FutureThink
FutureThink (Future Think LLC) is a private, New York-based learning and development firm founded in 2003 that delivers workshops, online courses, and keynotes to Fortune 500 enterprises, building human skills such as leadership, innovation, and change management that the company positions as complementary to AI.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FutureThink does
FutureThink (legally Future Think LLC) is a private, New York-based learning and development company founded by Lisa Bodell in 2003, with a team of 11–50 employees. The firm designs and delivers human-skills training to enterprise clients, organized around four skill categories — Lead with Impact, Navigate Change, Ignite Innovation, and Simplify Work — and built on three registered proprietary methodologies: Kill the Company™, Kill a Stupid Rule™, and Let Leaders Lead™.
The product portfolio spans instructor-led workshops (in-person, virtual, and hybrid) delivered by a named facilitator roster; on-demand micro-course collections and 4-week Skill Challenges delivered via the Learning Hub member portal at learninghub.futurethink.com; LinkedIn Learning nano-courses featuring Lisa Bodell; and motivational keynote presentations. Underlying technology consists of proprietary content frameworks, a video- and quiz-based learning platform, and an email-nudge delivery system for the Skill Challenges — there are no disclosed AI/ML capabilities, APIs, or integrations. The IP moat is reinforced by a stack of registered trademarks covering methodologies, program names, and brand assets.
Revenue is generated through two channels: professional services (customized workshops and keynotes, quote-based with multi-year contracts) and recurring online learning subscriptions via the Learning Hub and LinkedIn Learning. Customers are concentrated among Fortune 500 enterprises (Microsoft, AT&T, Google, Nike, Novartis, Intel, Lockheed Martin, Pepsi-Cola, CVS, EY, Accenture, Deloitte, Roche, AbbVie, HBO, NBCUniversal, Bristol-Myers Squibb, Vontier). Distribution is hybrid — direct enterprise field sales for workshops, self-serve for online learning, and a channel partnership with LinkedIn Learning. The company is bootstrapped, founder-led, and has no disclosed funding, M&A, or leadership changes in the available materials.
FutureThink firmographics
Firmographics- Name
- FutureThink
- Legal name
- Future Think LLC
- Website
- https://futurethink.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FutureThink (Future Think LLC) is a private, New York-based learning and development firm founded in 2003 that delivers workshops, online courses, and keynotes to Fortune 500 enterprises, building human skills such as leadership, innovation, and change management that the company positions as complementary to AI.
- Ownership category
- akta.pro rank
FutureThink industry classification
Industry- Product category
- Corporate Training and Development
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Creativity & Innovation Mindset (EDABAMAH)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Innovation & Design Thinking Programs (EDAMAHAD)
Keywords
Where FutureThink is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FutureThink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Corporate Training Workshops: FutureThink generates revenue primarily through customized corporate training workshops delivered either in-person or online. These are tailored experiences designed for specific organizational challenges and goals, run by expert facilitators.
- Online Learning Subscriptions: Revenue from on-demand micro-course collections and skill challenges delivered through their Learning Hub platform. Courses include video content, quizzes, and downloadable resources.
- Keynote Speaking: Keynotes by Lisa Bodell, the company's CEO, serve as a revenue stream for speaking engagements at corporate events and conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Workshop Solutions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
FutureThink product offering
Product offeringCore offering
FutureThink delivers customized corporate training workshops, on-demand online micro-course collections, and four-week skill challenges organized around four skill categories (Lead with Impact, Navigate Change, Ignite Innovation, Simplify Work). It uses proprietary trademarked methodologies (Kill the Company™, Kill a Stupid Rule™, Let Leaders Lead™) and a teach-reflect-apply learning approach, delivered via in-person workshops, virtual sessions, a Learning Hub member portal, and keynote presentations by CEO Lisa Bodell.
Product overview
FutureThink is a global learning and development company founded in 2003 that offers a comprehensive portfolio of human skills training solutions. The company provides instructor-led workshops, on-demand online learning (Micro Course Collections), and 4-week Skill Challenges organized around four essential skill categories: Lead with Impact, Navigate Change, Ignite Innovation, and Simplify Work. Core methodologies include Kill the Company™, Kill a Stupid Rule™, and Let Leaders Lead™. The company also offers LinkedIn Nano Learning Courses, downloadable tipsheets, and keynote presentations by CEO Lisa Bodell. Content is delivered through a Learning Hub member portal and targets individual contributors, team leaders, and executives seeking to build power skills that AI cannot replace.
Differentiator
Problem solved
Functional benefit
Products and services
- Workshops
Quantifiable outcome
- AT&T teams spent 20% less time on admin tasks
- +4 more outcomes
Companies that use FutureThink
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
FutureThink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FutureThink partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LinkedIn LearningcoreFutureThink partners with LinkedIn Learning to deliver nano learning courses featuring content from CEO Lisa Bodell. These courses are available on the LinkedIn Learning platform, expanding FutureThink's reach to LinkedIn's professional learning audience. The partnership provides accessible micro-learning content on topics including innovation, leadership, simplification, and decision-making.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
FutureThink competitors and assessment
Company assessmentDirect peers
- BTS: BTS is a global professional services firm specializing in experiential learning, leadership development, and strategy execution simulations for Fortune 500 clients — a near-direct analog to FutureThink's workshop-led, methodology-driven model.
- Center for Creative Leadership (CCL): CCL is a research-backed leadership development provider offering workshops, coaching, and assessments to enterprise clients — closely aligned with FutureThink's executive leadership and change-management offerings.
- Second City Works: Second City Works delivers improv-based corporate training and storytelling workshops; notably, multiple FutureThink facilitators (John Loos, Butch Jerinic) came from Second City, making it a direct talent-and-method peer.
Emerging players
- Maven: Maven is a cohort-based learning platform for professional and leadership skills, representing the digital-first delivery model FutureThink is moving toward with its Learning Hub subscription product.
- Six Seconds: Six Seconds is a global emotional intelligence (EQ) network delivering training, assessments, and certifications to enterprises — adjacent to FutureThink's 'human skills AI cannot replace' positioning and overlapping on leadership/EQ content.
Broad incumbents
- Skillsoft: Skillsoft is a large enterprise learning platform offering content across leadership, business, and technology skills, competing for the same enterprise L&D wallet share as FutureThink at a different scale and delivery model.
- Korn Ferry (Leadership Development): Korn Ferry's Leadership Development division provides enterprise executive coaching, assessment, and learning programs, competing with FutureThink for the same corporate L&D budgets at a much larger scale.
- FranklinCovey: FranklinCovey is a large, established provider of leadership, execution, and productivity training (e.g., '7 Habits') sold to global enterprises, overlapping with FutureThink's 'Lead with Impact' and 'Simplify Work' categories at much greater scale.
- Dale Carnegie & Associates: Dale Carnegie is a legacy global training brand focused on leadership, presentation, and interpersonal skill development for enterprise customers, directly competing in the same human-skills training category as FutureThink.
Others
- Brainshark / Mindtickle / Lessonly: Mindtickle and similar sales/customer-readiness platforms represent an adjacent digital-learning category that increasingly bundles soft-skills and enablement content into enterprise SaaS — a structural threat to FutureThink's enterprise L&D share over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FutureThink social profiles
Digital presenceFutureThink financial estimates
Financial estimateRevenue estimate
Valuation estimate
FutureThink leadership team
Management profileNumber of profiles
Profiles9 records
FutureThink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FutureThink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FutureThink
What does FutureThink do?
FutureThink delivers customized corporate training workshops, on-demand online micro-course collections, and four-week skill challenges organized around four skill categories (Lead with Impact, Navigate Change, Ignite Innovation, Simplify Work). It uses proprietary trademarked methodologies (Kill the Company™, Kill a Stupid Rule™, Let Leaders Lead™) and a teach-reflect-apply learning approach, delivered via in-person workshops, virtual sessions, a Learning Hub member portal, and keynote presentations by CEO Lisa Bodell.
Is FutureThink a public or private company?
FutureThink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FutureThink founded?
FutureThink was founded in 2003. It employs 11 to 50 people.
Where is FutureThink based?
FutureThink is headquartered in New York, United States, in the North America region.
How does FutureThink make money?
Three revenue lines are on record. Corporate Training Workshops are the primary driver. The others are online Learning Subscriptions and keynote Speaking.
Who are FutureThink's main competitors?
Direct peers on record are BTS, Center for Creative Leadership (CCL) and Second City Works. Emerging players are Maven and Six Seconds. Broad incumbents are Skillsoft, Korn Ferry (Leadership Development), FranklinCovey and Dale Carnegie & Associates. Brainshark / Mindtickle / Lessonly is listed as an others.
Does FutureThink have an API?
No public API is recorded for FutureThink.
What industry is FutureThink in?
FutureThink's product category is Corporate Training and Development. Its primary akta.pro industry code is EDABAMAH, Creativity & Innovation Mindset, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.