ARC Creative

What ARC Creative does

ARC Creative is a US-based visual effects and creative studio founded in 2025 by the former US leadership team of The Mill, operating from offices in Culver City (Los Angeles) and New York City. The company delivers high-end VFX, creative direction, design, color grading, editorial, and live-action services for advertising agencies, gaming companies, and global consumer brands — producing campaigns, game cinematics, music videos, and entertainment content. Its client roster within the first operating year included Apple, Amazon, Electronic Arts, Bungie, Riot Games, Disney, Netflix, Toyota, Lincoln, Jim Beam, Verizon, Gatorade, Dell, Mattel, and YouTube TV, with notable projects including Battlefield 6 cinematics, Destiny 2: Renegades, Apple AirPods Pro 3 starring Vini Jr., and the SickKids 'The Count' film that won 13 One Show Pencils.

The studio's core technology stack centers on VFX production pipelines, CG animation, look development, lighting, compositing, and emerging real-time production workflows, with department heads overseeing CG, 2D (Flame), Editorial, and Live Action. Pricing is quote-based and project-based with no publicly disclosed rates; revenue is generated through professional services contracts negotiated via direct relationships held by the founding team and senior leadership. Marketing and business development lean heavily on industry awards circuits (The One Show, Cannes Lions, VES, Clio, Immortal Awards, Ciclope, Shots Awards, AdAge lists) and earned media (Variety, NYT, The Howler) to drive inbound from agencies and brand marketers.

ARC Creative Studios LLC is the operating entity, structured as a subsidiary under Dream Machine FX, a group holding company for VFX brands that facilitated the launch amid Technicolor's bankruptcy. The founding team comprises four named leaders — Managing Director Los Angeles (Anastasia Von Rahl), Managing Director New York (Angela Lupo), Executive Creative Director (Gavin Wellsman), and Director/Executive Creative Director (Robert Sethi) — supplemented by creative directors, VFX supervisors, and executive producers across both offices. No venture funding rounds or financial disclosures are publicly available.

Name

ARC Creative

Legal name

ARC Creative Studios LLC

Website

https://arc-creative.us

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

ARC Creative is a US VFX and creative studio founded in 2025 by former The Mill US leadership, delivering visual effects, direction, design, and editorial services for advertising agencies, gaming companies, and global consumer brands from offices in Culver City and New York.

Ownership category

akta.pro rank

Product category

Visual Effects and Creative Production Services

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging, Groom) (MPADAHAE)

akta.pro secondary industry

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Visual effects production
• Creative production services
• Game cinematics trailers
• Commercial post-production
• VFX and color grading

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. VFX and Creative Production Services: Project-based creative production services for visual effects, direction, design, color grading, and editorial work across commercials, game cinematics, and entertainment projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ARC Creative is a B2B creative studio providing project-based visual effects, creative direction, design, color grading, and editorial production services. Work spans commercials, game cinematics, music videos, branded content, and entertainment projects for advertising agencies and major global brands including Apple, Amazon, Electronic Arts, Bungie, Riot Games, Netflix, Disney, Toyota, and Lincoln.

Product overview

ARC Creative is a VFX and creative studio (not a software product company) providing visual effects, direction, gaming cinematics, design, and color grading services to clients across advertising, entertainment, and gaming industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Effects (VFX) Production End-to-end visual effects production services including look development, lighting, compositing, and VFX supervision across commercials, game cinematics, and entertainment projects. Delivered for advertising agencies and major global brands.
• Creative Direction Creative direction services for commercials, game cinematics, music videos, and branded content, delivered by award-winning directors and creative directors.
• Design Design services supporting game cinematics, brand campaigns, and entertainment projects, working alongside editorial and VFX teams.
• Color Grading (Finishing) Color grading and finishing services led by the studio's renowned Finishing team, applying feature film-grade color work to commercial and game cinematic timelines.
• Editorial Editorial production services across commercials, game cinematics, and music videos, blending full CG and live action under the Head of Editorial.
• Game Cinematics Specialized cinematic production services for game publishers including EA, Bungie, and Riot Games, covering trailers, faction videos, and franchise marketing content.

Quantifiable outcome

• 16 Total Wins at The One Show with SickKids 'The Count' earning 13 awards including Best of Non-Profit Pencil
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Elastic: Creative studio specializing in title sequences, game cinematics, and brand films. Directly comparable on the entertainment and gaming-cinematics work that anchors ARC's portfolio.
• Psyop: Boutique VFX and animation studio serving advertising and entertainment clients. Comparable in size, commercial-focus, and creative-direction-led model — a direct competitor for Super Bowl and brand-campaign bids.
• The Mill: Global VFX and creative studio for advertising, gaming, and entertainment. ARC Creative is a direct spin-out of The Mill's US leadership, making it the most comparable peer in services, client base, and capability set.
• Framestore: Award-winning VFX studio operating across commercials, game cinematics, episodic, and feature film. Directly competes with ARC for the same Apple, Amazon, and entertainment brand assignments.
• Method Studios: VFX and post-production studio operating across feature film, episodic, and commercials. Comparable in scope of services and ability to deliver film-quality work on commercial timelines.
• BUCK: Design, animation, and VFX studio with strong commercial and gaming client rosters. Competes with ARC on game-cinematic trailers and brand campaigns requiring design-led motion work.
• MPC (Moving Picture Company): VFX and post-production studio serving advertising, gaming, and film. Angela Lupo (ARC's NY MD) was previously MD at MPC Advertising, and the studios compete head-to-head for high-end commercial VFX work.
• Luma Pictures: VFX studio with strength in commercials, game trailers, and feature work. Overlaps directly with ARC's gaming-cinematic and commercial client base (Marvel, EA, AAA publishers).
• Cantina Creative: Boutique creative studio specializing in game cinematics, trailers, and brand work for AAA gaming clients. Direct competitor for the EA, Bungie, and Riot business that anchors ARC.

Broad incumbents

• DNEG: Large global VFX and post-production incumbent operating across feature film, episodic, and advertising. While ARC's sweet spot is commercials and game trailers, DNEG frequently competes for the same brand budgets and entertainment projects at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3vlfWQLptJK6Rd24WTUp1w
• LinkedInlinkedin.com/company/arc-creative-us
• Instagraminstagram.com/arccreative_us/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARC Creative