What Silverlining Research does

Silverlining Research is a market research and consulting firm headquartered in Aarhus, Denmark, founded in 2019 and operating as a Danish private limited company (ApS, CVR 40442553). The firm delivers quantitative and qualitative research for enterprise and government clients across five verticals: Aviation & Mobility, Travel & Tourism, Culture & Attractions, The Public Sector, and The Private Sector. Its core offerings include satisfaction surveys, citizen surveys, travel habit surveys, awareness and reputation analysis, target audience analyses, segmentation, evaluations, market and competitor analysis, economic impact analysis, and data collection services, delivered under a professional-services engagement model.

Methodologically, Silverlining Research operates a mixed-methods platform spanning desk research, register-based analysis, personal interviews (CAPI), telephone interviews (CATI), online interviews (CAWI), paper-based interviews (PAPI), focus groups, ethnographic studies, and social media listening. Analytical work spans descriptive/explorative analysis, regression, cluster, factor, conjoint, and path analysis. The firm has integrated AI tooling (ChatGPT, Microsoft Azure, Survalyter) for translation, anonymization, categorization, and sentiment analysis of open-ended survey responses. Execution relies on a network of senior field managers across Brussels, Berlin, Düsseldorf, Munich, and Singapore, supported by partners including KPI Aviation, m1nd-set, Omnibus, and several Associated Partners.

Commercially, Silverlining Research generates revenue through custom, per-engagement market research and consulting projects priced on scope, methodology, sample size, and geographic coverage — no standard pricing is disclosed. Go-to-market is enterprise field sales via direct senior-partner engagement, supported by content marketing (case studies), LinkedIn, and industry events. The firm operates from nine offices co-located at major international airports (Aarhus HQ; Copenhagen, Berlin, Munich, Vienna, Budapest, Brussels, Singapore, London) and serves named clients including Munich Airport, Dubai International, Jeddah Airports, Copenhagen Airports, Singapore Changi, Brussels Airport, Budapest Airport, Billund Airport, VisitDenmark, European Travel Commission, ARoS Aarhus Art Museum, Moesgaard Museum, multiple Danish municipalities, Rail Delivery Group, University of Michigan, GRAM Appliances, and Vertica. With ~25 employees, the firm is self-funded (no disclosed external investment) and describes itself as one of the world's largest airport market research providers.

Name

Silverlining Research

Legal name

Silverlining Research ApS

Website

https://silverliningresearch.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Silverlining Research is a Denmark-based market research firm delivering quantitative and qualitative research across aviation, tourism, culture, public, and private sectors through nine global offices and an international field interviewer network.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market research services
• Passenger experience surveys
• Data collection services
• Brand awareness research
• Tourism market analysis

Headquarters

HQ city

Aarhus C

HQ country

Denmark

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Silverlining Research generates revenue through custom market research and consulting engagements. They provide survey design, data collection, and analysis services tailored to client needs across aviation, tourism, culture, and public/private sectors. Projects are typically scoped and delivered on a per-engagement basis with clear deliverables including reports, dashboards, and actionable recommendations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Silverlining Research is a professional market research and consulting firm that designs, executes, and delivers custom research engagements for enterprise and public-sector clients. The firm specializes in survey design, multi-mode data collection (CAPI, CATI, CAWI, PAPI, focus groups, ethnography), statistical analysis, and the translation of findings into actionable strategic recommendations across aviation, tourism, culture, and public-sector verticals. Engagements are scoped per project and delivered as reports, dashboards, and consulting advice tailored to each client.

Product overview

Silverlining Research is a market research and analysis firm offering a comprehensive portfolio of research services. The company provides a unified suite of research offerings organized across multiple service lines: Satisfaction Surveys (including User Research sub-service), Citizen Surveys, Travel Habit Surveys, Awareness and Reputation services (including Image Analysis and Brand Analysis sub-services), Target Audience Analyses, Segmentation, Evaluations (including Communication Analysis and Panel Surveys sub-services), Market Analysis (including Competitor Analysis sub-service), Economic Impact Analysis, and Data Collection Services. The company operates across five primary sectors: Aviation & Mobility, Travel & Tourism, Culture & Attractions, The Public Sector, and The Private Sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Satisfaction Surveys Customer, citizen, and user satisfaction measurement services including satisfaction barometers, customer service analysis, digital platform user experience analysis, price and value perception studies, and delivery and logistics assessments.
• Citizen Surveys Public sector-focused surveys measuring citizens' needs, opinions, and satisfaction levels including satisfaction analyses, trust in authorities, local needs analyses, and evaluation of previous initiatives.
• Travel Habit Surveys In-depth travel and transport behavior research including face-to-face interviews, surveys on travel patterns, automated movement analyses via mobile apps, and qualitative interviews.
• Awareness and Reputation Brand awareness and reputation analysis services including unaided and aided awareness measurement, reputation analysis, competitor awareness comparison, and driver analysis.
• Target Audience Analyses Target audience identification and understanding services including mapping of target audiences, segmentation within target audiences, churn analyses, and purchase behavior analyses.
• Segmentation Market segmentation services including demographic, geographic, psychographic, and behavioral segmentation using advanced data analysis combined with understanding of functional and emotional needs.
• Evaluations Initiative evaluation services including impact evaluations, outcome evaluations, and process evaluations with focus on implementation, quality, and participant engagement.
• Market Analysis Market research and analysis services including market mapping, market segmentation, application of models and methodologies, and execution of market research studies.
• Economic Impact Analysis Economic impact and socio-economic analysis including direct economic impact measurement, indirect and induced effects estimation, return on investment assessment, and economic potential forecasting.
• Data Collection Services Comprehensive data collection services including online surveys, telephone interviews, face-to-face interviews, postal surveys, focus groups, and observations and ethnographic studies.

Quantifiable outcome

• 4,000+ passenger interviews for Dubai International Airport commercial insights study
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• KPI (KPI Aviation)coreStrategic or Co-development PartnerKPI is a key partner in the Silverlining Team consortium, specifically for aviation market research. Silverlining Research led a partnership including KPI Aviation, m1nd-set, and Omnibus for the Dubai Airports commercial insights study.
• m1nd-setminorStrategic or Co-development PartnerPart of the Silverlining Team consortium for the Dubai Airports commercial insights study, providing specialized aviation retail and passenger behavior research capabilities.
• OmnibusminorStrategic or Co-development PartnerPartner in the Silverlining Team consortium for the Dubai Airports project, contributing market research expertise to the multi-partner engagement.
• HirdkominorOthersListed as a partner on the Silverlining Research website, nature of partnership not explicitly defined in available content.
• MindsetminorOthersListed as a partner on the Silverlining Research website, nature of partnership not explicitly defined in available content.
• RayatminorOthersListed as a partner on the Silverlining Research website, nature of partnership not explicitly defined in available content.
• ProvisominorOthersListed as a partner on the Silverlining Research website, nature of partnership not explicitly defined in available content.
• ClientiminorOthersListed as a partner on the Silverlining Research website, nature of partnership not explicitly defined in available content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ: Global consumer intelligence firm with measurement capabilities across retail and consumer research. Comparable on consumer behavior and retail/commercial insights work, though at much larger scale.
• GfK: Global market intelligence firm with consumer and industry research practices. Overlaps with Silverlining on consumer behavior, segmentation, and brand performance work, but at broader scale.
• Ipsos: Global market research and consulting leader operating across sectors including aviation and travel. Overlaps with Silverlining's research services but as part of a much broader portfolio rather than aviation/tourism specialization.
• Kantar: Worldwide market research and insights firm with significant brand, consumer, and public-sector practices. Overlaps with Silverlining's brand analysis, citizen surveys, and consumer behavior work.

Direct peers

• KPI Aviation: Aviation-focused research and consultancy firm covering passenger experience, commercial, and operational insights. Comparable vertical specialization and is named as a core consortium partner with Silverlining.
• m1nd-set: Swiss-based specialist in aviation passenger behavior and retail/F&B research. Directly comparable to Silverlining's airport research practice, and listed as a consortium partner on the Dubai Airports commercial insights study.
• YouGov: Global online market research and data analytics firm with proprietary panels. Comparable on market research methodology and citizen/consumer survey work, with stronger technology/platform delivery.
• ForwardKeys: Travel intelligence company providing data and insights on tourism flows and traveler behavior. Comparable to Silverlining's tourism and travel habit survey work for DMOs and tourism boards.

Others

• ACI World (Airport Service Quality): Industry body that runs the global ASQ passenger satisfaction benchmarking program, which Silverlining administers for clients such as Jeddah Airports. Comparable through shared methodology in airport CX measurement.

Regional players

• BVA Group: European-origin market research and consulting group with strong presence in France and growing international footprint. Comparable custom market research and consumer insights practice focused on Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/silverbullet-research-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverlining Research