Aria Hotel Group

What Aria Hotel Group does

Aria Hotel Group is a privately held Indonesian hospitality operator founded in 2009, headquartered in Banjarmasin, South Kalimantan, with 102 employees operating three full-service hotel properties across the country: Hotel Aria Gajayana in Malang (167 rooms), Hotel Aria Centra in Surabaya (173 rooms), and Hotel Aria Barito in Banjarmasin (160 rooms), totaling approximately 500 rooms. Each property follows a standardized room categorization from Deluxe through Presidential Suite, and offers consistent guest amenities including 24-hour room service, free WiFi, valet service, central air conditioning, minibars, and in-room interactive TV with Netflix, YouTube, and local DTV access. All three properties hold CHSE (Cleanliness, Health, Safety, and Environment) certification from the Indonesian Ministry of Tourism.

The group's business model combines two revenue streams: (1) room and suite bookings across the three properties, with pricing handled through direct WhatsApp reservation channels and online travel agent platforms rather than publicly disclosed rates, and (2) meetings, incentives, conferences, and events (MICE) venue rentals, including two large ballrooms (Mahameru up to 1,500 pax and Barito up to 750 pax) and 25 meeting rooms supporting weddings, corporate seminars, and social events with professional banquet services. The portfolio is positioned to serve both individual leisure and business travelers in tier-2 Indonesian cities and event organizers requiring mid-to-large-scale venues. Distribution is concentrated domestically, with WhatsApp Business serving as the primary direct-to-consumer channel and OTAs as a secondary distribution layer; event bookings are handled by a named sales & marketing team across the three properties.

The underlying technology stack is standard hotel industry: a conventional property management system, interactive TV integrations with consumer streaming apps, and centralized building systems (HVAC, business centers). The group discloses no proprietary technology, no AI/ML capabilities, no patents, no technology partnerships, and no funding history, indicating an operationally focused hospitality business rather than a technology-led one.

Name

Aria Hotel Group

Legal name

Aria Hotel Group

Website

https://ariahtl.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Aria Hotel Group is a privately held Indonesian hotel operator running three full-service properties (Aria Barito, Aria Centra, Aria Gajayana) with ~500 rooms across Malang, Surabaya, and Banjarmasin, serving leisure/business travelers and MICE event clients through WhatsApp direct booking and OTAs.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Hotel accommodation services
• Hospitality lodging services
• Meeting and event venues
• Ballroom and banquet facilities
• Corporate event hosting

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from renting rooms and suites across three hotel properties in Indonesian cities (Malang, Surabaya, Banjarmasin). Room categories range from Deluxe to Presidential Suite, with rates quoted upon request.
2. Meetings and Events Venues: Revenue from ballrooms and meeting room rentals. Properties offer venues for weddings, seminars, birthday events, and performances with banquet services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Aria Hotel Group operates three Indonesian city hotels (Aria Barito in Banjarmasin, Aria Centra in Surabaya, and Aria Gajayana in Malang) offering approximately 500 rooms and suites across Deluxe through Presidential Suite categories. The group also rents meeting rooms and ballrooms (capacities 750 to 1500 guests) for weddings, seminars, corporate events, and performances with professional banquet services. Reservations are handled via WhatsApp messaging, the company website, and online travel agent platforms.

Product overview

Aria Hotel Group operates three hotel properties in Indonesia: Hotel Aria Barito in Banjarmasin (160 rooms), Hotel Aria Centra in Surabaya (173 rooms with 6 room types), and Hotel Aria Gajayana in Malang (167 rooms and suites). The portfolio follows a unified platform model with consistent guest services including 24-hour room service, free WiFi, valet service, and business centers. Each property features distinct meeting and event venues—Barito with 9 rooms and ballroom for 750 guests, Centra with 8 meeting rooms, and Gajayana with Mahameru Ballroom accommodating 1500 guests. Room categories are standardized across properties with variations in Deluxe, Super Deluxe, Executive, Family, Suite, and President Suite accommodations. Dining options include Imperial Coffee Shop (Barito), Lavender Coffee Shop (Centra), and Panderman Coffee Shop with Kawi Lounge (Gajayana). Additional facilities at select properties include karaoke (Barito), pool, spa, and gym (Gajayana).

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Aria Barito Banjarmasin: 5-star hotel in Banjarmasin, South Kalimantan, Indonesia. Features 160 rooms, Imperial Coffee Shop, 9 meeting rooms and ballroom, karaoke facilities, business centre, and valet service. Located near Sabilal Muhtadin Mosque and Martapura River floating market.
• Hotel Aria Centra Surabaya
• Hotel Aria Gajayana Malang

Products and services

• Hotel Aria Barito (Banjarmasin) A hotel property in Banjarmasin, South Kalimantan, located a 5-minute walk from Sabilal Muhtadin Mosque and the Martapura River floating market. Features 160 rooms and suites across categories ranging from Deluxe King/Twin through Presidential Suite, Imperial Coffee Shop, 9 meeting rooms (Mahakam, Kahayan, Kapuas, Katingan, Martapura, Mentaya, Wain), Barito Ballroom accommodating up to 750 guests, karaoke facilities, and business center. Includes in-room LED TV with local and international channels, WiFi, centralized air conditioning, minibar, safe deposit box, coffee/tea maker, and 24-hour room service.
• Hotel Aria Centra (Surabaya) A hotel property located in central Surabaya with 173 modern rooms across 6 categories including Deluxe King, Deluxe Twin, Super Deluxe King/Twin, Executive, Family, Suite, and President Suite. Features Duplex Lounge, Lavender Coffee Shop, and 8 meeting rooms (Bromo, Semeru, Welirang, Kelud, Ijen). Each room offers Interactive TV, WiFi, centralized air conditioning, minibar, safe deposit box, coffee/tea maker, and 24-hour room service. Nearby landmarks include Tunjungan Plaza (0.7 km) and Juanda International Airport (29 km).
• Hotel Aria Gajayana (Malang) A hotel property in central Malang with 167 modern and minimalist rooms and suites including Deluxe Room, Super Deluxe Room, Executive Room, Family Room, Suite Room, and President Suite Room, with mountain views. Features Panderman Coffee Shop, Kawi Lounge, pool, spa, gym, business center, 8 meeting rooms (Bromo, Welirang, Semeru, Raung, Arjuna), and Mahameru Ballroom accommodating up to 1500 guests. Rooms include Interactive TV with local DTV channels and apps (YouTube, Netflix), WiFi, centralized air conditioning, minibar, and 24-hour room service. CHSE certified.
• Meetings, Events, and Banquet Venue Services A bundled event venue offering across the three properties including ballrooms (Barito Ballroom up to 750 pax, Mahameru Ballroom up to 1500 pax) and 25 meeting rooms total, supported by professional banquet services, Videotron, LCD projectors, sound systems, DVD players, and internet connections. Targeted at corporate and individual event organizers arranging weddings, seminars, birthday events, performances, and conferences. Bookings handled through dedicated sales and marketing staff via WhatsApp.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sahid Hotel & Resort: Established Indonesian full-service hotel group with properties across multiple cities—operates similar ballrooms, meeting venues, and CHSE-type domestic hospitality offerings to Aria.
• Hotel Santika Indonesia: One of Indonesia's largest domestic hotel chains operating full-service and midscale hotels across the country, including tier-2 cities—directly comparable to Aria Hotel Group's positioning in East Java and South Kalimantan.
• Prime Plaza Hotels & Resorts: Indonesian full-service hotel group with multiple midscale properties across Bali and regional cities including East Java—comparable market positioning and event infrastructure to Aria.
• Swiss-Belhotel International: Asia-Pacific hotel management group operating midscale to upper-midscale hotels across Indonesia including Surabaya and other tier-2 cities—directly comparable room inventory, meeting facilities and leisure/business customer mix.

Direct peers

• Hotel NEO+: Archipelago-managed Indonesian midscale/premium-midscale brand with multiple properties in Surabaya, Malang and other secondary cities—directly comparable on price tier, customer segment, and city footprint to Aria.
• Favehotel: Sister brand to NEO under Archipelago, focused on midscale hotels in Indonesian secondary cities—comparable business model with similar room-count and guest profile to Aria's three properties.
• Grand Dafam Hotel & Resort: Indonesian homegrown hotel group operating 3-4 star full-service hotels in secondary cities—directly comparable room inventory, amenities (restaurants, meeting rooms), and mid-market positioning to Aria.
• Atria Hotel & Resort (Mega Lestari Group): Indonesian domestic operator of full-service hotels and resorts including MICE venues in regional markets—comparable offering to Aria's ballroom-and-meeting-room-led event revenue mix.
• Whiz Hotel: Intiwhiz-managed Indonesian midscale brand positioned in regional cities with standardized rooms and meeting facilities—similar scale and customer base to Aria's smaller properties.
• Amaris Hotel: Santika group midscale brand with locations across Indonesian regional cities including East Java—competes with Aria for the same price-sensitive business and leisure traveler segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aria-hotel-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aria Hotel Group