Atria Hotels

What Atria Hotels does

Atria Hotels is a hotel brand portfolio operated under PT Parador Management International, an Indonesian hotel management company founded in 2012 and headquartered in Gading Serpong, Tangerang, Banten. The company manages a ten-property, five-brand portfolio spanning economy to upper-mid scale: Atria Hotel (4-star) in Gading Serpong, Magelang, and Malang; Atria Residences (apartment-style extended stay) in Gading Serpong; Vega Hotel (3-star) in Gading Serpong; Fame Hotel (2-star) in Gading Serpong and Sunset Road, Bali; and Starlet Hotel (1-star economy) at Jakarta Airport, BSD City, and Serpong. Beyond room rentals, properties generate revenue from food and beverage, large-capacity MICE venues and ballrooms (up to 1,500 guests at Atria Gading Serpong), wedding packages, and airport transfer services.

The underlying technology is standard hotel property management and booking infrastructure with no disclosed proprietary AI, API, or SDK; customer-facing booking runs through parador-hotels.com and property-level phone and walk-in channels. Distribution emphasizes direct booking with stated price and flexibility advantages over third-party platforms, supplemented by email marketing and organic social media. No public mobile app is offered, and there are no disclosed developer integrations or data products.

The business model is asset-light in the sense of being a management/brand operator across multiple tiers, monetizing through per-night accommodation (e.g., Atria Malang staycation packages from Rp600,000 to Rp1,000,000+ per night), event bookings, and ancillary services. Customer segments span corporate/business travelers, family and leisure guests, wedding/social event consumers, and airport transit travelers. Revenue figures are not publicly disclosed, and the company shows no evidence of external funding rounds, acquisitions, or institutional investors.

Name

Atria Hotels

Legal name

PT Parador Management International

Website

https://parador-hotels.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Atria Hotels, under PT Parador Management International, operates a ten-property, five-brand Indonesian hotel portfolio spanning 1-star to 4-star tiers across Java and Bali, serving leisure, corporate, wedding, and transit travelers via direct booking and event venues.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAE

Business & Corporate Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAGAAAA

Urban & Downtown Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodation services
• MICE event venues
• Wedding venue packages
• Extended stay residences
• Budget hotel chains

Headquarters

HQ city

TANGERANG - CURUG, BANTEN

HQ country

Indonesia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room rentals across Atria Hotel properties (4-star hotels in Gading Serpong, Magelang, and Malang), Atria Residences (apartment-style extended stay), and other Parador brand hotels including Vega Hotel (3-star), Fame Hotel (2-star), and Starlet Hotel (1-star/economy).
2. Food & Beverage: On-site restaurants and dining services at hotel properties, with breakfast included at most properties (excluding Starlet Hotel).
3. MICE & Events: Meeting rooms, conference facilities, and event spaces for corporate meetings, seminars, training, product launches, and gatherings. Ballrooms available at Atria properties (capacity up to 1,500 persons at Gading Serpong).
4. Wedding & Social Events: Wedding venues and comprehensive wedding packages including place, food and beverage service, decoration, and technical support. Capacities range from 50 to 1,500 guests across properties.
5. Airport Transfer Services: Airport shuttle services provided at multiple Parador properties for transportation to and from international airports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Atria Hotels, operating under Parador Hotels & Resorts, runs a multi-brand hotel portfolio in Indonesia spanning economy to 4-star segments. Core offerings include room accommodation, on-site food and beverage, MICE facilities (meeting rooms and ballrooms), wedding and social event packages, and airport transfer services across locations in Gading Serpong, Magelang, Malang, Bali, BSD City, and Jakarta Airport.

Product overview

Atria Hotels is part of Parador Hotels & Resorts, a multi-brand hotel management company operating a portfolio of hotels across Indonesia targeting different market segments. The portfolio consists of five distinct brands arranged by star rating: Atria Hotel (4-star full-service), Atria Residences (apartment-style extended stay), Vega Hotel (3-star stylish), Fame Hotel (2-star celebrity lifestyle), and Starlet Hotel (1-star economy). Hotels are located in strategic areas including Gading Serpong, Tangerang, Magelang, Malang, and Bali, offering amenities such as meeting rooms, ballrooms, restaurants, swimming pools, and wedding venues. The company provides online booking through its website and does not appear to offer a developer-facing API.

Differentiator

Problem solved

Functional benefit

Brands

• Atria Hotel: 4-star hotel brand offering accommodation, MICE facilities, ballrooms, and wedding services
• Atria Residences
• Vega Hotel
• Fame Hotel
• Starlet Hotel

Products and services

• Atria Hotel 4-star hotel brand offering full-service accommodations with front desk, Wi-Fi, swimming pool, restaurant, massage services, fitness center, children's playground, meeting rooms, ballroom, and laundry services. Locations include Gading Serpong, Magelang, and Malang.
• Atria Residences Apartment-style hotel residence in Gading Serpong offering extended-stay accommodations with apartment features including living room, microwave, washing machine, and bathtub, suitable for family staycations and longer-term stays.
• Vega Hotel 3-star hotel brand positioned as 'Consciously Stylish' located in Gading Serpong, offering meeting rooms and wedding venues with capacity for up to 180 guests.
• Fame Hotel 2-star hotel brand positioned as offering a celebrity lifestyle experience. Available in two locations: Gading Serpong with a 250-person ballroom and Sunset Road, Bali with a 50-person meeting room capacity.
• Starlet Hotel 1-star economy hotel brand under Parador Hotels & Resorts. Multiple locations include Jakarta Airport, BSD City, and Serpong. Does not include breakfast service. Offers airport transfer services.

Quantifiable outcome

• Grand Ballroom capacity of 1,500 persons at Atria Hotel Gading Serpong for large-scale events
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aston Hotels, Resorts & Residences: Archipelago International's flagship Indonesian hotel chain spanning 1-4 star tiers with similar geographic distribution across Indonesia. Competes directly for MICE and family travel segments.
• favehotel: Archipelago International's economy/midscale brand with broad Indonesian footprint; direct competitor to Vega and Fame tiers in the 2-3 star segment.
• Artotel Group: Indonesian boutique hotel operator with multiple brand tiers (Artotel, Artotel Suites, Curve) targeting lifestyle and MICE segments in Indonesian cities.
• Horison Hotels & Resorts: Indonesian hotel operator with multi-tier brand portfolio (Horison Ultima, Horison, Horison Express) competing in similar MICE and corporate segments across Java and Sumatra.
• Harper Hotels by Archipelago: Mid-scale 3-4 star Indonesian brand with strong MICE positioning, comparable to Atria's 4-star full-service offering and similar ballroom/event venue capabilities.
• Santika Indonesia Hotels & Resorts: Indonesian multi-brand hotel operator (Santika, Amaris, Kolega under Tauzia) spanning economy to upscale segments. Most direct comparable in terms of multi-brand tiering and Indonesian market focus.

Emerging players

• RedDoorz: Tech-enabled budget hotel aggregator/operator in Southeast Asia competing for the same economy traveler segment targeted by Starlet brand in Tier 2/3 Indonesian cities.
• Hotel NEO+ (Archipelago): Indonesian 3-star brand with strong MICE focus and direct booking emphasis; comparable to Vega Hotel's positioning in the mid-tier segment with similar business-traveler targeting.

Broad incumbents

• Swiss-Belhotel International: Larger Asia-Pacific hotel management group with significant Indonesian presence across multiple tiers; broader portfolio but overlapping customer segments in Indonesian cities.
• Ibis Hotels (Accor): Global economy hotel brand with substantial Indonesian footprint; competes primarily with Fame and Starlet budget tier offerings through brand recognition and loyalty program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atriahotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atria Hotels