Arrowwood Resort and Conference Center Alexandria , MN

What Arrowwood Resort and Conference Center Alexandria , MN does

Arrowwood Resort and Conference Center is a privately held, full-service lakeside destination resort operated by Stellar Hospitality Group, LLC (under parent Stellar Hotels LLC) on the shores of Lake Darling in Alexandria, Minnesota, approximately two hours from the Minneapolis–St. Paul Twin Cities. The property has been operating since at least 1971 and today employs 61 people across lodging, food and beverage, recreation, and conference operations. Its geographic target market is the upper Midwest, drawing visitors from the Twin Cities, Fargo–Moorhead, and the broader Minnesota lakes region.

The resort's product portfolio is built around a diversified amenities campus. Accommodations span traditional guest rooms and suites in the main lodge, three- and four-bedroom lake-view townhomes, and one- to six-bedroom cottages. Recreational anchors include the 38,000 sq.ft. Big Splash Indoor Waterpark (currently closed for renovations, previously featuring three 4-story waterslides, lazy river, and lily pad walk), the 18-hole Atikwa Championship Golf Course on Lake Darling (with executive putting course and driving range), a full-service marina (seasonal mid-June through August 31) offering pontoon, kayak, paddleboard, canoe, and paddle boat rentals, and Darling Reflections Spa. Four on-site dining venues — 2100 Chophouse, Deck Bar & Grill, Rafter's Lounge, and Banana Cabana Snack Bar — cover full-service, casual, lounge, and waterpark food service. A 28,000 sq.ft. Conference Center with ballroom and breakout rooms supports corporate meetings, weddings, and group retreats of 25–400 guests.

Arrowwood generates revenue primarily through transactional lodging, F&B, recreation, and event rentals, with lodging classified as recurring in nature given the repeat leisure and group demand pattern. Pricing is seasonal (summer window May 15 – September 15) and varies by unit type; group and wedding pricing is quote-based via an RFP process. Distribution is almost entirely direct, using the resort's own Synxis-powered booking engine, toll-free and direct phone lines, and walk-in front desk traffic, supplemented by organic SEO and an email newsletter. The resort has no disclosed mobile app, no third-party OTA emphasis, and no disclosed AI/technology capabilities beyond standard hospitality e-commerce.

Name

Arrowwood Resort and Conference Center Alexandria , MN

Legal name

Stellar Hospitality Group, LLC

Website

https://arrowwoodresort.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Arrowwood Resort and Conference Center is a privately held, full-service lakeside destination resort on Lake Darling in Alexandria, Minnesota, serving families, wedding parties, and corporate groups with lodging, dining, an 18-hole golf course, an indoor waterpark, a marina, a spa, and 28,000 sq.ft. of conference space.

Ownership category

akta.pro rank

Product category

Resort and Conference Center Hospitality

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Corporate Conference Center Hotels (THAGALAF), Convention Center–Adjacent/Connected Hotels (THAGALAD), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Resort accommodations
• Conference center services
• Indoor waterpark
• Championship golf course
• Wedding and event venue

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lodging/Accommodations: The resort generates primary revenue from guest room rentals in the main lodge building, as well as townhome and cottage rentals. Accommodations range from standard rooms to luxury suites and vacation rental homes, with varying seasonal rates.
2. Dining: Multiple on-resort dining establishments including 2100 Chophouse (full-service restaurant), Deck Bar & Grill (seasonal outdoor dining), Rafter's Lounge (cocktails and appetizers), and Banana Cabana Snack Bar (waterpark food service).
3. Waterpark Admissions: Big Splash Indoor Waterpark generates revenue through admission fees. Currently closed for renovations but previously charged $25.00 per person for non-resort guests and offered waterpark packages bundled with accommodations.
4. Golf: Atikwa Championship Golf Course generates revenue from green fees, cart rentals, driving range tokens ($7.00 per token for 30 balls), and golf memberships. Also offers Stay & Play packages.
5. Marina Rentals: Full-service marina offers pontoon rentals (22', 25', 35' options), kayaks, paddleboards, canoes, paddle boats, fishing guide services, and boat slip rentals.
6. Spa Services: Darling Reflections Spa provides massage, nail, facial, and body treatments. Currently temporarily closed but has offered bridal shower and bachelorette party packages.
7. Conference & Event Space: 28,000 sq.ft. of flexible meeting space used for corporate meetings, retreats, trainings, conferences, and banquet events. Revenue from venue rental and associated catering services.
8. Wedding Services: Full-service wedding venue including ceremony space, catering, rehearsal dinners, and gift-opening brunches. Hosts 25-400 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Arrowwood Resort and Conference Center is a full-service, all-seasons lakeside resort on Lake Darling in Alexandria, Minnesota, operating lodging (guest rooms, townhomes, cottages), 38,000 sq.ft. indoor waterpark, 18-hole championship golf course, full marina, spa, multiple restaurants and bars, and 28,000 sq.ft. of conference and wedding event space. The integrated campus supports family vacations, weddings, corporate meetings and retreats, and seasonal recreational getaways within a single property.

Product overview

Arrowwood Resort and Conference Center is an all-seasons lakeside resort on Lake Darling in Alexandria, Minnesota offering a comprehensive hospitality portfolio. The property provides three main accommodation types: traditional guest rooms and suites in the main lodge, three- and four-bedroom townhomes with full kitchens and lake views, and one-, two-, four-, and six-bedroom cottages. Recreational amenities include the Big Splash Indoor Waterpark (38,000 sq.ft.), Atikwa Championship 18-hole Golf Course, full-service Marina with pontoon rentals, and Darling Reflections Spa. Dining options encompass the 2100 Chophouse restaurant, seasonal Deck Bar & Grill, Rafter's Lounge, and Banana Cabana snack bar. The Conference Center offers 28,000 sq.ft. of flexible meeting space for events, weddings, and corporate retreats. Special packages include Military Appreciation Discount, Savvy Senior discount, and Big Splash waterpark packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Arrowwood Accommodations Lodging offering traditional guest rooms and suites in the main lodge, three- and four-bedroom townhomes with full kitchens and lake views, and one-, two-, four-, and six-bedroom cottages for families and groups on the shores of Lake Darling.
• Big Splash Indoor Waterpark 38,000 sq.ft. indoor waterpark featuring three 4-story-tall waterslides, a lazy river, tropical whirlpool spa, basketball shootout, and lily pad water walk; offers admission to non-resort guests and birthday party packages (currently closed for renovations).
• Atikwa Championship Golf Course Newly renovated 18-hole championship golf course on the shores of Lake Darling with wetland preservation design, rolling fairways, and lake views, complemented by an 18-hole executive putting course and driving range (driving range tokens $7.00 per 30 balls).
• Arrowwood Marina Full-service marina on Lake Darling operating mid-June through August 31, offering motorized pontoon rentals (22', 25', and 35' sizes), kayaks, paddleboards, canoes, paddle boats, fishing guide services, and boat slip rentals.
• Darling Reflections Spa Full-service resort spa offering massages, nail treatments, facials, body treatments, and couples and bridal party packages (currently temporarily closed).
• Conference Center 28,000 sq.ft. of flexible meeting space including the Lake Darling Ballroom and breakout rooms, used for corporate meetings, retreats, trainings, conferences, banquets, and related catering services; also includes a 14,400 sq.ft. indoor sports facility open year-round.
• Wedding and Event Services Full-service wedding and event planning including ceremonies, receptions, rehearsal dinners, gift-opening brunches, catering, and customizable menus, hosting weddings of 25 to 400 guests.
• 2100 Chophouse Full-service on-site restaurant serving breakfast, lunch, dinner, Saturday breakfast buffet, and Sunday brunch, with indoor and patio seating overlooking Lake Darling.
• Deck Bar and Grill Seasonal outdoor bar and grill open Memorial Day to Labor Day, serving sunfish tacos, burgers, brews, and kids' meals with panoramic views of Lake Darling and live music on Thursdays.
• Rafter's Lounge Evening lounge inside the resort serving cocktails, appetizers, and entrees, open daily 5:00 PM to 11:00 PM with food service until 9:00 PM.
• Banana Cabana Snack Bar Snack bar inside the indoor waterpark offering snacks, sandwiches, soft drinks, beers, cocktails, ice cream, and light meals to waterpark guests.
• Group Activities Organized group recreation activities including Bunco, BINGO, Amazing Race, Minute To Win It, campfire events, putting tournaments, and Wacky Olympics, available to resort guests and groups.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Madden's on Gull Lake: Family-owned Minnesota lake resort in Brainerd with multiple golf courses, marina, lodging, dining, and conference space. Closely comparable to Arrowwood in geography, amenity mix (golf + water-based recreation + lodging), and target customer (families, golf groups, corporate retreats).
• Grand View Lodge: Historic Nisswa, MN resort on Gull Lake offering lodging, multiple restaurants, golf, spa, and event space. Direct competitor for Minnesota lake leisure and group business in the same drive-to market as Arrowwood.
• Wilderness Resort: Wisconsin Dells resort complex with indoor/outdoor waterparks, multiple lodging towers, dining, golf, and conference space. Direct competitor on the integrated waterpark + lodging + conference model, though larger scale and located in a different (but proximate) regional drive-to market.
• Breezy Point Resort: Pequot Lakes, MN resort on Pelican Lake with two golf courses, marina, dining, lodging, and event space. Comparable year-round lake resort competing for the same Twin Cities drive-to leisure and group market.
• Lost Lake Lodge: Nevis, MN family-owned resort offering all-inclusive lake packages, golf access, marina, dining, and group event space. Similar all-in-one resort concept targeting families and small corporate groups in the Minnesota lakes region.
• Ruttger's Bay Lake Lodge: Deerwood, MN resort on Bay Lake with golf, marina, spa, multiple dining outlets, and conference space. Similar full-service Minnesota lake resort positioning serving families, golf groups, and corporate retreats.
• Chase on the Lake: Walker, MN lakeside hotel/resort on Leech Lake with marina, dining, spa, and event space. Comparable boutique full-service lake resort within the broader Minnesota lakes region drive-to market.
• Cragun's Resort & Hotel on Gull Lake: Brainerd-area lake resort with golf courses, indoor waterpark, conference center, multiple dining venues, and a range of accommodations. Nearly identical amenity stack to Arrowwood and a key regional competitor for family, golf, and MICE demand.

Broad incumbents

• Kalahari Resorts & Conventions: Large indoor waterpark resort and convention properties in Wisconsin and Ohio. Comparable on the combined waterpark + convention venue model, but materially larger scale and primarily compete for regional family and MICE demand in the upper Midwest.
• Great Wolf Lodge: National indoor waterpark resort chain with large family-oriented properties. Comparable on the waterpark + lodging + family entertainment core, though broader scale, national brand, and primarily serve drive-to markets outside Minnesota's lakes region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arrowwood-resort-and-conference-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Arrowwood Resort and Conference Center Alexandria , MN