ARRAS PAYS D'ARTOIS TOURISME

What ARRAS PAYS D'ARTOIS TOURISME does

Arras Pays d'Artois Tourisme is the official regional tourism office (Office de Tourisme) for Arras and the broader Pays d'Artois territory in northern France, headquartered in the Arras City Hall (Hôtel de Ville) on Place des Héros. Founded in 2017 with 34 employees, the organization promotes destination visitation across four themed pillars: the gentle pleasures of life (heritage, crafts, gastronomy), the Remembrance Trails (WWI memorial tourism anchored by Wellington Quarry and the Vimy Memorial), the great outdoors (countryside, villages), and sport and leisure activities.

The organization operates a multilingual digital platform (English, French, Dutch) at arraspaysdartois.com that aggregates accommodation listings (hotels, gîtes, B&Bs, camping), an online event and activity reservation system routed through reservation.arraspaysdartois.com, a heritage and visits directory, restaurant and shop listings, a live webcam of the Squares of Arras, and a newsletter subscription funnel. This digital presence is complemented by a network of physical tourist information offices (bureaux d'information) across the region. Core technology is a Polylang-based multilingual content platform with an external booking engine; no AI, app, API, or SDK capabilities are disclosed.

The business model is that of a public-sector destination marketing organization rather than a commercial enterprise. Revenue mechanics are not publicly disclosed but are understood to be driven by public subsidies (likely from the municipality and intercommunal authority), co-financing from the European Regional Development Fund (FEDER, evidenced by the website footer logo), and partner contributions, with bookings flowing through to local accommodation providers, restaurants, and activity operators rather than being captured directly. Pricing is set by individual service providers; the organization does not appear to take a transaction-level commission on bookings. The customer base is a diffuse mix of cultural tourists, WWI remembrance travelers, outdoor enthusiasts, and short-stay weekend visitors from France, Belgium, the Netherlands, the UK, and other international markets.

Name

ARRAS PAYS D'ARTOIS TOURISME

Legal name

Arras Pays d'Artois Tourisme

Website

https://arraspaysdartois.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Arras Pays d'Artois Tourisme is the official public-sector tourism office for the Arras and Pays d'Artois region in northern France, operating a multilingual digital platform and physical tourist information offices to promote cultural, WWI remembrance, outdoor, and short-stay tourism.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Historical Sites (71212), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJACAC

Historic Sites, Heritage Landmarks & Archaeological Sites

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAKADAF

Cultural/Heritage Multi-Day Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

Keywords

• Tourism information services
• Destination marketing
• Travel accommodation booking
• Heritage tourism promotion
• Regional tourism office

Headquarters

HQ city

Arras

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Arras Pays d'Artois Tourisme is the official regional tourism office for Arras and the Pays d'Artois region in northern France. It provides visitors with comprehensive tourism information, accommodation directories (hotels, gîtes, bed and breakfasts, camping, campervan areas), activity listings, event calendars, and an integrated online reservation and booking system for experiences, accommodations, and activities. The organization also runs physical tourist information offices offering in-person visitor assistance across the region.

Product overview

Arras Pays d'Artois Tourisme operates a unified tourism information and booking platform that aggregates accommodation listings, event reservations, activity bookings, and heritage site information for the Arras and Pays d'Artois region in northern France. The platform serves as the official tourist office digital presence, offering multilingual content (English, French, Dutch) and connecting visitors with local businesses, historical sites, and recreational activities. Core offerings include accommodation directories (hotels, gîtes, B&Bs, camping), an event booking system, activity listings (sports, leisure, heritage tours), and a Remembrance Trails program focused on WWI memorial sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Listings Directory Online directory of lodging options across the Arras and Pays d'Artois region, including hotels, gîtes, bed and breakfasts, camping sites, and campervan areas. Targeted at visitors planning overnight stays in the region.
• Event and Activity Online Booking System Online reservation platform allowing visitors to book events, activities, experiences, and accommodations via a basket-style checkout interface linked to the main tourism portal.
• Activity Directory Listings of sports, leisure, and adventure activities available in the region, including hiking, cycling, golf, canoeing, kayaking, and treetop adventure circuits. Geared toward active visitors and families.
• Heritage Sites and Visits Information Curated information and visit offerings for historical and architectural sites including the Squares of Arras, the Belfry, the Boves underground tunnels, Wellington Quarry, Vimy Memorial, and local museums.
• Remembrance Trails Program Thematic tourism route focused on World War I memorial sites, international cemeteries, and commemorative locations in the Arras and Pays d'Artois region, including the Wellington Quarry and Vimy Memorial and National Commemorative Park.
• Restaurant and Shop Directory Local business listings for dining, restaurants, markets, flea markets, and shopping options across the Arras and Pays d'Artois region.
• Tourist Information Office Network Network of physical tourist information offices (bureaux d'information) throughout the Arras and Pays d'Artois region, providing in-person visitor assistance, maps, brochures, and local recommendations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Visit Brussels: Tourism organization for the Brussels-Capital Region, Belgium. Comparable as a nearby city/regional DMO targeting French, Dutch, and English-speaking short-stay visitors with heritage, cultural, and event-led content.
• Visit Normandy (Comité Régional de Tourisme de Normandie): Regional tourism board for Normandy, France. Directly comparable as a French regional DMO marketing a destination built around D-Day and WWII remembrance, combined with heritage, coastal, and culinary tourism, and competing for the same Anglo-Saxon remembrance visitor.
• Office de Tourisme et des Congrès de Lille: Tourism office of Lille, the regional capital of Hauts-de-France. Comparable as a neighboring French city tourism office with heritage, gastronomy, culture, and short-stay positioning targeting French, Belgian, Dutch, and British visitors.
• Office de Tourisme de Reims: City tourism office for Reims, France. Comparable as a mid-sized French city DMO combining UNESCO heritage (cathedral, Champagne cellars), cultural events, gastronomy, and weekend/short-stay travel marketing.
• Office de Tourisme de Versailles: City tourism office for Versailles, France. Comparable as a French heritage-led DMO centered on a flagship historic site (Château de Versailles), combining ticketing, accommodation listings, and event programming for international visitors.
• Toerisme Ieper (Ypres Tourism): Municipal tourism office for Ypres, Belgium, just across the French border. Directly comparable as a destination whose brand is anchored on WWI remembrance (Menin Gate, Flanders Fields) combined with heritage and short-break tourism for northern European visitors.
• Hauts-de-France Tourisme (Comité Régional du Tourisme): Regional tourism board for the Hauts-de-France region in which Arras sits. Directly comparable as the parent-tier DMO that aggregates and co-promotes Arras alongside other destinations in the same administrative region.
• Tourisme en Somme (Somme Tourism): Regional tourism board for the Somme department in Hauts-de-France, France. Directly comparable as a French regional DMO focused on WWI remembrance tourism (battlefields, cemeteries, museums) in the same broader region, with similar mix of heritage, outdoor, and culinary offerings.

Broad incumbents

• Atout France: France's national tourism development agency. Comparable as the overarching public-sector body that supports and co-funds French regional tourism offices like Arras Pays d'Artois Tourisme, and competes for international marketing mindshare.
• Visit Flanders (Toerisme Vlaanderen): National/regional tourism organization for Flanders, Belgium. Comparable as a broader DMO operating at a regional scale, marketing heritage cities, WWI remembrance, cycling, and culinary themes to international audiences; serves as a competitor for cross-border visitors.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/office-de-tourisme-des-loisirs-et-de-congres-pays-d-artois

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARRAS PAYS D'ARTOIS TOURISME