Attain

What Attain does

Attain Enterprises is a privately held, founder-controlled holding company headquartered in McLean, Virginia, that operates a network of four subsidiaries: Attain Partners (management and technology consulting), Attain Capital (private equity), Attain Sports (sports team ownership), and Attain Talent (recruiting services). The consulting arm serves federal, state, and local government, higher education (70+ of the top 100 U.S. research institutions, all Ivy League schools), nonprofit (150+ organizations), and healthcare clients, with specialization in strategy, research enterprise services, and Salesforce implementations (1,000+ completed projects). Attain Capital invests with an active-ownership model in firms delivering technology-enabled solutions to government and education clients, while Attain Talent provides direct-hire, executive search, contract recruiting, and talent acquisition advisory services to mission-driven organizations. Attain Sports owns and operates four baseball teams (Chesapeake Baysox, Aberdeen IronBirds, Frederick Keys, Spire City Ghost Hounds) and Loudoun United FC (USL Championship), generating ticket, sponsorship, and naming-rights revenue.

The business is built on founder Greg Baroni's network from nearly 20 years at KPMG Consulting and senior leadership at Unisys Corporation. In 2021, Attain sold its Federal division to Maximus and reorganized the remaining businesses under the four-subsidiary "Attain Enterprises" structure unified by "The Attain Way" values framework. Go-to-market is enterprise field sales leveraging Baroni's industry relationships and external profile (NVTC Board Chair, multiple GovCon awards, George Mason University's Baroni Center for Government Contracting). Revenue mechanics are a blend of professional services fees (consulting, recruiting), management fees and investment returns (PE), and ticket/naming-rights/sponsorship revenue (sports). No public pricing exists; services are custom-quoted B2B engagements.

Name

Attain

Legal name

Attain Enterprises

Website

https://attain.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Attain Enterprises is a founder-held holding company operating four subsidiaries: Attain Partners (consulting to education, government, nonprofit, healthcare), Attain Capital (PE), Attain Sports (baseball and soccer teams), and Attain Talent (mission-driven recruiting).

Ownership category

akta.pro rank

Product category

Management and Technology Consulting Services

NAICS

Management of Companies and Enterprises (55), Other Financial Vehicles (52599), Sports Teams and Clubs (711211)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Marketing Organization, Operating Model & Capability Building (MPAAAFAG)

akta.pro secondary industries

Accelerator / Incubator-Backed ETA Programs (FSANALAD), Workforce, Employability & Youth Skills Partnerships (EDADALAI)

Keywords

• Management consulting services
• Government technology consulting
• Private equity investing
• Sports team ownership
• Executive recruiting services

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management and Technology Consulting: Attain Partners delivers consulting services to education, nonprofit, healthcare, and state and local government markets, specializing in strategy, research enterprise services, and Salesforce innovation.
2. Private Equity Investment Management: Attain Capital generates returns through active ownership in firms delivering high-value, technology-enabled solutions to government and education clients.
3. Sports Ownership and Entertainment: Attain Sports owns and manages multiple baseball teams and a soccer club, generating revenue through ticket sales, naming rights, and community engagement.
4. Recruiting and Talent Acquisition Services: Attain Talent provides direct hire, executive search, contract recruiting, and talent acquisition advisory services to clients nationwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Attain Enterprises operates a network of four distinct companies that deliver professional services to U.S. government, education, nonprofit, and healthcare clients. Its offerings include management and technology consulting (Attain Partners, with deep Salesforce, research enterprise, and strategy specialization), private equity investment in technology-enabled firms serving government and education (Attain Capital), sports team ownership and entertainment (Attain Sports: four baseball teams and a USL soccer club), and full-service recruiting and talent acquisition advisory (Attain Talent).

Product overview

Attain Enterprises is a holding company/network of four independent companies operating across distinct sectors: Attain Capital (private equity investing), Attain Partners (management and technology consulting), Attain Sports (sports team ownership), and Attain Talent (recruiting services). The network shares a common heritage and The Attain Way values framework. Each subsidiary operates independently under the Attain brand umbrella, serving government, education, nonprofit, healthcare, and public sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Attain Partners Management and technology consulting firm delivering services and solutions across education, nonprofit, healthcare, and state and local government markets, with specialization in strategy, research enterprise services, and Salesforce innovation. Reported to serve more than 70 of the top 100 U.S. research institutions, 100% of Ivy League schools, and over 150 leading nonprofit organizations, with more than 1,000 completed Salesforce projects.
• Attain Capital Private equity investment firm focused on technology-enabled solutions and services for government and education clients, taking active ownership roles in portfolio companies.
• Attain Sports Community-focused sports ownership company that owns and manages four baseball teams (Chesapeake Baysox, Aberdeen IronBirds, Frederick Keys, Spire City Ghost Hounds) and Loudoun United FC soccer club.
• Attain Talent Full-service recruiting firm specializing in direct hire, executive search, contract recruiting, and talent acquisition advisory services that connects purpose-driven organizations with high-performing talent.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, flagship and major.

• IBEW 24 UnioncoreChannel Partner/ Reseller/ Distributor · 3 June 2026IBEW 24 Union secured naming rights for Ripken Stadium, which will be called IBEW 24 Union Field at Ripken Stadium. This partnership replaces the previous Leidos agreement that ended in 2025. Attain Sports, owner of the Aberdeen IronBirds, revealed the partnership.
• George Mason University School of BusinessflagshipStrategic or Co-development Partner · 1 November 2022Greg and Camille Baroni made a gift to George Mason University's School of Business for a first-of-its-kind university center to address business, technology, policy, and regulatory issues in government contracting. The non-partisan entrepreneurial center has been named the Greg and Camille Baroni Center for Government Contracting.
• MaximusmajorStrategic or Co-development Partner · 1 January 2021In 2021, Attain sold its Federal division to Maximus, representing a significant strategic transaction.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Guidehouse: Large advisory/consulting firm focused on commercial and public sectors including state/local government and education/health. Comparable to Attain Partners on consulting depth and mission-driven client segments.
• Booz Allen Hamilton: Largest pure-play U.S. government consulting firm with deep federal civilian and defense portfolios. Comparable to Attain Partners in mission-focused consulting for government and education, but at far greater scale and federal exposure.
• Accenture Federal Services: Federal arm of Accenture with deep GovCon scale and digital transformation capabilities. Comparable to Attain Partners on technology-enabled government consulting, though at substantially larger scale and broader federal footprint.
• Deloitte Government & Public Services: Big Four government consulting practice covering federal, state/local, and higher education with strategy, technology, and Salesforce capabilities. Comparable to Attain Partners but at much larger scale and broader service portfolio.

Direct peers

• ICF International: Mid-size public consultancy with comparable federal/state, education, and nonprofit client mix. Closely comparable to Attain Partners in mission-driven technology consulting and research-services delivery.
• Slalom: National management/technology consulting firm with strong Salesforce practice and higher-education vertical. Highly comparable to Attain Partners on Salesforce innovation, regional delivery, and education/nonprofit client base.
• Maximus: Government services firm that acquired Attain's Federal division in 2021, giving it the largest direct overlap with Attain's historical capabilities. Both serve federal/state agencies on digital transformation and citizen-services programs.
• Carahsoft Technology: Government IT solutions provider and value-added reseller serving federal, state/local, and education markets. Comparable to Attain Partners on the IT distribution and government/education channel through which technology services reach public-sector clients.
• Kforce (Government Solutions): Specialty staffing and talent-solutions firm with a federal/government division. Comparable to Attain Talent on mission-driven recruiting for public-sector and government clients.

Others

• Salesforce (Professional Services ecosystem): Platform partner whose product ecosystem underpins Attain Partners' core Salesforce innovation practice. Comparable as the technology backbone and channel through which Attain Partners generates most of its 1,000+ project delivery revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/greg-j-baroni-1855ab11
• Xx.com/attainllc
• Facebookfacebook.com/158608700858762

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attain