AR Lei de Incentivo ao Esporte

What AR Lei de Incentivo ao Esporte does

AR Lei de Incentivo ao Esporte is a Rio de Janeiro-based consulting firm that helps Brazilian sports entities — clubs, associations, NGOs, federations, and confederations — access public funding under Brazil's Lei de Incentivo ao Esporte and related Lei Pelé frameworks. Founded in 2011 and operating with a 7-person team, the company delivers an integrated service stack comprising a free online eligibility assessment, a web-based project budget simulator, professional project elaboration with a money-back approval guarantee, a self-paced online course (R$397), a Lei Pelé statutory compliance consulting service (R$3,000), and a Sponsorship Capture Platform (R$997/year subscription) containing records of 250,000+ companies that have historically sponsored Lei de Incentivo projects. Underlying technology is a conventional WordPress-hosted marketing site with a Vercel-hosted dashboard application for sponsor prospecting, filterable by location, year, CNPJ, and CNAE.

The business model mixes one-time course sales, fixed-fee professional services, and annual subscription revenue from the sponsor database, with project-elaboration services priced on an outcome basis. Distribution is digital-first: content marketing via blog and YouTube drives top-of-funnel traffic, while WhatsApp and direct consultation convert leads. Cumulative reported outcomes include 558 approved projects, R$72.3 million captados for clients across 200 cities and 25 Brazilian states, with 2,455 corporate sponsors connected through the platform. The company is founder-owned and operated by CEO Álvaro Martins, with no disclosed external funding, no AI/ML capabilities, and no enterprise anchor clients.

Revenue mechanics rely on a long-tail of small sports-entity customers and transactional pricing rather than enterprise contracts, making the franchise highly diversified but capped in individual customer LTV. Forward growth is supported by geographic expansion toward full national coverage, three new product launches in 2024, and partnership-mediated distribution bridges to corporate sponsor edictais (AGIBANK, Usiminas).

Name

AR Lei de Incentivo ao Esporte

Legal name

AR Lei de Incentivo ao Esporte

Website

https://arleideincentivoaoesporte.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

AR Lei de Incentivo ao Esporte is a Rio de Janeiro-based sports consulting firm that helps Brazilian clubs, associations, NGOs, and federations secure funding under the Lei de Incentivo ao Esporte and Lei Pelé, via project elaboration, a sponsor database, an online course, and compliance consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Online Course Sales: Self-paced online course teaching project elaboration methodology with 6 hours of content, downloadable materials including an approved project template, cost spreadsheet, annexes and declarations. One-time purchase with 1-year access.
2. Project Elaboration Service: Professional service for sports entities that have a project idea but lack time or expertise to write it. Includes project structuring for approval and sponsor prospecting assistance.
3. Sponsorship Capture Platform Subscription: Annual subscription to database platform with 250,000+ companies including names, addresses, phone numbers and emails. Provides filtering by location, year, CNPJ and CNAE. R$ 997 one-time with installment options.
4. Lei Pelé Compliance Consulting: Consulting service to help sports entities comply with Lei Pelé requirements for certification. Includes document checklist, statutory requirement specifications, model statute, and final review. R$ 3,000 fixed fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

AR Lei de Incentivo ao Esporte provides end-to-end consulting and project elaboration services for Brazilian sports entities seeking to access federal resources under the Lei de Incentivo ao Esporte. The company transforms client project ideas into Ministry of Sport-approved submissions, supports sponsor prospecting via a proprietary 250,000+ company database, offers Lei Pelé certification compliance consulting, and delivers educational content through an online course covering project methodology.

Product overview

AR Lei de Incentivo ao Esporte is a service-based company offering a suite of interconnected services for sports project development under Brazil's Lei de Incentivo ao Esporte (Sports Incentive Law). The core offering includes: a free consulting tool for initial project assessment, an online simulator for budget planning, professional project elaboration services with a satisfaction guarantee, an online course teaching the law's requirements, a sponsorship prospecting platform with 250,000+ company records, and Lei Pelé compliance consulting. These services work together to guide sports entities through the complete project lifecycle: from initial assessment and project drafting, through approval and resource capture, to execution and accountability.

Differentiator

Problem solved

Functional benefit

Products and services

• Elaboração de Projetos (Project Elaboration Service) Professional service that transforms a sports entity's project idea into an approved Lei de Incentivo ao Esporte submission. Includes project structuring, regulatory compliance, and sponsor prospecting assistance. Delivered with a 100% approval or money-back guarantee.
• Curso Lei de Incentivo ao Esporte (Online Course) Self-paced online course with 6 hours of content teaching sports incentive law requirements, project analysis, system insertion, and the company's proprietary elaboration methodology. Includes a downloadable approved project template, cost spreadsheet, annexes, and declarations. Priced at R$ 397 with 1-year access and certificate upon completion.
• Plataforma de Captação de Patrocinadores (Sponsorship Capture Platform) Annual subscription platform providing access to a database of over 250,000 companies that have sponsored Lei de Incentivo ao Esporte projects, including names, addresses, phone numbers, and emails. Features filters by location, year, CNPJ, and CNAE. Priced at R$ 997 with up to 12 installments and 1-year access.
• Consultoria Lei Pelé (Lei Pelé Compliance Consulting) Consulting service helping sports entities comply with Lei Pelé statutory requirements and Portaria nº 115/2018 for Ministry of Sport certification. Includes procedures manual, document checklist, model statute, and final review. Fixed fee of R$ 3,000.
• Consultoria Esportiva Gratuita (Free Sports Consultancy Assessment) Free online questionnaire that helps sports entities determine eligibility to receive resources under Lei de Incentivo ao Esporte within approximately 3 minutes. Acts as a lead-generation and self-qualification tool.
• Simulador de Projetos (Online Project Simulator) Web-based tool at projetos.arleideincentivoaoesporte.com.br that allows users to create budget spreadsheets for their sports projects by selecting materials, professionals, and resources based on real-time updated market data. Free self-service tool.

Quantifiable outcome

• 558 projects approved
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• AGIBANKminorGTM or Marketing Partner · 6 November 2023AGIBANK launched a public edital (call for projects) to support sports projects in São Paulo state through the Lei de Incentivo ao Esporte Federal. The edital aims to promote sports practice for inclusion and transformation, impacting children, youth, and adults. AR Lei de Incentivo ao Esporte publishes this opportunity to help sports entities apply.
• UsiminasminorGTM or Marketing Partner · 28 September 2022Usiminas launched a sponsorship edital for sports projects aligned with the Lei de Incentivo ao Esporte. AR Lei de Incentivo ao Esporte publishes this opportunity on their blog and connects qualified projects (those with approval) to this sponsorship opportunity.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Udemy: Global online learning marketplace where Brazilian professionals can find courses on regulatory and niche professional topics. Comparable as a distribution and pricing benchmark for AR's online course offering, though Udemy is not focused on Brazilian sports incentive law content.
• Hotmart: Brazilian-founded online course and digital product platform widely used by Brazilian infoproducers to sell and deliver video courses. Comparable because AR uses similar infrastructure economics for its R$397 Lei de Incentivo ao Esporte online course, even though Hotmart is a platform rather than a direct competitor.
• Bichara e Motta Advogados: Brazilian sports law firm with deep experience in sports regulation, federation governance, and Lei Pelé matters. Comparable as an adjacent legal-services provider to sports entities on regulatory topics that overlap with AR's compliance consulting practice.
• WB Advogados: Brazilian law firm with a recognized sports law practice advising clubs, federations, and athletes on regulatory matters including Lei Pelé compliance. Comparable because it serves an overlapping client base on the statutory compliance and regulatory navigation side of AR's Lei Pelé consulting offering.

Broad incumbents

• PLURI Consultoria: Brazilian sports management and consulting firm with broader portfolio spanning sports marketing, market research, and club advisory. Comparable as it serves the same Brazilian sports entity ecosystem with consulting services, though PLURI operates at a larger scale and broader scope than AR's incentive-law specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ar-lei-de-incentivo-ao-esporte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AR Lei de Incentivo ao Esporte