What Aréel Groupe does

Aréel Groupe SARL is an event production company headquartered in Cocody, Abidjan, Côte d'Ivoire, founded in 2008 by Kenzo Kouadio following informal operations that began in the late 1990s. The company delivers end-to-end technical event services across six core pillars: Sonorisation (professional sound systems with engineers and DJs), Éclairage (professional lighting with gobos, projectors, and colored effects), Vidéo (modular LED screens, projection, and capture), Structure scénique (modular stages and aluminum supports), Scénographie (set design and decoration), and Électricité événementielle (owned generator sets for off-grid power). It also operates Jeckad, a proprietary event venue for weddings, galas, launches, and corporate gatherings.

The business operates an owned asset base — sound, lighting, video, staging equipment, generators, and venue — which underpins a turnkey delivery model across Côte d'Ivoire and other West African markets. Notable productions include CAN 2023, Miss Côte d'Ivoire, Mother Africa Festival, Jayli Awards, African MMA League, and corporate clients such as Tecno Mobile, with logo-gallery relationships including Orange, UNESCO, Sofitel, Novotel, and CIE.

Revenue is generated through four streams: equipment rental (usage-based), equipment sales (one-time), event production services (professional services), and venue rental at Jeckad (one-time). Pricing is custom and quote-based, with no publicly disclosed tiers; customer acquisition runs through a website quote-request funnel supported by active social channels (Facebook, Instagram, LinkedIn, TikTok, X). The company serves corporate, private, entertainment, and sports event segments across West Africa, with reported geographic expansion milestones in 2020 and 2023.

Name

Aréel Groupe

Legal name

Aréel Groupe SARL

Website

https://areelgroupe.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Aréel Groupe is an Ivorian event production company providing sound, lighting, video, staging, scenic design, and generator-powered electrical services for corporate, entertainment, sports, and private events across West Africa, operating an owned equipment fleet and proprietary venue (Jeckad).

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

akta.pro secondary industry

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

Keywords

• Event production services
• Professional sound systems
• Stage lighting rental
• LED video screens
• Event venue rental

Headquarters

HQ city

Abidjan

HQ country

Côte d’Ivoire

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental: Rental of sound, lighting, video, and staging equipment for events. The company owns and maintains its own inventory of professional-grade event equipment.
2. Equipment Sales: Sale of sound, lighting, video, and staging equipment to clients.
3. Event Production Services: Full-service event production including technical expertise, setup, and on-site management for concerts, conventions, corporate events, and television productions.
4. Event Venue Rental (Jeckad): Rental of the Jeckad event space for private and professional events including weddings, galas, launches, and anniversaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aréel Groupe is an event production company that provides rental and sale of professional sound, lighting, video, and stage equipment, complemented by on-site electricity generation via owned generator sets, scenic design (scénographie), and the proprietary Jeckad event venue. Services cover full end-to-end event execution for concerts, festivals, corporate events, sports tournaments, television productions, and private celebrations across Côte d'Ivoire and West Africa.

Product overview

Aréel Groupe is an event production company founded in 2008 as a SARL, offering a comprehensive suite of event technical services across West Africa. The company provides a unified portfolio of equipment rental and sales organized around six core service pillars: Sonorisation (professional audio systems with sound engineers), Éclairage/Lumière (professional lighting and stage illumination), Vidéo (LED screens and video capture), Structure scénique (stage structures and podiums), Scénographie (set design and event decoration), and Électricité événementielle (generator-powered electrical distribution). Services are complemented by Jeckad événementiel, a proprietary event venue for private and corporate events. The company operates with its own equipment fleet including generators, eliminating dependency on external power sources, and serves diverse event types from concerts and festivals to conferences, television productions, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonorisation (Sound Services) Professional sound equipment rental and sale service for events, featuring high-precision audio systems, custom acoustic tuning, microphones, mixing consoles, and amplifiers, delivered with sound engineers and professional DJs for key-ready packages.
• Éclairage (Lighting Services) Professional lighting equipment rental and sale for events, offering a range of professional lighting models with varied colorimetries for stages and sets, including dynamic light effects, artistic gobos, precision projectors, and immersive colored effects.
• Vidéo (Video Services) Video equipment and production services including high-definition LED screens (modular and adaptable to event formats), video capture and broadcasting, suitable for conferences, seminars, concerts, competitions, and official ceremonies.
• Structure scénique (Stage Structures) Stage structure rental and sale including robust, secure, and modular stage platforms, high-resistance aluminum structures, and technical supports for lighting, sound, and video, with dedicated technical team for installation and dismantling.
• Scénographie (Set Design & Decoration) Stage design and event decoration services from concept to execution, creating immersive and memorable atmospheres with innovative sets, thematic staging, and expertise combining aesthetics, technique, and emotion.
• Électricité événementielle (Event Power Generation) Electrical power generation and distribution for events using high-performance generator sets, featuring extreme resistance, controlled soundproofing, and total adaptability to all loads and configurations.
• Jeckad événementiel (Event Venue) Event venue operated by Aréel Groupe that welcomes private and professional events including weddings, gala dinners, launches, and birthdays, offering modern infrastructure, customized support, and customizable atmosphere.

Quantifiable outcome

• Successfully executed major continental events including CAN 2023
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• OrangeminorOthersTelecommunications company Orange appears in the client/partner logo gallery. Nature of relationship appears to be commercial client for events rather than formal partnership.
• UNESCOminorOthersUnited Nations Educational, Scientific and Cultural Organization appears in the client/partner logo gallery. Nature of relationship appears to be commercial client for events rather than formal partnership.
• SofitelminorOthersLuxury hotel brand Sofitel appears in the client/partner logo gallery. Likely a venue partner or event client for corporate events.
• NovotelminorOthersInternational hotel brand Novotel appears in the client/partner logo gallery. Likely a venue partner or event client.
• CIE (Compagnie Ivoirienne d'Electricité)minorOthersNational electricity company appears in client/partner logo gallery. May represent venue partnership or commercial relationship.
• Voodoo GroupminorOthersLocal Congolese company appears in the client/partner logo gallery. Nature of relationship unclear.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TAIT: Global provider of stage structures, automation, and rigging for concerts, theater, and live events. Comparable to Aréel's structure scénique and event staging capabilities, operating at much larger scale and including proprietary automation technology.
• Stageco: Belgian specialist in staging, rigging, and structural engineering for concerts, festivals, and live events across Europe and beyond. Directly comparable to Aréel's stage structure rental and scenic construction services.
• Solotech: Canadian-based AV, lighting, and staging production company serving concerts, festivals, and corporate events with comprehensive one-stop-shop service model. Closely comparable to Aréel's integrated offering of sound, light, video, and staging.
• Gearhouse Group: Leading African event production company headquartered in South Africa providing sound, lighting, video, staging, and rigging for concerts, corporate events, and exhibitions across the continent. Most directly comparable African peer to Aréel in business model, although operating in a more mature market.
• Clair Global: Major audio production company providing sound reinforcement for concerts, tours, and live events worldwide. Directly comparable to Aréel's sonorisation (sound) services, though typically focused on audio rather than full-scope event production.
• GL Events: Major French-headquartered event services group operating event production, venue management, and exhibitions globally with a growing African footprint. Closely comparable to Aréel as a one-stop-shop technical production and venue operator, though at vastly larger scale and broader geographic scope.

Broad incumbents

• NEP Group: Global broadcast and live event production services company with broader scope including media and content services. Overlaps with Aréel at the high-end event production tier but typically serves larger broadcast and sports federation clients.
• PRG (Production Resource Group): World's largest provider of event production services and equipment, serving concerts, theater, corporate events, and broadcast globally. Comparable capability portfolio to Aréel but operates at global, multi-billion-dollar scale with far broader service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupeareel
• Facebookfacebook.com/areelgroupe1
• LinkedInlinkedin.com/company/ar%C3%A9el-groupe
• Instagraminstagram.com/areelgroupe.evenementiel
• TikToktiktok.com/@areel.groupeofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aréel Groupe