Grupo Ares Supplies Colombia S.A.S

What Grupo Ares Supplies Colombia S.A.S does

Grupo Ares Supplies Colombia S.A.S (DBA: Ares Supplies) is a Colombian comercializadora (distribution company) founded in 2012 and headquartered in Bogotá. The company commercializes two distinct product categories — military articles (artículos militares) and sports articles (artículos deportivos) — each operated through a separate branded e-commerce storefront: officialcolombia.com.co for military equipment and legioncolombia.com.co for sports and outdoor gear. Ares Supplies serves two primary customer segments: military institutions and personnel requiring tactical gear, and sports/outdoor recreation participants, with both storefronts targeting SMB/individual/consumer buyers in Colombia.

The business operates on a domestic, single-country (Colombia) footprint within LATAM, with no disclosed expansion outside Colombia. Revenue mechanics are not publicly disclosed — no pricing, no contract structure, no revenue figures are available — and the company is structured as a private limited company with no subsidiaries, no parent company, no funding rounds, and no disclosed management team or board. With only 10 employees, Ares Supplies is a sub-scale, owner-operated distributor with a horizontal segmentation approach across two unrelated verticals (military and sports), which is unusual and suggests either a portfolio strategy or shared sourcing/logistics across categories.

Operationally, the company relies entirely on its own e-commerce storefronts as distribution channels; no third-party marketplaces, no enterprise sales motion, and no marketing channel data are disclosed. No partnerships, certifications, patents, awards, regulatory actions, or M&A activity are recorded. The technical surface is minimal: a corporate landing page (aressupplies.com) that funnels visitors to the two product storefronts, with no disclosed core technology, proprietary features, AI/ML capability, or integrations.

Name

Grupo Ares Supplies Colombia S.A.S

Legal name

Grupo Ares Supplies Colombia S.A.S

Website

https://aressupplies.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Ares Supplies Colombia S.A.S is a Bogotá-based Colombian comercializadora founded in 2012 that distributes military and sports articles through two separate branded e-commerce storefronts serving military personnel and outdoor recreation consumers in Colombia.

Ownership category

akta.pro rank

Product category

Tactical and Sports Equipment Distribution

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Military equipment supply
• Sports equipment retail
• Tactical gear distribution
• Outdoor recreation supplies
• Commercial equipment sales

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Grupo Ares Supplies Colombia S.A.S (Ares Supplies) is a Bogota-based commercializing company that distributes two distinct product lines: military articles (tactical gear and equipment) via officialcolombia.com.co, and sports articles (sports and outdoor recreation equipment) via legioncolombia.com.co. The company serves customers in Colombia by operating its own branded e-commerce storefronts for each category.

Product overview

Ares Supplies is a commercial company that operates as a single unified offering, selling two distinct product categories: military articles and sports articles. The company distributes these products through separate branded channels — military articles via officialcolombia.com.co and sports articles via legioncolombia.com.co — serving customers in Bogotá, Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Military Articles (Artículos Militares)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Mizuno Colombia: Japanese-headquartered sports-equipment brand (footwear, apparel, team sports) with authorized online retail channels serving Colombian consumers in footwear and team-sports categories. Closely overlaps with Ares's sports storefront offering and competes for the same online sports-equipment customer in Colombia.

Regional players

• Grupo Éxito: Colombia's largest domestic retailer with extensive superstore coverage and growing e-commerce, stocking sporting-goods and outdoor categories. Comparable as a dominant Colombian retail channel competing for the same household sports/outdoor dollars; operating model is general merchandise rather than focused sporting-equipment retail.

Broad incumbents

• Mercado Libre Colombia: Largest online marketplace in Colombia, listing millions of sports articles and tactical gear listings from third-party sellers. Competes directly with Ares's two-storefront D2C model on price discovery and product range; an incumbent marketplace rather than a single-brand retailer.
• Decathlon Colombia: French-headquartered sports retail giant operating brick-and-mortar stores and an online store in Colombia, selling team sports, outdoor, and fitness equipment directly to the same consumer segments Ares targets via legioncolombia.com.co. Comparable on sports-equipment retail and Colombian market reach; broader portfolio and far larger scale make it an incumbent threat.
• Falabella Colombia: Chilean-origin multichannel department-store chain operating in Colombia, with a meaningful sporting-goods and outdoor-apparel category. Comparable as a physical/online Colombian retailer carrying the same broad categories Ares competes in; broader assortment and B2C scale make it an incumbent rather than direct head-to-head rival.
• 5.11 Tactical: US-headquartered global tactical-gear brand selling uniforms, packs, and equipment to military, law-enforcement, and civilian outdoor users. Comparable product line to Ares's officialcolombia.com.co range; operates through distributor and direct channels into Latin America making it a brand-side competitor rather than a direct store-level rival.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-ares-supplies-colombia-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Ares Supplies Colombia S.A.S