ARK Atwood Primary Academy
Ark Atwood Primary Academy is a two-form entry Outstanding-rated state primary school and nursery in north Westminster, London, part of the Ark Schools trust, serving pupils aged 3-11 with government-funded core education plus fee-based wraparound care.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ARK Atwood Primary Academy does
Ark Atwood Primary Academy is a two-form entry state primary school and nursery located at Amberley Road, London W9 2JY, serving families in north Westminster. It is part of the Ark Schools multi-academy trust and accepts pupils from Nursery (age 3) through Year 6, drawing applications via Westminster Council coordinated admissions for Reception and primary places, with direct nursery applications handled in-house. The school was graded Outstanding across all areas by Ofsted in 2024.
The school's core academic offer follows the UK National Curriculum with the Ark Start EYFS Curriculum in Nursery and Reception, the Read Write Inc. systematic phonics programme across Nursery-Year 2 and KS2 catch-up, and a structured reading curriculum. Digital infrastructure consists of Google Chromebooks issued to all Year 3+ pupils, Microsoft Office 365, the Ark network's SPArk learning platform, Seesaw for parent-shared observations and assessments, and supporting tools such as Hegarty Maths, Mathletics, Seneca, Oak National Academy, and BBC Bitesize. Extended curriculum offerings include the Primary Passport (40+ curated experiences across six categories), Ark Music Programme, sport, careers education, and a SEND programme led by the SENCO.
Revenue mechanics are atypical for a commercial entity: core primary education is funded by the UK government through Westminster local authority on a per-pupil basis, with free school meals provided to all Reception-Year 6 pupils. Ancillary fee-based services comprise a breakfast club (£2 per session, £1 for Pupil Premium eligible, booked via ipayimpact) and after-school/holiday care delivered by P3 Play through the Magic Booking platform. Strategic partnerships include Place2Be (mental health), Magic Breakfast, Forest School at Paddington Rec, MyBnk, Girls on Track, STEM Learning, Oxford University Magdalen College, and Ark Teacher Training.
ARK Atwood Primary Academy firmographics
Firmographics- Name
- ARK Atwood Primary Academy
- Legal name
- Ark Atwood Primary Academy
- Website
- https://arkatwoodprimary.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ark Atwood Primary Academy is a two-form entry Outstanding-rated state primary school and nursery in north Westminster, London, part of the Ark Schools trust, serving pupils aged 3-11 with government-funded core education plus fee-based wraparound care.
- Ownership category
- akta.pro rank
ARK Atwood Primary Academy industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Full-Day Nursery Programs (EDACACAD)
- akta.pro secondary industries
- Comprehensive ECE Curriculum Frameworks (Birth–5) (EDACAJAA), Play-Based Early Learning Academies (EDACADAE)
Keywords
Where ARK Atwood Primary Academy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ARK Atwood Primary Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Government School Funding: Core educational provision is funded by government through the local authority. School meals are provided free of charge for Reception through Year 6 with government funding. The school receives funding based on pupil numbers and educational needs.
- Breakfast Club Fees: The school runs a breakfast club from 7:45-8:25am costing £2 per session or £1 for Pupil Premium eligible students. This must be booked and paid for in advance via ipay.
- After-School Care (P3 Play): P3 Play provides on-site play and sports activities after school and during holidays. The service operates 3:45pm-5:45pm during term time and offers holiday care. Parents pay for this service through the Magic Booking platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free school meals for Reception-Year 6 |
| Unit Pricing | Pay-as-you-go | Breakfast club |
| Subscription | Monthly | After-school care via P3 Play |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ARK Atwood Primary Academy product offering
Product offeringCore offering
ARK Atwood Primary Academy delivers full-time primary and nursery education for children aged 3 to 11 in north Westminster, following the UK National Curriculum and EYFS framework. Its core offering combines academic instruction (phonics, reading, maths, humanities), digital learning via Chromebooks and the SPArk platform, and a distinctive extended curriculum of 40+ enrichment experiences through the Primary Passport. The school also sells paid ancillary services including a daily breakfast club and after-school/holiday care through the P3 Play provider.
Product overview
ARK Atwood Primary Academy offers a comprehensive educational programme built around the UK National Curriculum with several interconnected programmes. The core academic offering includes the EYFS Curriculum (with Ark Start), Read Write Inc. Phonics Programme, and a broad reading curriculum. Technology integration comes through the Digital Strategy providing Chromebooks to Year 3+ students with access to SPArk and third-party platforms. The school enriches learning through the Primary Passport (40+ experiences across 6 categories), Ark Music Programme with performing arts opportunities, and a Sport Programme with competitive fixtures. Additional support services include SEND provision, Careers Programme, Breakfast Club, P3 Play after-school care, and after-school clubs. The academy is part of Ark Schools network, accessing sector-leading training through Ark Teacher Training.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Years Foundation Stage (EYFS) Nursery and Reception Programme
- Primary Education Programme (Reception to Year 6)
- Breakfast Club
- P3 Play After-School and Holiday Care
- After-School Clubs Programme
Quantifiable outcome
- Outstanding Ofsted rating in all areas (2024)
- +2 more outcomes
Companies that use ARK Atwood Primary Academy
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
ARK Atwood Primary Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
ARK Atwood Primary Academy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Tesco Stronger StartsminorTesco's community funding initiative where the school was featured as a candidate for up to £1,500 to improve EYFS outdoor learning area. Community voting determines winners.
- Ark SchoolscoreArk Atwood is part of the Ark Schools multi-academy trust. The network provides teacher training (Ark Teacher Training rated Outstanding), shared resources, digital infrastructure (SPArk platform), music programmes (Ignite, Music Gala), and professional development opportunities.
- Place2BecoreChildren's mental health charity providing on-site mental health support services. Place2Be collaborates with the school to provide comprehensive pastoral care and emotional wellbeing support for pupils.
- MyBnkminorFinancial literacy education provider delivering expert-led workshops to Key Stage 2 pupils (Years 3 and 5) covering consumer skills, saving, and financial awareness.
- Girls on TrackminorKS2 Motorsports programme by Motorsport UK aimed at inspiring girls aged 8-11 in STEM subjects and industries through events and activities.
- STEM LearningminorOnline sessions led by STEM professionals for Key Stage 2 children, connecting curriculum topics to real-world careers in science, technology, engineering, and maths.
- Oxford University (Magdalen College)coreAnnual campus visit programme for Year 6 pupils to Magdalen College. Outreach team-led sessions about university routes and life at one of the world's leading universities.
- P3 Play (formerly Magic Booking)minorOn-site play and sports activities provider for before-school, after-school, and holiday care. Registered via Magic Booking platform. Operates 3:45pm-5:45pm term time and 8am-6pm during holidays.
- Magic BreakfastcoreNational charity ensuring every child starts the day with a nutritious breakfast. Ark Atwood is a Magic Breakfast School, providing breakfast as fuel for learning.
- Forest School (Paddington Rec)minorRegular trips to Forest School at Paddington Rec for EYFS and KS1 children, providing nature-based learning experiences and outdoor education.
- Various Employers and ProfessionalsminorVolunteers from various sectors deliver Career Insight Talks and workplace visits, providing pupils with exposure to different industries and career pathways. Includes GP, computational biologist, local councillor, police, security professionals, and alumni.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
ARK Atwood Primary Academy competitors and assessment
Company assessmentRegional players
- St Mary Magdalene CofE Primary School: Local Westminster primary serving a similar north Westminster catchment; competes directly with Ark Atwood for Reception places through the same coordinated admissions process.
Direct peers
- Ark Priory Primary Academy: Another two-form entry Ark Network primary academy in West London with a nursery, serving a similar demographic and using the same Ark curriculum frameworks, SPArk platform, and enrichment programmes.
- Harris Primary Academy Chafford Hundred: Part of the Harris Federation multi-academy trust, this primary academy operates a comparable trust-led curriculum model with extended day provision and digital learning tools.
- Reach Academy Feltham: Outstanding-rated London primary with a strong extended curriculum and university-aspiration focus, comparable in pedagogical approach and pupil outcome ambitions.
- Ark Conway Primary Academy: Ark Network primary academy in White City offering EYFS through Key Stage 2 with a comparable curriculum architecture and shared Ark digital infrastructure.
- Harris Primary Academy Kenley: Harris Federation primary academy delivering EYFS through KS2 with a similar trust-shared curriculum, phonics emphasis, and wraparound care offering.
- Oasis Academy Shirley Park: Oasis Community Learning MAT primary in south London offering EYFS/primary with comparable enrichment, wraparound care, and trust-led quality assurance.
- West London Free School Primary: Outstanding London free school primary with a knowledge-rich curriculum and broad enrichment, comparable in ambition to Ark Atwood's extended curriculum.
- Gateway Academy: Outstanding London primary academy operating a comparable EYFS-to-KS2 model with phonics-led reading curriculum and enrichment-led extended provision.
Broad incumbents
- ARK Schools (Multi-Academy Trust): The overarching multi-academy trust that governs Ark Atwood; provides shared curriculum, digital infrastructure (SPArk), teacher training, and enrichment programmes, and is the structural enabler of the school's operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ARK Atwood Primary Academy social profiles
Digital presenceARK Atwood Primary Academy compliance and trust
Trust signalCompliance2 records
ARK Atwood Primary Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARK Atwood Primary Academy leadership team
Management profileNumber of profiles
Profiles2 records
ARK Atwood Primary Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARK Atwood Primary Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARK Atwood Primary Academy
What does ARK Atwood Primary Academy do?
ARK Atwood Primary Academy delivers full-time primary and nursery education for children aged 3 to 11 in north Westminster, following the UK National Curriculum and EYFS framework. Its core offering combines academic instruction (phonics, reading, maths, humanities), digital learning via Chromebooks and the SPArk platform, and a distinctive extended curriculum of 40+ enrichment experiences through the Primary Passport. The school also sells paid ancillary services including a daily breakfast club and after-school/holiday care through the P3 Play provider.
Is ARK Atwood Primary Academy a public or private company?
ARK Atwood Primary Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ARK Atwood Primary Academy founded?
ARK Atwood Primary Academy was founded in -1. It employs 11 to 50 people.
Where is ARK Atwood Primary Academy based?
ARK Atwood Primary Academy is headquartered in London, United Kingdom, in the Europe region.
How does ARK Atwood Primary Academy make money?
Three revenue lines are on record. Government School Funding is the primary driver. The others are breakfast Club Fees and after-School Care (P3 Play).
Who are ARK Atwood Primary Academy's main competitors?
St Mary Magdalene CofE Primary School is listed as a regional player. Direct peers are Ark Priory Primary Academy, Harris Primary Academy Chafford Hundred, Reach Academy Feltham, Ark Conway Primary Academy, Harris Primary Academy Kenley, Oasis Academy Shirley Park, West London Free School Primary and Gateway Academy. ARK Schools (Multi-Academy Trust) is listed as a broad incumbent.
Does ARK Atwood Primary Academy have an API?
No public API is recorded for ARK Atwood Primary Academy.
What industry is ARK Atwood Primary Academy in?
ARK Atwood Primary Academy's product category is Primary Education. Its primary akta.pro industry code is EDACACAD, Full-Day Nursery Programs, with a secondary code of EDACAJAA, Comprehensive ECE Curriculum Frameworks (Birth–5). Its NAICS code is 611110 and its SIC code is 8200.