Arene

What Arene does

Arene online huisartsenpraktijk B.V. is a Dutch digital-first general practice founded in 2020 by four practicing GPs from West-Brabant (Jan Frans Mutsaerts, Lennard van Dongen, Yvonne Maat, Jasper Schellingerhout) and headquartered in Etten-Leur, Netherlands. The company operates a hybrid care model in which approximately 85% of patient queries are handled digitally — via e-consult messaging, phone, or video through the Arene App — while the remaining 15% requiring in-person care is routed to a network of more than 100 local GP partner practices (Netwerkpraktijken) paid at the standard passantentarief. The Arene App, built on the Uw Zorg Online platform and integrated with the Dutch GP Information System (HIS) and DigiD for secure medical record access, supports medication overviews, prescription refills, appointment scheduling, and digital dossier review, and is offered in Dutch and Ukrainian.

Arene monetizes through the standard Dutch health insurance reimbursement framework, supplemented by an enterprise-tier offering called Zeker van Zorg launched in 2024, which enables Regional GP Organizations (RHO/zorggroepen) to operate automated hybrid practices using Arene's infrastructure under a platform/licensing model. Direct-to-consumer distribution via app and portal (https://portal.arene.nl) is paired with B2B channels: municipal partnerships for refugee and labor-migrant care, the HollandZorg health insurer partnership for international workers, and Zeker van Zorg licensing for regional GP groups. Patient acquisition is anchored in the structural Netherlands GP shortage, with the Rekenkamer (Court of Audit) estimating 50,000–200,000 residents without a GP and 700,000 traveling far for primary care.

The company is privately held, founder-controlled, and operated under General Director Robin Buijs with a core team of approximately 28 employees, supplemented by more than 60 GP locums (waarnemers), doctor assistants, and back-office staff. Notable scale signals include >25,000 Ukrainian refugees served as patients, presence in 16 physical network locations, and a regional B2B model positioned to expand into additional Dutch regions facing GP shortages.

Name

Arene

Legal name

Arene online huisartsenpraktijk B.V.

Website

https://arene.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Arene is a Dutch digital-first GP practice, founded in 2020, offering remote consultations via a proprietary app backed by a network of local practices for physical visits, serving uninsured residents, refugees, labor migrants, and Regional GP Organizations across the Netherlands.

Ownership category

akta.pro rank

Product category

Primary Care Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Digital GP practice
• Telehealth consultations
• Online primary care
• Hybrid GP network
• Multilingual healthcare

Headquarters

HQ city

Etten-Leur

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Insurance Reimbursement: Standard Dutch health insurance reimbursement model. Arene operates as a GP practice and receives reimbursement through the Dutch health insurance system (zorgverzekering) for consultations, similar to any regular GP practice. The service is covered by health insurance.
2. Passantentarief (Passing-By Rate): Local network GP practices receive the standard passantentarief (passing-by rate) for physical consultations they provide to Arene patients. Arene facilitates these payments to network practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Arene operates a digital-first general practitioner (GP) practice that delivers primary care to patients across the Netherlands via e-consult, telephone, and video through its proprietary Arene App, with approximately 15% of cases referred to a network of more than 100 local partner GP practices (Netwerkpraktijken) for physical consultations. The service is reimbursed under the standard Dutch health insurance system and is offered in Dutch and Ukrainian, with multilingual support for refugee and labor migrant populations.

Product overview

Arene is a 'digital first' GP practice offering a unified portfolio anchored by the Arene App — a patient-facing mobile and web application built on the Uw Zorg Online platform that enables e-consult (chat), telephone, and video consultations. This app serves as the primary interface for the Arene Online Huisartsenpraktijk, Arene's full-service digital GP practice. Supporting products include Zeker van Zorg, a regional hybrid practice model for areas with GP shortages; the Siilo App Group used internally by Arene doctors for peer communication; Arene Zelfzorg, a self-care resource for patient education; and Arene-Academy, the doctor recruitment platform. Physical consultations for the ~15% of cases requiring in-person care are handled through a network of local GP partner practices (Netwerkpraktijken). The company was founded in 2020 by four GPs from West-Brabant and now operates with over 60 doctors.

Differentiator

Problem solved

Functional benefit

Products and services

• Arene App Proprietary patient-facing mobile and web application enabling digital GP consultations via e-consult chat, telephone, and video calling. Provides medication overviews, prescription refill requests, appointment scheduling, and secure access to the patient's medical dossier. Available in Dutch and Ukrainian and built on the Uw Zorg Online platform.
• Arene Online Huisartsenpraktijk

Quantifiable outcome

• 85% of patient queries resolved digitally, 15% requiring physical consultation
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• HollandZorgcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Health insurer partnership for international workers. International employees insured with HollandZorg can register directly with Arene and healthcare costs are automatically claimed from HollandZorg. Pilot started in 2022 and received continuation.
• Netwerkpraktijken (Network GP Practices)coreChannel Partner/ Reseller/ DistributorLocal GP practices collaborating with Arene for physical consultations when needed. Currently >100 network practices. These practices receive the standard passantentarief (passing-by rate) for physical consultations they provide to Arene patients. Medical records are accessible to both Arene GPs and network GPs through shared HIS.
• Regionale Huisartsen Organisaties (RHO) / ZorggroepencoreStrategic or Co-development PartnerRegional GP Organizations establishing hybrid regional practices using the 'Zeker van Zorg' model developed by Arene in collaboration with health insurers. RHO/zorggroepen use Arene's infrastructure and can add Arene GP capacity as needed.
• Dutch MunicipalitiescoreChannel Partner/ Reseller/ DistributorPartnerships with Dutch municipalities to provide GP care for refugees (especially Ukrainian) and labor migrants. Municipalities are responsible for refugee healthcare and Arene reduces pressure on local GP practices. Arene handles registration, medical records, and coordinates physical consultations.
• Zorgverzekeraars (Health Insurers)coreChannel Partner/ Reseller/ DistributorHealth insurers reimburse Arene for GP services under the standard Dutch health insurance system. Arene was developed in collaboration with health insurers for the Zeker van Zorg model.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spreekuur.nl: Dutch platform enabling online GP consultations and patient-GP communication. Competes with Arene in the digital-first primary care category in the Netherlands.
• Uw Zorg Online: Dutch patient portal and app platform that Arene is built on top of. Serves as both an enabler and a potential competitor, as it offers comparable digital GP tooling to other practices.
• Doktor24: Dutch online GP service offering digital consultations via app and video, with hybrid physical referral. Directly comparable to Arene as a Netherlands-based DTC virtual primary care practice competing for the same patient pool.
• Coevo: Netherlands-based digital-first primary care provider focused on improving access to GP services. Operates in the same product category and customer base as Arene.

Broad incumbents

• Doctolib: Leading European healthcare booking and telemedicine platform. Operates as a broad incumbent offering overlapping virtual consultation capabilities across multiple markets.
• Livi (Kry): Major European digital GP platform operating across multiple countries. Comparable as a broader-scale incumbent in the same digital primary care category, though not active in the Netherlands at the same scale.

Others

• Siilo: Secure medical messaging app used by Arene's GPs for peer consultation. Adjacent infrastructure provider in the digital clinical workflow that Arene relies on for internal clinician communication.
• HollandZorg: Dutch health insurer for international workers and a current Arene partner. Comparable as a healthcare channel participant in the same patient-acquisition ecosystem.
• NHA (Nationale Huisartsen Associatie): Dutch organization representing regional GP associations and primary care networks. Relevant as a potential partner/customer for Arene's Zeker van Zorg regional model and as an industry voice on GP shortage policy.

Emerging players

• Push Doctor: UK-based digital GP service providing video consultations with NHS-registered GPs. Comparable in product category (DTC virtual primary care) and digital-first delivery model, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arene-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arene