Move

Online Real Estate Platformmove.com

Company typePrivate
Founded1995
HeadquartersWestlake Village, United States
Headcount501–1,000
GTM typeB2B and B2C
OfferingDigital Commerce or Content

Move firmographics

Firmographics

Name: Move
Legal name: Move, Inc.
Website: https://move.com
Company type: Private
Founded year: 1995
Operating status: Operating
Headcount range: 501–1,000 employees
Ownership category
akta.pro rank

Move industry classification

Industry

Product category: Online Real Estate Platform
NAICS: Offices of Real Estate Agents and Brokers (53121)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

Real estate listings
Rental property search
Lead generation services
Property management software
Agent marketing tools

Where Move is headquartered

Location

Headquarters

HQ city: Westlake Village
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Move business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Digital Real Estate Services: Move operates Realtor.com as a digital real estate platform generating revenue through digital advertising, subscription services for real estate professionals, and lead generation. The segment reported $148 million in Q3 FY2026 with 10% annual revenue growth, marking its sixth consecutive quarter of revenue growth.
Professional Tools and Services: Lead generation, brand building, and software solutions for agents, teams, and brokers leveraging the Realtor.com consumer brand.

Distribution channels8 records

Marketing channels5 records

Move product offering

Product offering

Core offering

Move, Inc. operates a family of digital real estate websites and mobile experiences for both consumers and real estate professionals, anchored by Realtor.com (the official site of the National Association of REALTORS). Its consumer products help home buyers, sellers, renters, and movers search listings and compare service providers, while its professional products provide lead generation, marketing, listing distribution (ListHub), and property management software to agents, teams, brokers, MLSs, and DIY landlords.

Differentiator

Problem solved

Functional benefit

Brands

Realtor.com: Trusted resource for all things home with the most comprehensive for-sale listings, operated by Move, Inc. under license from the National Association of REALTORS
Doorsteps
Moving.com
Avail
UpNest
ListHub

Products and services

Realtor.com Consumer-facing platform providing comprehensive for-sale and rental home listings, home buying and selling tools, and professional expertise. Operated by Move, Inc. under license from the National Association of REALTORS.
Moving.com Consumer service enabling users to contact and compare quotes from hundreds of long-distance movers to arrange help for a move.
Doorsteps Rentals website powered by Realtor.com, aggregating thousands of rental listings in 25+ U.S. markets from city and state MLS sites and direct feeds from property management companies.
Avail DIY landlord and tenant platform providing online tools, support, and educational content for listings, rental applications, leases, monthly rent payments, and maintenance tickets, used across single-family homes, condo units, and small multi-unit buildings nationwide.
UpNest Marketplace platform allowing consumers to compare top real estate agents in their area by commission rates, fees, and experience, providing transparency into agent costs before in-person meetings.
ListHub Controlled platform enabling brokers and MLSs to deliver accurate MLS-sourced listings to consumers as an extension of their listing distribution operations.
Realtor.com Professional Solutions Lead generation, brand building, and software solutions that help real estate agents, teams, and brokers leverage the strength of the Realtor.com consumer brand.
SeniorHousingNet.com Senior housing search platform for consumers looking for senior living options.
Zenlist Real estate technology company with a mobile-first platform acquired by Move Inc. to enhance professional tools and broaden market reach.

Quantifiable outcome

3.4x visit share of Homes.com and 2.3x visit share of Redfin
+2 more outcomes

Companies that use Move

Customer profile

Segments5 records

Ideal customer profiles3 records

Move technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature1 record

Move partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

ZillowcoreStrategic or Co-development Partner · 5 May 2026Zillow and Realtor.com announced a collaboration to extend Preview listings across both platforms, setting a new standard for pre-market transparency in residential real estate. Starting summer 2026, Zillow Preview listings will also be available as Realtor.com Preview listings, making pre-market homes accessible to buyers on the two most-visited real estate platforms in the U.S. without requiring special login or brokerage relationship. The collaboration builds on Zillow Preview's existing adoption with over 60 brokerage partners and enables agents to build demand across both platforms simultaneously while receiving revenue participation for qualified transactions.
MovotominorChannel Partner/ Reseller/ Distributor · 1 January 2025Realtor.com signed a new distribution deal with Movoto to syndicate new construction inventory, expanding access to new home listings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Move competitors and assessment

Company assessment

Direct peers

Homes.com: CoStar-owned residential real estate portal serving home buyers and sellers with comparable listings and agent lead-generation. Directly comparable to Realtor.com, with substantially smaller visit share per Comscore.
Zillow: Operates the leading US residential real estate portal (Zillow.com) with similar consumer search, agent lead generation, and rental marketplace offerings. Direct head-to-head competitor with Realtor.com across for-sale listings, rentals, and professional tools.
Apartments.com: CoStar-owned rental listings portal serving the same consumer rental-search use case as Move's Doorsteps platform. Direct overlap on rentals-side real estate vertical.
Trulia: Consumer-facing residential real estate portal now owned by Zillow Group, providing home search and rental listings. Competes head-to-head with Realtor.com for the same consumer search audience.
Redfin: Operates a national residential real estate portal combined with a brokerage, offering consumer home search and agent-matched services. Competes directly with Realtor.com in consumer traffic and lead generation.

Broad incumbents

Compass: Tech-forward national residential brokerage with platform tools for agents competing with Realtor.com Professional Solutions on agent productivity, CRM, and lead generation.
CoStar Group: Diversified real estate information powerhouse owning Homes.com, Apartments.com, LoopNet, and commercial real estate data. Indirect overlap with Move's residential portal while operating a much broader portfolio that subsidizes its consumer-side investment.

Regional players

Rightmove: UK's leading residential and rental property portal operating a comparable listings and agent-lead-generation model. Same business model in a different geography, structurally comparable to Realtor.com's UK attributes.

Emerging players

Opendoor: Tech-enabled iBuyer and home-buying/selling platform with consumer-facing app and agent services. Partial overlap on consumer transaction journey, but distinct in being a direct home-buying principal rather than purely a marketplace operator.

Others

REA Group: Operates realestate.com.au and other Australian property portals as a News Corp sister company. Comparable digital real estate marketplace model but focused on Australia/Asia, with no US consumer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Move financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Move leadership team

Management profile

Number of profiles

Profiles4 records

Move subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Move funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Move M&A and investment

M&A and investment

M&A7 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move

What does Move do?

Is Move a public or private company?

Move is a private company. It is classified as corporate owned and is currently operating.

When was Move founded?

Move was founded in 1995. It employs 501 to 1,000 people.

Where is Move based?

Move is headquartered in Westlake Village, United States, in the North America region.

How does Move make money?

Two revenue lines are on record. Digital Real Estate Services are the primary driver. The others are professional Tools and Services.

Who are Move's main competitors?

Direct peers on record are Homes.com, Zillow, Apartments.com, Trulia and Redfin. Broad incumbents are Compass and CoStar Group. Rightmove is listed as a regional player. Opendoor is listed as an emerging player. REA Group is listed as an others.

Does Move have an API?

No public API is recorded for Move.

What industry is Move in?

Move's product category is Online Real Estate Platform. Its primary akta.pro industry code is BPAJAAAG, Relocation & Corporate Housing Brokerage. Its NAICS code is 53121 and its SIC code is 6531.