian news categories (security, education, health, traffic, gastronomy, entertainment). Distribution is multi-platform, spanning the web portal plus active accounts on Instagram, Facebook, Bluesky, X, WhatsApp contact channels, and live streaming of TV Aratu programming, with Google search-driven SEO integration.

The group's non-digital assets include TV Aratu (regional television broadcasting), Chaves Outdoor, Ei Mídia Exterior, and Brasília Mídia Exterior, the last of which extends the group's outdoor advertising operations into Brasília beyond the core Bahia market. All three outdoor subsidiaries and TV Aratu are wholly owned operating subsidiaries of the Grupo Aratu de Comunicação holding.

The business model is media advertising: Grupo Aratu monetizes its combined audience reach across TV, digital, and outdoor channels by selling advertising inventory to local and regional advertisers, supplemented by audience data collection via cookies and pixel tags (per Aratu On's published cookie policy) for behavioral targeting and remarketing. The company does not disclose pricing, subscription tiers, or advertiser contracts publicly. No funding rounds, acquisitions, M&A activity, or leadership transitions are disclosed in the input data; ownership structure and key shareholders are also undisclosed. The company employs 11–50 people based in Salvador, Bahia, and is classified as a privately held corporation (pessoa jurídica de direito privado).

Name

Grupo Aratu

Legal name

Grupo Aratu

Website

https://aratuon.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Aratu is a privately held Brazilian regional media conglomerate headquartered in Salvador, Bahia, operating the Aratu On digital news portal, TV Aratu broadcast, and outdoor advertising subsidiaries serving Bahia consumers and advertisers.

Ownership category

akta.pro rank

Product category

Regional News & Media

NAICS

Broadcasting and Content Providers (516), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

Keywords

• Regional news portal
• Outdoor advertising
• Broadcast television
• Bahia media group
• Digital journalism

Headquarters

HQ city

Salvador, Bahia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels7 records

Core offering

Grupo Aratu de Comunicação is a regional Brazilian media conglomerate that produces and distributes local news and content about Bahia and Salvador through its digital news portal Aratu On, complemented by regional broadcast content via TV Aratu and outdoor advertising services through Chaves Outdoor, Ei Mídia Exterior, and Brasília Mídia Exterior. The group's portfolio serves Bahia state audiences with coverage of politics, elections, sports (EC Bahia, EC Vitória), security, health, traffic, economy, gastronomy, and entertainment, monetized via multi-platform advertising sales.

Product overview

Grupo Aratu de Comunicação operates as a media conglomerate with a diversified portfolio centered on news and advertising. The core offering is Aratu On, a digital news platform covering Bahia regional content including Salvador, Bahia state news, elections, sports (EC Bahia and EC Vitória), and lotteries. This digital platform is supported by TV Aratu for broadcast content, and complemented by outdoor advertising operations through Chaves Outdoor, Ei Mídia Exterior, and Brasília Mídia Exterior, creating an integrated communication group serving the Bahia region.

Differentiator

Problem solved

Functional benefit

Products and services

• Aratu On Digital news portal producing regional news and content about Bahia and Salvador for audiences in Brazil and abroad, covering politics, elections, sports (EC Bahia, EC Vitória), security, health, lotteries, gastronomy, and entertainment.
• TV Aratu Regional broadcast television channel producing news and entertainment content for Bahia, including programs such as Alô Juca, distributed via live streaming and broadcast.
• Chaves Outdoor Outdoor advertising business providing billboard and out-of-home media services as part of the Grupo Aratu multimedia ecosystem.
• Ei Mídia Exterior Exterior media advertising service operated by Grupo Aratu, providing out-of-home advertising inventory.
• Brasília Mídia Exterior Exterior media advertising service operated by Grupo Aratu in Brasília, providing out-of-home advertising inventory in the federal capital region.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• TV AratucoreOthersTV Aratu is part of the same parent company Grupo Aratu de Comunicação, forming the core multimedia platform alongside the Aratu On digital news portal, Chaves Outdoor, Ei Mídia Exterior, and Brasília Mídia Exterior.
• Chaves OutdoorcoreOthersOutdoor advertising company within Grupo Aratu de Comunicação, part of the multimedia ecosystem alongside TV Aratu, Aratu On, Ei Mídia Exterior, and Brasília Mídia Exterior.
• Ei Mídia ExteriorcoreOthersOutdoor/exterior media company within Grupo Aratu de Comunicação, part of the multimedia ecosystem alongside TV Aratu, Aratu On, Chaves Outdoor, and Brasília Mídia Exterior.
• Brasília Mídia ExteriorcoreOthersExterior media company within Grupo Aratu de Comunicação, part of the multimedia ecosystem alongside TV Aratu, Aratu On, Chaves Outdoor, and Ei Mídia Exterior.

Expansion highlights4 records

Broad incumbents

• SBT (Sistema Brasileiro de Televisão): Major Brazilian free-to-air broadcast TV network with affiliated regional stations. Comparable to TV Aratu as a Brazilian TV broadcast operator competing for audiences and advertisers in the regional market.
• Record TV: Major Brazilian broadcast TV network with affiliated regional stations and digital properties. Comparable to TV Aratu as a Brazilian broadcast competitor operating both linear TV and digital extensions.
• Grupo Globo: Brazil's largest media conglomerate operating broadcast TV, newspapers, digital portals (G1, Globo.com), and pay-TV. Comparable to Grupo Aratu as a multi-platform Brazilian media group, but at vastly larger national scale across overlapping categories (TV, digital news, content).

Direct peers

• Eletromidia: Brazil's largest out-of-home advertising company operating urban billboards, transit, and digital panels. Comparable to Chaves Outdoor, Ei Mídia Exterior, and Brasília Mídia Exterior as a Brazilian OOH media operator competing for national and regional ad budgets.
• iBahia: Digital news portal focused on Bahia state and Salvador, covering politics, sports, and local events. Directly comparable to Aratu On as a regional Bahia digital news outlet competing for the same audience and advertisers.
• Correio da Bahia: Established Bahia newspaper and digital news platform with deep regional coverage. Comparable to Grupo Aratu as a multi-format (print/digital) regional Bahia media brand competing for the same local audience and ad budgets.
• UOL: Major Brazilian digital news and content portal. Comparable to Aratu On as a national digital news competitor with extensive regional coverage including Bahia, competing for audience and digital ad budgets.
• Rede Bahia (TV Bahia): Affiliate of TV Globo operating regional broadcast stations across Bahia. Comparable to TV Aratu as a Bahia-focused regional broadcaster with affiliated digital properties, competing for local audiences and political advertising.
• G1 (Globo): Brazil's largest digital news portal, operated by Grupo Globo. Comparable to Aratu On as a national digital news destination that competes for Bahia audience attention and advertising spend through dedicated state-level coverage.
• Bahia.ba: Bahia-focused digital news portal covering Salvador and state-level news, politics, and culture. Directly comparable to Aratu On as a regional digital news competitor in the same Bahia market with overlapping editorial beats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/aratuonline
• Facebookfacebook.com/aratuon
• Instagraminstagram.com/aratuonline
• LinkedInlinkedin.com/company/grupo-aratu

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Aratu