What Aromi does

Aromi is an Italian strategic marketing and creative communications consultancy founded in 2011, headquartered in Verona with a secondary office on Via Montenapoleone in Milan. The firm specializes exclusively in the food, beverage, and hospitality (Ho.Re.Ca.) sector, serving producers, restaurateurs, artisans, and hotel operators across Italy. Its service platform integrates six core offerings: strategic marketing consulting, branding and storytelling, digital tools (websites, e-commerce, digital advertising, SEO, social media), press office and PR, go-to-market and networking, and ongoing maintenance. Customer-facing technology includes the proprietary AMOS restaurant booking and order management system developed in-house, alongside standard e-commerce and CMS implementations.

The business model is primarily professional services, delivered through a sales-led approach with regional account managers covering four Italian macro-regions (Nord Ovest, Nord Est, Centro, Sud). Revenue streams span strategic consulting, digital services, communication and creative production, and event organization/streaming. Pricing is not publicly disclosed and engagements are tailored to client needs. Beyond services, Aromi has built three wholly-owned product sub-brands that diversify revenue: Bonverre (preserved Italian recipes under glass), herbandsea (Mediterranean botanicals wellness), and AMOS (restaurant operations software).

The customer portfolio spans enterprise food and beverage producers (Caffè Agust, Cru Caviar, Agrimontana, Ferrowine, Le Marchesine, ProgettiDivini, Distilleria Schiavo), Michelin-starred restaurants (Il Pagliaccio, Ristorante Trequarti), boutique and international hotels (Anantara Palazzo Naiadi, Praia Art Resort, Due Torri Hotels, Castello di San Marco), and a long tail of SMB artisan operators across pastry, gelato, and pizza verticals. Notable strategic partnerships include the University of Gastronomic Sciences (UNISG) for talent pipeline, Les Collectionneurs (Alain Ducasse's hospitality network) for co-organized events, and Anantara Hotels & Resorts for international hospitality branding. The firm operates as a privately held Italian company with no disclosed external investment or parent entity.

Name

Aromi

Legal name

Aromi

Website

https://aromi.group

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Aromi is an Italy-based strategic marketing and creative communications consultancy founded in 2011, specializing exclusively in the food, beverage, and hospitality sectors. It serves producers, restaurateurs, and hotel operators across Italy through regional account managers, combining consulting, branding, digital tools, press office, and proprietary products (AMOS, Bonverre, herbandsea).

Ownership category

akta.pro rank

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Marketing Consulting: Customized strategic consulting for food, beverage, and hospitality businesses, including brand analysis, marketing strategy definition, and growth objective alignment. This is the core service offering that drives client engagement.
2. Digital Services: Digital advertising, web development, e-commerce platforms, social media management, and digital strategy services. Services include website programming, hosting, booking system integrations, email marketing, CRM, and landing pages.
3. Communication and Creative Services: Branding and storytelling, press office, video production, photo and still life, graphic design, and ongoing maintenance services for digital presence.
4. Events and Streaming: Organization of events (online and offline), press presentations, B2B and B2C meetings, product tastings, cooking classes, show cooking, networking events, and streaming capabilities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Aromi is a strategic marketing and creative communications consultancy dedicated exclusively to the Italian food, beverage, and Ho.Re.Ca. (hospitality) sectors. The firm delivers integrated marketing services — strategic consulting, branding, digital tools (websites, e-commerce, advertising), press office, ongoing maintenance, and go-to-market networking — to producers, restaurants, hotels, and individual food professionals. Aromi also owns two product sub-brands: Bonverre (Italian gourmet recipes preserved in glass jars) and herbandsea (Mediterranean botanical wellness products), and developed the AMOS proprietary restaurant management system.

Product overview

Aromi is a strategic marketing and creative communications consultancy specializing exclusively in the food, beverage, and hospitality sectors. The company operates a platform-plus-services model combining strategic consulting with a full suite of communication tools. Core branded products include AMOS (an internal restaurant booking and order management system), Bonverre (a sub-brand of preserved Italian gourmet recipes), and Herb & Sea (a Mediterranean wellness brand). Service offerings are organized across strategic marketing, branding and storytelling, digital tools (websites, e-commerce, advertising), press office, ongoing maintenance, and go-to-market networking. Industry-specific solutions cover Food Companies, Wine & Beverage, Fine Dining, Pizzerias, Pasticceria, Gelateria, Hospitality, Formats, and Personal Branding.

Differentiator

Problem solved

Functional benefit

Products and services

• AMOS

Quantifiable outcome

• Pasticceria Nuovo Mondo achieved 'Miglior Pasticceria Salata d'Italia' award with Aromi support
• +4 more outcomes

Named customers27 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• UNISG (Università di Scienze Gastronomiche di Pollenzo)coreStrategic or Co-development Partner · 1 January 2023Aromi became an Official Supportive Member (Socio Sostenitore) of the University of Gastronomic Sciences in Pollenzo in 2023. This partnership involves participation in career fairs, student relations, and collaboration on food industry research. Aromi presents case studies and discusses marketing strategy in the gastronomic sector with students and graduates.
• Les CollectionneurscoreStrategic or Co-development PartnerAromi works with Les Collectionneurs, the association of hoteliers, restaurateurs and travelers chaired by Alain Ducasse. The partnership involves client projects like Praia Art Resort and Castello di San Marco, and co-organization of events like Lavica Gourmet Festival.
• Food on the EdgeminorGTM or Marketing PartnerAromi was chosen as media partner for the Italian edition of Food on the Edge, an international symposium on sustainable gastronomy. The event focused on creating a manifesto for sustainable development based on ethical principles and eco-sustainable food systems.
• Anantara Hotels & ResortscoreStrategic or Co-development PartnerAnantara, one of the world's major international hotel groups, selected Aromi for naming and logo creation of their first Italian restaurant INEO at Palazzo Naiadi Rome. Aromi conducted complete study, inspirational research, and anteriority and uniqueness research for the naming project.
• herbandsea (Aromi Brand)coreOthersherbandsea is Aromi's own brand using Mediterranean botanical ingredients for wellness products. Participated in SANA 2022 (International Organic and Natural Hall) and received Bio Awards recognition in the cosmetics category for multi-active posidonia hand cream.
• Bonverre (Aromi Brand)coreOthersBonverre is Aromi's own Italian brand of chef recipes preserved under glass. Awarded in Bio Awards 2022 food category for Nordic Pesto. Featured at events and collaborations with industry partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dentsu: Global advertising and marketing services group with significant food and beverage client work. Comparable as a broad incumbent in the same agency category, competing for the same F&B marketing dollars at scale.
• Publicis Groupe: Global marketing and communications holding company. Comparable as the broader-incumbent competitor that acquires or competes with boutique F&B-focused agencies like Aromi when serving multinational food and beverage clients.
• Havas: Global advertising and communications group. Comparable as a broad incumbent offering integrated communications services to F&B and hospitality brands similar to Aromi's clientele.
• Dept Agency: Global digital agency with food and consumer brand expertise. Comparable for digital marketing, e-commerce, and content production capabilities similar to Aromi's Digital Tools offering.
• WPP: World's largest marketing services group. Comparable as a broad incumbent competing for global F&B brand marketing budgets and representing the upper-bound scale competitor to a specialist agency like Aromi.

Direct peers

• MOCA Interactive: Italian digital and content marketing agency with F&B/hospitality client experience. Comparable to Aromi's digital tools and social content capabilities for premium Italian brands.
• Connexia: Italian integrated marketing and communications agency with strong digital and consumer-brand expertise. Comparable to Aromi as a mid-sized Italian agency competing for the same consumer and F&B brand budgets, though broader across industries.
• DLV BBDO: Italian creative/advertising agency (BBDO Italy network) with food and beverage brand experience. Comparable as a domestic Italian agency providing integrated communications to F&B and lifestyle clients similar to Aromi's portfolio.
• Different (different.it): Italian communications agency combining PR, digital, and creative services. Comparable in size and Italian-market focus to Aromi, serving overlapping consumer, lifestyle, and food/beverage clients.

Emerging players

• SharpEnd: Specialist agency focused on food, beverage, and consumer goods digital marketing. Comparable as a niche emerging player in the same F&B marketing specialty as Aromi, with international reach that Aromi lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aromigroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aromi