What Arena Fonte Nova does

Arena Fonte Nova is a multi-purpose 47,907-capacity stadium in Salvador, Bahia, Brazil, operated through a Public-Private Partnership between the Government of Bahia, OAS, and Odebrech, and currently branded as 'Itaipava Arena Fonte Nova' with a new naming rights deal converting it to 'Casa de Apostas Arena Fonte Nova' from the following year. Built on the site of the original Estádio Fonte Nova (inaugurated 1951, closed after a 2007 upper-tier collapse that killed seven people, and imploded in 2010), the new venue was inaugurated on April 5, 2013, in time for the 2013 FIFA Confederations Cup and 2014 FIFA World Cup. Its revenue model combines naming rights sponsorship, ticket sales, food and beverage concessions (granted exclusively to the naming rights partner under contract terms), parking across 2,000 spaces, and event hosting for concerts, congresses, religious, and corporate events.

The venue's physical infrastructure comprises three covered seating tiers, a panoramic restaurant overlooking the Dique do Tororó, an independent business center, and FIFA Green Goal-certified sustainability features including 35% energy savings via T-5 lamps, 30% savings from electronic ballasts, 50% savings from green elevators, rainwater harvesting, natural ventilation, and 100% reuse of the ~80,000 tons of demolished concrete. Operations follow the multi-use management model of Amsterdam Arena (Ajax), enabling rapid pitch-protecting reconfiguration between sports and entertainment. Esporte Clube Bahia is the primary home team mandating all home games there, with rival Esporte Clube Vitória occasionally hosting matches, and the venue has additionally hosted Copa América 2019 matches and is the only North/Northeast Brazil stadium selected for the 2027 FIFA Women's World Cup.

Name

Arena Fonte Nova

Legal name

Arena da Fonte Nova

Website

https://arenadafontenova.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Arena Fonte Nova is a 47,907-capacity multi-purpose stadium in Salvador, Bahia, Brazil, operated via PPP and serving as the home venue for Esporte Clube Bahia while hosting FIFA tournaments, concerts, and corporate events under a multi-use Amsterdam Arena management model.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Multi-purpose stadium operations
• Sports venue management
• Event hosting services
• Stadium ticketing services
• Naming rights sponsorship

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Naming Rights Sponsorship: Itaipava Arena Fonte Nova naming rights agreement with Itaipava brewery (Grupo Petrópolis) worth R$100 million over 10 years (R$10 million annually) until 2023. Contract grants exclusive rights to commercialize products in all arena bars and restaurants.
2. Ticket Sales: Revenue from football matches, concerts, and events. Primary revenue driver during game days and major events.
3. Food and Beverage Concessions: Exploitation of bars and restaurants within the facility, granted exclusively to naming rights sponsor under contract terms.
4. Event Hosting: Revenue from hosting concerts, congresses, business meetings, fashion shows, electronic parties, and religious events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Arena Fonte Nova operates a multi-purpose stadium in Salvador, Bahia, Brazil, hosting football matches (home of Esporte Clube Bahia), concerts, corporate events, religious ceremonies, and major international tournaments. The venue generates revenue through ticket sales, food and beverage concessions, naming rights licensing, event hosting fees, and parking services across its 47,907-seat three-tier facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Match Hosting
• Concert and Corporate Event Hosting
• Parking Services
• Arena Challenge Crossfit Competition
• International Tournament Hosting

Quantifiable outcome

• Hosted 5 matches in Copa América 2019 including Argentina vs Colombia featuring Messi
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Itaipava (Grupo Petrópolis)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2013Naming rights sponsor since 2013 under R$100 million contract over 10 years until 2023. First naming rights deal for a World Cup stadium in Brazil. Grants exclusive rights to commercialize products in all arena bars and restaurants.
• Amsterdam ArenacoreStrategic or Co-development PartnerOperational partnership using Amsterdam Arena's successful multi-purpose management model, one of the world's largest leisure centers and home of Ajax. Amsterdam Arena served as reference for the new Bahia arena's operations.
• Government of BahiacoreStrategic or Co-development PartnerPublic partner in Public-Private Partnership (PPP) for arena construction and operation. Owns the stadium through Complexo Esportivo Cultural Octávio Mangabeira.
• OAS and OdebrechcoreStrategic or Co-development PartnerConstruction consortium responsible for building the new arena starting May 2010. Part of the PPP arrangement with government.
• CooperbravaminorOthersRecycling cooperative (Cooperativa dos Recicladores da Unidade Canabrava) receiving donated recyclable materials from arena events, benefiting 50+ families.
• SporTVminorGTM or Marketing PartnerSponsorship partner for social project 'Esporte na Cidade' supporting 150 youth from vulnerable communities with free sports activities.
• Organização De Peito AbertominorGTM or Marketing PartnerSocial project implementing 'Esporte na Cidade' initiative in partnership with Arena Fonte Nova, offering free sports and cultural activities for youth ages 7-15.
• Obras Sociais Irmã Dulce (Osid)minorOthersPartnership for canonization ceremony event in October 2019, hosting thousands of admirers for celebration of Sister Dulce's canonization.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Arena MRV: Modern multi-purpose arena in Belo Horizonte serving as the home of Atlético Mineiro. Highly comparable: PPP-structured, naming rights (MRV), mixed-use football/concert venue model, and similar scale to Arena Fonte Nova.
• Allianz Parque: Home of Palmeiras in São Paulo and the most-cited modern Brazilian multi-purpose arena benchmark. Operates under a naming rights model (Allianz) and hosts concerts, corporate events, and football — directly comparable to Arena Fonte Nova's multi-purpose, naming-rights-driven, club-anchored model.
• Estádio Beira-Rio: Internacional's home in Porto Alegre — modernized 2014 World Cup venue with comparable capacity, club-anchored multi-purpose operation, and naming rights strategy. Useful benchmark for South Brazilian arena operations.
• Neo Química Arena (Arena Corinthians): Corinthians' home in São Paulo and another Brazilian modern multi-purpose arena with naming rights (Neo Química). Direct comparable on stadium age, scale (~47k capacity), naming rights monetization, and concert/event hosting.
• Estádio Mané Garrincha: Rebuilt Brasília venue that hosted 2014 World Cup matches and operates as a multi-purpose arena for sports and concerts. Closest functional peer to Arena Fonte Nova as another World Cup-rebuilt Brazilian stadium pursuing non-football events.
• Arena Castelão: Major multi-purpose arena in Fortaleza, Northeast Brazil — also a FIFA World Cup 2014 venue with similar capacity and public-private operating structure. Direct regional and functional peer for understanding Northeast Brazilian arena economics.

Broad incumbents

• Maracanã: Brazil's largest and most iconic stadium operated by a consortium structure. Functions less as a direct competitor (much larger scale, public ownership) and more as the broad incumbent peer governing Brazilian stadium event allocation.

Others

• Johan Cruyff Arena: Ajax's home and the explicit operational reference partner for Arena Fonte Nova. Not a direct competitor but a strategic operating peer whose multi-purpose management model Arena Fonte Nova is designed to emulate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arena-fonte-nova

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arena Fonte Nova