ARCHMARK | The Architect Branding & Marketing Agency

What ARCHMARK | The Architect Branding & Marketing Agency does

Archmark, operating legally as Brilliant Lens LLC (also referenced as Be Brilliant LLC), is a specialized branding, marketing, and business coaching consultancy exclusively serving architecture firms. Founded in 2015 and headquartered at 2017 East 9th Street, Cleveland, Ohio, the firm is led by CEO Bryon McCartney, a certified StoryBrand Messaging Guide and Business Made Simple coach. The company delivers three primary service tracks: subscription done-for-you marketing programs starting at $3,900 per month (website, content, social, and email execution), subscription business coaching programs starting at $3,000 per month built on StoryBrand, Business Made Simple, and Unreasonable Hospitality frameworks, and a newer AI Implementation Services track with audits starting at $5,999 and monthly implementation retainers at $4,998. Higher-priced group coaching engagements start at $12,000 and strategy-only plans start at $9,000.

Underlying technology is non-proprietary. Archmark applies established third-party frameworks (StoryBrand, Business Made Simple, Unreasonable Hospitality) to architect-specific messaging and go-to-market execution, with no platform, API, or SDK of its own. The go-to-market motion is consultative and sales-led, gated by a free 20-30 minute Clarity Call application capped at eight engagements per month, supported by podcast appearances, blog SEO, and a stack of free downloadable resources (website audit, S.M.A.R.T. Goals Guidebook, Homepage Checklist, Three Types of Content ebook, LinkedIn Profile Checklist). The company serves mid-market architecture firm principals with $500K+ in annual firm revenue, primarily in the United States with stated reach into the United Kingdom and Canada. According to company marketing claims, Archmark has helped more than 5,000 architecture firm leaders and tested over 10,000 architecture firm websites. No external funding, M&A, or inorganic growth activity is disclosed.

Name

ARCHMARK | The Architect Branding & Marketing Agency

Legal name

Brilliant Lens LLC

Website

https://archmark.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Archmark is a Cleveland-based, founder-led branding, marketing, and business coaching consultancy exclusively serving architecture firm principals across the United States, United Kingdom, and Canada. It delivers done-for-you marketing, coaching, and AI implementation services via StoryBrand and Business Made Simple frameworks.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Done-for-you Marketing Services: Monthly retainer for comprehensive marketing services including website optimization, content creation, social media management, and email marketing. Includes lead-generating website development and ongoing authority-building content.
2. Business Coaching: 1-on-1 executive coaching using proven business frameworks to help architecture firm owners build systems, clarify vision, and develop leadership skills. Minimum 6-month commitment.
3. Group Coaching Programs: Cohort-based coaching programs for multiple architecture firm leaders simultaneously, providing peer learning and shared frameworks.
4. AI Implementation Services: AI audit and workflow implementation services including process analysis, custom AI tool development, and team training for architecture firm operational efficiency.
5. Strategy-Only Plans: Consulting engagements for firms that want strategic direction without implementation support. Provides custom roadmap and frameworks without ongoing execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Archmark is a vertical-specialized branding, marketing, and business coaching agency that serves exclusively architecture firms. It sells three paid service tracks: done-for-you monthly marketing services ($3,900+/month) covering website optimization, content, social media, and email; business coaching using StoryBrand and Business Made Simple frameworks ($3,000+/month for 1-on-1, group programs from $12,000); and AI audit plus ongoing AI implementation support (from $5,999 initial engagement, $4,998/month). A free 20–30 minute Clarity Call and free downloadable guides serve as qualifying entry points.

Product overview

ARCHMARK is a specialized branding and marketing agency for architecture firms, offering a portfolio of services that includes done-for-you marketing, business coaching, and AI implementation. The core offering is organized around three service tracks: Marketing Services (from $3,900/month) focused on lead generation and content marketing, Business Coaching (from $3,000/month) using StoryBrand and Business Made Simple frameworks, and AI Implementation Services (starting at $5,999) for workflow automation. The company attracts prospects through a free Clarity Call and provides free educational resources including website audits, downloadable guides (S.M.A.R.T. Goals Guidebook, Homepage Checklist, Three Types of Content ebook, LinkedIn Profile Optimization Checklist), and a blog with actionable marketing insights. The company has tested over 10,000 architecture firm websites and serves clients across the US, UK, and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Done-for-You Marketing Services A $3,900+/month full-execution marketing retainer for architecture firms covering message clarification, lead-generating website optimization and development, content creation, social media management, email marketing, and ongoing authority-building content production.
• Strategy-Only Marketing Plans A from $9,000 consulting engagement that delivers a custom strategic roadmap and frameworks for architecture firms that want strategic direction without ongoing implementation, offered under a multi-year contract structure.
• 1-on-1 Business Coaching A $3,000/month (6-month minimum) executive coaching program for architecture firm owners that uses Business Made Simple, StoryBrand, and Unreasonable Hospitality frameworks to help build systems, clarify vision, and develop leadership skills.
• Group Coaching Programs A from $12,000 cohort-based coaching program providing peer learning and shared application of proven business frameworks among multiple architecture firm leaders, sold as a multi-year contract.
• AI Audit and Game Plan A $5,999 one-time initial AI engagement that performs a process/workflow audit for architecture firms and produces a custom AI implementation roadmap identifying automation opportunities.
• AI Implementation Support A $4,998/month recurring AI implementation engagement that develops custom AI-enabled workflows and provides implementation plus team training to operationalize AI tools in architecture firm operations.

Quantifiable outcome

• 67% increase in qualified leads within three months for one firm after clarifying messaging
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hinge Marketing: Marketing agency specializing in professional services firms including architecture, engineering, and legal. A broader incumbent with vertical reach into architecture that competes with Archmark for mid-market and larger AEC clients, though it serves multiple professional-services verticals beyond architecture.
• Zweig Group: Established AEC management consulting and advisory firm offering strategy, M&A, executive search, and marketing services to architecture, engineering, and environmental consulting firms. A broader incumbent that overlaps Archmark's marketing and strategy work as part of a wider portfolio across the AEC vertical.

Emerging players

• Archipreneur: Media platform and community for AEC entrepreneurs offering articles, podcasts, events, and educational content on the business side of architecture. Competes with Archmark for audience attention and authority in the architecture-business niche, though it is content-first rather than services-first.
• Black Spectacles: Online learning platform providing software training, exam prep, and continuing education for AEC professionals. Serves the same architect buyer base and overlaps in authority-building content, but competes via education products rather than marketing services or coaching.

Direct peers

• Architect Marketing Institute: Training and services firm (led by Riaz Kanani) dedicated to helping architecture firms attract better clients through marketing. Competes directly with Archmark's done-for-you marketing services and serves the same vertical-specific buyer with overlapping StoryBrand-adjacent methodologies.
• Business of Architecture: Mark LePage's podcast, community, and membership product focused on helping architects build profitable practices. Competes head-on with Archmark's blog, podcast presence, and group coaching programs for the same architecture-firm-principal buyer.
• EntreArchitect: Founded by Mark R. LePage, AIA, EntreArchitect provides coaching, courses, and a podcast specifically for architects wanting to start and grow their own firms. It is the closest direct competitor to Archmark's business coaching track, targeting the same founder-principal persona with comparable frameworks and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/archmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARCHMARK | The Architect Branding & Marketing Agency