RetailData
RDSolutions (formerly RetailData) is a U.S.-based retail intelligence and in-store execution company serving CPG manufacturers, retailers, and consulting firms with real-time store-level data, an Intrics analytics platform, and a national employed field force for merchandising and execution.
- Company typePrivate
- Founded1988
- HeadquartersGlen Allen, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What RetailData does
RDSolutions, formerly operating as RetailData, is a U.S.-based retail intelligence and in-store execution company headquartered in Glen Allen, Virginia. Founded in 1989 and operating under parent entity RD Holdings, the company has built a 35+ year practice serving CPG manufacturers, retailers, and consulting firms with real-time, store-level visibility into pricing, assortment, availability, and competitive positioning. It rebranded to RDSolutions in 2025 to reflect an expanded positioning beyond pure data collection.
The company's product architecture centers on the Intrics Intelligence Platform, supported by Product 360 (single-product national visibility), Enhanced Product Matching (AI-powered product attribution), Price Reporting, and Circular Intelligence. These software modules are paired with InfoQuest, a national field execution service that physically identifies and resolves in-store issues such as out-of-stocks and display non-compliance. The Unified Retail Execution (Full Circle Solution) integrates market intelligence, retail performance (RPX), and shelf gain optimization. RDSData delivers clean, enriched retail data products. The company processes 175B+ normalized data points weekly through a workforce of thousands of employed field reps across U.S. markets.
RDSolutions operates a hybrid revenue model combining SaaS platform subscriptions, professional services for in-store merchandising and execution, and data monetization through RDSData. Pricing is enterprise and quote-based with annual billing cadence. Go-to-market is sales-led, targeting enterprise CPG manufacturers and retailers through direct field sales, supplemented by content marketing, events, webinars, and product tours. The company is privately held under founder Christine B. Cottrell (Co-Chairman and Owner), with Jacob Blondin serving as President and CEO.
RetailData firmographics
Firmographics- Name
- RetailData
- Legal name
- RD Holdings
- Website
- https://retaildatallc.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RDSolutions (formerly RetailData) is a U.S.-based retail intelligence and in-store execution company serving CPG manufacturers, retailers, and consulting firms with real-time store-level data, an Intrics analytics platform, and a national employed field force for merchandising and execution.
- Ownership category
- akta.pro rank
RetailData industry classification
Industry- Product category
- Retail Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro industry
- Retail Exception Reporting & POS Fraud Analytics (ORC detection)Business & Public Services/Security & Investigations Services/Loss Prevention & Retail Security Services
Keywords
Where RetailData is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Markets served
RetailData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- SaaS Platform Subscriptions: Subscription-based access to Market Intelligence Platform, Product 360, and analytics tools for ongoing retail insights
- Field Execution Services: In-store merchandising, activation, and execution services delivered by national field team for resolving compliance issues and shelf optimization
- Data Solutions: Clean, enriched retail data products including pricing, product attribution, and distribution data delivered at scale
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing - custom quote |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
RetailData product offering
Product offeringCore offering
RetailData (now operating as RDSolutions) delivers a retail intelligence platform combined with nationwide in-store execution services. The company provides real-time, store-level analytics on pricing, assortment, availability, and competitive positioning, and dispatches a field workforce to resolve out-of-stocks, display compliance, and merchandising issues for CPG manufacturers, retailers, and consulting firms.
Product overview
RDSolutions (formerly RetailData) offers a unified platform-plus-modules architecture for retail intelligence and in-store execution. The core Intrics Intelligence Platform serves as the central analytics hub, supported by Product 360 for product-level insights, Enhanced Product Matching for data attribution, and Price Reporting/Circular Intelligence as specialized modules. The InfoQuest in-store execution solution provides field workforce capabilities, while the Unified Retail Execution (Full Circle Solution) integrates market intelligence, retail performance monitoring (RPX), and shelf gain optimization. RDData delivers clean, enriched retail data at scale. Together, these products serve CPG manufacturers, retailers, and consulting firms with real-time shelf intelligence and execution resolution.
Differentiator
Problem solved
Functional benefit
Products and services
- Intrics Intelligence Platform
Quantifiable outcome
- Significant improvements in bottom line through Product 360 vendor negotiation capabilities
- +2 more outcomes
Companies that use RetailData
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
RetailData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
RetailData partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
RetailData competitors and assessment
Company assessmentDirect peers
- CROSSMARK: Retail services company delivering in-store merchandising, headquarter support, and retail intelligence to CPGs and retailers — overlaps with RDSolutions' field execution and retail performance services.
- Trax: Retail image recognition and in-store execution platform using computer vision for shelf monitoring, out-of-stock detection, and merchandising compliance — a direct competitor to InfoQuest and RDSolutions' Full Circle Solution.
- Numerator: Provides omnichannel consumer intelligence and first-party purchase data to CPGs and retailers, overlapping with RDSolutions' retail intelligence and pricing analytics.
- Circana: Formed from the merger of IRI and NPD, Circana provides retail analytics, consumer insights, and market measurement to CPGs and retailers — a direct competitor in store-level intelligence and product tracking.
- NielsenIQ: Global leader in retail measurement and consumer intelligence, providing CPGs and retailers with store-level data, pricing, and assortment analytics — directly comparable to RDSolutions' Intrics and Product 360 offerings.
- Acosta: Sales and marketing agency providing retail execution, category management, and insights to CPGs — comparable to RDSolutions' in-store execution and CPG-focused service offerings.
- Advantage Solutions: Provides in-store merchandising, retail media, and sales/marketing services to CPGs and retailers — directly comparable to RDSolutions' InfoQuest field execution business.
- SPINS: Specializes in product intelligence for natural, organic, and specialty products with retail sales tracking and consumer insights — comparable to RDSolutions' Product 360 analytics for CPG manufacturers.
Broad incumbents
- 84.51°: Kroger's data analytics subsidiary providing retail intelligence, customer insights, and media solutions — an incumbent retailer-owned competitor in CPG/retail data and pricing analytics.
- dunnhumby: Global customer data science company serving retailers and CPGs with pricing, assortment, and loyalty insights — a broad incumbent in the same retail intelligence category as RDSolutions.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RetailData social profiles
Digital presenceRetailData financial estimates
Financial estimateRevenue estimate
Valuation estimate
RetailData leadership team
Management profileNumber of profiles
Profiles2 records
RetailData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RetailData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RetailData
What does RetailData do?
RetailData (now operating as RDSolutions) delivers a retail intelligence platform combined with nationwide in-store execution services. The company provides real-time, store-level analytics on pricing, assortment, availability, and competitive positioning, and dispatches a field workforce to resolve out-of-stocks, display compliance, and merchandising issues for CPG manufacturers, retailers, and consulting firms.
Is RetailData a public or private company?
RetailData is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RetailData founded?
RetailData was founded in 1988. It employs 1,001 to 5,000 people.
Where is RetailData based?
RetailData is headquartered in Glen Allen, United States, in the North America region.
How does RetailData make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are field Execution Services and data Solutions.
Who are RetailData's main competitors?
Direct peers on record are CROSSMARK, Trax, Numerator, Circana, NielsenIQ, Acosta, Advantage Solutions and SPINS. Broad incumbents are 84.51° and dunnhumby.
Does RetailData have an API?
No public API is recorded for RetailData.
What industry is RetailData in?
RetailData's product category is Retail Intelligence Software. Its primary akta.pro industry code is BPAKAJAG, Retail Exception Reporting & POS Fraud Analytics (ORC detection). Its NAICS code is 51821 and its SIC code is 8741.