What AROMA CAFE & BACKERY does

Aromas Vending Services Private Limited, operating under the Aroma Cafe brand, is a Navi Mumbai-based manufacturer established in 2006 that produces beverage vending machines and consumable premixes. The company offers a vertically integrated product portfolio spanning instant tea, coffee, and hot chocolate premixes (available in 1kg bulk and 15gm sachet formats), digital vending machines in 2-, 3-, and 4-option configurations (including hot-and-cold and coin-operated variants), single-serve sachets, and adjacent products such as water purifiers, water coolers, and sanitary napkin vending machines. Underlying technology centers on natural-ingredient premix formulations (no artificial flavors or preservatives), electromechanical vending machine design, and compatibility between proprietary premixes and installed machines.

The business targets B2B enterprise customers in corporate offices, industrial and manufacturing facilities, hospitality, and food service, with named clients including Alkem, Godrej, Fortis, Asian Paints, Dulux (AkzoNobel), Johnson Matthey, and Hikal. Revenue mechanics combine one-time hardware sales (Rs 12,000-24,000 per machine), recurring consumable premix and sachet reorders (Rs 130-750 per kg/pack), an annual machine rental program in Mumbai (Rs 8,000/year, 6-month minimum), and export sales to GCC markets (Oman, Kuwait, Maldives) representing 20-40% of revenue. Go-to-market relies on direct B2B enterprise sales, IndiaMART TrustSEAL-verified marketplace presence with a 66% response rate, the corporate website (aromacafe.in), and YouTube product demonstration content. The company is privately held, family-led (CEO Yusufali Bohra; founder/leader Purnendu Dev), ISO and FSSAI certified, and operates with a workforce of 11-25 people and annual turnover of INR 1.5-5 Crores.

Name

AROMA CAFE & BACKERY

Legal name

Aromas Vending Services Private Limited

Website

https://aromacafe.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Aromas Vending Services Private Limited (Aroma Cafe) is a Navi Mumbai-based manufacturer of beverage vending machines and instant premixes, serving B2B enterprise customers across corporate offices, industrial facilities, and hospitality in India, with exports to GCC markets.

Ownership category

akta.pro rank

Product category

Beverage Vending Equipment and Premixes

NAICS

Coffee and Tea Manufacturing (311920), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee & Tea Concentrates (Liquid, Extracts, Syrups) (AFAFAGAC), Coffee & Tea Service Supplies Wholesale (AFAIALAH)

Keywords

• Beverage vending machines
• Instant tea premixes
• Instant coffee premixes
• Water purification systems
• Office refreshment solutions

Headquarters

HQ city

Navi Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vending Machine Sales: One-time sales of tea and coffee vending machines including Tea Vending Machine (Rs 12,000/piece), Coffee Vending Machine (Rs 24,000/piece), and multi-option digital machines (Rs 15,000-25,000/piece). Revenue from direct B2B sales to offices, factories, and hospitality.
2. Premix and Sachet Sales: Recurring revenue from consumable premixes and sachets. Products include Gold Tea Premix (Rs 420/kg), Aroma Lemon Tea (Rs 320/kg), Instant Coffee Premix (Rs 420/kg), and single-serve 15gm sachets (Rs 130-200/pack). Customers reorder for ongoing vending machine use.
3. Vending Machine Rental Service: Rental service for Coffee Vending Machines at Rs 8,000/year with minimum 6-month duration in Mumbai area. Provides recurring revenue stream and lowers customer acquisition barrier.
4. Water Purifier Sales: Sales of water purifier systems (RO, UV, UF models) and components including Alkaline Water Ionizers. Complementary product line for existing customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Aromas Vending Services Private Limited manufactures and supplies tea and coffee vending machines along with a broad range of instant beverage premixes (tea, coffee, hot chocolate, iced tea, soup, dairy whitener). It also trades and exports complementary products including water purifiers, water coolers, and sanitary napkin vending machines. The premixes and machines are designed to interoperate as a complete workplace beverage refreshment solution.

Product overview

Aromas Vending Services Private Limited (brand: Aroma Cafe) operates as a manufacturer, supplier, trader, and exporter offering a portfolio of beverage vending solutions and consumable premixes. The core product line consists of two interdependent categories: (1) Premixes Products including instant tea premixes (Gold Tea, Aroma Lemon Tea, Cardamom, Masala, Ginger, Lemon Grass flavors), instant coffee premixes (regular and premium), hot chocolate, iced tea, tomato soup, and dairy whitener, available in both bulk packs (1kg) and single-serve 15gm sachets; and (2) Vending Machines including tea, coffee, and combo vending machines in various configurations (2, 3, and 4-option digital machines, hot and cold models, coin-operated, and rental services). Supporting products include water purifiers (RO, UV, UF systems and alkaline ionizers), water coolers, and sanitary napkin vending machines. The company was established in 2006 and exports to Oman, Kuwait, and Maldives. The vending machines and premixes are designed to work together as a complete refreshment solution for offices, factories, restaurants, malls, railway stations, and airports.

Differentiator

Problem solved

Functional benefit

Brands

• Aroma Cafe: Main brand name for vending machines and premixes products including tea, coffee, and dairy whitener.

Products and services

• Gold Tea Premix Premium instant tea premix made from 100% natural ingredients without artificial flavors or preservatives; available in cardamom and multiple flavor variants, packaged in bulk and 15gm single-serve sachets for vending machines and offices.
• Aroma Lemon Tea Premix Black tea premix with lemon masala flavor blend, suitable for hot or cold preparation, 9-12 month shelf life.
• Instant Cardamom Tea Premix Instant tea premix flavored with natural cardamom, contains dairy milk solids, designed for vending machine dispensing with 12-month shelf life.
• Instant Tea Premix (Multi-flavor) Ready-mix tea powder in multiple flavors producing 70-80 cups per kilogram without requiring additional milk or sugar.
• Instant Coffee Premix Instant coffee premix made with real coffee, free from artificial flavors and colors, available in 1000gm packs.
• Tea Premix Sachets (15gm single-serve) Single-cup 15gm sachets of ginger, masala, elaichi, lemon grass, and black tea premixes; 100% natural with no artificial flavors or preservatives, packaged in 10-20 sachet boxes.
• Instant Coffee Sachet 15gm single-serve instant coffee sachet with 70:30 coffee to chicory blend, spray-dried processing, FSSAI certified.
• Jaggery Tea Premix Healthy ready-to-use blend combining premium black tea extract, chai spices, and unrefined jaggery powder, FSSAI certified, packaged in 160g packs.
• Kashmiri Kahwa Tea Traditional aromatic green tea with Kashmiri green tea leaves, cinnamon, cardamom, saffron, and crushed nuts; caffeine-light, packaged in 250g.
• Cold Coffee Premix Ready-to-use low-sugar cold coffee powder combining instant coffee, milk solids, and sugar, suitable for iced coffee and milkshakes; 1kg pack.
• Tea Vending Machine Mild steel and stainless steel tea vending machine with 8 cups/min dispensing rate, 230V operation, suitable for office use.
• Coffee Vending Machine 3-lane automatic coffee and tea vending machine with 50 cups/hr capacity, 2kW power consumption, MS powder coated body.
• Triple Option Digital Vending Machine 3-lane digital vending machine with 420 serving capacity, dispensing coffee, tea, hot water, hot chocolate, soup, and lemon tea, with a 5-liter boiler.
• Four Option Digital Vending Machine 4-selection digital vending machine for tea, coffee, soup, and lemon masala tea, 7 cups/min rate, 35kg weight.
• Four Option Digital Hot and Cold Vending Machine 4-selection digital vending machine with both hot and cold water options, auto flush feature, brand Aroma Cafe, 45kg weight.
• Double Option Digital Gold Vending Machine 2-line semi-automatic vending machine for tea and coffee, 30-50 cups/hr capacity, UPI payment support, 2L boiler, floor standing.
• Tea Coffee Vending Machine (4-lane) 4-lane automatic instant premix vending machine dispensing soup, tea, coffee, and lemon tea, suitable for factories, offices, and restaurants.
• Coin Operated Vending Machine Coin-operated automatic beverage vending machine, 230V operation, 25kg weight, 1-year warranty, available in new and second-hand options.
• Coffee Vending Machine Rental Service Rental service for tea/coffee/soup vending machines across Mumbai, 6-month minimum duration, fully automatic operation at Rs 8,000/year.
• Water Purifier Systems (RO/UV/UF) Multi-stage RO, UV, and UF water purification systems for residential and commercial use, including wall-mountable and standalone models.
• 5 Plate Alkaline Water Ionizer Fully automatic 5-plate alkaline water ionizer with 100 LPH capacity for ionization-based water purification.
• Water Cooler Drinking water cooler with 20L capacity for office and commercial water dispensing.
• Sanitary Napkin Vending Machine Vending machine for sanitary napkins with destroyer option for hygienic disposal in offices and public facilities.

Quantifiable outcome

• 4.7/5 customer rating from 23 verified reviews with 91% response rate
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Veeba Food Services: Indian food-service sauces, dressings, and beverage premix supplier targeting HoReCa and QSR. Comparable in foodservice distribution model and premix manufacturing for institutional buyers.
• Rage Coffee: Indian DTC coffee brand expanding into premixes and instant coffee formats. Partial overlap on coffee premix product format and modern retail/D2C channel strategy.
• Sleepy Owl Coffee: Indian emerging coffee brand offering cold brew and instant coffee SKUs targeting offices and modern consumers. Partial overlap on instant coffee premix products and B2B refreshment positioning.

Broad incumbents

• Tata Consumer Products: Owns Tata Tea, Tetley, and Tata Coffee brands, with a foodservice and institutional channel. Competes in instant tea/coffee premixes and broader beverage solutions for offices and hospitality.
• Nestle India: Operates Nescafe and Nestea instant coffee/tea brands that compete directly in the premix category. Vastly larger scale, brand power, and distribution across retail and foodservice channels.
• Wagh Bakri Tea: Major Indian tea brand with growing presence in instant chai premixes and packaged tea for institutional buyers. Comparable in tea-focused product positioning and enterprise/HoReCa distribution.
• Lavazza: Italian coffee major with direct India presence and vending/espresso machine offerings for offices, hotels, and restaurants. Comparable in premium coffee positioning and B2B vending solutions.
• Cafe Coffee Day (CCD): India's largest café chain by footprint, with an adjacent coffee vending and bean/powder business targeting offices and hospitality. Overlaps on coffee premixes, vending machines, and B2B workplace beverage solutions.

Direct peers

• Continental Coffee: One of India's largest integrated coffee companies offering coffee products, vending solutions, and café services. Direct competitor in the coffee vending and premix space serving enterprise and foodservice customers.

Regional players

• Hatti Kaapi: South India-based coffee chain and supplier of filter coffee premixes/powders for institutional buyers. Comparable in instant/premix coffee products targeting offices and HoReCa, though regionally concentrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/aroma-cafe-&-backery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AROMA CAFE & BACKERY