What Alpha Digital does

Alpha Digital is an Australian full-service digital marketing agency founded in 2011 and headquartered in Brisbane, with additional offices in Sydney and Melbourne and a headcount of approximately 55. The firm delivers integrated digital marketing services across SEO, pay-per-click, paid and organic social media, content marketing, email marketing, programmatic display, video advertising, conversion rate optimisation, and analytics; it is organised around three groupings - Experience, Performance, and Solutions - and operates more than 25 named service and solution lines including dedicated eCommerce, B2B, Franchise, Omnichannel Retail, and Lead Generation offerings. Its core technical differentiator is custom analytics and tracking: bespoke Google Tag Manager configurations combined with Power BI and Google Data Studio dashboards consolidate Google Analytics, Google Ads, Google Search Console, Google My Business, and eCommerce platform data (Shopify, WooCommerce, BigCommerce) into client-specific measurement layers mapped to business goals.

The agency's client base skews to enterprise and mid-market Australian brands, with publicly disclosed logos spanning major retailers (Kmart, General Pants, Lorna Jane, Petbarn, Pillow Talk, City Beach, Supercheap Auto, Dermalogica, National Geographic Apparel), financial services (Suncorp Group), FMCG (Stone & Wood), and property (G.J. Gardner Homes). Revenue is generated through professional services retainers and project-based engagements; the CEO has cited historical retainer pricing ranging from approximately A$500/month for small-business engagements to A$15,000/month for enterprise accounts. The go-to-market model is sales-led and overwhelmingly referral-driven: roughly 80% of work originates from existing and past clients and partnership networks, with the firm explicitly avoiding outbound marketing. Alpha Digital maintains partnerships with major ad and analytics platforms (Google, Microsoft, Meta, TikTok, LinkedIn, Salesforce) and produces thought-leadership content such as the Future Bound Marketing Report.

In 2025 the agency was acquired by ASX-listed XPON Technologies Group, with the deal lifting XPON's quarterly sales revenue from A$2.1M to A$3.2M. The agency remains operationally independent within the listed parent, with Sam Wood continuing as CEO. Sam Wood originally joined as General Manager in 2014 and was formally appointed CEO in 2020, succeeding co-founder Matt Cooper, who transitioned to an advisory role; the firm has since restructured around a dedicated client service team and expanded its operating geographies to three Australian east-coast cities.

Name

Alpha Digital

Legal name

Alpha Digital

Website

https://alphadigital.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Digital is an Australian full-service digital marketing agency founded in 2011, serving enterprise and mid-market brands across retail, FMCG, B2B, property, finance and other sectors with SEO, paid media, social, content, CRO, and analytics services from Brisbane, Sydney and Melbourne.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Digital marketing agency
• Search engine optimization
• Paid media management
• Social media advertising
• Conversion rate optimization

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Alpha Digital generates revenue by providing a comprehensive suite of digital marketing services to clients including SEO, PPC, social media management and advertising, content marketing, email marketing, programmatic display advertising, video advertising, conversion rate optimisation, and analytics/reporting. Revenue is generated through professional service retainers and project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Alpha Digital is a full-service Australian digital marketing agency delivering SEO, conversion rate optimization and UX, content marketing, pay per click, social media advertising and management, programmatic display, video advertising, and email marketing, supported by custom tracking solutions and bespoke reporting dashboards. The agency also packages vertical and use-case-specific solutions including eCommerce marketing, B2B marketing, brand and awareness marketing, customer lifecycle marketing, franchise marketing, lead generation, omnichannel retail, and digital marketing strategy. Services are delivered through monthly retainers and project-based engagements to enterprise and mid-market brands across retail, FMCG, B2B, property, tourism, finance, education and public sector verticals.

Product overview

Alpha Digital is an award-winning digital marketing agency offering a comprehensive suite of marketing services organized into three main categories: Experience (SEO, CRO & UX, Content Marketing), Performance (Pay Per Click, Social Media Advertising & Management, Display Programmatic, Video Advertising, Email Marketing), and Solutions (B2B, Brand & Awareness, Customer Lifecycle, Digital Marketing Strategy, eCommerce, Franchise, Lead Generation, Omnichannel Retail). The agency's core offering is data-driven marketing with custom tracking solutions and reporting dashboards using Power BI and Google Data Studio. They work across various platforms including Shopify, WooCommerce, BigCommerce, and Salesforce, and manage advertising across Google, Meta, TikTok, and other major platforms. The agency has offices in Brisbane, Sydney, and Melbourne and serves clients across retail, FMCG, B2B, property, tourism, finance, education, and public sectors since 2011.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Organic search optimization service that increases website visibility and drives business growth through technical SEO, content optimization, and link building strategies, aimed at brands seeking organic traffic growth.
• CRO and UX (Conversion Rate Optimization and User Experience) Service focused on converting more website users into customers through UX analysis, A/B testing, and user testing methodologies for brands seeking higher conversion rates.
• Content Marketing Content strategy and creation service that keeps brands front of mind by crafting valuable, engaging content aligned with SEO and CRO goals, aimed at marketing teams seeking thought leadership and organic reach.
• Pay Per Click (PPC) Performance-driven advertising service using Google Ads and Bing Ads with strategic keyword bidding, geographic targeting, and real-time optimization for maximum ROI, for brands seeking paid search performance.
• Social Media Advertising Targeted advertising campaigns across social platforms including Facebook, Instagram, TikTok, LinkedIn, and Pinterest to reach new audiences and drive conversions for brands seeking paid social performance.
• Social Media Management Full-service social media management across Facebook, Instagram, Pinterest, LinkedIn, Twitter and YouTube including content planning, community engagement, and influencer marketing for brands seeking always-on organic social presence.
• Display Programmatic Advertising Programmatic advertising service that reaches users when they are not actively searching, using behavioral targeting and demographic segmentation across display networks for brands seeking mid-funnel reach and remarketing.
• Video Advertising Highly targeted and trackable video campaign service using advanced targeting methods to engage users based on interests and behaviors, including remarketing to site visitors, for brands seeking mid-funnel video engagement.
• Email Marketing Insight-led and customer-centric email strategy service focused on nurturing leads through the buying cycle with automated workflows and targeted campaigns, for brands seeking lifecycle and retention marketing.
• Analytics and Reporting Custom tracking solutions and data-driven reporting dashboards that measure digital marketing performance and tie results to business goals, for brands seeking unified visibility across marketing spend and outcomes.
• eCommerce Marketing Specialized eCommerce marketing solution driving awareness and sales through platform optimization (Shopify, WooCommerce, BigCommerce), product feed management, and conversion optimization, for retail and D2C brands.
• B2B Marketing Business-to-business marketing solution focusing on audience understanding and long-term partnership building for lead generation through paid search, social, and email, for B2B organisations.
• Brand and Awareness Marketing Brand marketing solution balancing short-term results with long-term growth through strategic brand positioning and awareness campaigns, for brands seeking brand equity building.
• Customer Lifecycle Marketing Customer journey-focused marketing solution decoding the customer lifecycle to deliver competitive advantage through multi-stage engagement strategies, for brands seeking retention and CLV improvement.
• Digital Marketing Strategy Strategic planning service defining the right approach for business growth through comprehensive digital marketing roadmap development, for organisations seeking senior strategic input.
• Franchise Marketing Unified marketing approach for franchise businesses ensuring consistent brand messaging across multiple locations while maintaining local relevance, for franchise and multi-location brands.
• Lead Generation Marketing Lead generation solution simplifying the process of attracting and converting prospects through targeted campaigns and conversion optimization, for B2B and property sector clients needing qualified leads.
• Omnichannel Retail Marketing Omnichannel retail solution connecting with customers everywhere through integrated online and offline marketing strategies, for retail brands with both physical and digital presence.

Quantifiable outcome

• 17% increase in branded search impressions for City Beach campaign
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bonfire: Australian digital performance marketing agency with services spanning SEO, PPC, social, and analytics. Direct peer with overlapping service portfolio, comparable client segments, and similar operational footprint across Australia.
• Thinkerbell: Australian independent creative, digital, and media agency operating nationally with similar mid-market and enterprise client focus. Direct peer given comparable service scope across digital, brand, and performance marketing in the Australian market.
• KWD Web Solutions: Australian digital marketing agency with services across SEO, paid media, and web development. Direct peer with overlapping service stack and similar positioning in the Australian mid-market agency space.
• Affinity Agency: Australian digital marketing agency with comparable SEO, paid media, social, and analytics services. Direct peer given overlapping service offerings, mid-market to enterprise client focus, and similar headcount scale.
• Red Engine: Australian digital agency offering paid media, SEO, and analytics services. Direct peer with comparable service stack and similar positioning in the Australian mid-market digital agency landscape.
• Impressive Digital: Australian digital marketing agency offering SEO, paid media, and CRO services. Direct peer given comparable service portfolio, mid-market client focus, and similar size and operational maturity.

Broad incumbents

• Dentsu Creative Australia: Global network agency with Australian operations offering creative, media, and digital marketing services. Broad incumbent given scale advantages, network tooling, and ability to serve enterprise clients at greater scale than Alpha Digital.
• Reprise Digital Australia: Global performance media agency with Australian presence focused on paid media, SEO, and content. Broad incumbent given network scale, broader channel capabilities, and enterprise client roster that overlaps with Alpha Digital's verticals.
• MediaCom Australia: Global media agency network with Australian operations specializing in media planning, buying, and analytics. Broad incumbent given network scale, programmatic sophistication, and enterprise client roster.
• Digitas Australia: Part of Publicis Groupe's global digital network operating in Australia with full-service digital marketing, data, and technology capabilities. Broad incumbent given larger network reach and broader portfolio versus Alpha Digital's independent mid-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alphadigitaloz
• LinkedInlinkedin.com/company/alpha-digital
• Facebookfacebook.com/AlphaDigitalOz
• Instagraminstagram.com/alphadigitalau

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Digital