What Sportvision does

Sportvision, founded in 1998 and headquartered in Durham, North Carolina, is a privately held sports technology firm now operating as SMT (SportsMEDIA Technology). The company positions itself as a premier technology provider for sports' greatest events, with stated deployment of solutions for thousands of events globally. Its customer base comprises broadcasters, sports leagues, rights holders, and event operators seeking real-time sports visualization infrastructure.

The company's flagship product is the OASIS Platform, which ingests raw video and structured data and renders them into dynamic real-time broadcast graphics enriched with statistics, player and puck tracking, predictive analytics, and instant replays. The broader portfolio includes specialized puck and player tracking systems for ice hockey, real-time data visualization tools aimed at fan engagement, and end-to-end broadcast and event technology services. SMT integrates computer-vision tracking, predictive analytics, and natural language processing capabilities into a unified platform delivered to live sports production environments.

The business model is B2B services and platform licensing, monetized through contracts with broadcasters, leagues, and event organizers rather than direct consumer pricing. Sportvision/SMT employs 501-1,000 people. The company raised approximately $48.8 million across six disclosed rounds between 1998 and 2010, with the last disclosed round in May 2010; there are no public funding events in the subsequent period, suggesting the business is funded primarily through operating cash flow. Specific revenue figures, named customer logos, contract structures, and pricing models are not disclosed in the source data, limiting direct visibility into revenue mechanics and customer concentration.

Name

Sportvision

Website

https://sportvision.com

Company type

Private

Founded year

1998

Headcount range

501–1,000 employees

Short description

Sportvision, now operating as SMT (SportsMEDIA Technology), develops real-time broadcast graphics, player and puck tracking, and event technology infrastructure for sports broadcasters, leagues, and event organizers globally.

Ownership category

akta.pro rank

Product category

Sports Broadcast Technology

NAICS

Spectator Sports (71121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

akta.pro secondary industry

Venue & Event Presentation (Game Presentation, In-Venue Entertainment) (MPAKAKAD)

Keywords

• Sports broadcast technology
• Real-time graphics
• Player tracking systems
• Sports data visualization
• Fan engagement technology

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Core offering

Sportvision (operating as SMT - SportsMEDIA Technology) builds the OASIS Platform, which transforms raw video and data into dynamic, real-time broadcast graphics enriched with statistics, player and puck tracking, predictive analytics, and instant replays. The company provides end-to-end broadcast technology solutions and event technology services for sports leagues, broadcasters, and live event operators worldwide.

Product overview

SMT (SportsMEDIA Technology) offers a unified technology platform centered on the OASIS Platform, which transforms raw data and video into dynamic, real-time graphics enriched with statistics, tracking data, predictive analytics, and instant replays. The company's product portfolio includes puck and player tracking systems for ice hockey, real-time data visualization tools for fan engagement, and comprehensive broadcast and event technology services. SMT deploys solutions for thousands of sporting events globally, serving as a premier technology provider for sports' greatest events for four decades.

Differentiator

Problem solved

Functional benefit

Products and services

• OASIS Platform Flagship software platform that converts raw video and structured data into dynamic, real-time broadcast graphics with statistics, tracking, predictive analytics, and instant replays for televised and live-event sports coverage.
• Broadcast Technology Solutions End-to-end technology offering for sports broadcasters, combining real-time graphics, instant replays, and statistics integration into televised sporting events.
• Event Technology Services On-site technology deployment, infrastructure, and support services delivered at thousands of major sporting events globally.
• Puck and Player Tracking Systems Real-time scoring and tracking hardware/software systems for ice hockey that visualize player and puck movement to enhance broadcast and fan engagement.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stats Perform: Sports data, AI, and broadcast content provider. Competes with SMT on data-driven broadcast feeds, predictive analytics, and stats overlays across multiple sports leagues.
• Vizrt: End-to-end broadcast graphics and live production software used by major sports networks. Overlaps with SMT's OASIS-based graphics and data-visualization tooling for live sports presentation.
• Second Spectrum: Computer-vision and AI sports tracking company serving NBA, MLS, and other leagues. Overlaps directly with SMT's tracking and predictive analytics on the OASIS Platform for live broadcast and team analytics.
• ChyronHego: Broadcast graphics and sports telestration vendor. Competes head-to-head with SMT's real-time graphics, stat overlays, and instant-replay workflows for sports broadcasters worldwide.
• Hawk-Eye Innovations (Sony): Provides ball and player tracking, virtual graphics, and officiating technology across multiple sports. Directly competes with SMT's puck/player tracking and real-time broadcast graphics in tennis, football, cricket, and beyond.

Emerging players

• Pixellot: AI-automated sports video capture and analytics provider targeting amateur and youth leagues. Competes for AI-based sports-video mind-share at the lower end of the market SMT's tracking stack eventually targets.
• Catapult Sports: Athlete wearable and tracking platform for team performance. Less directly competitive in broadcast but competes for league data and tracking mind-share, particularly for performance-analytics use cases that may converge with SMT's offering.

Broad incumbents

• Genius Sports: Sports data, technology, and media rights company with official league partnerships. Overlaps with SMT on data-driven broadcast products and live-event data feeds.
• Sportradar: Large-scale sports data and content company serving leagues, media, and betting operators. Adjacent competitor in real-time sports data and broadcast visualization, with broader portfolio including betting and integrity services.
• EVS Broadcast Equipment: Live broadcast production infrastructure provider for sports and news. Adjacent to SMT's event-technology and broadcast workflows, especially around live replay and slow-motion operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SportvisionInc
• LinkedInlinkedin.com/company/sportvision

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportvision