Arla Fonden

Name

Arla Fonden

Legal name

Arla Fonden

Website

https://arlafonden.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food Literacy Education

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Community Food Services (62421)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Meal Program Compliance & Administration (NSLP/SBP, Reimbursements) (EDAEAEAC)

Keywords

• Food literacy education
• Children cooking programs
• School food workshops
• Food waste reduction
• Youth food research

Headquarters

HQ city

Viby J

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Arla Fonden operates as a foundation funded by donations. Donations specifically support Madlejr programs. The foundation explicitly states it cannot be applied to for grants or funding.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Arla Fonden is a Danish non-profit foundation that develops and runs hands-on food literacy programs for children and young people (ages 10-15). Its core offerings include the Madlejr® overnight camp school, Madværksted cooking workshops for classes, the Arla Food Movers home-economics curriculum, and the Madspildsskolen family food-waste program, all anchored by the annual Børn, Unge og Mad research report.

Product overview

Arla Fonden operates as a unified educational foundation offering a portfolio of food literacy programs for children aged 10-15. The core offerings include Madlejr® (an overnight camp school experience), Madværksted (school-based cooking workshops), Arla Food Movers – Madkundskab (home economics curriculum), Madspildsskolen (family food waste reduction program), and Opskrifter (recipe resources). These programs are complemented by the annual Børn, Unge og Mad research report that provides empirical data on children's food habits and attitudes, informing and validating the foundation's programmatic work.

Differentiator

Problem solved

Functional benefit

Brands

• Madlejr®: Food camp - a learning activity where children learn about food and cooking
• Madværksted
• Arla Food Movers
• Madspildsskolen
• Børn, Unge og Mad

Products and services

• Madlejr® (Food Camp)

Quantifiable outcome

• 77% of children can say they like to cook
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Too Good To Go (TGTG)coreStrategic or Co-development PartnerPartnership focused on reducing food waste and promoting sustainable food habits among children and young people. Combines food waste prevention with food literacy education.
• ArlacoreStrategic or Co-development PartnerParent company affiliation providing funding and operational support for food literacy programs. Henrik Lilballe Hansen (MD of Arla Denmark) serves as Board Chair.
• FøtexminorStrategic or Co-development PartnerRetail partner contributing to food literacy and sustainability initiatives.
• DFPO (Danish Food Industry Federation)minorStrategic or Co-development PartnerIndustry federation partner supporting food literacy education initiatives.
• DanaegminorStrategic or Co-development PartnerDairy industry partner supporting food literacy programs.
• DTU National Food InstitutecoreStrategic or Co-development PartnerResearch collaboration on Food Literacy Research project examining impact of Madlejr on children's food literacy, knowledge, skills, and confidence.
• Steno Diabetes Center CopenhagencoreStrategic or Co-development PartnerResearch partner in Food Literacy Research project studying healthy eating and wellbeing among children.
• Silverlining ResearchcoreStrategic or Co-development PartnerResearch bureau responsible for designing and conducting the annual Børn, Unge og Mad survey.
• NorstatminorOthersOnline panel provider used for distributing survey to children and parents for annual research.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• EAT Foundation: Stockholm-based global food transformation initiative working on sustainable food systems including children's nutrition. Operates at significantly larger scale across research, policy, and partnerships; comparable in Nordic focus and food-system framing.
• 4-H (National 4-H Council): US youth development organization with significant food, agriculture, and cooking education programs for school-age children. Comparable in targeting youth demographic with hands-on food and cooking programs at scale.
• Slow Food International: Global movement with educational programs for youth around food culture, sustainable eating, and cooking traditions. Overlaps in food literacy mission though operates across broader audiences beyond children.
• Jamie Oliver Food Foundation (Food Revolution): Global food education nonprofit advocating for food literacy and cooking skills in schools; broader geographic reach but comparable in mission around children's food knowledge and cooking confidence.

Regional players

• Too Good To Go: Existing strategic partner of Arla Fonden; European food-waste reduction platform. Comparable as ecosystem participant in the food-waste education space (Madspildsskolen) and shares target demographic awareness, though operates as commercial entity.

Direct peers

• FoodCorps: US-based nonprofit connecting children to healthy food through schools; similar model of school-based food education, hands-on cooking, and research-backed outcomes. Closest international peer in mission and delivery model.
• Madkulturen: Danish food culture foundation with overlapping mission around food knowledge and cooking skills among Danes. Closest direct peer historically, though has undergone significant restructuring; comparable mandate around food literacy and Danish food culture.
• Edible Schoolyard Project: Alice Waters' food education nonprofit focused on teaching children to grow, cook, and share food through school gardens and kitchens. Directly comparable in combining hands-on cooking experiences with curriculum-grade food literacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arlafonden
• LinkedInlinkedin.com/company/arlafonden
• Instagraminstagram.com/arla_fonden

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arla Fonden