Craft Beverage Warehouse
Craft Beverage Warehouse is a Milwaukee-based digital printing provider specializing in direct-to-can UV printing for aluminum beverage cans, serving emerging beverage startups and Fortune 500 beverage brands across North America, now operating under CanSource following TricorBraun's 2025 acquisition.
- Company typePrivate
- Founded2020
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Craft Beverage Warehouse does
Craft Beverage Warehouse was founded in 2020 in Milwaukee, Wisconsin, as a digital printing service provider specializing in aluminum beverage can decoration. Its core technology is direct-to-can UV digital printing, which enables premium graphics with lower minimum order quantities and faster production timelines than traditional labeling — sample lead times of 5 business days and production lead times of 20 business days — without requiring excess inventory commitments. The platform also supports offset printed cans for high-volume programs, sleeved cans, and accessory packaging (PakTech carriers and case trays). Underlying technology combines UV-curable inks applied directly to aluminum cans, reducing the need for additional labeling materials and supporting more efficient production planning.
The business operates a product-led, direct-to-can commercial model. Pricing is not publicly disclosed and requires login to view; orders are transacted through an e-commerce storefront under the CanSource brand following the company's combination with CanSource and acquisition by TricorBraun in late 2025 (announced November 4, 2025). Revenue is generated on a transaction-fee basis across emerging beverage startups and Fortune 500 beverage brands across North America. The combined entity also distributes Ball Corporation aluminum brite cans, can ends, PakTech can carriers, and case trays, with integration scheduled to complete in early 2026 and all team members retained.
Post-acquisition, Craft Beverage Warehouse operates as part of CanSource under TricorBraun's ownership, a strategic packaging distributor. Office footprint includes the original Milwaukee headquarters and a CanSource office in Longmont, Colorado (1925 Pike Rd Suite 103). With 11-50 employees, the company sits in the small/mid-market tier of North American beverage packaging, serving a horizontally segmented customer base spanning early-stage brands requiring flexible short runs and established national brands requiring scalable decorated can supply.
Craft Beverage Warehouse firmographics
Firmographics- Name
- Craft Beverage Warehouse
- Legal name
- Craft Beverage Warehouse
- Website
- https://craftbevwarehouse.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Craft Beverage Warehouse is a Milwaukee-based digital printing provider specializing in direct-to-can UV printing for aluminum beverage cans, serving emerging beverage startups and Fortune 500 beverage brands across North America, now operating under CanSource following TricorBraun's 2025 acquisition.
- Ownership category
- akta.pro rank
Craft Beverage Warehouse industry classification
Industry- Product category
- Beverage Packaging
- NAICS
- Printing and Related Support Activities (3231)
- SIC
- Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
- akta.pro secondary industry
- Beverage Cans (Aluminum & Steel) (IMALADAA)
Keywords
Where Craft Beverage Warehouse is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Craft Beverage Warehouse business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Digital Printing for Canned Beverages: Craft Beverage Warehouse generated revenue through providing digital printing services for canned beverages, serving both emerging and Fortune 500 beverage companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Login-based pricing for direct ordering |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Craft Beverage Warehouse product offering
Product offeringCore offering
Craft Beverage Warehouse, now operating as part of CanSource under TricorBraun, supplies digitally printed, offset printed, sleeved, and brite aluminum beverage cans to beverage brands across North America. The company uses a direct-to-can UV digital printing process to deliver premium graphics with lower minimum order quantities and faster production timelines, enabling beverage brands to produce smaller, flexible runs without committing to excess inventory.
Product overview
Craft Beverage Warehouse, now integrated into CanSource under TricorBraun, operates as a provider of decorated aluminum beverage cans and packaging solutions. The product portfolio spans multiple decoration methods: Digitally Printed Cans (direct-to-can UV digital printing for flexible runs with low minimums), Offset Printed Cans (for high-volume national brand programs), and Sleeved Cans (sleeve-decorated options). Core offerings also include Brite Cans and Can Ends sourced from Ball Corporation, along with accessories such as PakTech Can Carriers and Case Trays. The company serves both emerging beverage startups and Fortune 500 companies with scalable packaging solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Digitally Printed Cans Aluminum beverage cans with direct-to-can UV digital printing applied directly to the can surface, offering lower minimum order quantities and faster production timelines for flexible production runs targeted at beverage brands from startups to established national brands.
- Offset Printed Cans High-volume offset printed aluminum beverage cans designed for established national brands requiring large-scale production runs.
- Sleeved Cans Aluminum beverage cans decorated with shrink-sleeve labels applied around the can body for full coverage graphics.
- Brite Cans Plain, pre-decorated aluminum beverage cans ready for filling, distributed through Ball Corporation supply for beverage brands.
- Can Ends Aluminum can ends and lids compatible with standard beverage can sizes, distributed through Ball Corporation.
- PakTech Can Carriers PakTech-branded can carrier handles for multi-pack beverage can packaging.
- Case Trays Case trays for organizing and transporting canned beverage products.
Quantifiable outcome
- Sample lead time of 5 business days for printed cans
- +1 more outcomes
Companies that use Craft Beverage Warehouse
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Craft Beverage Warehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Craft Beverage Warehouse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ball CorporationcoreCanSource is a proud distributor of Ball aluminum beverage cans, supporting scalable decorated can programs with reliable supply. Ball Corporation is a major aluminum packaging manufacturer.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Craft Beverage Warehouse competitors and assessment
Company assessmentBroad incumbents
- Crown Holdings: Global metal packaging leader producing beverage cans, ends, and decorated cans for beer, soft drink, and energy drink customers. Comparable because it operates massive can-decoration lines that compete with Craft Beverage Warehouse's digital printed cans at higher volumes.
- CCL Industries: World's largest label manufacturer, including sleeve labels and decorated substrates for beverage cans and bottles. Comparable because sleeved cans and wrap labels are direct substitutes for Craft Beverage Warehouse's direct-to-can digital printing.
- Ardagh Metal Packaging: Major global supplier of aluminum and steel beverage cans with large-scale printing and decoration operations. Comparable because it serves the same beverage brand customers with mass-market decorated cans, setting the price/quality benchmark the digital printed cans compete against.
- Sonoco Products: Diversified global packaging manufacturer serving beverage, food, and consumer goods with metal cans, composite cans, and protective packaging. Comparable because it supplies decorated rigid packaging into the same beverage brand procurement channels.
- Ball Corporation: World's largest manufacturer of aluminum beverage cans and a key channel partner to Craft Beverage Warehouse's combined entity. Comparable because it both produces and decorates beverage cans at industrial scale, defining the competitive supply landscape the company operates in.
- TricorBraun: Parent company and one of the largest packaging distributors in North America. Comparable because it supplies rigid packaging (including beverage cans and closures) to brand owners across food and beverage, the same customer base Craft Beverage Warehouse serves through CanSource.
Direct peers
- Berlin Packaging: Large global rigid packaging supplier offering bottles, cans, jars, and closures to beverage and consumer-goods customers. Comparable because it competes head-to-head with TricorBraun/CanSource in distributing decorated cans and packaging components to brands of all sizes.
- INX International Ink: Ink and digital printing solutions provider for metal decorating, including beverage cans. Comparable because it supplies the inks and digital print technology used in metal can decoration, overlapping with Craft Beverage Warehouse's core direct-to-can UV digital printing offering.
Emerging players
- Durst Group: Manufacturer of digital inkjet printing systems for industrial applications including direct-to-shape and direct-to-can printing. Comparable because its digital printing presses power much of the niche direct-to-can decoration market Craft Beverage Warehouse operates in.
- KHS Group: Beverage packaging equipment supplier offering filling, labeling, and digital can decoration technology to breweries and beverage producers. Comparable because it sells digital printing and decoration solutions into the same craft and mainstream beverage brand customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Craft Beverage Warehouse social profiles
Digital presenceCraft Beverage Warehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craft Beverage Warehouse leadership team
Management profileNumber of profiles
Craft Beverage Warehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craft Beverage Warehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craft Beverage Warehouse
What does Craft Beverage Warehouse do?
Craft Beverage Warehouse, now operating as part of CanSource under TricorBraun, supplies digitally printed, offset printed, sleeved, and brite aluminum beverage cans to beverage brands across North America. The company uses a direct-to-can UV digital printing process to deliver premium graphics with lower minimum order quantities and faster production timelines, enabling beverage brands to produce smaller, flexible runs without committing to excess inventory.
Is Craft Beverage Warehouse a public or private company?
Craft Beverage Warehouse is a private company. It is classified as corporate owned and is currently operating.
When was Craft Beverage Warehouse founded?
Craft Beverage Warehouse was founded in 2020. It employs 11 to 50 people.
Where is Craft Beverage Warehouse based?
Craft Beverage Warehouse is headquartered in Milwaukee, United States, in the North America region.
How does Craft Beverage Warehouse make money?
One revenue line is on record: digital Printing for Canned Beverages.
Who are Craft Beverage Warehouse's main competitors?
Broad incumbents on record are Crown Holdings, CCL Industries, Ardagh Metal Packaging, Sonoco Products, Ball Corporation and TricorBraun. Direct peers are Berlin Packaging and INX International Ink. Emerging players are Durst Group and KHS Group.
Does Craft Beverage Warehouse have an API?
No public API is recorded for Craft Beverage Warehouse.
What industry is Craft Beverage Warehouse in?
Craft Beverage Warehouse's product category is Beverage Packaging. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs), with a secondary code of IMALADAA, Beverage Cans (Aluminum & Steel). Its NAICS code is 3231 and its SIC code is 2790.