Australian Armwrestling Federation

Name

Australian Armwrestling Federation

Legal name

Australian Armwrestling Federation Limited

Website

https://armwrestlingaustralia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Federation & Governance Services

NAICS

Business Associations (813910), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Armwrestling federation
• Sports governing body
• Strength sports governance
• Competition management services
• Athlete membership programs

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Fees: The AAF generates revenue through membership fees, with different membership tiers offering discounts on competition entries.
2. Competition Entry Fees: Revenue generated from competitor registration fees at national and state championships. In 2018, pricing was $50 per arm or $90 for both arms, with member discounts available.
3. Sponsorship: Corporate sponsorship from brands including Panduit StrongHold, Bulk Nutrients, Volvo Skid Steer Loaders, Homefront Australia, and Alpha Digital. Sponsorships support events and organizational operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Australian Armwrestling Federation is the official national governing body for armwrestling in Australia, organizing club, state, and national-level competitions, administering membership programs, maintaining official athlete rankings, and implementing anti-doping policies compliant with Sport Integrity Australia. It provides pathways for Australian athletes to represent the country at World Armwrestling Federation (WAF) international events.

Product overview

The Australian Armwrestling Federation (AAF) is a sports governing organization, not a technology product company. It operates as a unified national federation that administers armwrestling competitions across all Australian states (Queensland, New South Wales, Victoria, South Australia, Western Australia, Tasmania, and ACT). The AAF offers competitive events including national championships, state championships, and international representation opportunities. It provides membership programs, maintains athlete rankings, implements anti-doping policies under Sport Integrity Australia, and facilitates training resources through affiliated clubs. The organization is affiliated with the World Armwrestling Federation (WAF) and has received recognition at SportAccord conventions.

Differentiator

Problem solved

Functional benefit

Products and services

• AAF Membership Annual subscription membership program providing individual athletes with official federation membership, eligibility for team selection at National Championships, and discounted competition entry fees.
• National Championships Annual national armwrestling competition determining Australian champions across weight classes and qualifying Australian athletes for World Armwrestling Federation World Championships.
• State Championships State-level competitions held in Queensland, New South Wales, Victoria, South Australia, Western Australia, Tasmania, and ACT to determine state champions and feed into national-level competition.
• Anti-Doping Program Anti-doping compliance program aligned with Sport Integrity Australia, including prohibited list, education, and sanctioned athletes registry for all AAF-affiliated competitions.
• Official National Rankings Official online athlete ranking system for armwrestlers across weight classes, age categories (youth to masters), and gender, integrated with the world armwrestling rankings database.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core, minor and flagship.

• Panduit StrongHoldmajorGTM or Marketing Partner · 28 February 2019Panduit Corp's StrongHold brand became a major sponsor of the AAF for 2019/2020. The sponsorship was launched at the Arnold Sports Festival and featured Panduit's StrongHold product line. Wayne Goodall, Panduit Australia's director, stated the partnership aligned with AAF's reputation for strength, power, and endurance.
• Bulk NutrientscoreGTM or Marketing PartnerBulk Nutrients is described as a long-term loyal sponsor of the AAF. They have provided recipe content for armwrestlers and ongoing support for the organization's events and operations.
• Volvo Skid Steer LoadersminorGTM or Marketing PartnerVolvo Skid Steer Loaders is mentioned as one of the organization's key sponsors supporting armwrestling events in Australia.
• Homefront AustraliaminorGTM or Marketing PartnerHomefront Australia is listed as a current sponsor of the Australian Armwrestling Federation.
• Alpha DigitalminorGTM or Marketing PartnerAlpha Digital is listed as a current sponsor of the Australian Armwrestling Federation.
• World Armwrestling Federation (WAF)flagshipStrategic or Co-development PartnerThe AAF is an official member of the World Armwrestling Federation, operating under the guidance of WAF leadership. This affiliation enables Australian competitors to participate in World Championships and provides international recognition for the sport in Australia.
• New Zealand ArmwrestlingcoreStrategic or Co-development PartnerBilateral armwrestling relationship between Australia and New Zealand, with Kiwi competitors participating in Australian events like FitX and collaborative training exchanges.
• Sport Integrity AustraliacoreOthersNational Anti-Doping Organization that replaced ASADA. The AAF's Anti-Doping Policy was amended to align with Sport Integrity Australia's establishment and requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Zealand Armwrestling: National armwrestling federation of New Zealand and explicit bilateral partner of AAF, with Kiwi competitors participating in Australian events like FitX. Direct regional peer with comparable governance and competition structure.
• Australian Weightlifting Federation: National governing body for Olympic weightlifting in Australia. Comparable as another Australian strength sport NGB with structured competition pathways, anti-doping compliance, and international federation membership.
• USA Armwrestling: National governing body for armwrestling in the United States. Direct structural peer as another national armwrestling federation organizing state and national championships and managing WAF-affiliated international representation.

Broad incumbents

• World Wrestling Federation (United World Wrestling): International federation for Olympic wrestling and adjacent grappling sports. Comparable as a broader international sport federation with affiliated national bodies and SportAccord recognition relevant to armwrestling's growth ambitions.
• Sport Australia (Australian Sports Commission): Australian federal government agency that funds and recognizes national sporting organizations. Comparable as a stakeholder and oversight body for Australian sport governance, including funding pathways relevant to AAF.
• World Armwrestling Federation: The international federation for armwrestling of which AAF is an Australian member. Directly comparable as the global governing body for the same sport, setting rules, anti-doping standards, and sanctioning World Championships.
• International Federation of Bodybuilding and Fitness (IFBB): Global federation for bodybuilding and fitness. Comparable as the international governing body for an adjacent strength/aesthetic sport, with affiliated national federations and competitive event structures.

Emerging players

• Powerlifting Australia: National governing body for powerlifting in Australia. Adjacent strength sport federation with similar NGB structure, anti-doping compliance, and event-driven GTM motion (national/state championships, international representation).
• Strongman Federation Australia: Australian federation organizing strongman competitions. Comparable as a niche Australian strength sport federation with similar event-driven model and participant community.

Others

• Sport Integrity Australia: National anti-doping organization for Australia, whose policy framework AAF formally aligns with. Comparable as a regulatory and integrity partner relevant to AAF's compliance positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/armwrestlingaustralia
• LinkedInlinkedin.com/company/australian-armwrestling-federation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Armwrestling Federation